Pemberdayaan UKM Jamaah Masjid berbasis Digital Marketing di Desa Tlogoadi Kecamatan Mlati Kabupaten Sleman

https://doi.org/10.35912/yumary.v3i1.1082
Published: Sep 7, 2022

Abstract:

Purpose: The purpose of this paper is to present a community service that aims to empower SMEs during the Covid-19 pandemic through digital marketing.

Method: The method used in this community service is Focus Group Discussion, consultation, and practice.

Result: Community empowerment about digital marketing has been able to provide knowledge and practices related to online marketing innovations for SMEs, so that it can become a discourse for SMEs to sell their products online. SMEs know the benefits and are able to apply several techniques and supporting tools in digital marketing and understand the concepts of Islamic economics. The artifacts produced from this community service are in the form of social media accounts that are in accordance with digital marketing principles.

Conclusion: The synergy framework between SMEs and a supporting team consisting of young people who are active in mosques, is important, because SMEs will be more optimal in utilizing digital marketing in selling online. The program carried out with the Takmir institution has a positive impact as a solution to the problems of SMEs during the pandemic. Thus the mosque is no longer only used as a place of worship, but also as a center for community economic growth.

Keywords:
1. SMEs
2. empowering
3. digital marketing
4. takmir
Authors:
1 . Andhika Giri Persada
2 . Siti Achiria
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How to Cite
Persada, A. G., & Achiria, S. (2022). Pemberdayaan UKM Jamaah Masjid berbasis Digital Marketing di Desa Tlogoadi Kecamatan Mlati Kabupaten Sleman . Yumary: Jurnal Pengabdian Kepada Masyarakat, 3(1), 1–11. https://doi.org/10.35912/yumary.v3i1.1082
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Issue & Section
Vol. 3 No. 1 (2022): September
Articles
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References

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    Anggoro, D., Hasugian, H., & Nofiyani, N. (2020, Desember 24). Implementasi Digital Marketing Pada UKM Guna Meningkatkan Pemasaran dan Penjualan Produk Di Masa Pandemi Covid-19. JURPIKAT(Jurnal Pengabdian Kepada Masyarakat), 1(3), 384-391. https://jurnal.untidar.ac.id/. https://doi.org/10.37339/jurpikat.v1i3.345

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  1. Ahmadi, C., Hermawan, D., Srinadi, N., & Kusuma, T. (2021). Penerapan Digital Marketing sebagai Strategi Pengembangan Usaha Ternak Tikus Putih. Yumary: Jurnal Pengabdian kepada Masyarakat, 29-37. https://doi.org/10.35912/jpm.v2i1.503
  2. Alwi, M. M. (2015). Optimalisasi Fungsi Masjid dalam Pemberdayaan Ekonomi Masyarakat. Al-Tatwir, 2(1), 133-152. http://ejournal.iain-jember.ac.id/.
  3. Anggoro, D., Hasugian, H., & Nofiyani, N. (2020, Desember 24). Implementasi Digital Marketing Pada UKM Guna Meningkatkan Pemasaran dan Penjualan Produk Di Masa Pandemi Covid-19. JURPIKAT(Jurnal Pengabdian Kepada Masyarakat), 1(3), 384-391. https://jurnal.untidar.ac.id/. https://doi.org/10.37339/jurpikat.v1i3.345
  4. Auliyah, R. (2014). Studi Fenomenologi Peranan Manajemen Masjid At-Taqwa dalam Pemberdayaan Ekonomi Masyarakat Bangkalan. Journal of Management Studies, 8(1), 74-91. https://journal.trunojoyo.ac.id/. https://doi.org/10.21107/kompetensi.v8i1.650
  5. Azizah, F. N., Ilham, I. F., Aqidah, L. P., Firdaus, S. A., Astuti, S. A. D., & Buchori, I. (2020). Strategi UMKM untuk Meningkatkan Perekonomian selama Pandemi Covid-19 pada saat New Normal. OECONOMICUS Journal of Economics, 5(1), 46-60. 2548-6004
  6. Erziaty, R. (2015). Pemberdayaan Ekonomi Potensial Masjid sebagai Model Pengentasan Kemiskinan. Jurnal Ekonomi Syariah dan Hukum Ekonomi Syariah, 2(2), 82-98. http://dx.doi.org/10.31602/iqt.v2i2.377
  7. Fakhriyyah, D. D., Wulandari, Y., & Kharisma, C. (2020). Sosialisasi Digital Marketing dan Inovasi Produk Pada Ukm Gula Merah guna Mempertahankan Ekonomi di Masa Pandemi Covid-19. Jurnal Pembelajaran Pemberdayaan Masyarakat, 1(4), 311-317. http://www.riset.unisma.ac.id/. http://dx.doi.org/10.33474/jp2m.v1i4.8691
  8. Fitriyani, L. N., Handayani, T., & Sari, L. P. (2022). Analysis of the marketing strategy of savings products at BMTNasuha during the Covid-19 pandemic. Dirham: Journal of Sharia Finance and Economics (JoSFE), 1-13. https://doi.org/10.35912/josfe.v1i1.790
  9. Herawaty, V., Andrian, P. D., & Oktaviani, A. A. (2021). Peningkatan Kompetensi Dasar Akuntansi Kelompok UMKM (Kompeten) di Bekasi (Increasing the Basic Competence of Accounting for MSME Groups (Kompeten) in Bekasi). Yumary: Jurnal Pengabdian kepada Masyarakat, 109-118. https://doi.org/10.35912/jpm.v2i2.937
  10. Komalasari, Y., Suryantari, E. P., & Krismawintari, N. P. D. (2020). Strategi Digital Marketing Bagi UKM Menghadapi Badai Pandemi Covid-19. Sinaptek Prosiding, 79-82. 978-602-53420-5-9
  11. Mohamad Nur Utomo, Iin Ariska, Sulistya Rini Pratiwi, & Kaujan Kaujan (2021). Strategies for Maintaining SMEs Performance During Covid-19 Pandemic. International Journal of Social Science and Business, 5(1), 34-43. https://ejournal.undiksha.ac.id/index.php/IJSSB/article/view/30613/18003
  12. Nalini, S. N. L. (2021). Dampak covid-19 terhadap Usaha Mikro, Kecil dan Menengah. Jurnal Ekonomi & Ekonomi Syariah, 4(2). https://stiealwashliyahsibolga.ac.id/. https://doi.org/10.36778/jesya.v4i1.278
  13. Nashar. (2017). Pemberdayaan Ekonomi Generasi Muda Dimulai Dari Halaman Masjid “Studi Kasus Di Posdaya Masjid “Miftahul Hidayah” Di Desa Bulay Kecamatan Galis Kabupaten Pamekasan. Duta Media. http://repository.iainmadura.ac.id/id/eprint/56
  14. Sawitri, R. A., Eltivia, N., & Riwajanti, N. I. (2021). Forecasting the number of foreign tourists visiting Indonesia during the Covid-19 Pandemic. Journal of Sustainable Tourism and Entrepreneurship (JoSTE), 233-251. https://doi.org/10.35912/joste.v2i4.945
  15. Susanti, A., Istiyanto, B., & Jalari, M. (2020). SMEs Strategy at Covid-19 Pandemic. KANGMAS: Karya Ilmiah Penabdian Masyarakat, 1(2). https://journal.neolectura.com/. https://doi.org/10.37010/kangmas.v1i2.50