Analisis Rating dan Harga Kamar Hotel Bintang Lima di Indonesia

https://doi.org/10.35912/jakman.v3i3.1107
Published: Jul 1, 2022

Abstract:

Purpose: This study aims to determine and analyze the correlation between hotel ratings and room rates, as well as the differences in hotel ratings room rates among five-star hotels in cities that are popular and visited by many tourists, namely the city of Ubud, Mataram, Surabaya, Medan, Batu and Bantul.

Research Methodology: This study uses descriptive research methods with correlational techniques. The test tools used are correlation test and One Way ANOVA test using SPSS software. The sample is 24 hotels. The data used is secondary data obtained directly from the Traveloka application.

Results: The results showed that there was a positive and insignificant correlation between ratings and room rates; there is a significant difference among ratings in the cities of Ubud, Mataram, Surabaya, Medan, Batu, and Bantul ; and there is no significant difference among room Rates in Ubud, Mataram, Surabaya, Medan, Batu, and Bantul.

Limitation: This study does not use the room rates of all room types, only uses the rates of Deluxe rooms because these types of rooms are owned by all hotels in the population.

Contribution: Hotel managers need to improve comfort and service for hotel guests, hotel cleanliness, and food taste because these are factors that determine hotel ratings, and although not significant, these ratings are positively correlated with room rates that customers are willing to pay. Hotel managers with low ratings need to learn from hotels with higher ratings. In Addition, managers need to take advantage of Electronic Word of Mouth (EWOM) such as reviews and ratings to achieve the success of an effective marketing strategy.

Keywords:
1. City
2. Rating
3. Room Rates
4. City, Rating, Room Rates, Online Travel Agent
Authors:
1 . Khaira Amalia Fachrudin
2 . Dina Liviana Tarigan
3 . Muhammad Faidhil Iman
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How to Cite
Fachrudin, K. A., Tarigan, D. L., & Iman, M. F. (2022). Analisis Rating dan Harga Kamar Hotel Bintang Lima di Indonesia. Jurnal Akuntansi, Keuangan, Dan Manajemen, 3(3), 237–252. https://doi.org/10.35912/jakman.v3i3.1107
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Issue & Section
Vol. 3 No. 3 (2022): Juni
Articles
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References

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    Dellarocas, C., 2003. The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms. Management Science, 49(10), 1407–1424.

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    of hotel potential customers. International Journal of Hospitality Management, 34(1), 99–107.

    Mulyati, Y., & Gesitera, G. (2020). Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust Sebagai Intervening pada Toko Online Bukalapak di Kota Padang. Jurnal Maksipreneur, 9 (2), 173-194.

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    Pradiatiningtyas, D. (2015). Analisa Buying Behavior Pada Online Travel Agent. Jurnal Khasanah Ilmu, 6(2), 56-61

    Priyatno, D. (2013). Mandiri Belajar Analisis Data Dengan SPSS. Yogyakarta: Media Kom.

    Rahardjo, S. (2003). Panduan Investasi Obligasi, Jakarta : Penerbit PT. Gramedia Pustaka Utama.

    Riegner, C. (2007). Word Of Mouth On The Web: The Impact Of Web 2.0 On Consumer Purchase Decisions. Journal Of Advertising Research, 47(4), 436-447.

    Rosyidin, D, M., & Prihatini, A, E. (2020). Pengaruh E-Service Quality dan Brand Trust terhadap Keputusan Pembelian Pada Traveloka (Studi Pada Konsumen Traveloka Kota Semarang). Jurnal Ilmu Administrasi Bisnis, 9(2), 41-49

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  2. Abrate, G., Fraquelli, G., & Viglia, G. (2012). Dynamic Pricing Strategies: Evidence From European Hotels. International Journal of Hospitality Management, 31, 160–168.
  3. Achmad, N., & Setiawan, G. (2007). Pengaruh Rating dan Kupon Terhadap Harga Obligasi. Jurnal Ilmiah Ranggagading, 7(2), 101-110.
  4. Adinda, S., & Pangestuti, E. (2019). Pengaruh Media Sosial Instagram @exploremalang Terhadap Minat Berkunjung Followers ke Suatu Destinasi (Survei pada Followers @exploremalang). Jurnal Administrasi Bisnis (JAB), 72(1), 176-183
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  6. Burhanudin, B., Mursito, B., & Suhendro. (2018). Analisis Faktor-Faktor yang Mempengaruhi Pemesanan Kamar melalui Online Travel Agent. Indonesian Economics Business and Management Research, 1(1), 10-16
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  10. Ekananda, Mahyus. (2019). Manajemen Investasi. Penerbit Erlangga.
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  14. Fathin, R. F., & Millanyani, H. (2021). Pengaruh Online Customer Review Dan Rating Terhadap Minat Beli Pada Aplikasi Pemesanan Hotel Traveloka. COSTING: Journal of Economic, Business and Accounting, 5(1), 709-722.
  15. Fauzi, S., & Lina, L, F. (2021). Peran Foto Produk, Online Customer Review, Online Customer Rating Pada Minat Beli Konsumen Di E-Commerce. Jurnal Muhammadiyah Manajemen Bisnis, 2(1), 21-26
  16. Filieri, R., 2014. What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM. Journal of Business Research, 68(6), 1261–1270.
  17. Hadian, N. (2013). Influence of Obligation Level Changes, Interest Rate, SBI, Growing PDB, Exchange Rate Rupiah-USD, and Inflation Towards Change of Corporation Obligation Price That Listing on PT BEI for Period 2002-2007. [Skripsi]. Fakultas Ekonomi Universitas Widyatama.
  18. Harli, I. I., Mutasowifin, A., & Andrianto, M. S. (2021). Pengaruh Online Consumer Review dan Rating Terhadap Minat Beli Produk Kesehatan pada E-Marketplace Shopee Selama Masa Pandemi COVID-19. Jurnal Inovasi Bisnis dan Manajemen Indonesia, 4(4), 558-572
  19. Hendriyati, L. (2019). Pengaruh Online Travel Agent Terhadap Pemesanan Kamar Di Hotel Mutiara Malioboro Yogyakarta. Jurnal Media Wisata, 17(1), 1-10
  20. Ichsan, M., Jumhur, H. M., & Dharmoputra, S. (2018). Pengaruh Consumer Online Rating And Review Terhadap Minat Beli Konsumen Pada Marketplace Tokopedia Di Wilayah DKI Jakarta. e-Proceeding of Management, 5(2), 1828-1835
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  25. Lien, C.-H., Wen, M.-J., Huang, L.-C., & Wu, K.-L. (2015). Online hotel booking: The effects of brand image, price, trust and value on purchase intentions. Asia Pacific Management Review, 210- 218
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  28. Mulyati, Y., & Gesitera, G. (2020). Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust Sebagai Intervening pada Toko Online Bukalapak di Kota Padang. Jurnal Maksipreneur, 9 (2), 173-194.
  29. Nugraha, A, S., & Adialita, T. (2021). Pengaruh Social Media Marketing terhadap Minat Berkunjung Wisatawan di Kota Bandung Melalui Nilai yang Dipersepsikan (The Effect of Social Media Marketing On the Visit Intention in Bandung Mediated by Perceived Value). Jurnal Akuntansi, Keuangan, dan Manajemen (Jakman), 2(3), 195-212
  30. Ö?üt, H., & Ta?, B. K. O. (2012). The Influence Of Internet Customer Reviews On The Online Sales And Prices In Hotel Industry. The Service Industries Journal, 32 (2), 197–214.
  31. Oliver, R. L. (1997). Satisfaction: A Behavioral Perspective on the consumer. New York: The McGrow-Hill Companies, Inc
  32. Orbani, A. (2010). Terminologi Perhotelan. E-book Seri Perhotelan.
  33. Pradiatiningtyas, D. (2015). Analisa Buying Behavior Pada Online Travel Agent. Jurnal Khasanah Ilmu, 6(2), 56-61
  34. Priyatno, D. (2013). Mandiri Belajar Analisis Data Dengan SPSS. Yogyakarta: Media Kom.
  35. Rahardjo, S. (2003). Panduan Investasi Obligasi, Jakarta : Penerbit PT. Gramedia Pustaka Utama.
  36. Riegner, C. (2007). Word Of Mouth On The Web: The Impact Of Web 2.0 On Consumer Purchase Decisions. Journal Of Advertising Research, 47(4), 436-447.
  37. Rosyidin, D, M., & Prihatini, A, E. (2020). Pengaruh E-Service Quality dan Brand Trust terhadap Keputusan Pembelian Pada Traveloka (Studi Pada Konsumen Traveloka Kota Semarang). Jurnal Ilmu Administrasi Bisnis, 9(2), 41-49
  38. Saijunus, M., & Herawati, S. (2022). Pengaruh Brand Association terhadap Brand Loyalty yang dimediasi oleh Brand Trust Pengguna GoPay di Kabupaten Bandung Barat (The Effect of Brand Association on Brand Loyalty mediated by Brand Trust of GoPay Users in West Bandung Distric). Studi Ilmu Manajemen dan Organisasi (SIMO), 3(1), 243-259
  39. Silalahi, D. (2007). Pengaruh Peringkat Obligasi, Biaya Transaksi dan Aktivitas Perdagangan Terhadap Harga Obligasi Pada Pasar Obligasi Korporasi Indonesia. Jurnal Fakultas Ekonomi Universitas Katolik Santo Thomas SU, Medan, 8(1), 39-51.
  40. Smith, T., & Spencer, A. (2011). Predictors of Value for Money in Jamaican All-Inclusive Hotels. International Journal of Humanities and Social Science, 1(4), 93-102.
  41. Sugiyono. (2017). Metode Penelitian Bisnis. Bandung: Alfabeta.
  42. Sugihamretha, I. D. G. (2020). Respon Kebijakan: Mitigasi Dampak Wabah Covid-19 Pada Sektor Pariwisata. The Indonesian Journal of Development Planning, 4(2), 191-206
  43. Sumarna, W., & Badjra, I. B. (2016). Pengaruh Rating, Maturitas, Tingkat Suku Bunga Dan Kupon Terhadap Perubahan Harga Obligasi Korporasi Di Bursa Efek Indonesia. E- Jurnal Manajemen Unud, 5(12), 7724-7751
  44. Syarifah, E., & Karyaningsih. (2021). Pengaruh Online Customer Review dan Kepercayaan Terhadap Minat Beli pada Marketplace Lazada. Economics and Digital Business Review, 2(2), 222-232
  45. Traveloka. (2019). Writing a Helpful Review. Traveloka.com
  46. Tussafinah, H. (2018). Pengaruh Rating dan Ulasan, Jaminan 100% Pengembalian dan Layanan COD atau Bayar di Tempat Terhadap Keputusan Pembelian Lazada (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Walisongo Semarang). [Skripsi]. Semarang (ID). Universitas Islam Negeri Walisongo.
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  48. Wesly, J., Kristiana, V., Bong, T., & Saputra, N. (2021). Pengaruh Digital Leadership, Total Quality Management, dan Knowledge Management terhadap Sustainability Management pada Perusahaan di DKI Jakarta (The Influence of Digital Leadership, Total Quality Management, and Knowledge Management on Sustainability Management of Companies in DKI Jakarta). Studi Ilmu Manajemen dan Organisasi (SIMO), 2(2), 97-124
  49. Widyawati, S., & Faeni, R, P. (2021). Pengaruh Marketing Online, Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen Hotel Borobudur (The Influence of Online Marketing, Service Quality and Price on Borobudur Hotel Consumer Satisfaction). Reviu Akuntansi, Manajemen, dan Bisnis (Rambis), 1(1), 15-19
  50. Xie, K., Zhang, Z., & Zhang, Z. (2014). The Business Value Of Online Consumer Reviews And Management Response To Hotel Performance. International Journal of Hospitality Management, 43, 1-12.
  51. Yang, Y., Mueller, N., & Croes, R. (2016). Market Accessibility and Hotel Prices in The Caribbean: The Moderating Effect of Quality-Signaling Factors. Tourism Management, 56, 40-51.
  52. Yulianti, Y. D., Nurcahyo, R., dan Dachyar, M. (2019). Strategi Penentuan Harga dan Penjualan Hotel pada Online Travel Agency (OTA). Seminar dan Konferensi Nasional IDEC, E09.1- E09.11.
  53. Zhao, X., Wang, L., Guo, X., & Law, R. (2015). The Influence of Online Reviews to Online Hotel Booking Intentions. International Journal of Contemporary Hospitality Management, 27(6), 1343-1364.