Digital Transformation, Media Attention, and Tax Avoidance: A Study of Indonesian Multinationals

https://doi.org/10.35912/jakman.v6i1.3735
Published: Dec 12, 2024

Abstract:

Purpose: The objective of this research is to determine the influence of corporate digital transformation and media attention on tax avoidance practices by multinational corporations (MNC) in Indonesia.

Methodology/approach: This quantitative study utilizes panel data regression to examine the influence of corporate digital transformation and media attention on tax avoidance. The sample consists of 97 multinational corporations listed on the Indonesia Stock Exchange. Data was sourced from annual reports and Google News search results, covering the period from 2019 to 2023.

Results/findings: Counterintuitively, the findings reveal a positive correlation between corporate digital transformation and tax avoidance, while media attention exerts no significant influence. This suggests that companies are leveraging technology to develop more sophisticated tax planning strategies, maximizing potential tax savings. Meanwhile, media scrutiny appears to be a secondary consideration in corporate tax strategy formulation.

Limitations: The study is constrained by its focus on IDX-listed multinational corporations and the exclusion of unprofitable firms. Furthermore, the reliance on Google News for media attention data and the lack of sentiment analysis limit the scope of the findings.

Contribution: This research advances the understanding of the complex relationship between digital transformation, media attention, and tax avoidance. By exploring the empirical evidence and offering policy recommendations, this study contributes to both the theoretical and practical dimensions of tax research.

Novelty: This study provides a pioneering analysis of the relationship between digital transformation, media attention, and tax avoidance among multinational corporations operating in Indonesia.

Keywords:
1. digital transformation
2. media attention
3. tax avoidance
4. MNC
Authors:
1 . Taufiq Hidayatulloh
2 . Nanny Dewi Tanzil
3 . Agus Puji Priyono
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How to Cite
Hidayatulloh, T., Tanzil, N. D., & Priyono, A. P. (2024). Digital Transformation, Media Attention, and Tax Avoidance: A Study of Indonesian Multinationals. Jurnal Akuntansi, Keuangan, Dan Manajemen, 6(1), 231–243. https://doi.org/10.35912/jakman.v6i1.3735
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Issue & Section
Vol. 6 No. 1 (2024): Desember
Articles
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  1. Admin, I. (2023, February 13). Media Digital Makin Dominan. Indonesia.go.id. https://indonesia.go.id/mediapublik/detail/1929
  2. Amah, N., Puspitasari, N. A., & Syaifia, A. R. (2022). Determinant of Tax Avoidance: Empirical Study on Indonesia Stock Exchange. Assets: Jurnal Ilmiah Ilmu Akuntansi, Keuangan Dan Pajak, 6(1), 39–49. https://doi.org/10.30741/assets.v6i1.842
  3. Ardyansah, D., & Zulaikha, Z. (2014). Pengaruh Size, Leverage, Profitability, Capital Intensity Ratio dan Komisaris Independen Terhadap Effective Tax Rate (ETR). Diponegoro Journal of Accounting, 3(2), 371–379. http://ejournal-s1.undip.ac.id/index.php/accounting
  4. Askary, S., Abu-Ghazaleh, N., & Tahat, Y. A. (2018). Artificial intelligence and reliability of accounting information. Lecture Notes in Computer Science (Including Subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 11195 LNCS, 315–324. https://doi.org/10.1007/978-3-030-02131-3_28
  5. Austin, C. R., & Wilson, R. J. (2017). An Examination of Reputational Costs and Tax Avoidance: Evidence from Firms with Valuable Consumer Brands. Journal of the American Taxation Association, 39(1), 67–93. https://doi.org/10.2308/atax-51634
  6. Baloria, V. P., & Heese, J. (2018). The Effects of Media Slant on Firm Behavior. Journal of Financial Economics, 129(1), 184–202. https://doi.org/10.1016/j.jfineco.2018.04.004
  7. Bimo, I. D., Prasetyo, C. Y., & Susilandari, C. A. (2019). The effect of internal control on tax avoidance: the case of Indonesia. Journal of Economics and Development, 21(2), 131–143. https://doi.org/10.1108/jed-10-2019-0042
  8. Bowler, T. (2009). Countering tax avoidance in the UK: which way forward? Tax Law Review Committee, Institute for Fiscal Studies.
  9. Chang, H., Dai, X., He, Y., & Wang, M. (2020). How Internal Control Protects Shareholders’ Welfare: Evidence from Tax Avoidance in China. Journal of International Accounting Research, 19(2), 19–39. https://doi.org/10.2308/jiar-19-046
  10. Chen, W., & Meng, F. (2024). Is corporate digital transformation a tax haven? International Journal of Managerial Finance, 20(2), 304–333. https://doi.org/10.1108/IJMF-11-2022-0505
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  13. Contractor, Farok. J. (2016). Tax Avoidance by Multinational Companies: Methods, Policies, and Ethics. Rutgers Business Review, 1(1). https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3005385
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