Pengaruh Fitur Muslim Friendly terhadap Perilaku Pelanggan Airbnb

https://doi.org/10.35912/jakman.v5i3.3163
Published: Jul 29, 2024

Abstract:

Purpose: This research aims to analyze the influence of halal attributes, such as halal social environment, halal facilities, halal food and beverages, and services and staff of hotels or guesthouses, which are grouped into one variable, namely cognitive assessment, on consumer intention to visit, consumer willingness to pay, and WOM through Affective Assessment.

Methods: This was a quantitative descriptive study. The data were processed using the Structural Equation Modeling (SEM) method through the partial least squares (PLS) or SEM-PLS approach. The data for this study were divided into two types: primary data obtained from questionnaires distributed online to 150 respondents in the Jakarta, Medan, and Kuala Lumpur areas. The testing consisted of two tests, namely the measurement test of the model (outer model) and the structural model test (inner model) using the SmartPLS3 tool.

Results: Cognitive Assessment influences Intention to Visit, WOM, and Consumer Willingness to Pay through Affective Assessment by 90.6%, while the remaining 9.4% is explained by other constituent variables that are not explained in this study.

Contribution: Adds variety to research on digital platforms and the diversity of culture, religion, and beliefs in the context of technology use.

Limitations: At times, this research may face data limitations, especially if the data available from Airbnb or respondents are not sufficiently representative or complete.

Keywords:
1. Halal Attributes
2. Intention to Visit
3. Willingness to Pay
4. WOM
5. Guest House
6. Airbnb
Authors:
1 . Roza Sahputra
2 . Indra Indra
3 . Mohd Fauzi bin Abu Hussin
4 . Kuni Afifah
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How to Cite
Sahputra, R. ., Indra, I., Hussin, M. F. bin A., & Afifah, K. . (2024). Pengaruh Fitur Muslim Friendly terhadap Perilaku Pelanggan Airbnb . Jurnal Akuntansi, Keuangan, Dan Manajemen, 5(3), 265–277. https://doi.org/10.35912/jakman.v5i3.3163
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Issue & Section
Vol. 5 No. 3 (2024): Juni
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References

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    Margaretha, V., Chandra, F. O., & Sitardja, M. (2020). Pengaruh Tax Equity Terhadap Tax Compliance Melalui Trust In Government. Jurnal Akuntansi, Keuangan, Dan Manajemen, 1(3), 155-168.

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    Ulfah, U., & Arifudin, O. (2021). Pengaruh Aspek Kognitif, Afektif, Dan Psikomotor Terhadap Hasil Belajar Peserta Didik. Jurnal Al-Amar (JAA), 2(1), 6. Http://Ojs-Steialamar.Org/Index.Php/JAA/Article/View/88

    Wibawa, B. M., Pranindyasari, C., Bhawika, G. W., & Mardhotillah, R. R. (2021). Discovering The Importance Of Halal Tourism For Indonesian Muslim Travelers: Perceptions And Behaviors When Traveling To A Non-Muslim Destination. Journal Of Islamic Marketing, 14(1), 61-81.

  1. Abdul Aziz, M., & Priyadi, U. (2021). Analisis Kesediaan Membayar Pada Hotel Syariah Di Daerah Istimewa Yogyakarta. Jurnal Syntax Transformation, 2(08), 1140–1151. Https://Doi.Org/10.46799/Jst.V2i8.346
  2. Adriana, N., Nurwahidin, N., & Huda, N. (2021). Dampak Pandemi Terhadap Pariwisata Halal Jakarta. Jurnal Middle East And Islamic Studies, 8(1), 1-14.
  3. Airbnb. (2024). About Us Airbnb.
  4. Ajzen, I. (1991). The Theory Of Planned Behavior. Organizational Behavior And Human Decision Processes, 50(2), 179-211.
  5. Anggraini, L., Nurhalim, A., & Irfany, M. I. (2022). Analisis Faktor-Faktor yang Memengaruhi Frekuensi Permintaan Konsumen terhadap Muslim Friendly Hotel di Kabupaten Belitung. Bukhori: Kajian Ekonomi Dan Keuangan Islam, 1(2), 79–93. https://doi.org/10.35912/bukhori.v1i2.1362
  6. Dasangga, D. G. R., & Ratnasari, R. T. (2022). Pengaruh Destinasi Halal Terhadap Daya Tarik Destinasi: Penilaian Niat Berkunjung Wisatawan. Jurnal Kepariwisataan: Destinasi, Hospitalitas Dan Perjalanan, 6(2), 219-240.
  7. Dawam, K., & Iswandi, A. (2023). Analysis Of The Factors That Influence The Perceptions Of Culinary Business Owners Regarding Intention To Register For Halal Certificates. Perisai: Islamic Banking And Finance Journal, 7(2), 143-176.
  8. Han, H., Al-Ansi, A., Olya, H. G., & Kim, W. (2019). Exploring Halal-Friendly Destination Attributes In South Korea: Perceptions And Behaviors Of Muslim Travelers Toward A Non-Muslim Destination. Tourism Management, 71, 151-164.
  9. Huda, N., Zulihar, Z., & Rini, N. (2019). Faktor Yang Mempengaruhi Preferensi Masyarakat Muslim Memilih Hotel Syariah. EKUITAS (Jurnal Ekonomi Dan Keuangan), 2 (4), 490–511.
  10. Jeaheng, Y., Al-Ansi, A., & Han, H. (2019). Halal-Friendly Hotels: Impact Of Halal-Friendly Attributes On Guest Purchase Behaviors In The Thailand Hotel Industry. Journal Of Travel & Tourism Marketing, 36(6), 729-746.
  11. Margaretha, V., Chandra, F. O., & Sitardja, M. (2020). Pengaruh Tax Equity Terhadap Tax Compliance Melalui Trust In Government. Jurnal Akuntansi, Keuangan, Dan Manajemen, 1(3), 155-168.
  12. Nata, A. A. L. (2022). Kian Mendunia Tren Wisata Halal: Religiusitas Dan Efikasi Diri Berwisata. Journal Of Syariah Economic And Halal Tourism, 1(2), 7-12.
  13. Nurrachmi, R. (2015). Intra Trade In OIC.
  14. Priantina, A., Indra, Zaerofi, A., & Mughni, A. (2023). Analysis of The Factors That Influence The Perceptions of Culinary Business Owners Regarding Intention to Register For Halal Certificates. Perisai?: Islamic Banking and Finance Journal, 7(2), 143–176. https://doi.org/10.21070/perisai.v7i2.1663
  15. Puspita, M. I. (2018). Pengaruh Atribut Pariwisata Halal Terhadap Citra Destinasi, Minat Berkunjung Kembali, Dan Minat Untuk Merekomendasikan (Studi Kasus?: Pariwisata Halal Di Pulau Jawa). In Analytical Biochemistry (Vol. 11, Issue 1). Http://Link.Springer.Com/10.1007/978-3-319-59379-1%0Ahttp://Dx.Doi.Org/10.1016/B978-0-12-420070-8.00002-7%0Ahttp://Dx.Doi.Org/10.1016/J.Ab.2015.03.024%0Ahttps://Doi.Org/10.1080/07352689.2018.1441103%0Ahttp://Www.Chile.Bmw-Motorrad.Cl/Sync/Showroom/Lam/Es/
  16. Puspitasari, D. A. K. (2021). Analisis Peran Kepuasan Wisatawan Memediasi Pengaruh Atribut Wisata Halal Terhadap Minat Berkunjung Ulang Pantai Syariah Banyuwangi. JMD?: Jurnal Riset Manajemen & Bisnis Dewantara, 4(1), 45–54. Https://Doi.Org/10.26533/Jmd.V4i1.759
  17. Romdhoni, A. H., Prastiwi, I. E., & Suyanto. (2021). Pengaruh Labelisasi Halal Dan Kualitas Produk Terhadap Kepuasan Konsumen Di Syariah Hotel Solo. Prosiding Seminar Nasional & Call For Paper STIE AAS, 4(1), 480–485.
  18. Saodin, S., Sidiq, M. F., & Aziz, A. (2021). Pengaruh Atribut Produk Dan Kualitas Pelayanan Terhadap Keputusan Menginap Konsumen Pada Hotel Syariah Nusantara. Kalianda Halok Gagas, 4(1), 44–57. Https://Doi.Org/10.52655/Khg.V4i1.11
  19. Shafa, F. A., Komaladewi, R., & Indika, D. R. (2020). Consumer Preferences Of Halal-Friendly Hotel Attributes. At-Tadbir?: Jurnal Ilmiah Manajemen, 4(2), 91. Https://Doi.Org/10.31602/Atd.V4i2.2856
  20. Sodawan, A., & Hsu, R. L.-W. (2022). Halal-Friendly Attributes And Muslims’ Visit Intention: Exploring The Roles Of Perceived Value And Destination Trust. Sustainability, 14(19), 12002.
  21. Ulfah, U., & Arifudin, O. (2021). Pengaruh Aspek Kognitif, Afektif, Dan Psikomotor Terhadap Hasil Belajar Peserta Didik. Jurnal Al-Amar (JAA), 2(1), 6. Http://Ojs-Steialamar.Org/Index.Php/JAA/Article/View/88
  22. Wibawa, B. M., Pranindyasari, C., Bhawika, G. W., & Mardhotillah, R. R. (2021). Discovering The Importance Of Halal Tourism For Indonesian Muslim Travelers: Perceptions And Behaviors When Traveling To A Non-Muslim Destination. Journal Of Islamic Marketing, 14(1), 61-81.