Pengaruh Manfaat, Kemudahan, dan Pendapatan terhadap Minat Menggunakan Paylater: Studi Kasus Masyarakat di DKI Jakarta

https://doi.org/10.35912/jakman.v2i4.495
Published: Aug 19, 2021

Abstract:

Purpose: This study examined the influence of perceived usefulness, ease of use, and income on interest in using paylater services.

Research Methodology: The population in this study was the people of DKI Jakarta who know the Shopee Paylater service. The research sample was obtained using a purposive sampling method, with an affordable population calculation obtained 400 samples. The research method used was a quantitative method with multiple regression models. Data were primary data obtained from distributing questionnaires.

Results: The results of the study partially show that perceived usefulness has a positive and significant influence on the interest of using paylater services; perceived ease of use has no positive and significant influence on interest of using paylater services; and income has a positive and significant influence on interest of using paylater services.

Limitations: It is necessary to investigate other variables that can affect interest in using paylater services.

Contribution: E-commerce companies should develop factors that influence consumer interest in using paylater and increase consumer knowledge before using paylater services.

Keywords: Perceived Usefulness, Perceived Ease of Use, Income, Intention of Using Paylater

Keywords:
1. Perceived Usefulness
2. Perceived Ease of Use
3. Income
4. Intention of Using Paylater
Authors:
1 . Hasanah Jaya Asja
2 . Santi Susanti
3 . Achmad Fauzi
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How to Cite
Asja, H. J., Susanti, S. ., & Fauzi, A. . (2021). Pengaruh Manfaat, Kemudahan, dan Pendapatan terhadap Minat Menggunakan Paylater: Studi Kasus Masyarakat di DKI Jakarta. Jurnal Akuntansi, Keuangan, Dan Manajemen, 2(4), 309–325. https://doi.org/10.35912/jakman.v2i4.495
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Vol. 2 No. 4 (2021): September
Articles
References

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    Ozturk, A. B., Bilgihan, A., Nusair, K., & Okumus, F. (2016). What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience. International Journal of Information Management. https://doi.org/10.1016/j.ijinfomgt.2016.04.005

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  4. Al Mamun, A., Mohamad, M. R., Yaacob, M. R. Bin, & Mohiuddin, M. (2018). Intention and behavior towards green consumption among low-income households. Journal of Environmental Management, 227(January), 73–86. https://doi.org/10.1016/j.jenvman.2018.08.061
  5. Arjunwadkar, P. Y. (2018). FinTech?: The Technology Driving Disruption in the Financial Services Industry. CRC Press.
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  20. Jogiyanto, H. M. (2008). Sistem Informasi Keperilakuan (Edisi Revisi). In Andi Offset, Yogyakarta (Ed I). Penerbit ANDI.
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