Sosialisasi: Manfaat E-commerce Untuk Meningkatkan Penjualan Pada UMKM Obat

https://doi.org/10.35912/yumary.v5i1.2965
Published: Sep 19, 2024

Abstract:

E-commerce is a form of information technology development, which is a sales medium that provides positive things, and makes the shopping process effective and efficient. However, not all MSME actors, especially MSMEs in Medicine, use e-commerce to sell their products. This socialization was carried out as a community service program in the form of providing knowledge about the benefits of e-commerce, with the aim of drug SMEs being able to understand and utilize e-commerce as a sales medium that would be able to increase income for the MSMEs themselves. The population in this socialization activity is MSME actors in the Kelapa Gading area, North Jakarta with a sample of 15 MSME actors. The method used is a lecture related to the importance of e-commerce by students of the University of 17 August 1945 Jakarta accompanied by a supervisor. Parameters for evaluating the success of this socialization using the Pre-Test and Post-Test questionnaires. The expected result is an increase in the breadth of insight into the knowledge of MSME actors on the benefits of e-commerce and being able to apply e-commerce as a sales medium.

Keywords:
1. E-commerce
2. Increased Sales
3. SMES
Authors:
1 . Ari Soetiyani
2 . Lukiyana Lukiyana
3 . Ariandi Ariandi
4 . Muhammad Junaid Kamaruddin
5 . Musthofa Jundi
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How to Cite
Soetiyani, A. ., Lukiyana, L. ., Ariandi, A. ., Kamaruddin, M. J. ., & Jundi, M. (2024). Sosialisasi: Manfaat E-commerce Untuk Meningkatkan Penjualan Pada UMKM Obat. Yumary: Jurnal Pengabdian Kepada Masyarakat, 5(1), 69–77. https://doi.org/10.35912/yumary.v5i1.2965
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Issue & Section
Vol. 5 No. 1 (2024): September
Articles
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References

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    Akhmad, K. A., & Purnomo, S. (2021). Pengaruh Penerapan Teknologi Informasi Pada Usaha Mikro Kecil Dan Menengah Di Kota Surakarta. Sebatik, 25(1), 234-240.

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  1. Adile, J. M. (2016). Perubahan Sosial Ekonomi Keluarga Nelayan Setelah Reklamasi Di Kelurahan Wenang Selatan. Politico: Jurnal Ilmu Politik, 3(1), 160382.
  2. Akhmad, K. A., & Purnomo, S. (2021). Pengaruh Penerapan Teknologi Informasi Pada Usaha Mikro Kecil Dan Menengah Di Kota Surakarta. Sebatik, 25(1), 234-240.
  3. Chen, S.-H., & Shun, Y.-L. (2023). Integrating Importance-Satisfaction Model and Performance Evaluation Matrix to improve service quality. International Journal of Financial, Accounting, and Management, 5(3), 373-386.
  4. Choirunisa, R., & Mulyanti, D. (2023). Literature Review: Peran E-Commerce Dalam Meningkatkan Pendapatan Umkm Di Era New Normal. Jurnal EBI, 5(1), 9-15.
  5. Hadiwijaya, H., & Yustini, T. (2023). Analysis of consumer preferences towards digital marketing and its implications on the competitive advantage of SMEs in Banyuasin Regency. Annals of Human Resource Management Research, 3(2), 83-96.
  6. Julian, M., & Yani, A. S. (2021). Pengaruh E-Commerce Development Dan Financial Technology Terhadap Loyalitas Pelanggan Dengan Keputusan Pembelian Online Pada Market Place Shopee Sebagai Variabel Moderating. MEDIA MANAJEMEN JASA, 9(2).
  7. Kasmi, K., & Candra, A. N. (2017). Penerapan E-Commerce Berbasis Business To Consumers Untuk Meningkatan Penjualan Produk Makanan Ringan Khas Pringsewu. Jurnal aktual, 15(2), 109.
  8. Maulana, S. M. (2015). Implementasi E-Commerce Sebagai Media Penjualan Online. Jurnal Administrasi Bisnis, 29(1).
  9. Maysaroh, S., & Diansyah, D. (2022). Pengaruh Peer To Peer Lender (P2P) Dan Payment Gateway Terhadap Kinerja UMKM Pada Masa Pandemi Covid-19 Dengan E-commerce Sebagai Variabel Moderating. Business Management Journal, 18(2), 131-142.
  10. Muliyanto, M., Indrayani, I., Satriawan, B., Ngaliman, N., & Catrayasa, I. W. (2023). The influence of competence, motivation, and work culture on employee performance through self-efficacy as an intervening variable for medical support employees Regional General Hospital Tanjungpinang City. Journal of Multidisciplinary Academic Business Studies, 1(1), 1-12.
  11. Nasir, M. S., & Ahsan, M. Q. (2022). Coronavirus pandemic and its impacts on the world’s economy. Journal of Sustainable Tourism and Entrepreneurship, 4(1), 21-31.
  12. Nuvitasari, A., & Martiana, N. (2019). Implementasi SAK EMKM sebagai dasar penyusunan laporan keuangan usaha mikro kecil dan menengah (UMKM). International Journal of Social Science and Business, 3(3), 341-347.
  13. Purnama, N. I., Putri, L. P., & Bahagia, R. (2021). Analisis E-commerce Dalam Membantu Penjualan UMKM di Tengah Pandemi. Jurnal Ekonomikawan, 21(2), 194-200.
  14. Rakanita, A. M. (2019). Pemanfaatan E-Commerce Dalam Meningkatkan Daya Saing Umkm Di Desa Karangsari Kecamatan Karangtengah Kabupaten Demak. Journal Ekbis, 20(2), 1280-1289.
  15. Trulline, P. (2021). Pemasaran produk UMKM melalui media sosial dan e-commerce. Jurnal Manajemen Komunikasi, 5(2), 259.