Implementasi Prinsip Kredibilitas Website dalam Optimasi Konten Digital untuk Sekolah

https://doi.org/10.35912/jpu.v4i2.5510
Published: Aug 29, 2025

Abstract:

Purpose: This community service activity aims to implement website credibility principles in digital content optimization for SMK Pelita Alam (Pelita Alam Vocational High School).

Methodology/approach: The method used was Community-Based Participatory Action Research (CBPAR) involving 11 participants consisting of the principal, teachers, administrative staff, and IT coordinator. Evaluation was conducted using a Website Credibility Checklist that includes 10 credibility aspects with 80 indicators.

Results/findings: The evaluation results showed an overall credibility score of 52% (moderate category), with the security & privacy aspect achieving the highest score (88%) and the achievements & accomplishments aspect the lowest (25%). Three main improvement priorities identified were: human resource credibility (38%), achievements and accomplishments (25%), and current content & quality assurance (38%).

Conclusions: This activity successfully increased the website management team's understanding of the importance of digital credibility and provided a systematic improvement roadmap to enhance the image and public trust toward the vocational education institution.

Limitations: The evaluation was limited to internal stakeholder perspectives and did not include user feedback from external audiences such as students or parents.

Contribution: This program contributes a replicable model for evaluating and improving digital credibility within educational institutions, combining participatory methods and measurable website indicators.

Keywords:
1. Digital Content Optimization
2. School Website
3. Vocational High School
4. Website Credibility
Authors:
1 . Abdul Kholik
2 . Menati Fajar Rizki
3 . Nasya Rizqy Zalikha
4 . Arbifadhil Fikri Anadyar
5 . Farah Widari Maulydia
6 . Mohammad Arsha Syahdan
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How to Cite
Kholik, A., Rizki, M. F., Zalikha, N. R. ., Anadyar, A. F. ., Maulydia, F. W. ., & Syahdan, M. A. . (2025). Implementasi Prinsip Kredibilitas Website dalam Optimasi Konten Digital untuk Sekolah. Jurnal Pemberdayaan Umat, 4(2), 101–114. https://doi.org/10.35912/jpu.v4i2.5510
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Issue & Section
Vol. 4 No. 2 (2025): Agustus
Articles
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References

    Referensi

    Alomar, K. (2016). Credibility Evaluation of Online Distance Education Websites. International Journal of Advanced Computer Science and Applications, 7. doi:10.14569/IJACSA.2016.071246

    Antasari, I. W. (2017). Membuat Website/blog profesional sebagai sarana penyebaran informasi sekolah. Media pustakawan, 24(2), 25-30. doi:https://doi.org/10.37014/medpus.v24i2.10

    Chang, Y.-H., & Yeh, C.-H. (2017). Corporate social responsibility and customer loyalty in intercity bus services. Transport policy, 59, 38-45. doi:https://doi.org/10.1016/j.tranpol.2017.07.001

    Fogg, B. J. (2002). Persuasive technology: using computers to change what we think and do. Ubiquity, 2002(December), 2. doi:https://doi.org/10.1145/764008.763957

    Fuad, N., & HR, A. J. (2022). Model of Transparency Governance of State Elementary Schools in the Jakarta Timur Region. Improvement: Jurnal Ilmiah untuk Peningkatan Mutu Manajemen Pendidikan, 9(1), 82-104. doi:https://doi.org/10.21009/improvement.v9i1.27592

    Gieldy Akhyat Affandi, U., Adam, H., & Adi, P. (2024). Analisis Pemahaman Quality Assurance pada Mahasiswa Bisnis Digital Universitas Pendidikan Indonesia. Jurnal Kewirausahaan Cerdas dan Digital, 1(4), 51-61. doi:https://doi.org/10.61132/jukerdi.v1i4.312

    Ginsca, A. L., Popescu, A., & Lupu, M. (2015). Credibility in information retrieval. foundations and trends® in information retrieval, 9(5), 355-475. doi:http://dx.doi.org/10.1561/1500000046

    Gu, L. (2017). Using school websites for home–school communication and parental involvement? Nordic Journal of Studies in Educational Policy, 3(2), 133-143. doi:https://doi.org/10.1080/20020317.2017.1338498

    Haynes, E., Marawili, M., Marika, B. M., Mitchell, A. G., Phillips, J., Bessarab, D., . . . Ralph, A. P. (2019). Community-based participatory action research on rheumatic heart disease in an Australian Aboriginal homeland: Evaluation of the ‘On track watch’project. Evaluation and program planning, 74, 38-53. doi:https://doi.org/10.1016/j.evalprogplan.2019.02.010

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    Park, S. (2020). Marketing management (Vol. 3): Seohee Academy.

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    Putra, R., Ningsih, S., Irawan, D., Alfisyahri, N., & Permana, K. (2024). Pelatihan Penulisan Laporan Magang untuk Meningkatkan Kualitas Laporan Akhir Bagi Mahasiswa Prodi Ekonomi Pembangunan. Jurnal Pengabdian Dosen Indonesia, 1(1), 1-6.

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    Risyda, F., Gardenia, Y., Awaludin, M., Lucia, Y., & Rehatalanit, R. (2024). Perancangan Desain UI/UX Website Sekolah Menggunakan Metode User Centered Design. Universitas Kristen Duta Wacana.

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  1. Referensi
  2. Alomar, K. (2016). Credibility Evaluation of Online Distance Education Websites. International Journal of Advanced Computer Science and Applications, 7. doi:10.14569/IJACSA.2016.071246
  3. Antasari, I. W. (2017). Membuat Website/blog profesional sebagai sarana penyebaran informasi sekolah. Media pustakawan, 24(2), 25-30. doi:https://doi.org/10.37014/medpus.v24i2.10
  4. Chang, Y.-H., & Yeh, C.-H. (2017). Corporate social responsibility and customer loyalty in intercity bus services. Transport policy, 59, 38-45. doi:https://doi.org/10.1016/j.tranpol.2017.07.001
  5. Fogg, B. J. (2002). Persuasive technology: using computers to change what we think and do. Ubiquity, 2002(December), 2. doi:https://doi.org/10.1145/764008.763957
  6. Fuad, N., & HR, A. J. (2022). Model of Transparency Governance of State Elementary Schools in the Jakarta Timur Region. Improvement: Jurnal Ilmiah untuk Peningkatan Mutu Manajemen Pendidikan, 9(1), 82-104. doi:https://doi.org/10.21009/improvement.v9i1.27592
  7. Gieldy Akhyat Affandi, U., Adam, H., & Adi, P. (2024). Analisis Pemahaman Quality Assurance pada Mahasiswa Bisnis Digital Universitas Pendidikan Indonesia. Jurnal Kewirausahaan Cerdas dan Digital, 1(4), 51-61. doi:https://doi.org/10.61132/jukerdi.v1i4.312
  8. Ginsca, A. L., Popescu, A., & Lupu, M. (2015). Credibility in information retrieval. foundations and trends® in information retrieval, 9(5), 355-475. doi:http://dx.doi.org/10.1561/1500000046
  9. Gu, L. (2017). Using school websites for home–school communication and parental involvement? Nordic Journal of Studies in Educational Policy, 3(2), 133-143. doi:https://doi.org/10.1080/20020317.2017.1338498
  10. Haynes, E., Marawili, M., Marika, B. M., Mitchell, A. G., Phillips, J., Bessarab, D., . . . Ralph, A. P. (2019). Community-based participatory action research on rheumatic heart disease in an Australian Aboriginal homeland: Evaluation of the ‘On track watch’project. Evaluation and program planning, 74, 38-53. doi:https://doi.org/10.1016/j.evalprogplan.2019.02.010
  11. Melissa. (2022). Perancangan media informasi panduan branding UKM food & beverages.
  12. Nafiisah, S., Nuringwahyu, S., & Krisdianto, D. (2021). Pengaruh Kualitas Pelayanan dan Testimoni Produk di Media Sosial Terhadap Keputusan Pembelian (Studi di Toko Kosmetik Griya Ayu Gresik). JIAGABI (Jurnal Ilmu Administrasi Niaga/Bisnis), 10(2), 294-301.
  13. Park, S. (2020). Marketing management (Vol. 3): Seohee Academy.
  14. Pratama, R., & Sari, D. M. (2022). Evaluasi Kualitas Website Sekolah Menengah Kejuruan di Indonesia: Studi Kredibilitas dan Usabilitas. Jurnal Teknologi Pendidikan, 15(3). doi:https://doi.org/10.21831/jtp.v15i3.55181
  15. Putra, R., Ningsih, S., Irawan, D., Alfisyahri, N., & Permana, K. (2024). Pelatihan Penulisan Laporan Magang untuk Meningkatkan Kualitas Laporan Akhir Bagi Mahasiswa Prodi Ekonomi Pembangunan. Jurnal Pengabdian Dosen Indonesia, 1(1), 1-6.
  16. Rachmaniar, R., & Anisa, R. (2024). Keberadaan Website Traveloka dan Kepuasan Pengguna di Indonesia. Jurnal Minfo Polgan, 13(2), 1606-1611. doi:https://doi.org/10.33395/jmp.v13i2.14173
  17. Rawlins, B. (2008). Give the emperor a mirror: Toward developing a stakeholder measurement of organizational transparency. Journal of public relations research, 21(1), 71-99. doi:https://doi.org/10.1080/10627260802153421
  18. Risyda, F., Gardenia, Y., Awaludin, M., Lucia, Y., & Rehatalanit, R. (2024). Perancangan Desain UI/UX Website Sekolah Menggunakan Metode User Centered Design. Universitas Kristen Duta Wacana.
  19. Sulisworo, D. (2024). Informasi publikasi. Seminar Nasional Teknologi, Kearifan Lokal dan Pendidikan Transformatif (SNTEKAD), 1(1). doi:https://doi.org/10.12928/sntekad.v1i1.15440
  20. Trise Putra, D. W., & Febrianto, H. (2020). Pemanfaatan Rancangan Website Prestasi Sekolah. Jurnal Teknologi Dan Sistem Informasi Bisnis, 2(2). doi:https://doi.org/10.47233/jteksis.v2i2.122
  21. Viktoria. (2015). Transparansi dan akuntabilitas pengelolaan dana pendidikan di SMK Muhammadiyah Prambanan., 4(4).
  22. Yunita, D., Widad, A., Diah, Y. M., & Farla, W. (2021). Pembuatan Content Marketing sebagai Strategi Menumbuhkan Brand Awareness bagi Pelaku Usaha di Era Pandemi Covid-19. Sricommerce: Journal of Sriwijaya Community Services, 2(2), 89-96. doi:https://doi.org/10.29259/jscs.v2i2.38