Pemberdayaan Kelompok Seni di Dusun Nitiprayan Bantul

https://doi.org/10.35912/yumary.v4i1.2458
Published: Nov 2, 2023

Abstract:

Purpose: Service activities aim to help empower art groups through innovation and artistic creation. The target audience for the program is unproductive people, namely the Niti Budaya arts group in Nitiprayan hamlet, Ngestiharjo Village, Kasihan District, and Bantul Regency, which has 40 members. The problem experienced by partners is the lack of innovation and creativity in art groups, especially in dance, and the partners of these art groups are not yet well known to the wider community.

Methodology: The partner's solution to the problem is to help the art studio conduct classical dance training in Sari Tunggal and Lambangsari and assist with digital marketing training. Apart from being attended by art groups, the training activities were also attended by local people who had an interest in the arts.

Results: The results of the training program showed that the Niti Budaya arts group understood and mastered the classical dances, Sari Tunggal and Lambangsari, which were organized by the service team. The arts group's understanding of digital marketing has been demonstrated by promotional activities via social media and directly in the target market. With these activities, the arts groups increased in terms of understanding and well-being.

Contribution: This activity will continue to be conducted to correct deficiencies and evaluate all activities.

Limitations: This activity is beneficial for the community, especially the dance group in Nitiprayan.

Keywords:
1. art groups
2. empowerment
3. classical dance
4. digital marketing
Authors:
1 . Rini Raharti
2 . Titi Laras
3 . Bambang Jatmiko
4 . Aditya Kurniawan
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How to Cite
Raharti, R. ., Laras, T. ., Jatmiko, B. ., & Kurniawan, A. (2023). Pemberdayaan Kelompok Seni di Dusun Nitiprayan Bantul . Yumary: Jurnal Pengabdian Kepada Masyarakat, 4(1), 85–91. https://doi.org/10.35912/yumary.v4i1.2458
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Issue & Section
Vol. 4 No. 1 (2023): September
Articles
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  2. Catur, K., & Wicaksono, B. (n.d.). MENGUKUR EFEKTIVITAS SOCIAL MEDIA BAGI PERUSAHAAN Landasan Teori. 9, 551–564.
  3. Chambers. (1985). Poverty and Livelihoods: Whose Reality Counts? Uner Kirdar dan Leonard Silk (eds). People: From Impoverishment to Empowerment.
  4. Djuhara, U. (2014). Pergeseran Fungsi Seni Tari. Jurnal Ilmiah Seni Makalangan, 1(2), 99–117.
  5. Kuncoro, M. (n.d.). Ekonomika Pembangunan. In Erlangga. https://doi.org/10.22146/jf.12677
  6. Mohamed, G. A., Alakhras, H. A., Khalil, R. A., & Mohamed, M. A. (2021). Role of Tourism Advertising Campaigns in Improving Destination Image. Journal of Sustainable Tourism and Entrepreneurship, 3(1), 75–88. https://doi.org/10.35912/joste.v3i1.1223
  7. Ode Samsul. (2015). Budaya Lokal Sebagai Media Resolusi Dan Pengendalian Konflik Di Provinsi Maluku. Politika, 6(2), 93–100.
  8. Purbadi, Y. D., & Lake, R. C. (2019). Konsep Kampung-Wisata Sejahtera, Kreatif, Cerdas dan Lestari Berkelanjutan. EMARA: Indonesian Journal of Architecture, 5(1), 12–23. https://doi.org/10.29080/eija.v5i1.641
  9. Raharti, R., Nugroho, J. P., Az, F., & Septiadewi, Z. (2021). Tourism Development Analysis During the Covid-19 Pandemic in the Special Region of Yogyakarta. 2021(4), 163–170.
  10. Sajogyo, et al. (1995). Program IDT: Penelitian Data Dasar Sosial Ekonomi Masyarakat Desa Tertinggal Sulawesi Tengah, Maluku, Irian Jaya (Ringkasan Eksekutif.
  11. Sapto. (2022). Ebleg Sebagai Alat Penataan Wayang Kulit dalam Kotak Penyimpanan. Lakon Jurnal Pengkajian &Penciptaan Wayang, XIX(1). https://jurnal.isi-ska.ac.id/index.php/lakon/article/view/16-24%0Ahttps://jurnal.isi-ska.ac.id/index.php/lakon/article/download/16-24/3287
  12. Sulistiowati, R., Adisa, A. F., & Caturiani, S. I. (2021). Stakeholder Synergy For Sustainable Tourism. Journal of Sustainable Tourism and Entrepreneurship, 3(1), 53–60. https://doi.org/10.35912/joste.v3i1.1236
  13. Supheni, I., Ivada, E., Novianti, G. E., & Wiwin, W. (2023). Sustainable tourism from the perspective of tourists in Nganjuk Indonesia. 3(3), 235–252.
  14. Wahyuni, L. T. S., Lasmawan, I. W., & Suastika, I. N. (2023). Strategi Digital Marketing Tempat Pariwisata dan Budaya Desa Cempaga Melalui Platform Digital. Jurnal Penelitian Dan Pengembangan Sains Dan Humaniora, 6(3), 343–349. https://doi.org/10.23887/jppsh.v6i3.53530
  15. Wardani, W. S., & Utami, N. N. (2020). Pengaruh Iq, Eq, Ocb , Dan Sq Terhadap Kinerja Pada Civitas Akademika Stie Asia Malang. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 14(2), 155–160. https://doi.org/10.32812/jibeka.v14i2.158
  16. Yulia, L., & Rachmania, S. (2023). Analisis Enkulturasi Nilai Budaya Sunda di Sekolah Dasar Negeri Wangiwisata Kecamatan Majalaya. Jurnal Kajian Bidang Pendidikan Dan Pembelajaran, 3(1), 9–17.