Pendampingan Strategi Pemasaran pada UMKM untuk Meningkatkan Efektivitas Penjualan Berbasis Digital Marketing

https://doi.org/10.35912/jnm.v4i2.4449
Published: Feb 13, 2025

Abstract:

Purpose: This community service program aims to support Micro, Small, and Medium Enterprises (UMKM) in developing and implementing digital marketing strategies. As a key pillar of Indonesia’s economy, many UMKM still rely on traditional marketing methods, which are less effective in reaching broader markets.

Methodology/approach: The program was conducted in several stages: preparation, socialization, training, direct mentoring, evaluation, and monitoring. Participants were trained to use digital platforms such as Instagram, Facebook, and TikTok. Data were collected through surveys and interviews conducted before and after the program.

Results/findings: The program significantly improved participants’ understanding and skills in digital marketing, content creation, platform management, and data analysis. UMKM successfully developed and implemented structured marketing strategies tailored to their businesses.

Conclusion: This initiative effectively enhanced the digital marketing capabilities of UMKM, enabling them to shift from conventional methods to data-driven digital approaches. Structured mentoring was crucial to successful implementation. Continued support and monitoring are recommended to sustain the program’s impact and further boost UMKM competitiveness.

Limitations: The program involved a limited number of participants, which may affect the generalizability of the findings.

Contribution: The program contributes to strengthening UMKM digital literacy and marketing effectiveness through practical training and mentoring. It also encourages collaboration and knowledge-sharing among local entrepreneurs, supporting their growth in the digital economy.

Keywords:
1. Digital Marketing
2. Marketing Strategy
3. Mentoring
4. Sales Effectiveness
5. UMKM
Authors:
1 . Muhamad Amir Ariandi
https://orcid.org/0009-0002-3792-4381
2 . Muhammad Rinaldi
https://orcid.org/0000-0003-2939-1722
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How to Cite
Ariandi, M. A., & Rinaldi, M. (2025). Pendampingan Strategi Pemasaran pada UMKM untuk Meningkatkan Efektivitas Penjualan Berbasis Digital Marketing. Jurnal Nusantara Mengabdi, 4(2), 63–72. https://doi.org/10.35912/jnm.v4i2.4449
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Issue & Section
Vol. 4 No. 2 (2025): Februari
Articles
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References

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    Andita, M.P., Indra, A.M. and Ariwibowo, M.F. (2023) ‘Digital Entrepreneurship di SMKN 6 Palembang Berbasis Website’, Jurnal Pemberdayaan Umat, 2(2), pp. 105–113. Available at: https://doi.org/10.35912/jpu.v2i2.2044.

    Anggraini, ; Z and Fitria, D. (2024) ‘Edukasi Recycle Craft untuk Lingkungan Bersih Kreatif pada Siswa SD Muhammadiyah 7 Palembang (Recycle Craft Education for Creative Clean Environment for Students of SD Muhammadiyah 7 Palembang)’, Jurnal Nusantara Mengabdi (JNM), 4(1), pp. 41–50. Available at: https://doi.org/10.35912/jnm.v4i1.4288.

    Ardhiansyah, R., Fauzaan, N. and Nurhadi, Z.F. (2024) ‘Pengembangan Kreativitas dan Literasi Media Sosial Youtube melalui Konten Video Bagi Siswa (Community Service Development of Creativity and Social Media Literacy YouTube through Video Content for Students)’, Jurnal Nusantara Mengabdi (JNM), 4(1), pp. 31–39. Available at: https://doi.org/10.35912/jnm.v4i1.3647.

    Dharmawati, T. et al. (2023) Sistem Informasi Akuntansi.

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    Elsa Melani and Lingga Yuliana (2024) ‘Analisis Strategi Pemasaran UMKM Sandal Era Digital?: Studi Kasus Juan Jaya Sandals’, Manajemen Kreatif Jurnal, 2(4), pp. 27–38. Available at: https://doi.org/10.55606/makreju.v2i4.3417.

    Gede, I.K. et al. (2024) Metodologi Penelitian Manajemen Bisnis. Jambi: PT. Sonpedia Publishing Indonesia. Available at: www.buku.sonpedia.com.

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    Kusumawati, D.T. (2024) ‘Pelatihan Desain Logo Dan Teknik Fotografi Bagi Pengusaha Muda Binaan YPSK Lampung Untuk Meningkatkan Minat Pembelian Konsumen’, Jurnal Pemberdayaan Ekonomi (JPE), 3(1), pp. 1–9. Available at: https://doi.org/10.35912/JPE.v3i1.2390.

    Mashur, M., Yakubi, M. and Riswandi, D. (2024) ‘Edukasi Ekonomi Syariah bagi Mahasiswa dan Organisasi Kepemudaan di Kabupaten Lombok Barat’, Jurnal Pemberdayaan Ekonomi (JPE), 3(1), pp. 19–27. Available at: https://doi.org/10.35912/JPE.v3i1.3041.

    Melvi et al. (2023) ‘Pengembangan Canti sebagai Desa Wisata Pesisir Tangguh Bencana Berbasis pada Kearifan Lokal’, Jurnal Nusantara Mengabdi, 3(3), pp. 125–133. Available at: https://doi.org/10.35912/jnm.v3i3.3840.

    Naninsih, N. et al. (2022) ‘YUME?: Journal of Management Pengaruh Keunggulan Bersaing Terhadap Kinerja Pemasaran Melalui Digital Marketing’, YUME?: Journal of Management, 5(2), pp. 479–490. Available at: https://doi.org/10.2568/yum.v5i2.2672.

    Pambreni, Y. et al. (2023) ‘Optimasi Desain Packaging dan Digital Marketing UMKM Dapoer Umi Navisah’, Jurnal Pemberdayaan Umat, 2(2), pp. 69–77. Available at: https://doi.org/10.35912/jpu.v2i2.1569.

    Prasetyo, E.T., Sastrodiharjo, I. and Suraji, R. (2022) ‘Upaya Peningkatan Omset Penjualan UMKM melalui Penerapan Digital Marketing terhadap UMKM di Bekasi’, Jurnal Pemberdayaan Umat, 1(2), pp. 61–70. Available at: https://doi.org/10.35912/jpu.v1i2.969.

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    Ramadhani, M.A. et al. (2023a) ‘Analyzing the Effect of Current Ratio and Debt to Equity Ratio on Stock Returns in the Automotive and Component Subsector Companies Listed on the Indonesia Stock Exchange’, EKALAYA?: Jurnal Ekonomi Akuntansi, 1(2), pp. 58–66. Available at: https://doi.org/10.59966/ekalaya.v1i2.148.

    Ramadhani, M.A. et al. (2023b) ‘Workshop Paradigma Riset Terkini Dan Penggunaan Software’, CARE: Journal Pengabdian Multi Disiplin, 1(2), pp. 59–67.

    Ramadhani, M.A. and Rinaldi, M. (2023a) ‘Optimalkan Potensi Bisnis: Pendampingan Peningkatan Kompetensi Sumber Daya Manusia di UMKM Kota Balikpapan’, Journal Of International Multidisciplinary Research, 1(2), pp. 908–913. Available at: https://doi.org/https://doi.org/10.31004/jerkin.v2i2.228.

    Ramadhani, M.A. and Rinaldi, M. (2023b) ‘Pengaruh Kepuasan Kerja Terhadap Komitmen Organisasi, Sikap Kerja Serta Kinerja Karyawan Pada Hotel X Di Samarinda’, Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, 8(4), pp. 1206–1220. Available at: https://doi.org/10.30651/jms.v8i4.21284.

    Ramadhani, M.H.Z.K. et al. (2023) ‘Pemanfaatan Aplikasi Keuangan SIAPIK Dalam Pembuatan Laporan Keuangan Umkm Di Desa Kandolo Kecamatan Teluk Pandan Kabupaten Kutai Timur’, Eastasouth Journal of Impactive Community Services, 1(03), pp. 163–172. Available at: https://doi.org/10.58812/ejimcs.v1.i03.

    Ramadhani, M.H.Z.K. et al. (2024) ‘Bimbingan Teknis Pelaporan Keuangan Yayasan Isak 35 Pada Yayasan Pendidikan Kutai Timur’, AMMA?: Jurnal Pengabdian Masyarakat, 3(4), pp. 234–237.

    Rinaldi, M., Ramadhani, M.A., Sudirman, S.R., et al. (2023) ‘Pendampingan Penyampaian SPT pada Toko Permata dan Kerajinan di Pasar Inpres Kebun Sayur Kota Balikpapan’, Jurnal Pengabdian Masyarakat dan Riset Pendidikan, 2(2), pp. 146–151. Available at: https://doi.org/10.31004/jerkin.v2i2.228.

    Rinaldi, M., Ramadhani, M.A., Ramadhani, M.H.Z.K., et al. (2023) ‘Pendampingan Penyusunan Laporan Keuanganpada UMKM Kota Balikpapan’, Jurnal GEMBIRA (Pengabdian Kepada Masyarakat), 1(3).

    Rinaldi, M. and Ramadhani, M.A. (2023) ‘The Effect Of Tax Accounting Choice, Size And Multinational Company On Tax Aggresiveness’, Journal of Accounting for Sustainable Society (JASS), 5(2), pp. 08–15. Available at: https://doi.org/10.35310/jass.v5i02.1168.

    Rinaldi, M. and Ramadhani, M.A. (2024a) ‘Peningkatan Literasi Perpajakan dalam Kalangan UMKM: Langkah Menuju Kemandirian Finansial’, Eastasouth journal of Effective Community Services, 2(03), pp. 158–169. Available at: https://doi.org/10.58812/ejecs.v2i03.

    Rinaldi, M. and Ramadhani, M.A. (2024b) ‘The Influence Of Managerial And Institutional Ownership On Corporate Social Responsibility Disclosure: Evidence From Indonesian Listed Companies (2020-2022)’, International Conference of Multidisciplinary Cel: Proceeding, 1(1), pp. 125–133. Available at: https://proceeding.ressi.id/index.php/IConMC.

    Rinaldi, M., Sudirman, S.R. and Ramadhani, M.A. (2024) ‘Kinerja Lingkungan, Dewan Komisaris Independen dan Pengungkapan Corporate Social Responsibility: Tinjauan pada Konteks Perusahaan Manufaktur Sub Sektor Industri Dasar dan Kimia’, EKOMA?: Jurnal Ekonomi, 3(4), pp. 755–763.

    Rosmiarti, R. et al. (2024) ‘Edukasi Senam Rematik untuk Mengatasi Kekakuan Sendi dengan Terapi Non-Farmakologis di Kelurahan Timbangan Ogan Ilir Palembang (Rheumatic Gymnastics Education to Overcome Joint Stiffness with Non-Pharmacological Therapy in Timbangan Village, Ogan Ilir, Palembang)’, Jurnal Nusantara Mengabdi, 4(1), pp. 11–20. Available at: https://doi.org/10.35912/jnm.v4i1.4340.

    Salma Az-Zahra, N. (no date) Implementasi Digital Marketing Sebagai Strategi Dalam Meningkatkan Pemasaran UMKM. Available at: http://proceeding.iainkudus.ac.id/index.php/NCOINS/index.

    Simanjuntak, O.D.P., Syahputra, H.E. and Idahwati (2023) ‘Edukasi Perpajakan: Sadar Pajak Sejak Dini Dikalangan Siswa SMK Swasta Medan Area’, Jurnal Abdimas Mutiara, 4(2), pp. 177–181. Available at: https://e-journal.sari-mutiara.ac.id/index.php/JAM/article/view/4328.

    Sudirman, S.R. et al. (2024) ‘The Influence of Tax Avoidance, Harmonization of Tax Regulations and Tax Understanding on Taxpayer Compliance with Risk Preferences as a Moderating Variable in MSMEs in Makassar City’, Amnesty: Jurnal Riset Perpajakan, 7(1), pp. 107–122. Available at: https://journal.unismuh.ac.id/index.php/jrp-amnesty.

    Sudirman, S.R., Rinaldi, M. and Ramadhani, M.H.Z.K. (2023) ‘Analysis of Tax Collection with Reprimand and Forced Letters at the North Makassar’, The ES Economy and Entrepreneurship, 01(03), pp. 131–137.

    Tri, R. et al. (2025) ‘HAND-IN-ACTION: Pemberdayaan Pasien Carpal Tunnel Syndrome melalui Latihan Gliding Exercise’, Jurnal Nusantara Mengabdi, 4(1), pp. 21–30. Available at: https://doi.org/10.35912/jnm.v4i1.4297.

    Trulline, P. (2021) ‘Pemasaran produk UMKM melalui media sosial dan e-commerce’, Jurnal Manajemen Komunikasi, 5(2).

    Yusuf Barusman, M.S. et al. (2025) Pengembangan Umk Produk Olahan Kelapa Desa Bunut, Lampung, Jurnal Pengabdian UMKM. Available at: https://jpu.ubl.ac.id/index.php/jpu.

    Zakiyah, I., Khafidah, F. and Muzdalifah, L. (2023) ‘Pendampingan Peningkatan Brand Image Produk UMKM Takoyaki di Sidoarjo’, Jurnal Pemberdayaan Ekonomi, 2(2), pp. 81–88. Available at: https://doi.org/10.35912/jpe.v2i2.2266.

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  2. Andita, M.P., Indra, A.M. and Ariwibowo, M.F. (2023) ‘Digital Entrepreneurship di SMKN 6 Palembang Berbasis Website’, Jurnal Pemberdayaan Umat, 2(2), pp. 105–113. Available at: https://doi.org/10.35912/jpu.v2i2.2044.
  3. Anggraini, ; Z and Fitria, D. (2024) ‘Edukasi Recycle Craft untuk Lingkungan Bersih Kreatif pada Siswa SD Muhammadiyah 7 Palembang (Recycle Craft Education for Creative Clean Environment for Students of SD Muhammadiyah 7 Palembang)’, Jurnal Nusantara Mengabdi (JNM), 4(1), pp. 41–50. Available at: https://doi.org/10.35912/jnm.v4i1.4288.
  4. Ardhiansyah, R., Fauzaan, N. and Nurhadi, Z.F. (2024) ‘Pengembangan Kreativitas dan Literasi Media Sosial Youtube melalui Konten Video Bagi Siswa (Community Service Development of Creativity and Social Media Literacy YouTube through Video Content for Students)’, Jurnal Nusantara Mengabdi (JNM), 4(1), pp. 31–39. Available at: https://doi.org/10.35912/jnm.v4i1.3647.
  5. Dharmawati, T. et al. (2023) Sistem Informasi Akuntansi.
  6. Djaddang, S. et al. (2024) ‘Inovasi dan Kemasan Produk UMKM dengan Memanfaatkan Ekosistem Digital untuk Meningkatkan Sales di Kota Sukabumi (Innovation and Packaging of MSME Products by Utilizing Digital Ecosystems to Increase Sales in Sukabumi City)’, Jurnal Nusantara Mengabdi (JNM), 3(3), pp. 125–135. Available at: https://doi.org/10.35912/jnm.v3i3.3503.
  7. Elsa Melani and Lingga Yuliana (2024) ‘Analisis Strategi Pemasaran UMKM Sandal Era Digital?: Studi Kasus Juan Jaya Sandals’, Manajemen Kreatif Jurnal, 2(4), pp. 27–38. Available at: https://doi.org/10.55606/makreju.v2i4.3417.
  8. Gede, I.K. et al. (2024) Metodologi Penelitian Manajemen Bisnis. Jambi: PT. Sonpedia Publishing Indonesia. Available at: www.buku.sonpedia.com.
  9. Irwansyah et al. (2023) ‘The Effect of COVID-19 on Consumer Goods Sector Performance: The Role of Firm Characteristics’, Journal of Risk and Financial Management, 16(11), p. 483. Available at: https://doi.org/10.3390/jrfm16110483.
  10. Kusumawati, D.T. (2024) ‘Pelatihan Desain Logo Dan Teknik Fotografi Bagi Pengusaha Muda Binaan YPSK Lampung Untuk Meningkatkan Minat Pembelian Konsumen’, Jurnal Pemberdayaan Ekonomi (JPE), 3(1), pp. 1–9. Available at: https://doi.org/10.35912/JPE.v3i1.2390.
  11. Mashur, M., Yakubi, M. and Riswandi, D. (2024) ‘Edukasi Ekonomi Syariah bagi Mahasiswa dan Organisasi Kepemudaan di Kabupaten Lombok Barat’, Jurnal Pemberdayaan Ekonomi (JPE), 3(1), pp. 19–27. Available at: https://doi.org/10.35912/JPE.v3i1.3041.
  12. Melvi et al. (2023) ‘Pengembangan Canti sebagai Desa Wisata Pesisir Tangguh Bencana Berbasis pada Kearifan Lokal’, Jurnal Nusantara Mengabdi, 3(3), pp. 125–133. Available at: https://doi.org/10.35912/jnm.v3i3.3840.
  13. Naninsih, N. et al. (2022) ‘YUME?: Journal of Management Pengaruh Keunggulan Bersaing Terhadap Kinerja Pemasaran Melalui Digital Marketing’, YUME?: Journal of Management, 5(2), pp. 479–490. Available at: https://doi.org/10.2568/yum.v5i2.2672.
  14. Pambreni, Y. et al. (2023) ‘Optimasi Desain Packaging dan Digital Marketing UMKM Dapoer Umi Navisah’, Jurnal Pemberdayaan Umat, 2(2), pp. 69–77. Available at: https://doi.org/10.35912/jpu.v2i2.1569.
  15. Prasetyo, E.T., Sastrodiharjo, I. and Suraji, R. (2022) ‘Upaya Peningkatan Omset Penjualan UMKM melalui Penerapan Digital Marketing terhadap UMKM di Bekasi’, Jurnal Pemberdayaan Umat, 1(2), pp. 61–70. Available at: https://doi.org/10.35912/jpu.v1i2.969.
  16. Qudus, N., Nirwana1, S. and Biduri, S. (no date) ‘Implementasi Digital Marketing Pada Umkm Di Era Revolusi Industri 4.0 (Study Pada Umkm Di Kabupaten Sidoarjo)’, BALANCE: Economic, Business, Management, and Accounting Journal, XVII(1).
  17. Ramadhani, M.A. et al. (2023a) ‘Analyzing the Effect of Current Ratio and Debt to Equity Ratio on Stock Returns in the Automotive and Component Subsector Companies Listed on the Indonesia Stock Exchange’, EKALAYA?: Jurnal Ekonomi Akuntansi, 1(2), pp. 58–66. Available at: https://doi.org/10.59966/ekalaya.v1i2.148.
  18. Ramadhani, M.A. et al. (2023b) ‘Workshop Paradigma Riset Terkini Dan Penggunaan Software’, CARE: Journal Pengabdian Multi Disiplin, 1(2), pp. 59–67.
  19. Ramadhani, M.A. and Rinaldi, M. (2023a) ‘Optimalkan Potensi Bisnis: Pendampingan Peningkatan Kompetensi Sumber Daya Manusia di UMKM Kota Balikpapan’, Journal Of International Multidisciplinary Research, 1(2), pp. 908–913. Available at: https://doi.org/https://doi.org/10.31004/jerkin.v2i2.228.
  20. Ramadhani, M.A. and Rinaldi, M. (2023b) ‘Pengaruh Kepuasan Kerja Terhadap Komitmen Organisasi, Sikap Kerja Serta Kinerja Karyawan Pada Hotel X Di Samarinda’, Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, 8(4), pp. 1206–1220. Available at: https://doi.org/10.30651/jms.v8i4.21284.
  21. Ramadhani, M.H.Z.K. et al. (2023) ‘Pemanfaatan Aplikasi Keuangan SIAPIK Dalam Pembuatan Laporan Keuangan Umkm Di Desa Kandolo Kecamatan Teluk Pandan Kabupaten Kutai Timur’, Eastasouth Journal of Impactive Community Services, 1(03), pp. 163–172. Available at: https://doi.org/10.58812/ejimcs.v1.i03.
  22. Ramadhani, M.H.Z.K. et al. (2024) ‘Bimbingan Teknis Pelaporan Keuangan Yayasan Isak 35 Pada Yayasan Pendidikan Kutai Timur’, AMMA?: Jurnal Pengabdian Masyarakat, 3(4), pp. 234–237.
  23. Rinaldi, M., Ramadhani, M.A., Sudirman, S.R., et al. (2023) ‘Pendampingan Penyampaian SPT pada Toko Permata dan Kerajinan di Pasar Inpres Kebun Sayur Kota Balikpapan’, Jurnal Pengabdian Masyarakat dan Riset Pendidikan, 2(2), pp. 146–151. Available at: https://doi.org/10.31004/jerkin.v2i2.228.
  24. Rinaldi, M., Ramadhani, M.A., Ramadhani, M.H.Z.K., et al. (2023) ‘Pendampingan Penyusunan Laporan Keuanganpada UMKM Kota Balikpapan’, Jurnal GEMBIRA (Pengabdian Kepada Masyarakat), 1(3).
  25. Rinaldi, M. and Ramadhani, M.A. (2023) ‘The Effect Of Tax Accounting Choice, Size And Multinational Company On Tax Aggresiveness’, Journal of Accounting for Sustainable Society (JASS), 5(2), pp. 08–15. Available at: https://doi.org/10.35310/jass.v5i02.1168.
  26. Rinaldi, M. and Ramadhani, M.A. (2024a) ‘Peningkatan Literasi Perpajakan dalam Kalangan UMKM: Langkah Menuju Kemandirian Finansial’, Eastasouth journal of Effective Community Services, 2(03), pp. 158–169. Available at: https://doi.org/10.58812/ejecs.v2i03.
  27. Rinaldi, M. and Ramadhani, M.A. (2024b) ‘The Influence Of Managerial And Institutional Ownership On Corporate Social Responsibility Disclosure: Evidence From Indonesian Listed Companies (2020-2022)’, International Conference of Multidisciplinary Cel: Proceeding, 1(1), pp. 125–133. Available at: https://proceeding.ressi.id/index.php/IConMC.
  28. Rinaldi, M., Sudirman, S.R. and Ramadhani, M.A. (2024) ‘Kinerja Lingkungan, Dewan Komisaris Independen dan Pengungkapan Corporate Social Responsibility: Tinjauan pada Konteks Perusahaan Manufaktur Sub Sektor Industri Dasar dan Kimia’, EKOMA?: Jurnal Ekonomi, 3(4), pp. 755–763.
  29. Rosmiarti, R. et al. (2024) ‘Edukasi Senam Rematik untuk Mengatasi Kekakuan Sendi dengan Terapi Non-Farmakologis di Kelurahan Timbangan Ogan Ilir Palembang (Rheumatic Gymnastics Education to Overcome Joint Stiffness with Non-Pharmacological Therapy in Timbangan Village, Ogan Ilir, Palembang)’, Jurnal Nusantara Mengabdi, 4(1), pp. 11–20. Available at: https://doi.org/10.35912/jnm.v4i1.4340.
  30. Salma Az-Zahra, N. (no date) Implementasi Digital Marketing Sebagai Strategi Dalam Meningkatkan Pemasaran UMKM. Available at: http://proceeding.iainkudus.ac.id/index.php/NCOINS/index.
  31. Simanjuntak, O.D.P., Syahputra, H.E. and Idahwati (2023) ‘Edukasi Perpajakan: Sadar Pajak Sejak Dini Dikalangan Siswa SMK Swasta Medan Area’, Jurnal Abdimas Mutiara, 4(2), pp. 177–181. Available at: https://e-journal.sari-mutiara.ac.id/index.php/JAM/article/view/4328.
  32. Sudirman, S.R. et al. (2024) ‘The Influence of Tax Avoidance, Harmonization of Tax Regulations and Tax Understanding on Taxpayer Compliance with Risk Preferences as a Moderating Variable in MSMEs in Makassar City’, Amnesty: Jurnal Riset Perpajakan, 7(1), pp. 107–122. Available at: https://journal.unismuh.ac.id/index.php/jrp-amnesty.
  33. Sudirman, S.R., Rinaldi, M. and Ramadhani, M.H.Z.K. (2023) ‘Analysis of Tax Collection with Reprimand and Forced Letters at the North Makassar’, The ES Economy and Entrepreneurship, 01(03), pp. 131–137.
  34. Tri, R. et al. (2025) ‘HAND-IN-ACTION: Pemberdayaan Pasien Carpal Tunnel Syndrome melalui Latihan Gliding Exercise’, Jurnal Nusantara Mengabdi, 4(1), pp. 21–30. Available at: https://doi.org/10.35912/jnm.v4i1.4297.
  35. Trulline, P. (2021) ‘Pemasaran produk UMKM melalui media sosial dan e-commerce’, Jurnal Manajemen Komunikasi, 5(2).
  36. Yusuf Barusman, M.S. et al. (2025) Pengembangan Umk Produk Olahan Kelapa Desa Bunut, Lampung, Jurnal Pengabdian UMKM. Available at: https://jpu.ubl.ac.id/index.php/jpu.
  37. Zakiyah, I., Khafidah, F. and Muzdalifah, L. (2023) ‘Pendampingan Peningkatan Brand Image Produk UMKM Takoyaki di Sidoarjo’, Jurnal Pemberdayaan Ekonomi, 2(2), pp. 81–88. Available at: https://doi.org/10.35912/jpe.v2i2.2266.