Business Perfomance Evaluation of a Recreation Company in Indonesia Using Balanced Scorecard

https://doi.org/10.35912/jakman.v3i4.1453
Published: Nov 11, 2022

Abstract:

Purpose: The purpose of this research is to conduct a business performance evaluation of Taman Impian Jaya Ancol (TIJA), a company with a unique type of business, which is recreation. TIJA, which used to be very crowded and became the pride of Jakarta, currently looks not crowded anymore. This research also aims to see TIJA’s current business condition, whether it is still good, and find out if there are things that can be improved.

Methodology: This research is a case study research with qualitative and quantitative data. There are two (2) stages in this research, which are the objectives determination stage which is sought by conducting a SWOT Balanced Scorecard (BSC) analysis, and the analysis stage which is carried out with Balanced Scorecard.

Results: The results show that TIJA's business is in the above average category, which means it is still good. Seeing this, there is still room for TIJA to improve in order to achieve a higher score. This research shows that innovation is the most important objective that must be further improved and developed.

Keywords:
1. business performance evaluation
2. balanced scorecard
3. swot analysis
4. recreation company
Authors:
Wendy Tandiawan
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How to Cite
Tandiawan, W. (2022). Business Perfomance Evaluation of a Recreation Company in Indonesia Using Balanced Scorecard. Jurnal Akuntansi, Keuangan, Dan Manajemen, 3(4), 359–373. https://doi.org/10.35912/jakman.v3i4.1453
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Issue & Section
Vol. 3 No. 4 (2022): September
Articles
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References

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  2. Asiamah, F. N., & Sughra, G. (2019). The relationship between CSR activity and sales growth in the UK retailing sector. Social Responsibility Journal, vol. 16, issue 3, 387-401.
  3. Brown T.S., & Norberg L.J. (2021). Balanced Scorecard Report: Building Executive Alignment, Buy-In, and Focus with the Balanced Scorecard SWOT. Harvard Business School Publishing; Boston, MA: 2001.
  4. Chege, J. (2018). Effectiveness of Differentiation Strategy on Business Performance of Kenyan Betting Companies. IOSR Journal of Business and Management, Volume 20, Issue 7. Ver. VI, PP 22-27.
  5. Darko, S., Terkper, V. D., Novixoxo, J. D., & Anning, L. (2018). Assessing The Effect of Lead Time Management on Customer Satisfaction. International Journal of Developing and Emerging Economies Vol.6, No.1, pp.1-22.
  6. Estiasih, S. P. (2021). Measurement of Cooperative Performance with the Balanced Scorecard Analysis Approach. International Journal of Economics, Business and Accounting Research, Vol-5, Issue-2, pp. 180-195.
  7. Fadhila, E. A., Wadud, M., & Roswaty, R. (2021). The Effect of Service Recovery on Customer Satisfaction in J&T Express Goods Delivery Services in Palembang. International Journal of Marketing & Human Resource Research, 2(1), 43-57.
  8. Farizan, N., Rohman, F., Husein, A. S. (2019). The Effect of Brand Identity, Brand Image, and Perceived Value on Loyalty with Customer Satisfaction as Mediation Variable for Customer Fresh Juice Bintaro. Journal of Applied Management (JAM) Vol 17 No. 1.
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  10. Jeswani, K. (2020). Impact of Brand on Sales Performance. Delhi School of Business, December 25, 2020.
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  13. Kato, T., & Tsuda, K. (2018). A Management Method of the Corporate Brand Image Based on Customers’ Perception. International Conference on Knowledge Based and Intelligent Information and Engineering Systems, KES2018, Belgrade, Serbia.
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  15. Lee, S. M., & Trimi, S. (2016). Innovation for creating a smart future. Journal of Innovation & Knowledge 3(1)
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  20. McMullen, J. S., Shepherd, D. A., & Patzelt, H. (2009). Managerial (In)attention to Competitive Threats. Journal of Management Studies, Vol 46, Issue 2, pp. 157-181.
  21. Mulyadi, M., Bustami, K., Malik, I., & Inuzula, L. (2021). The Effect of Product Innovation and Market Orientation on Sales Performance in The Home Industry Keripik in Bireuen District. Jurnal Ekonomi Manajemen dan Bisnis, Vol 22, No. 2.
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