Article Details
Vol. 7 No. 2 (2026): Maret
An Analysis of Service Quality at the Palu City Branch of Badan Penyelenggara Jaminan Sosial Health
Purpose: This study aims to analyze the quality of public services at the Badan Penyelenggara Jaminan Sosial (BPJS) Health Office of Palu City based on five dimensions of service quality.
Research Methodology: This study employed a qualitative method with a descriptive approach. Data were collected through direct observation and in-depth interviews with BPJS Health employees and service participants at the BPJS Health Office of Palu City. The data were analyzed using qualitative descriptive techniques to capture participants’ perceptions of service performance.
Results: The findings show that the five dimensions of service quality tangibles, empathy, reliability, responsiveness, and assurance are categorized as good. Among these dimensions, reliability is the strongest aspect, indicating that BPJS Health employees provide services accurately, consistently, and responsibly. Public satisfaction with the services is also categorized as good.
Conclusions: This study concludes that the overall quality of public services at the BPJS Health Office of Palu City is good and effective in meeting community expectations. Nevertheless, continuous improvement is still required, particularly in strengthening service-supporting infrastructure.
Limitations: This study was limited to a single BPJS branch office; therefore, the findings cannot be generalized to all BPJS Health offices in Indonesia.
Contributions: This study provides empirical evidence on the implementation of service quality in public health insurance services and can serve as a reference for improving infrastructure and strengthening employee reliability to enhance public service performance.
- References
- Abukhalifeh, A. N., & Som, A. P. M. (2015). Servqual: A multiple–item scale for measuring customer perceptions of restaurants’ service quality. Advances in Environmental Biology, 9(3), 160-162.
- Adiyanta, F. S. (2020). Urgensi kebijakan jaminan kesehatan semesta (Universal Health Coverage) bagi penyelenggaraan pelayanan kesehatan masyarakat di masa pandemi Covid-19. Administrative Law and Governance Journal, 3(2), 272-299. doi:https://doi.org/10.14710/alj.v3i2.272-299
- Agustin, E. N., Madani, J. F., Azzahra, K. A., & Istanti, N. D. (2023). Evaluasi pelaksanaan program Jaminan Kesehatan Nasional (JKN) dalam upaya meningkatkan akses kesehatan masyarakat di Indonesia. Jurnal Anestesi, 1(3), 34-45. doi:https://doi.org/10.59680/anestesi.v1i3.327
- Al Abidin, M., & Kustiwa, A. (2024). Analisis Kinerja Pegawai Layanan Administrasi Untuk Meningkatkan Kepercayaan Masyarakat (Di Kecamatan Cililin Kabupaten Bandung Barat): indonesia. Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur (JEBDEKER), 4(2), 473-480. doi:https://doi.org/10.56456/jebdeker.v4i2.281
- Aleyda, F., & Berliyanti, D. O. (2023). Pengaruh Perceived Organizational Support, Contigency Reward Behaviour terhadap Work Engagement. Jurnal Akuntansi, Keuangan, dan Manajemen, 4(3), 185-194. doi:https://doi.org/10.35912/jakman.v4i3.1290
- Angelia, M., & Widjaja, W. (2024). Pengaruh Selebgram Endorsement dan E-Wom terhadap Keputusan Pembelian Konsumen Bittersweet by Najla melalui Niat Beli. Studi Akuntansi, Keuangan, dan Manajemen, 4(1), 13-31. doi:https://doi.org/10.35912/sakman.v4i1.3074
- Anggraini, R., Phang, S., & Sudhartio, L. (2025). Pengaruh Sustainable Leadership terhadap Sustainable Performance dengan Mediasi Variabel Social Innovation. Jurnal Akuntansi, Keuangan, dan Manajemen, 6(2), 345-357. doi:https://doi.org/10.35912/jakman.v6i2.3762
- Astuti, D. D., Surbakti, L. P., & Wijayanti, A. (2021). Pengaruh Independensi dan Keahlian Komite Audit Terhadap Manajemen Laba Riil dengan Kualitas Audit Sebagai Variabel Moderasi. Jurnal Akuntansi, Keuangan, dan Manajemen, 2(4), 345-358. doi:https://doi.org/10.35912/jakman.v2i4.564
- Bahri, S., Amri, A., & Siregar, A. A. (2022). Analisis kualitas pelayanan aplikasi mobile JKN BPJS kesehatan menggunakan metode service quality (servqual). Industrial Engineering Journal, 11(2), 12-18. doi:https://doi.org/10.29103/iej.v11i2.17597
- Bintoro, I. W., & Erliyana, A. (2023). Transisi Demokrasi Dan Pemenuhan Ham Dalam Perwujudan Sistem Kesehatan Nasional (Studi Banding Indonesia Dan Kuba). Jurnal Darma Agung, 31(5), 535-550. doi:http://dx.doi.org/10.46930/ojsuda.v31i5.3736
- Budiarno, B., Udayana, I. B. N., & Lukitaningsih, A. (2022). Pengaruh kualitas layanan, kualitas produk terhadap kepuasan pelanggan dalam membentuk loyalitas pelanggan. Equilibrium: Jurnal Penelitian Pendidikan Dan Ekonomi, 19(02), 226-233. doi:https://doi.org/10.25134/equi.v19i02.4531
- Devi, N., Asngadi, A., Sulaeman, M., & Syamsuddin, S. (2024). Pengendalian Proses Produksi Untuk Meningkatkan Kualitas Produk Pada Usaha Out Of The Box Di Kota Palu. Jurnal Ekonomi dan Pembangunan Indonesia, 2(1), 200-206. doi:https://doi.org/10.61132/jepi.v2i1.363
- Fachril, F. (2024). Brand Image, Kualitas Layanan, dan Kepuasan Pelanggan: Kunci Loyalitas Masyarakat dalam Layanan Publik. Paradoks: Jurnal Ilmu Ekonomi, 7(4), 620-627. doi:https://doi.org/10.57178/paradoks.v7i4.1433
- Fiantika, F. R., Wasil, M., Jumiyati, S., Honesti, L., Wahyuni, S., Mouw, E., Ambarwati, K. (2022). Metodologi penelitian kualitatif. Padang: PT. Global Eksekutif Teknologi.
- Iffan, M., Santy, R. D., & Radiaswara, R. (2018). Pengaruh proses dan bukti fisik terhadap kepuasan konsumen di hotel santika bandung. JURISMA: Jurnal Riset Bisnis & Manajemen, 8(2), 127-140. doi:https://doi.org/10.34010/jurisma.v8i2.1003
- Istevano, R. J., Bogar, W., & Sendouw, R. H. (2024). Analisis Pelayanan Publik Di Rsud Odsk Provinsi Sulawesi Utara. Journal of Innovation Research and Knowledge, 4(7), 5009-5022. doi:https://doi.org/10.53625/jirk.v4i7.9188
- Iswandari, B. A. (2021). Jaminan Atas Pemenuhan Hak Keamanan Data Pribadi Dalam Penyelenggaraan E-Government Guna Mewujudkan Good Governance. Jurnal Hukum Ius Quia Iustum, 28(1), 115-138. doi:https://doi.org/10.20885/iustum.vol28.iss1.art6
- Junior, O. M. S., Areros, W. A., & Pio, R. J. (2019). Pengaruh Brand Image dan Persepsi Harga Terhadap Kualitas Pelayanan dan Kepuasan Pelanggan (Studi pada Pelanggan Datsun Nissan Martadinata). Jurnal Administrasi Bisnis (JAB), 8(2), 1-9. doi:https://doi.org/10.35797/jab.v8.i2.1-9
- Kemenkes, R. (2020). Pokok-pokok renstra kemenkes 2020-2024. Kemenkes RI. doi:Kementerian Kesehatan RI. (2020). Pokok-Pokok Renstra Kemenkes 2020–2024.
- Khairani, M., Salviana, D., & Bakar, A. (2021). Kepuasan pasien ditinjau dari komunikasi perawat-pasien. Jurnal Penelitian Psikologi, 12(1), 9-17. doi:https://doi.org/10.29080/jpp.v12i1.520
- Kharisma, D., Simatupang, S., & Hutagalung, H. (2023). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada UD. Restu Mulia Pandan. Jurnal Manajemen Dan Akuntansi Medan, 5(1), 32-42. doi:https://doi.org/10.47709/jumansi.v5i1.2210
- Kotler, P., Keller, K. L., Ang, S. H., Tan, C. T., & Leong, S. M. (2018). Marketing management : an Asian perspective. United Kingdom: Pearson, Harlow.
- Listanto, D. K., Chalil, C., & Santi, I. N. (2019). Pengaruh Kualitas Layanan Dan Harga Terhadap Kepuasan Konsumen Membeli Di J. Co Donuts Dan Coffe Palu Grand Mall. Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT), 5(3), 240-250. doi:https://doi.org/10.22487/jimut.v5i3.156
- Lupiyoadi, R. (2018). Manajemen pemasaran jasa: Berbasis kompetensi; edisi 3.
- Maharani, R., & Prakoso, A. L. (2024). Perlindungan Data Pribadi Konsumen Oleh Penyelenggara Sistem Elektronik Dalam Transaksi Digital. Jurnal USM Law Review, 7(1), 333-347. doi:https://doi.org/10.26623/julr.v7i1.8705
- Manita, R., & Afrita, I. (2024). Aksebilitas Pembiayaan Dalam Program Jaminan Kesehatan Nasional. Innovative: Journal Of Social Science Research, 4(1), 12874-12886. doi:https://doi.org/10.31004/innovative.v4i1.9581
- Parasuraman, A., Zeithaml, V. A., & Berry, L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. 1988, 64(1), 12-40.
- Putra, S. P., & Hariri, H. (2022). The Effect of Principal Supervision on Teacher Performance: Literature Review. Jurnal Humaniora dan Ilmu Pendidikan, 2(2), 63-70. doi:https://doi.org/10.35912/jahidik.v2i2.1648
- Riyanto, O. S., Fuad, F., & Chrisjanto, E. (2023). Pelayanan Kesehatan Yang Berkeadilan: Peran Tenaga Kesehatan Dalam Menjamin Hak Setiap Pasien. Juris Humanity: Jurnal Riset dan Kajian Hukum Hak Asasi Manusia, 2(2), 77-87. doi:https://doi.org/10.37631/jrkhm.v2i2.30
- Robbi, R. R., Parawu, H. E., & Tahir, N. (2020). Analisis Kinerja Pegawai Untuk Meningkatkan Kualitas Pelayanan Publik Di Kantor Bpjs Kesehatan Cabang Makassar. Dinamika Governance: Jurnal Ilmu Administrasi Negara, 10(2). doi:https://doi.org/10.33005/jdg.v10i2.2259
- Sinaga, E. P., Siregar, M., & Siregar, N. A. (2022). Analysis of The Effect of Facility and Service Quality on Consumer Satisfaction. Quantitative Economics and Management Studies, 3(5), 691-697. doi:https://doi.org/10.35877/454RI.qems1041
- Solechan, S. (2019). Badan Penyelenggara Jaminan Sosial (BPJS) Kesehatan Sebagai Pelayanan Publik. Administrative Law and Governance Journal, 2(4), 686-696. doi:https://doi.org/10.14710/alj.v2i4.686-696
- Sulfiani, A. N. (2021). Good governance penerapan prinsip-prinsip good governance dalam pelayanan BPJS kesehatan di Kota Palopo. Jurnal Administrasi Publik, 17(1), 95-116. doi:https://doi.org/10.14710/alj.v2i4.686-696
- Supriyanto, S. (2024). Pemasaran industri jasa kesehatan: Penerbit Andi.
- Warganegara, T. L. P., Suhaimi, S., UmpuSinga, H. A., Barusman, M. Y. S., Barusman, A. R. P., & Habiburrahman, H. (2024). Brand Equity in University: Literature Review. Jurnal Akuntansi, Keuangan, dan Manajemen, 6(1), 197-205. doi:https://doi.org/10.35912/jakman.v6i1.3268
- Zeithaml, V. A. (2010). Delivering quality service: Simon and Schuster.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.