Purpose: This study examines cassava marketing channels and their efficiency in Lampung Province, Indonesia. Lampung was selected purposively because it is Indonesia’s largest cassava-producing province. Research: The research was conducted from October 2020 to July 2021 using a survey approach at cassava production centers across Lampung. The respondents consisted of 100 cassava farmers selected through simple random sampling, while lapak (collectors) and agents were identified using snowball sampling. Marketing channels were mapped using a qualitative descriptive analysis. Marketing performance and efficiency were evaluated using marketing margin analysis, farmer share, and the Profit Margin Ratio (RPM). Results: The study identified multiple marketing channels, with the longest being the Farmer–Lapak–Agent–Factory channel. Overall, the cassava marketing system in Lampung was found to be inefficient, as indicated by relatively high marketing margins, low farmer share, and uneven profit margin ratios across marketing actors. Conclusions: Cassava marketing in Lampung is dominated by long distribution chains that reduce farmers’ benefits and create unequal profit distribution. Improving efficiency requires shortening marketing channels and strengthening farmers’ market access to increase the farmer’s share and reduce excessive margins. Limitations: The findings are based on survey data from selected cassava production centers during 2020–2021 and may not fully capture seasonal price dynamics, contract arrangements, or variations across other provinces. Contributions: This study provides empirical evidence on cassava marketing channel structures and efficiency indicators in Indonesia’s main production region, offering practical insights for designing interventions to reduce margins, improve farmer share, promote a more balanced profit distribution among supply chain actors.

Purpose: This study aimed to explore the understanding of agricultural literacy among Generation Z (Gen Z) in Kecamatan Bacukiki Barat, Parepare, and to compare their understanding based on direct experience and literature. Methodology/approach: This research utilizes a descriptive qualitative approach, employing data triangulation for validity testing. In-depth interviews and participatory observations were conducted to collect data from the research participants. Results: The results show that Gen Z's agricultural literacy is moderate. Although they have a basic understanding of agricultural concepts, there is a lack of practical application. Understanding gained from direct experiences, such as involvement in agricultural activities or field visits, had a greater impact on encouraging real actions than knowledge gained solely from literature or written sources. Conclusions: Strengthening practical experiences in agricultural education is essential to enhance Gen Z’s understanding and participation in the agricultural sector. This can be achieved through internship programs, field practice, and collaboration with local farmers and educational institutions. Limitations: The research is limited to participants in Kecamatan Bacukiki Barat, Parepare, which may limit the generalization of the findings to other regions or populations. Contributions: This study contributes to understanding the agricultural literacy of Gen Z and emphasizes the importance of practical learning experiences for improving engagement and sustainability in the agricultural sector.