Digital Entrepreneurship di SMKN 6 Palembang Berbasis Website

https://doi.org/10.35912/jpu.v2i2.2044
Published: Aug 7, 2023

Abstract:

Purpose: The aim of the community service program is to deliver knowledge, insight, and skills for teachers of SMK Negeri 6 Palembang on digital entrepreneurship using website

Methodology/approach: The methodology employed in the community service program consists of delivering lectures, providing coaching, conducting monitoring, and facilitating discussions on the implementation of website

Results/findings: The results of the program indicate an increase in participants' understanding of marketing concepts especially digital marketing. Furthermore, the participants are able to design the website using Canva to promote their product.

Conclusion: The post-test conducted at the conclusion of the workshop confirms the success of the training, as participants demonstrated a solid grasp of the material and effectively applied the provided theories to create marketing content.

Keywords:
1. Entrepreneurship
2. Digital Marketing
3. Website
4. groups
Authors:
1 . Mirza Putri Andita
2 . Azalia Mawarindani Indra
3 . Muhammad Fajar Ariwibowo
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How to Cite
Andita, M. P. ., Indra, A. M., & Ariwibowo, M. F. . (2023). Digital Entrepreneurship di SMKN 6 Palembang Berbasis Website . Jurnal Pemberdayaan Umat, 2(2), 105–113. https://doi.org/10.35912/jpu.v2i2.2044
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Issue & Section
Vol. 2 No. 2 (2023): Agustus
Articles
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

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  2. Augustine Ebuka, A., Ngozi Nzewi, H., Gerald, E., & Mary Ezinne, K. (2020). Digital literacy in a post Coronavirus era: a management perspective for small businesses in Africa. Annals of Management and Organization Research, 1(3), 203–212. https://doi.org/10.35912/amor.v1i3.410
  3. Badan Pusat Statistik. (2022). Tingkat Pengangguran Terbuka Berdasarkan Tingkat Pendidikan 2020-2022.
  4. Bahrun, S., Alifah, S., & Mulyono, S. (2018). Rancang Bangun Sistem Informasi Survey Pemasaran Dan Penjualan Berbasis Web. Transistor Elektro Dan Informatika, 2(2), 81–88.
  5. Chaffey, D., & Chadwik, F. (2016). Digital Marketing. Pearson Education Limited.
  6. Chaffey, D., & Ellis-Chadwick, F. (N.D.). Digital.
  7. Davidson, E., Vaast, E. (2010). Digital Entrepreneurship and Its Sociomaterial Enactment. Proceedings of the Annual Hawaii International Conference on System Sciences, 1–10.
  8. Elia, G., Margherita, A., & Passiante, G. (2020). Digital entrepreneurship ecosystem: How digital technologies and collective intelligence are reshaping the entrepreneurial process. Technological Forecasting and Social Change, 150(September 2019), 119791. https://doi.org/10.1016/j.techfore.2019.119791
  9. Fajar Ariwibowo, M. ., & Mawarindani Indra, A. (2023). Pengaruh Product, Price dan Place terhadap Keputusan Konsumen dalam Menggunakan Jasa Ikebana Kost Palembang. Jurnal Ekobistek, 12(1), 480–485. https://doi.org/https://doi.org/10.35134/ekobistek.v12i1.492
  10. Index, G. W. (2022). Connecting the dots: 2022’s biggest consumer trends. Global Web Index.
  11. Juwita, T. V. ., Hartono, H., & Subagja, G. . (2023). engaruh Promosi Flash Sale dan Website Quality terhadap Impulse Buying pada Marketplace Shopee?: Studi pada Mahasiswa Pengguna Shopee di Bandar Lampung. Jurnal Bisnis Dan Pemasaran Digital, 2(1), 1–12. https://doi.org/https://doi.org/10.35912/jbpd.v2i1.1960
  12. Kotler, P., & Keller, K. L. (2016). Manajemen Pemasaran, (Edisi 15). Erlangga.
  13. Kraus, S., Palmer, C., Kailer, N., Kallinger, F. L., & Spitzer, J. (2019). Digital entrepreneurship: A research agenda on new business models for the twenty-first century. International Journal of Entrepreneurial Behaviour and Research, 25(2), 353–375. https://doi.org/10.1108/IJEBR-06-2018-0425
  14. Nambisan, S. (2017). Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship. Entrepreneurship: Theory and Practice, 41(6), 1029–1055. https://doi.org/10.1111/etap.12254
  15. Recker, J., & von Briel, F. (2019). The future of digital entrepreneurship research: Existing and emerging opportunities. 40th International Conference on Information Systems, ICIS 2019, 1–9.
  16. Rumengan, M. T. I., Rumengan, M. T. A. Suhardis, A., & Riza, K. (2023). Pengaruh Harga, Promosi, dan Kualitas Pelayanan terhadap Minat Belanja Konsumen di Matahari Departement Store. Jurnal Bisnis Dan Pemasaran Digital, 1(2), 89–97. https://doi.org/https://doi.org/10.35912/jbpd.v1i2.1934
  17. Ryan, D., & Jones, C. (2014). Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers.
  18. Saputra, P. A., & Nugroho, A. (2017). Perancangan Dan Implementasi Survei Kepuasan Pengunjung Berbasis Web Di Perpustakaan Daerah Kota Salatiga. JUTI: Jurnal Ilmiah Teknologi Informasi, 15(63–71). https://doi.org/https://doi.org/10.12962/j24068535.v15i1.a636
  19. SMK Negeri 6 Palembang. (2023). Sejarah SMK Negeri 6 Palembang. https://smkn6palembang.sch.id/sejarah/
  20. Sugiyono. (2019). Metodelogi Penelitian Kuantitatif dan Kualitatif Dan R&D. Alfabeta.
  21. Zahay, D., & Roberts, M. L. (2017). Internet Marketing: Integrating Online and Offline Strategies. Cengage Learning.