Strategi Pemasaran dan Pengelolaan Keuangan bagi Usaha Mikro, Kecil dan Menengah di Masa Pandemi Covid-19

https://doi.org/10.35912/jnm.v1i1.561
Published: Sep 23, 2021

Abstract:

Purpose: This activity aims to provide counselling for micro, small, and medium enterprises affected by the Covid-19 pandemic because they cannot open their stores at Blu Plaza in Bekasi, West Java. The Covid-19 pandemic has affected this community greatly since 2020, and the members of UMKM Blu Plaza asked for advice regarding marketing and financial aspects to survive.

Research Methodology: There were seventeen participants counselling was conducted online using Zoom application by giving training materials and asked the participants to be proactive by asking questions and doing some real exercises.

Results: The counselling results show that participants are able to do some exercises about working capital and the cost of goods sold. Also, their understanding of selling products via online marketing has improved. The post counselling questionnaire shows that the participants are very interested in the topics and asked for more time to participate in the following community service activity. However, the participant-trainer interaction was not optimal due to the pandemic situation. Future activities can use additional features with the help of information technology to attract more participants.

Conclusions: By implementing online community service, counsellors can interact with the participants and ask them to do some exercises. This is a way to increase people’s participation, and results showed that their understanding of the topics increased.

Keywords:
1. Counselling
2. Cost and Goods Sold
3. Digital Marketing
4. Online Marketing
5. Working Capital
Authors:
1 . Ayu Ekasari
2 . Victor Siagian
3 . Anita Roosmalina Matusin
4 . Yuana Jatu Nilawati
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How to Cite
Ekasari, A., Siagian, V., Matusin, A. R., & Nilawati, Y. J. (2021). Strategi Pemasaran dan Pengelolaan Keuangan bagi Usaha Mikro, Kecil dan Menengah di Masa Pandemi Covid-19. Jurnal Nusantara Mengabdi, 1(1), 1–10. https://doi.org/10.35912/jnm.v1i1.561
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Issue & Section
Vol. 1 No. 1 (2021): Oktober
Articles
References

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    DT waluyo. (2021). berkah pandemi umkm semakin go digital. https://indonesia.go.id/kategori/indonesia-dalam-angka/2597/berkah-pandemi-umkm-semakin-go-digital

    Hadiwardoyo, W. (2020). Kerugian Ekonomi Nasional Akibat Pandemi Covid-19. Baskara: Journal of Business and Entrepreneurship, 2(2), 83–92. https://doi.org/10.24853/baskara.2.2.83-92

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  1. Ahmadi, Candra., Hermawan, Dadang., Srinadi, NLP dan Kusuma, TM. (2021). Penerapan Digital Marketing Sebagai Strategi Pengembangan Usaha Ternak Tikus Putih. Yumary: Jurnal Pengabdian Kepada Masyarakat, Vol.2, No.1, 2021, 29-37.
  2. Bakhri, S., & Futiah, V. (2020). Pendampingan dan Pengembangan Manajemen Pemasaran Produk UMKM Melalui Teknologi Digital Di Masa Pandemi Covid-19. Jurnal Loyalitas Sosial: Journal of Community Service in Humanities and Social Sciences, 2(2), 59. https://doi.org/10.32493/jls.v2i2.p59-70
  3. DT waluyo. (2021). berkah pandemi umkm semakin go digital. https://indonesia.go.id/kategori/indonesia-dalam-angka/2597/berkah-pandemi-umkm-semakin-go-digital
  4. Hadiwardoyo, W. (2020). Kerugian Ekonomi Nasional Akibat Pandemi Covid-19. Baskara: Journal of Business and Entrepreneurship, 2(2), 83–92. https://doi.org/10.24853/baskara.2.2.83-92
  5. Katadata Insight Center. (2020). Digitalisasi UMKM di Tengah Pandemi Covid-19. https://katadata.co.id/umkm
  6. Kementerian Koperasi dan Usaha Kecil dan Menengah. (2020). 1602751704_Permen KUKM Nomor 5 Tahun 2020 tentang Renstra Kementerian Koperasi dan UKM Tahun 2020-2024.pdf.
  7. Lestari, E., & Raja, W. R. (2020). Analisis Modal Kerja Pada Umkm (Usaha Mikro Kecil Dan Menengah) Dalam Meningkatkan Laba Usaha. Optima, 3(2), 24. https://doi.org/10.33366/optima.v3i2.1755
  8. Maya Intan Pratiwi. (2020). Dampak Covid-19 terhadap perlambatan ekonomi sektor umkm. Jurnal NERS, 4(2), 30–39.
  9. Nalini, S. N. L. (2021). Dampak Dampak covid-19 terhadap Usaha MIkro, Kecil dan Menengah. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 4(1), 662–669. https://doi.org/10.36778/jesya.v4i1.278
  10. Purnamawati, I. G. A., Yuniarta, G. A., & Diatmika, I. P. G. (2018). Pelatihan dan Pendampingan Penyusunan Cost Of Goods Sold untuk Menentukan Harga Jual Produk pada Usaha Tenun di Kecamatan Sidemen Kabupaten Karangasem. International Journal of Community Service Learning, 2(1), 10. https://doi.org/10.23887/ijcsl.v2i1.13682
  11. Ramadhanty, C. A., Nadya, D. R., Mustaqimah, Z., & Yosintha, R. (2021). Strategi Digital Marketing UKM Terdampak Covid-19 di Kelurahan Sidorejo Temanggung. ABDIPRAJA ( Jurnal Pengabdian Kepada Masyarakat ), 2(1), 31–42.
  12. Ritz, W., Wolf, M., & McQuitty, S. (2019). Digital marketing adoption and success for small businesses: The application of the do-it-yourself and technology acceptance models. Journal of Research in Interactive Marketing, 13(2), 179–203. https://doi.org/10.1108/JRIM-04-2018-0062
  13. Sari, I. R., Handayani, A., Winingrum, S. P., Karlina, L., & Crissiana, S. N. (2021). Pengenalan Perhitungan Harga Pokok Penjualan. Pengabdian Kepada Masyarakat, 2(2), 353–357.
  14. Setiawati, I., & Widyartati, P. (2017). Pengaruh Strategi Pemasaran Online Terhadap Peningkatan Laba Umkm. Bingkai Manajemen, 20, 1–5. file:///C:/Users/BAYU/Downloads/Documents/263-760-1-PB.pdf.
  15. Sukmasari, Dewi., Agustina, Yenni, Agrianti dan Sarumpaet, Susi. (2020). Pendampingan dalam penentuan besaran biaya produksi keripik dengan menggunakan metode Activity-Based Costing. Yumary:Jurnal Pengabdian Kepada Masyarakat, Vol.1, No.2, 2020, 49-58.
  16. Taiminen, H. M., & Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs. Journal of Small Business and Enterprise Development, 22(4), 633–651. https://doi.org/10.1108/JSBED-05-2013-0073
  17. Vayya Desy Agustina, Sudjana, N., & Hidayat, R. R. (2015). PENGELOLAAN MODAL KERJA YANG EFEKTIF UNTUK MENINGKATKAN PROFITABILITAS (Studi Kasus pada Perusahaan Karya Abdi Malang Periode 2012-2014). Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 24(2), 86083.
  18. Widyastuti, I., & Mita, D. (2018). Akuntansi Perhitungan Harga Pokok Penjualan Dengan Metode Pesanan Untuk Menentukan Harga Jual. Jurnal Moneter, 5(1), 74–85. https://ejournal.bsi.ac.id/ejurnal/index.php/moneter/article/view/3232