Mengukur Relevansi Cashless Society pada Generasi Z

https://doi.org/10.35912/jakman.v6i3.3758
Published: Jun 11, 2025

Abstract:

Purpose: This study aims to evaluate the relevance of a cashless society among Generation Z by employing the Unified Theory of Acceptance and Use of Technology (UTAUT) model. The focus is to understand the factors influencing the acceptance and adoption of cashless payment systems within this demographic.

Methodology/approach: The study was conducted in Denpasar City, targeting Generation Z individuals who reside there and have used digital wallet or e-wallet services. The sample size was determined using Hair’s formula, resulting in a total of 135 respondents.

Results/findings: The findings suggest that the UTAUT model, particularly factors such as Behavioral Intention, Habit, and Social Influence, significantly affects the adoption of cashless payment methods. This indicates that user intention and habitual behavior are key drivers in embracing this technology.

Conclusions: On the other hand, variables such as Awareness, Facilitating Conditions, Hedonic Motivation, Perceived Security, and Performance Expectancy did not show a significant influence on users’ behavioral intentions. This implies that, in the context of cashless payment adoption, social factors and habits are more influential than security concerns or performance expectations.

Limitations: The study is limited to Generation Z, whereas cashless technology adoption is also growing among Millennials and Baby Boomers.

Contribution: This study contributes to behavioral science, especially in the area of financial technology, and provides insights into the practical application of the UTAUT model.

Keywords:
1. Cashless Society
2. E-Wallet
3. Generation Z
4. UTAUT
Authors:
1 . Gusi Putu Lestara Permana
2 . Ni Kadek Mira Apriani
View PDF
How to Cite
Permana, G. P. L., & Apriani, N. K. M. (2025). Mengukur Relevansi Cashless Society pada Generasi Z. Jurnal Akuntansi, Keuangan, Dan Manajemen, 6(3), 713–726. https://doi.org/10.35912/jakman.v6i3.3758
Download Citation
  1. Endnote/Zotero/Mendeley (RIS)
  2. BibTeX

Downloads

Download data is not yet available.
Issue & Section
Vol. 6 No. 3 (2025): Juni
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

    Abushanab, E., & Pearson, J. M. (2017). Internet banking in Jordan: The unified theory of acceptance and use of technology (UTAUT) perspective. Journal of Systems and Information Technology, 9(1), 78–97. Https://doi.org/10.1108/13287260710817700

    Adiani, W., Aprianingsih, A., & Purwanegara, M. S. (2021). Cashless Society in Progress: Capturing Different Generationsâ€TM Perspectives toward External Influence in E-Wallet Usage. Journal of Economics, Business, & Accountancy Ventura, 24(2), 205–219. Https://doi.org/10.14414/jebav.v24i2.2677

    Ajah, E. O. (2025). Explicating transcendental factors for viable digital business: Towards an explanatory model for digital start-up emergence. Digital Business, 5(1). Https://doi.org/10.1016/j.digbus.2024.100100

    Albastaki, Y. A. (2024). Toward a cashless society: assessing the acceptance of Bahrain BenefitPay using TAM and SEM. Competitiveness Review, 34(1), 193–207. Https://doi.org/10.1108/CR-12-2022-0184

    Bhuiyan, M. R. I., Akter, M. S., & Islam, S. (2024). How does digital payment transform society as a cashless society? An empirical study in the developing economy. Journal of Science and Technology Policy Management. Https://doi.org/10.1108/JSTPM-10-2023-0170

    Hidayatulloh, T., Tanzil, N. D., & Priyono, A. P. (2024). Digital Transformation, Media Attention, and Tax Avoidance: A Study of Indonesian Multinationals. Jurnal Akuntansi, Keuangan, Dan Manajemen, 6(1), 231–243. Https://doi.org/10.35912/jakman.v6i1.3735

    Huang, M., Mohamad Saleh, M. S., & Zolkepli, I. A. (2024). The moderating effect of environmental gamification on the relationship between social media marketing and consumer-brand engagement: A case study of Ant Forest Gen Z users. Heliyon, 10(4). Https://doi.org/10.1016/j.heliyon.2024.e25948

    Hussain, S., Gupta, S., & Bhardwaj, S. (2024). Determinants inhibiting digital payment system adoption: an Indian perspective. Qualitative Research in Financial Markets. Https://doi.org/10.1108/QRFM-09-2023-0223

    Ilhami, S. D., & Damayanti, D. (2024). Linking Knowledge Search to Innovation Performance in Culinary SMES Sector: The Mediating Role of Digital Orientation. Jurnal Akuntansi, Keuangan, Dan Manajemen, 5(4), 417–426. Https://doi.org/10.35912/jakman.v5i4.3430

    Indriyani, D., & Sartika, S. H. (2022). Persepsi Generasi Z pada Penggunaan E-wallet selama Pandemi Covid-19. Widya Cipta: Jurnal Sekretari Dan Manajemen. Http://ejournal.bsi.ac.id/ejurnal/index.php/widyacipta

    Karuniawan, A. N., Swasono, E., & Daroini, A. (2020). Mobile Banking Dalam Cashless Society Menuju BNI Digital Banking. Commodities. Http://ejournal.ijshs.org/index.php/commo

    Kraiwanit, T., Limna, P., & Wattanasin, P. (2024). Digital wallet dynamics: Perspectives on potential Worldcoin adoption factors in a developing country’s FinTech Sector. Journal of Open Innovation: Technology, Market, and Complexity, 10(2). Https://doi.org/10.1016/j.joitmc.2024.100287

    Mohd Thas Thaker, H., Subramaniam, N. R., Qoyum, A., & Iqbal Hussain, H. (2023). Cashless society, e-wallets and continuous adoption. International Journal of Finance and Economics, 28(3), 3349–3369. Https://doi.org/10.1002/ijfe.2596

    Namahoot, K. S., & Jantasri, V. (2023). Integration of UTAUT model in Thailand cashless payment system adoption: the mediating role of perceived risk and trust. Journal of Science and Technology Policy Management, 14(4), 634–658. Https://doi.org/10.1108/JSTPM-07-2020-0102

    Oktaria, E. T., & Hermansyah, H. (2023). Pengaruh Sistem Pembayaran Digital terhadap Efektivitas dan Efisiensi Penjualan di PT Sumber Alfariya Trijaya Tbk. Jurnal Akuntansi, Keuangan, Dan Manajemen, 4(4), 313–325. Https://doi.org/10.35912/jakman.v4i4.2340

    Ompusunggu, H., & Poniman, P. (2024). Studi empiris sistem pembayaran cashless dan cardless. Owner, 8(2), 1117–1124. Https://doi.org/10.33395/owner.v8i2.2037

    Putri, G. A., Widagdo, A. K., & Setiawan, D. (2023). Analysis of financial technology acceptance of peer to peer lending (P2P lending) using extended technology acceptance model (TAM). Journal of Open Innovation: Technology, Market, and Complexity, 9(1). Https://doi.org/10.1016/j.joitmc.2023.100027

    Putri, N. A., & Bharata, W. (2025). Eksplorasi Penggunaan Keberlanjutan Sistem Informasi pada Pengguna Virtual Account. Jurnal Akuntansi, Keuangan, Dan Manajemen, 6(2), 529–541. Https://doi.org/10.35912/jakman.v6i2.4186

    Rahadi, R. A., Nainggolan, Y. A., Afgani, K. F., Yusliza, M. Y., Faezah, J. N., Ramayah, T., Saputra, J., Muhammad, Z., Farooq, K., & Angelina, C. (2022). Towards a cashless society: Use of electronic payment devices among generation z. International Journal of Data and Network Science, 6(1), 137–146. Https://doi.org/10.5267/J.IJDNS.2021.9.014

    Rahman, M., Ismail, I., & Bahri, S. (2020). Analysing consumer adoption of cashless payment in Malaysia. Digital Business, 1(1). Https://doi.org/10.1016/j.digbus.2021.100004

    Razak, I. (2022). The Role of Digital Marketing for Generation Z. Jurnal Ekonomi, Akuntansi Dan Manajemen Indonesia.

    Sconti, A. (2022). Digital vs. in-person financial education: What works best for Generation Z? Journal of Economic Behavior and Organization, 194, 300–318. Https://doi.org/10.1016/j.jebo.2021.12.001

    Sukamdani, N. (2023). Family Business Dynamics in Southeast Asia: A Comparative Study of Indonesia, Malaysia, Singapore, and Thailand. Journal of ASEAN Studies, 11(1), 197–218. Https://doi.org/10.21512/jas.v11i1.9518

    Williams, M. D., Rana, N. P., & Dwivedi, Y. K. (2015). The unified theory of acceptance and use of technology (UTAUT): A literature review. In Journal of Enterprise Information Management (Vol. 28, Issue 3, pp. 443–448). Emerald Group Holdings Ltd. Https://doi.org/10.1108/JEIM-09-2014-0088

    Windasari, N. A., Kusumawati, N., Larasati, N., & Amelia, R. P. (2022). Digital-only banking experience: Insights from gen Y and gen Z. Journal of Innovation and Knowledge, 7(2). Https://doi.org/10.1016/j.jik.2022.100170

    Zanra, S., & Sufnirayanti, S. (2024). Pengaruh Persepsi Kemudahan, Lingkungan Sosial dan Literasi Keuangan terhadap Minat Penggunaan QRIS. Jurnal Akuntansi, Keuangan, Dan Manajemen, 5(3), 177–192. Https://doi.org/10.35912/jakman.v5i3.3122

  1. Abushanab, E., & Pearson, J. M. (2017). Internet banking in Jordan: The unified theory of acceptance and use of technology (UTAUT) perspective. Journal of Systems and Information Technology, 9(1), 78–97. Https://doi.org/10.1108/13287260710817700
  2. Adiani, W., Aprianingsih, A., & Purwanegara, M. S. (2021). Cashless Society in Progress: Capturing Different Generationsâ€TM Perspectives toward External Influence in E-Wallet Usage. Journal of Economics, Business, & Accountancy Ventura, 24(2), 205–219. Https://doi.org/10.14414/jebav.v24i2.2677
  3. Ajah, E. O. (2025). Explicating transcendental factors for viable digital business: Towards an explanatory model for digital start-up emergence. Digital Business, 5(1). Https://doi.org/10.1016/j.digbus.2024.100100
  4. Albastaki, Y. A. (2024). Toward a cashless society: assessing the acceptance of Bahrain BenefitPay using TAM and SEM. Competitiveness Review, 34(1), 193–207. Https://doi.org/10.1108/CR-12-2022-0184
  5. Bhuiyan, M. R. I., Akter, M. S., & Islam, S. (2024). How does digital payment transform society as a cashless society? An empirical study in the developing economy. Journal of Science and Technology Policy Management. Https://doi.org/10.1108/JSTPM-10-2023-0170
  6. Hidayatulloh, T., Tanzil, N. D., & Priyono, A. P. (2024). Digital Transformation, Media Attention, and Tax Avoidance: A Study of Indonesian Multinationals. Jurnal Akuntansi, Keuangan, Dan Manajemen, 6(1), 231–243. Https://doi.org/10.35912/jakman.v6i1.3735
  7. Huang, M., Mohamad Saleh, M. S., & Zolkepli, I. A. (2024). The moderating effect of environmental gamification on the relationship between social media marketing and consumer-brand engagement: A case study of Ant Forest Gen Z users. Heliyon, 10(4). Https://doi.org/10.1016/j.heliyon.2024.e25948
  8. Hussain, S., Gupta, S., & Bhardwaj, S. (2024). Determinants inhibiting digital payment system adoption: an Indian perspective. Qualitative Research in Financial Markets. Https://doi.org/10.1108/QRFM-09-2023-0223
  9. Ilhami, S. D., & Damayanti, D. (2024). Linking Knowledge Search to Innovation Performance in Culinary SMES Sector: The Mediating Role of Digital Orientation. Jurnal Akuntansi, Keuangan, Dan Manajemen, 5(4), 417–426. Https://doi.org/10.35912/jakman.v5i4.3430
  10. Indriyani, D., & Sartika, S. H. (2022). Persepsi Generasi Z pada Penggunaan E-wallet selama Pandemi Covid-19. Widya Cipta: Jurnal Sekretari Dan Manajemen. Http://ejournal.bsi.ac.id/ejurnal/index.php/widyacipta
  11. Karuniawan, A. N., Swasono, E., & Daroini, A. (2020). Mobile Banking Dalam Cashless Society Menuju BNI Digital Banking. Commodities. Http://ejournal.ijshs.org/index.php/commo
  12. Kraiwanit, T., Limna, P., & Wattanasin, P. (2024). Digital wallet dynamics: Perspectives on potential Worldcoin adoption factors in a developing country’s FinTech Sector. Journal of Open Innovation: Technology, Market, and Complexity, 10(2). Https://doi.org/10.1016/j.joitmc.2024.100287
  13. Mohd Thas Thaker, H., Subramaniam, N. R., Qoyum, A., & Iqbal Hussain, H. (2023). Cashless society, e-wallets and continuous adoption. International Journal of Finance and Economics, 28(3), 3349–3369. Https://doi.org/10.1002/ijfe.2596
  14. Namahoot, K. S., & Jantasri, V. (2023). Integration of UTAUT model in Thailand cashless payment system adoption: the mediating role of perceived risk and trust. Journal of Science and Technology Policy Management, 14(4), 634–658. Https://doi.org/10.1108/JSTPM-07-2020-0102
  15. Oktaria, E. T., & Hermansyah, H. (2023). Pengaruh Sistem Pembayaran Digital terhadap Efektivitas dan Efisiensi Penjualan di PT Sumber Alfariya Trijaya Tbk. Jurnal Akuntansi, Keuangan, Dan Manajemen, 4(4), 313–325. Https://doi.org/10.35912/jakman.v4i4.2340
  16. Ompusunggu, H., & Poniman, P. (2024). Studi empiris sistem pembayaran cashless dan cardless. Owner, 8(2), 1117–1124. Https://doi.org/10.33395/owner.v8i2.2037
  17. Putri, G. A., Widagdo, A. K., & Setiawan, D. (2023). Analysis of financial technology acceptance of peer to peer lending (P2P lending) using extended technology acceptance model (TAM). Journal of Open Innovation: Technology, Market, and Complexity, 9(1). Https://doi.org/10.1016/j.joitmc.2023.100027
  18. Putri, N. A., & Bharata, W. (2025). Eksplorasi Penggunaan Keberlanjutan Sistem Informasi pada Pengguna Virtual Account. Jurnal Akuntansi, Keuangan, Dan Manajemen, 6(2), 529–541. Https://doi.org/10.35912/jakman.v6i2.4186
  19. Rahadi, R. A., Nainggolan, Y. A., Afgani, K. F., Yusliza, M. Y., Faezah, J. N., Ramayah, T., Saputra, J., Muhammad, Z., Farooq, K., & Angelina, C. (2022). Towards a cashless society: Use of electronic payment devices among generation z. International Journal of Data and Network Science, 6(1), 137–146. Https://doi.org/10.5267/J.IJDNS.2021.9.014
  20. Rahman, M., Ismail, I., & Bahri, S. (2020). Analysing consumer adoption of cashless payment in Malaysia. Digital Business, 1(1). Https://doi.org/10.1016/j.digbus.2021.100004
  21. Razak, I. (2022). The Role of Digital Marketing for Generation Z. Jurnal Ekonomi, Akuntansi Dan Manajemen Indonesia.
  22. Sconti, A. (2022). Digital vs. in-person financial education: What works best for Generation Z? Journal of Economic Behavior and Organization, 194, 300–318. Https://doi.org/10.1016/j.jebo.2021.12.001
  23. Sukamdani, N. (2023). Family Business Dynamics in Southeast Asia: A Comparative Study of Indonesia, Malaysia, Singapore, and Thailand. Journal of ASEAN Studies, 11(1), 197–218. Https://doi.org/10.21512/jas.v11i1.9518
  24. Williams, M. D., Rana, N. P., & Dwivedi, Y. K. (2015). The unified theory of acceptance and use of technology (UTAUT): A literature review. In Journal of Enterprise Information Management (Vol. 28, Issue 3, pp. 443–448). Emerald Group Holdings Ltd. Https://doi.org/10.1108/JEIM-09-2014-0088
  25. Windasari, N. A., Kusumawati, N., Larasati, N., & Amelia, R. P. (2022). Digital-only banking experience: Insights from gen Y and gen Z. Journal of Innovation and Knowledge, 7(2). Https://doi.org/10.1016/j.jik.2022.100170
  26. Zanra, S., & Sufnirayanti, S. (2024). Pengaruh Persepsi Kemudahan, Lingkungan Sosial dan Literasi Keuangan terhadap Minat Penggunaan QRIS. Jurnal Akuntansi, Keuangan, Dan Manajemen, 5(3), 177–192. Https://doi.org/10.35912/jakman.v5i3.3122