Jakman

Article Details

Vol. 4 No. 3 (2023): Juni

Articles

Pengaruh Green Product dan Persepsi Harga terhadap Minat Beli Produk Tupperware

E Edi Nurtjahjadi F Feby Budianti
09 June 2023 Vol. 4 No. 3 (2023): Juni https://doi.org/10.35912/jakman.v4i3.1888
Abstract
09 Jun 2023

Purpose: To examine the impact of green product and perceived price toward purchase intention is the aim of this study.

Research methodology: This study uses a quantitative approach with survey methods and questionnaire. Multiple regression analysis were used as data analysis techniques with tools SPSS version 20.

Results: Of the two proposed research hypotheses, one of them has been supported by empirical data. The research findings show that perceived price effects customers' purchase intention while green products doesn't.

Limitations: Ninety people has been declared as the objects observed in this research and the research locus is only in Bandung.

Contribution: The use of other concepts to directly influence purchase intention can be proposed by further researchers. The results of this study also benefit Tupperware company regarding its strategy-assembling process so it is more relevant and in line with the raise in attribute qualities.

Novelty: Testing the effect of green products on buying interest with objects of people who have never used Tupperware, the majority of which are students and research locus in Bandung.

Keywords: Green Product Perceived Price Purchase Intention
How to Cite
“
Nurtjahjadi, E., & Budianti, F. (2023). Pengaruh Green Product dan Persepsi Harga terhadap Minat Beli Produk Tupperware . Jurnal Akuntansi, Keuangan, Dan Manajemen, 4(3), 195–207. https://doi.org/10.35912/jakman.v4i3.1888
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