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Vol. 4 No. 2 (2024): Desember

Articles

Pengaruh GAAIS terhadap Personal Innovativeness: Sikap pada Lintas Generasi

V Vincentia Renata Kusuma Y Yoke Pribadi Kornarius A Angela Caroline T Triningtyas Elisabeth Putri Gusti A Agus Gunawan
06 December 2024 Vol. 4 No. 2 (2024): Desember https://doi.org/10.35912/rambis.v4i2.3436
Abstract
06 Dec 2024

Purpose: To see the attitude of AI towards personal innovativeness and to see the differences in attitudes between generation Z and previous generations

Research methodology: Respondents in this study are 1,293 people consisted of entrepreneurs and professional workers covering generation Z and previous generations.

Results: GAAIS has influence of 9.5% on personal innovativeness, bus the data showa no statistically significant difference in attitude towards AI between cross-generational.

Limitations: The analysis in this study still requires the addition of more in-depth variables such as personality, trust, social and subject norms to be able to predict attitudes towards AI in more depth.

Contribution: This study is expected to provide deeper insight into the influence of attitudes towards AI on personal innovativeness, considering that in the future AI will be close on society.

Keywords: Cross-Generational GAAIS Personal Innovativeness
How to Cite
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Kusuma, V. R., Kornarius, Y. P. ., Caroline, A., Gusti, T. E. P. ., & Gunawan, A. (2024). Pengaruh GAAIS terhadap Personal Innovativeness: Sikap pada Lintas Generasi . Reviu Akuntansi, Manajemen, Dan Bisnis, 4(2), 145–155. https://doi.org/10.35912/rambis.v4i2.3436
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