Youth Attitudes Toward Tourist Village Management in East Flores Archipelago
Abstract:
Purpose: This study aims to 1) describe youth attitudes toward tourist village management and 2) analyse the factors influencing these attitudes.
Methodology/approach: This study employs a mixed-methods approach, primarily quantitative with qualitative support. Using purposive sampling, we selected 71 respondents meeting the following criteria: aged 17-45 years, current residency status (non-travelers), employment status (working or unemployed), marital status (unmarried).
Results/findings: The study revealed three key findings: 1) Youth attitudes toward tourism village business management were generally positive, with the affective dimension being most prominent; 2) Five factors significantly influenced these attitudes: individual characteristics, entrepreneurial traits, social learning, environmental support, and motivation. These factors collectively explained 49.4% of the variance in youth attitudes.
Conclusions: Although youth maintain positive beliefs and evaluations regarding tourist village business management, this does not necessarily translate into their intention to engage in more formal contexts. Other determining factors come into consideration, including potential benefits and work flexibility.
Limitations: This study does not account for tourism village infrastructure conditions, which may be significant predictors of youth attitudes toward tourism village business management. The quantitative design may overlook nuanced motivational factors. We recommend that future research employ FGD to examine youth motivations in greater depth qualitatively.
Contribution: The village government can implement a two-pronged strategy to foster youth entrepreneurship: 1) Establish Village Youth Business Groups, 2) Create Experiential Learning Opportunities. This approach combines structural support with social learning, increasing capability and motivation.
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Bandura, A. (1986). Social foundations of thought and action. Englewood Cliffs, NJ, 1986(23-28), 2.
Bandura, A. (1997). Self-efficacy: The exercise of control (Vol. 11): Freeman.
Black, W., & Babin, B. J. (2019). Multivariate data analysis: Its approach, evolution, and impact The great facilitator: Reflections on the contributions of Joseph F. Hair, Jr. to marketing and business research (pp. 121-130): Springer.
BPS. (2021). Badan Pusat Statistik (ID). Hasil Sensus Penduduk (SP2020) pada September 2020 Mencatat Jumlah Penduduk Sebesar 270,20 juta Jiwa.
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Deidhae, F. Z. M. (2024). Karakteristik dan Dampak Sosial Perantauan dan Migrasi di Provinsi Nusa Tenggara Timur. Jurnal Pastoral Dan Kateketik, 3(1), 65-73. doi:https://doi.org/10.53949/arjpk.v8i1.6
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 Karakteristik Individu dan Latar Belakang Keluarga. Jurnal Sains Komunikasi Dan Pengembangan Masyarakat [JSKPM], 6(1), 1-14. doi:https://doi.org/10.29244/jskpm.v6i1.964
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Li, Y. (2022). What Attracts College Students to Start a Business in Rural Areas?—A Qualitative Comparative Analysis from China. Sustainability, 14(22), 15459. doi:https://doi.org/10.3390/su142215459
Llena Berñe, A., Planas-Lladó, A., Vila-Mumbrú, C., & Valdivia-Vizarreta, P. (2023). Factors that enhance and limit youth empowerment, according to social educators. Qualitative Research Journal, 23(5), 588-603. doi:https://doi.org/10.1108/QRJ-04-2023-0063
Lumbanrau, R. E. (2023). Migrasi tradisional NTT ke" rumah kedua" Malaysia, sejarah" tangis dan tawa" selama puluhan tahun'. BBC News Indonesia, 7.
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Melvi, M., Muda, M. A., Akbar, Y. R. S., Wahidy, Y., & Ulvan, A. (2024). Pengembangan Canti sebagai Desa Wisata Pesisir Tangguh Bencana Berbasis pada Kearifan Lokal. Jurnal Nusantara Mengabdi, 4(1), 1-9. doi:https://doi.org/10.35912/jnm.v4i1.3840
Nabavi, R. T., & Bijandi, M. S. (2012). Bandura’s social learning theory & social cognitive learning theory. Theory of Developmental Psychology, 1(1), 1-24.
Nugroho, C. B. T., Permatasari, P., & Anantanyu, S. (2023). Analisis faktor dan persepsi pemuda desa terhadap pekerjaan petani. Journal of Agrosociology and Sustainability, 1(1). doi:https://doi.org/10.61511/jassu.v1i1.2023.58
Nuryaman, H., & Suyudi, E. C. (2023). PERSEPSI DAN MOTIVASI GENERASI MUDA MILENIAL TERHADAP. doi:https://doi.org/10.25157/jimag.v10i2.10041
Ola, M. I. D., & Keban, Y. B. (2023). Tradisi Gemohing Lamaholot Sebagai Emblem Pemersatu Masyarakat Multikultural Di Desa Tuwagoetobi. Al-Mada: Jurnal Agama, Sosial, dan Budaya, 6(2), 339-351. doi:https://doi.org/10.31538/almada.v6i2.3327
Piaget, J. (2005). The psychology of intelligence: Routledge.
Prakoso, A. A., Pradipto, E., Roychansyah, M. S., & Nugraha, B. S. (2020). Community-based tourism: concepts, opportunities and challenges. Journal of Sustainable Tourism and Entrepreneurship, 2(2), 95-107. doi:https://doi.org/10.35912/joste.v2i2.563
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Rahmadani, A. P., & Sulanam, S. (2024). Pengembangan Pariwisata Lokal Lewat Pasar Jadoel: Strategi Wisata Alam Tirtosari. Yumary: Jurnal Pengabdian kepada Masyarakat, 5(4), 697-708. doi:https://doi.org/10.35912/yumary.v5i4.3618
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Rosenberg, M. J., Hovland, C. I., McGuire, W. J., Abelson, R. P., & Brehm, J. W. (1960). Attitude organization and change: An analysis of consistency among attitude components.(Yales studies in attitude and communication.), Vol. III. doi:https://doi.org/10.2307/2090276
Rukmana, T. Y. (2018). Analisis Faktor-Faktor yang Mempengaruhi Sikap Kewirausahaan. Jurnal Pendidikan Ekonomi (JUPE), 6(2). doi:https://doi.org/10.26740/jupe.v6n2.p%25p
Sara, M., & Kurniawan, R. Y. (2021). Pengaruh Pendidikan Kewirausahaan, Motivasi Berwirausaha dan Self-Efficacy Terhadap Pembentukan Sikap Kewirausahaan Mahasiswa. PROMOSI (Jurnal Pendidikan Ekonomi), 9(1). doi:http://dx.doi.org/10.24127/pro.v9i1.3836
Scarborough, N. M., & Cornwall, J. R. (2019). Entrepreneurship and small business management: Pearson.
Servaes, J. (2020). Handbook of communication for development and social change (Vol. 1): Springer.
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Soinbala, Y., Samin, M., & Mari, N. A. H. (2022). Dampak Migrasi Terhadap Kondisi Sosial Ekonomi Penduduk Sebagai Pekerja Migran Indonesia. Jurnal Geografi, 18(1), 1-10. doi:https://doi.org/10.35508/jgeo.v18i1.7513
Somad, D., & Rahmanita, M. (2025). Pengembangan Pariwisata Berbasis Komunitas di Desa Aneuk Laot Aceh. Jurnal Akuntansi, Keuangan, dan Manajemen, 6(3), 635-645. doi:https://doi.org/10.35912/jakman.v6i3.3863
Susiati, A. (2022). Analysis of Migration Phenomenon and Urban Bias in Indonesia. Formosa Journal of Sustainable Research, 1(7), 1029-1040. doi:https://doi.org/10.55927/fjsr.v1i7.2227
Wardana, L. W., Handayati, P., Narmaditya, B. S., Wibowo, A., Patma, T. S., & Suprajan, S. E. (2020). Determinant factors of young people in preparing for entrepreneurship: Lesson from Indonesia. The Journal of Asian Finance, Economics and Business, 7(8), 555-565. doi:https://doi.org/10.13106/jafeb.2020.vol7.no8.555
Wilonoyudho, S., Rijanta, R., Keban, Y. T., & Setiawan, B. (2017). Urbanization and regional imbalances in Indonesia. The Indonesian Journal of Geography, 49(2), 125-132. doi:https://doi.org/10.22146/ijg.13039
Yachin, J. M., & Ioannides, D. (2020). “Making do” in rural tourism: the resourcing behaviour of tourism micro-firms. Journal of Sustainable Tourism, 28(7), 1003-1021. doi:https://doi.org/10.1080/09669582.2020.1715993
Yolal, M., Sevinc, F., & Gursoy, D. (2021). How do residents perceive tourism development? A small community perspective. Journal of Tourism Quarterly, 3(2), 52-67.
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- Bandura, A. (1986). Social foundations of thought and action. Englewood Cliffs, NJ, 1986(23-28), 2.
- Bandura, A. (1997). Self-efficacy: The exercise of control (Vol. 11): Freeman.
- Black, W., & Babin, B. J. (2019). Multivariate data analysis: Its approach, evolution, and impact The great facilitator: Reflections on the contributions of Joseph F. Hair, Jr. to marketing and business research (pp. 121-130): Springer.
- BPS. (2021). Badan Pusat Statistik (ID). Hasil Sensus Penduduk (SP2020) pada September 2020 Mencatat Jumlah Penduduk Sebesar 270,20 juta Jiwa.
- BPS. (2024a). Keadaan Angkatan Kerja di Indonesia [Government Website.
- BPS. (2024b). Persentase Penduduk Umur 15 Tahun ke Atas Menurut Klasifikasi Desa, Jenis Kelamin, dan Jenjang Pendidikan Tertinggi yang Ditamatkan, 2009-2024 [Government Website].
- Dachmiati, S. (2017). Program bimbingan kelompok untuk mengembangkan sikap dan kebiasaan belajar siswa. Faktor: Jurnal Ilmiah Kependidikan, 2(1), 10-21. doi:http://dx.doi.org/10.30998/fjik.v2i1.371
- Dahalan, N., Jaafar, M., & Rosdi, S. A. M. (2015). Attitude and entrepreneurial intention among rural community: The mediating role of entrepreneurial opportunity recognition. Paper presented at the SHS Web of conferences.
- Deidhae, F. Z. M. (2024). Karakteristik dan Dampak Sosial Perantauan dan Migrasi di Provinsi Nusa Tenggara Timur. Jurnal Pastoral Dan Kateketik, 3(1), 65-73. doi:https://doi.org/10.53949/arjpk.v8i1.6
- Dharmawan, K. S., & Sunaryanto, L. T. (2020). Faktor-faktor yang mempengaruhi sikap pemuda terhadap pekerjaan di bidang pertanian di desa bringin kecamatan bringin kabupaten semarang. AGRINESIA: Jurnal Ilmiah Agribisnis, 4(2), 134-141. doi:https://doi.org/10.37046/agr.v4i2.9781
- Eltahir, O. A. B. (2018). Factors affecting the performance & business success of small & medium enterprises in sudan (Case study: Omdurman). International Journal of Small Business and Entrepreneurship Research, 6(6), 14-22.
- Fishbein, M., & Ajzen, I. (1977). Belief, attitude, intention, and behavior: An introduction to theory and research. doi:https://doi.org/10.2307/2065853
- Forum, W. E. (2024). The future of tourism: Embracing destination readiness for sustainable growth. Retrieved from https://www.weforum.org/stories/2024/12/future-of-tourism-embracing-destination-readiness/
- Haddock, G., & Maio, G. R. (2004). Contemporary perspectives on the psychology of attitudes: Psychology Press Hove.
- Hardani, H., Andriani, H., Ustiawaty, J., & Utami, E. (2020). Metode Penelitian Kualitatif & Kuantitatif . Pustaka Ilmu.
- Hasim, A., & Amanah, S. (2022). Keterlibatan Pemuda dalam Usaha Pertanian dan Hubungannya dengan 
 Karakteristik Individu dan Latar Belakang Keluarga. Jurnal Sains Komunikasi Dan Pengembangan Masyarakat [JSKPM], 6(1), 1-14. doi:https://doi.org/10.29244/jskpm.v6i1.964
- Hastosaptyadhan, R. R. G., & Sadono, D. (2016). Komunikasi Partisipatif Kelompok Sadar Wisata Dalam Pengelolaan Wisata Gunung Api Purba Nglanggeran, Provinsi Daerah Istimewa Yogyakarta. Jurnal Komunikasi Pembangunan, 14(1). doi:https://doi.org/10.46937/14201613552
- Junaid, I., Dewi, W. O., Said, A., & Hanafi, H. (2022). Pengembangan desa wisata berkelanjutan: Studi kasus di desa Paccekke, kabupaten Barru, Indonesia. Journal of Regional and Rural Development Planning (Jurnal Perencanaan Pembangunan Wilayah dan Perdesaan), 6(3), 287-301. doi:https://doi.org/10.29244/jp2wd.2022.6.3.287-301
- Krisnawati, I. (2021). Program Pengembangan Desa Wisata Sebagai Wujud Kebijakan Pemerintah Dalam Rangka Pemulihan Ekonomi Pasca Covid dan Implementasinya. Transparansi: Jurnal Ilmiah Ilmu Administrasi, 4(2), 211-221. doi:https://doi.org/10.31334/transparansi.v4i2.1974
- Li, Y. (2022). What Attracts College Students to Start a Business in Rural Areas?—A Qualitative Comparative Analysis from China. Sustainability, 14(22), 15459. doi:https://doi.org/10.3390/su142215459
- Llena Berñe, A., Planas-Lladó, A., Vila-Mumbrú, C., & Valdivia-Vizarreta, P. (2023). Factors that enhance and limit youth empowerment, according to social educators. Qualitative Research Journal, 23(5), 588-603. doi:https://doi.org/10.1108/QRJ-04-2023-0063
- Lumbanrau, R. E. (2023). Migrasi tradisional NTT ke" rumah kedua" Malaysia, sejarah" tangis dan tawa" selama puluhan tahun'. BBC News Indonesia, 7.
- Machali, I. (2021). Metode penelitian kuantitatif (panduan praktis merencanakan, melaksanakan, dan analisis dalam penelitian kuantitatif): Fakultas Ilmu Tarbiyah dan Keguruan Universitas Islam Negeri (UIN) Sunan ….
- Melvi, M., Muda, M. A., Akbar, Y. R. S., Wahidy, Y., & Ulvan, A. (2024). Pengembangan Canti sebagai Desa Wisata Pesisir Tangguh Bencana Berbasis pada Kearifan Lokal. Jurnal Nusantara Mengabdi, 4(1), 1-9. doi:https://doi.org/10.35912/jnm.v4i1.3840
- Nabavi, R. T., & Bijandi, M. S. (2012). Bandura’s social learning theory & social cognitive learning theory. Theory of Developmental Psychology, 1(1), 1-24.
- Nugroho, C. B. T., Permatasari, P., & Anantanyu, S. (2023). Analisis faktor dan persepsi pemuda desa terhadap pekerjaan petani. Journal of Agrosociology and Sustainability, 1(1). doi:https://doi.org/10.61511/jassu.v1i1.2023.58
- Nuryaman, H., & Suyudi, E. C. (2023). PERSEPSI DAN MOTIVASI GENERASI MUDA MILENIAL TERHADAP. doi:https://doi.org/10.25157/jimag.v10i2.10041
- Ola, M. I. D., & Keban, Y. B. (2023). Tradisi Gemohing Lamaholot Sebagai Emblem Pemersatu Masyarakat Multikultural Di Desa Tuwagoetobi. Al-Mada: Jurnal Agama, Sosial, dan Budaya, 6(2), 339-351. doi:https://doi.org/10.31538/almada.v6i2.3327
- Piaget, J. (2005). The psychology of intelligence: Routledge.
- Prakoso, A. A., Pradipto, E., Roychansyah, M. S., & Nugraha, B. S. (2020). Community-based tourism: concepts, opportunities and challenges. Journal of Sustainable Tourism and Entrepreneurship, 2(2), 95-107. doi:https://doi.org/10.35912/joste.v2i2.563
- Priadana, M. S., & Sunarsi, D. (2021). Metode penelitian kuantitatif: Pascal books.
- Rahmadani, A. P., & Sulanam, S. (2024). Pengembangan Pariwisata Lokal Lewat Pasar Jadoel: Strategi Wisata Alam Tirtosari. Yumary: Jurnal Pengabdian kepada Masyarakat, 5(4), 697-708. doi:https://doi.org/10.35912/yumary.v5i4.3618
- RI, B. K. S. J. D. (2023). Analisis Ringkas Cepat: Urgensi Penguatan Daya Saing Pariwisata Untuk Meningkatkan Perekonomian Nasional.
- Rocca, L. H. D., & Zielinski, S. (2022). Community-based tourism, social capital, and governance of post-conflict rural tourism destinations: the case of Minca, Sierra Nevada de Santa Marta, Colombia. Tourism management perspectives, 43, 100985. doi:https://doi.org/10.1016/j.tmp.2022.100985
- Rosenberg, M. J., Hovland, C. I., McGuire, W. J., Abelson, R. P., & Brehm, J. W. (1960). Attitude organization and change: An analysis of consistency among attitude components.(Yales studies in attitude and communication.), Vol. III. doi:https://doi.org/10.2307/2090276
- Rukmana, T. Y. (2018). Analisis Faktor-Faktor yang Mempengaruhi Sikap Kewirausahaan. Jurnal Pendidikan Ekonomi (JUPE), 6(2). doi:https://doi.org/10.26740/jupe.v6n2.p%25p
- Sara, M., & Kurniawan, R. Y. (2021). Pengaruh Pendidikan Kewirausahaan, Motivasi Berwirausaha dan Self-Efficacy Terhadap Pembentukan Sikap Kewirausahaan Mahasiswa. PROMOSI (Jurnal Pendidikan Ekonomi), 9(1). doi:http://dx.doi.org/10.24127/pro.v9i1.3836
- Scarborough, N. M., & Cornwall, J. R. (2019). Entrepreneurship and small business management: Pearson.
- Servaes, J. (2020). Handbook of communication for development and social change (Vol. 1): Springer.
- Setiawan, I., Nugraha, A., & Rasiska, S. (2019). Go urban or stay rural: determinants of young farmers staying in or leaving agricultural field (a case study in Cisondari, West Java, Indonesia). Paper presented at the IOP Conference Series: Earth and Environmental Science.
- Soinbala, Y., Samin, M., & Mari, N. A. H. (2022). Dampak Migrasi Terhadap Kondisi Sosial Ekonomi Penduduk Sebagai Pekerja Migran Indonesia. Jurnal Geografi, 18(1), 1-10. doi:https://doi.org/10.35508/jgeo.v18i1.7513
- Somad, D., & Rahmanita, M. (2025). Pengembangan Pariwisata Berbasis Komunitas di Desa Aneuk Laot Aceh. Jurnal Akuntansi, Keuangan, dan Manajemen, 6(3), 635-645. doi:https://doi.org/10.35912/jakman.v6i3.3863
- Susiati, A. (2022). Analysis of Migration Phenomenon and Urban Bias in Indonesia. Formosa Journal of Sustainable Research, 1(7), 1029-1040. doi:https://doi.org/10.55927/fjsr.v1i7.2227
- Wardana, L. W., Handayati, P., Narmaditya, B. S., Wibowo, A., Patma, T. S., & Suprajan, S. E. (2020). Determinant factors of young people in preparing for entrepreneurship: Lesson from Indonesia. The Journal of Asian Finance, Economics and Business, 7(8), 555-565. doi:https://doi.org/10.13106/jafeb.2020.vol7.no8.555
- Wilonoyudho, S., Rijanta, R., Keban, Y. T., & Setiawan, B. (2017). Urbanization and regional imbalances in Indonesia. The Indonesian Journal of Geography, 49(2), 125-132. doi:https://doi.org/10.22146/ijg.13039
- Yachin, J. M., & Ioannides, D. (2020). “Making do” in rural tourism: the resourcing behaviour of tourism micro-firms. Journal of Sustainable Tourism, 28(7), 1003-1021. doi:https://doi.org/10.1080/09669582.2020.1715993
- Yolal, M., Sevinc, F., & Gursoy, D. (2021). How do residents perceive tourism development? A small community perspective. Journal of Tourism Quarterly, 3(2), 52-67.
