Pengaruh Kualitas Produk, Persepsi Harga, Desain Interior terhadap Kepuasan Konsumen di Wizzmie

https://doi.org/10.35912/jakman.v6i4.4535
Published: Sep 12, 2025

Abstract:

Purpose: This study aimed to investigate the impact of product quality, perceived price, and interior design on customer satisfaction. In addition, this study aims to contribute to improving customer satisfaction in the restaurant sector.

Research methodology: This study applied quantitative methods with non-probability purposive sampling technique. The sample consisted of 80 respondents. Data were obtained through a questionnaire using a Likert scale. Data analysis was conducted using SPSS version 30.

Results: The results indicate that product quality, price perception, and interior design simultaneously influence customer satisfaction. Product quality has a positive and significant effect on customer satisfaction, as well as price perceptions and interior design which also show a positive and significant effect on customer satisfaction.

Conclusion: This study concludes that product quality, perceived price, and interior design significantly enhance customer satisfaction in the restaurant industry. Product quality has the strongest impact, whereas fair pricing and appealing interior design further strengthen loyalty, making these three factors essential for building sustainable competitiveness.

Limitations: This study has several limitations, including the object of research, which only includes Wizzmie consumers in Palu; therefore, the results cannot be generally applied to all Wizzmie branches in other areas. In addition, this study only focused on three variables, namely product quality, price perception, and interior design, without considering other factors that may also affect customer satisfaction.

Contribution: The findings of this study can be utilized by the management of Wizzmie Palu and other culinary businesses as a basis for improving service quality and marketing strategies.

Keywords:
1. Consumer Satisfaction
2. Interior Design
3. Price Perception
4. Product Quality
Authors:
1 . Dennisa Septiani Milanisti
2 . Muzakir Muzakir
3 . Ponirin Ponirin
4 . Asriadi Asriadi
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Milanisti, D. S., Muzakir , M. ., Ponirin , P. ., & Asriadi , A. . (2025). Pengaruh Kualitas Produk, Persepsi Harga, Desain Interior terhadap Kepuasan Konsumen di Wizzmie. Jurnal Akuntansi, Keuangan, Dan Manajemen, 6(4), 991–1004. https://doi.org/10.35912/jakman.v6i4.4535
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Vol. 6 No. 4 (2025): September
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  5. Antonia, L. (2022). Pengaruh desain interior & atmosfer restoran terhadap loyalitas pelanggan restoran nilo coffee & croissant. Jurnal Ilmiah Pariwisata Dan Bisnis, 1(7), 1750–1765. https://doi.org/10.22334/paris.v1i7.119
  6. Bachri, S., Putra, Mandala, S., Farid, Erwan, S., Darman, & Mayapada, Gihna, A. (2023). The digital marketing to influence customer satisfaction mediated by purchase decision. Jurnal Aplikasi Manajemen, 21(3), 578–592.
  7. BPS. (2024). Ringkasan Eksekutif Pengeluaran dan Konsumsi Penduduk Indonesia.
  8. Budiyanto, E. (2018). Pengaruh Persepsi Harga, Diskon Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Giant Supermaket Rungkut Surabaya. Ekonomi, 03(01), 36–46.
  9. Chairunnisah, F. W., Maulana, A., & Shihab, M. S. (2024). Pengaruh Harga yang Dipersepsikan , Kualitas Layanan , dan Citra Perusahaan terhadap Loyalitas Pelanggan?: Studi Kasus di PT . Evergreen Shipping Agency Indonesia Palembang ( The Influence of Service Quality , Perceived Price , and Company Image on Custom. Jurnal Akuntansi , Keuangan, Dan Manajemen (JAKMAN), 6(1), 117–133.
  10. Dahab, R. S. H., Farid, F., & Anisah, A. (2023). Kualitas Produk Olahan Tomat Untuk Meningkatkan Minat Beli Konsumen Pada UMKM Di Desa Kotapulu Kecamatan Dolo Kabupaten Sigi. Cakrawala: Jurnal Pengabdian Masyarakat Global, 2(2), 69–77. https://doi.org/10.30640/cakrawala.v2i2.998
  11. Damayanti, S. I., Nadhiroh, U., & Jatmiko, U. (2023). Pengaruh persepsi persepsi harga, kualitas produk, dan general interior terhadap kepuasan pelanggan produk kosmetik emina di toko sudut cantik mall kediri. Triwikrama?: Jurnal Ilmu Sosial, 01(11), 140–150.
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  13. Fadjar, A., Hartini, S., & Astuti, S. W. (2022). Instagram Usage Behavior: Does It Aim to Look More Attractive? Quality Access to Success, 23(190), 226–232. https://doi.org/10.47750/qas/23.190.24
  14. Hartanto, D., Mango, L., & Matana, T. R. (2024). Pengaruh Design Interior , Design Eksterior dan Customer Experience terhadap Kepuasan Pelanggan pada Cafe Butterfly Poso. Jurnal Ilmiah Ekomen, 24(2), 19–38.
  15. Hermawan, Y., Maylani, D., & Mulyana, M. (2021). Pengaruh Kualitas Produk, Kualitas Layanan dan Persepsi Harga Terhadap Kepuasan Pelanggan Produk Smartphone Samsung di Bogor. Jurnal Ilmiah Manajemen Kesatuan, 9(3), 641–652. https://doi.org/10.37641/jimkes.v9i3.1256
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  19. Kristianti, T., & Rivai, A. R. (2018). Pengaruh Persepsi Harga, Kualitas Produk Dan Kualitas Layanan Terhadap Kepuasan Pelanggan Pada Warunk Upnormal Semarang. Telaah Manajemen, 15(2), 128–136.
  20. Latoki, L., Chalil, H., & Ponirin. (2018). Pengaruh Harga Dan Kualitas Layanan Terhadap Kepuasan Pelanggan Asuransi Kendaraan Bermotor Pt. Asuransi Jasindo (Persero) Cabang Palu. Jurnal Katalogis, 6(4), 103–114.
  21. Listanto, D. K., Chalil, C., & Santi, I. N. (2020). Pengaruh Kualitas Layanan Dan Harga Terhadap Kepuasan Konsumen Membeli Di J.Co Donuts Dan Coffe Palu Grand Mall. Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT), 5(3), 240–250. https://doi.org/10.22487/jimut.v5i3.156
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  23. Majid, Ainun, I., Pebrianggara, A., & Indayani, L. (2024). The Effect of Social Media Marketing, Price and Lifestyle on Purchasing Decision at Wizzmie. COSTING?: Journal of Economic, Business and Accounting, 7(5), 1530–1538.
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