Inovasi dan Kemasan Produk UMKM dengan Memanfaatkan Ekosistem Digital untuk Meningkatkan Sales di Kota Sukabumi
Abstract:
Purpose: Community Service aims to train and assist in the digital marketing Android-based MSME products after the COVID-19 pandemic.
Methodology: The PkM method used was FGD, interviews, and random sampling from MSMEs in Sukabumi. Assistance with the digitalization of MSME products, and as a basis for implementing Android-based digital marketing for MSME products with marketing applications in marketplaces, such as; Lasada, Shoopee, and IG to increase sales for MSMEs in the city of Sukabumi
Results: The results of this PkM are expected to be used to develop digital marketing for Android-based MSME products. PkM is important for creating the digitalization of MSME products and building society's entrepreneurial spirit.
Limitations: By utilizing the digital ecosystem, MSMEs in Sukabumi City can overcome several existing limitations and open up opportunities to increase sales in local and wider markets.
Contribution: The Pancasila University Jakarta Postgraduate School Abdimas Team together with Muhammadiyah University Sukabumi (UMMI) and Sukabumi MSMEs carried out community service with the theme "The Benefits of Marketing Digitalization for Android-Based MSME Products, such as; Moci, Krupuk, and typical Sukabumi culinary delights, to encourage increased sales." The event which was held offline was held at the Audit Lab of the UMMI Faculty of Economics in Sukabumi City, Friday (16/6/2023).
Downloads
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Djaddang, S., Derryawan, D., & ... (2024). Kebermanfaatan Akuntansi dan e-SPT Berbasis Android Pada UMKM. Capacitarea …, 4(1), 35–42. https://journal.univpancasila.ac.id/index.php/CAPACITAREA/article/view/6597
Dung, K. D. (2024). Leadership, proactive behavior, and innovative work behaviors of teachers in Barkin-Ladi. Annuals of Management and Organization Research, 6(1), 13–24. https://doi.org/10.35912/amor.v6i1.1867
Katunku, L. F., Sallah, B. N., Auta, H. D., & Ishaya, P. B. (2024). Digital marketing and brand experience on SME performances in Jos South LGA of Plateau State. Journal of Digital Business and Marketing, 1(2), 49–67. https://doi.org/10.35912/jdbm.v1i2.2181
Mabhanda, W. (2024). Role of green innovation in promoting sustainable economic development in Gweru, Zimbabwe. Journal of Sustainable Tourism and Entrepreneurship, 5(2), 93–109. https://doi.org/10.35912/joste.v5i2.1871
Nosike, C. J., Sandra, O., Ojobor, N., & Nosike, C. U. (2024). Enhancing business resilience?: Innovation and adaptation during and after the global pandemic. International Journal of Financial, Accounting, and Management (IJFAM), 6(2), 217–229. https://doi.org/10.35912/ijfam.v6i2.1891
Rifa’i, A., & Purwoharyono, D. (2023). Perkembangan Ekonomi Indonesia dan Dunia Triwulan I Tahun 2023. 7(1). ditpmas@bappenas.go.id
Salubre, P. L. R., Bahalla, J. L., & Almagro, R. E. (2024). Psychological capital of employee and Small and Medium-Sized Enterprises (SMEs) innovativeness. Journal of Sustainable Tourism and Entrepreneurship, 5(3), 203–223. https://doi.org/10.35912/joste.v5i3.2242
Syahril Djaddang, Shanti Lysandra, Derryawan, Fachruddin, Susilawati, M. A., & Syam, E. E. M. (2023). CAPACITAREA?: Jurnal Pengabdian kepada Masyarakat Universitas Pancasila "Implementasi Pemasaran Digital dan Aplikasi Akuntansi UKM “ Berbasis Android” Badan Usaha Milik Desa (BUMDes). CAPACITAREA?: Jurnal Pengabdian Kepada Masyarakat Universitas Pancasila, 3(1), 1–12. http://journal.univpancasila.ac.id/index.php/CAPACITAREA/index
- Djaddang, S., Derryawan, D., & ... (2024). Kebermanfaatan Akuntansi dan e-SPT Berbasis Android Pada UMKM. Capacitarea …, 4(1), 35–42. https://journal.univpancasila.ac.id/index.php/CAPACITAREA/article/view/6597
- Dung, K. D. (2024). Leadership, proactive behavior, and innovative work behaviors of teachers in Barkin-Ladi. Annuals of Management and Organization Research, 6(1), 13–24. https://doi.org/10.35912/amor.v6i1.1867
- Katunku, L. F., Sallah, B. N., Auta, H. D., & Ishaya, P. B. (2024). Digital marketing and brand experience on SME performances in Jos South LGA of Plateau State. Journal of Digital Business and Marketing, 1(2), 49–67. https://doi.org/10.35912/jdbm.v1i2.2181
- Mabhanda, W. (2024). Role of green innovation in promoting sustainable economic development in Gweru, Zimbabwe. Journal of Sustainable Tourism and Entrepreneurship, 5(2), 93–109. https://doi.org/10.35912/joste.v5i2.1871
- Nosike, C. J., Sandra, O., Ojobor, N., & Nosike, C. U. (2024). Enhancing business resilience?: Innovation and adaptation during and after the global pandemic. International Journal of Financial, Accounting, and Management (IJFAM), 6(2), 217–229. https://doi.org/10.35912/ijfam.v6i2.1891
- Rifa’i, A., & Purwoharyono, D. (2023). Perkembangan Ekonomi Indonesia dan Dunia Triwulan I Tahun 2023. 7(1). ditpmas@bappenas.go.id
- Salubre, P. L. R., Bahalla, J. L., & Almagro, R. E. (2024). Psychological capital of employee and Small and Medium-Sized Enterprises (SMEs) innovativeness. Journal of Sustainable Tourism and Entrepreneurship, 5(3), 203–223. https://doi.org/10.35912/joste.v5i3.2242
- Syahril Djaddang, Shanti Lysandra, Derryawan, Fachruddin, Susilawati, M. A., & Syam, E. E. M. (2023). CAPACITAREA?: Jurnal Pengabdian kepada Masyarakat Universitas Pancasila "Implementasi Pemasaran Digital dan Aplikasi Akuntansi UKM “ Berbasis Android” Badan Usaha Milik Desa (BUMDes). CAPACITAREA?: Jurnal Pengabdian Kepada Masyarakat Universitas Pancasila, 3(1), 1–12. http://journal.univpancasila.ac.id/index.php/CAPACITAREA/index
- https://www.cnnindonesia.com/gaya-hidup/20220410123715-275-783286/7-oleh-oleh-khas-sukabumi-batik-hingga-kue-mochi
- https://app.cnnindonesia.com/
- https://www.cnnindonesia.com/gaya-hidup/20220410123715-275-783286/7-oleh-oleh-khas-sukabumi-batik-hingga-kue-mochi/2
