Studi Ilmu Manajemen dan Organisasi

Strengthening Organizational Culture, Work Discipline, and Job Satisfaction to Build Civil Servants’ Organizational Citizenship Behavior

Tue, 14 Jul 2026 00:00:00 +0700

Purpose: This study aims to examine the effects of organizational culture and work discipline on Organizational Citizenship Behavior (OCB), with job satisfaction as a mediating variable among civil servants (Aparatur Sipil Negara) in Makassar City Government institutions.

Methodology: A cross-sectional quantitative design was used. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Purposive sampling was employed, involving 77 respondents in total.

Results: The findings show that organizational culture and work discipline significantly and positively affect job satisfaction but do not directly influence the OCB. Job satisfaction significantly and positively affected OCB and served as a significant mediator between organizational culture, work discipline, and OCB. Thus, organizational factors influence OCB primarily through an employee’s job satisfaction.

Conclusion: Job satisfaction is a crucial psychological mechanism linking organizational culture and work discipline to OCB among civil servants.

Limitations: The cross-sectional design limits causal inference, and the single-region scope restricts the generalizability of the findings.

Contribution: This study reinforces the role of job satisfaction as a mediator in public sector organizational behavior research and offers practical implications for improving OCB among civil servants through better organizational culture and fair work discipline.

Influence of Social Media, Influencers, and Word of Mouth on Purchasing Decisions: Bakso Panjul Majalengka

Eli Achmad Mahiri, Engkun Kurnadi, Nia Rosdiana — Mon, 20 Jul 2026 00:00:00 +0700

Purpose: This study examined the effects of social media marketing, influencers, and word of mouth on the purchasing decisions of Bakso Panjul consumers in Majalengka Regency.
Research Methodology: A quantitative survey with descriptive and verification approaches was conducted. Using non-probability accidental sampling and the RAE formula, 100 consumers were selected. Data were analyzed using multiple linear regression with SPSS version 21.
Results: The model explained 73.6% of the variance in purchase decisions (R² = 0.736, p < 0.001). Social media marketing, influencers, and word of mouth all had positive and significant effects, with word of mouth showing the strongest influence (? = 0.505), followed by influencer marketing (? = 0.245) and social media marketing (? = 0.227).
Conclusion: Social media marketing, influencers, and word of mouth significantly and positively influence consumers' purchasing decisions.
Limitations: The study focused only on Bakso Panjul consumers in Majalengka Regency, limiting the generalizability of the findings to other businesses and regions.
Contribution: This study contributes to marketing management by confirming the importance of social media marketing, influencers, and word of mouth in shaping consumer purchasing decisions.

Relational and Organizational Drivers of Job Crafting: Evidence from Jakarta’s Creative Sector

Eva Andayani, Agustian Budi Prasetya, Fakhirani Putri Herrizona — Mon, 13 Jul 2026 00:00:00 +0700

Purpose: This study aims to examine the effects of Leader-Member Exchange (LMX) and Perceived Organizational Support (POS) on Job Crafting Behaviors (JCB) and to assess the mediating role of Readiness for Change (RFC) among Millennials and Generation Z employees in Jakarta’s creative industry.

Research Methodology: A quantitative, cross-sectional design was employed using survey data from 235 employees in Jakarta’s creative sector. Data were collected using a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).

Results: The findings reveal that POS positively influenced RFC (? = 0.193, p = 0.030) and JCB (? = 0.350, p < 0.001), and LMX positively influenced RFC (? = 0.200, p = 0.036) and JCB (? = 0.307, p = 0.003). However, RFC did not significantly influence JCB (? = 0.066, p = 0.310) and did not mediate the relationships between LMX, POS, and JCB. These findings indicate that job crafting behaviors are more directly driven by relational and organizational support than by employees’ readiness for change.

Conclusions: This study extends Social Exchange Theory by showing that reciprocal relationships in dynamic work environments can directly drive proactive behaviors without relying on internal readiness mechanisms. It also provides new insights into job crafting by demonstrating that, within the creative industry, such behaviors are embedded in everyday work practices rather than emerging solely as responses to change.

Limitations: The study is limited to selected variables and a specific industry context, indicating the need for future research to incorporate additional individual and contextual factors across sectors.

Contributions: Organizations should prioritize strengthening direct relational (LMX) and organizational support (POS) rather than relying on Readiness for Change (RFC) mechanisms to drive job crafting behaviors.

Evaluation of e-Sakip's Impact on Badung Regency's Local Government Performance

I Gusti Ngurah Agus Krisna Kusuma, Anak Agung Ngurah Eddy Supriyadinata Gorda — Tue, 14 Jul 2026 00:00:00 +0700

Purpose: This study evaluates the implementation of e-SAKIP in the Badung Regency Government, identifies factors influencing its implementation, and examines its contribution to strengthening good governance in Bali, Indonesia.
Research Methodology: A qualitative case study approach was used. Data were collected through interviews, observations, and document analysis and analyzed using the Context, Input, Process, and Product (CIPP) evaluation model and the Information Systems Success Model (ISSM).
Results: The findings indicate that e-SAKIP improves transparency, reporting efficiency, and the integration of performance information across local government agencies. The key supporting factors include regulatory frameworks, leadership commitment, digital infrastructure, and institutional support. However, its utilization remains largely administrative and has not been fully optimized as a strategic decision-making tool. Challenges include limited human resource capacity, inconsistent data quality, weak inter-agency coordination, and compliance-oriented organizational culture.
Conclusions: The implementation of e-SAKIP in Badung Regency strengthened administrative accountability and supported bureaucratic reform. Nevertheless, further improvements are needed to enhance outcome-based accountability and the strategic use of performance information in the governance process.
Limitations: This study focused on a single local government context and applied a qualitative approach, limiting broader generalization.
Contributions: This study enriches the literature on performance accountability, digital governance and bureaucratic reform in local government.

Digital Consumer Insights and Strategy Formulation for Local Fashion Business Development

Hafidza Octa Auladzy, Rina Djunita Pasaribu — Fri, 17 Jul 2026 00:00:00 +0700

Purpose: This study examines Human Greatness Labs (HGL), a Bandung-based local fashion Small and Medium Enterprises (SME) facing fluctuating sales performance, product quality concerns, and increasingly digital consumer feedback. Grounded in strategic management and dynamic capabilities perspectives, this study identifies internal and external strategic factors, formulates business development alternatives, and determines the priority strategy for strengthening HGL’s competitiveness.

Research Methodology: A qualitative exploratory-descriptive single case study was conducted using interviews with nine informants, consisting of five internal and four external informants, supported by company documentation, internal sales data, and e-commerce consumer reviews. The analysis applied the Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis, Internal External (IE) Matrix, and Quantitative Strategic Planning Matrix (QSPM).

Results: The findings show that HGL obtained an IFE score of 2.5677 and an EFE score of 2.8114, positioning the company in Cell V of the IE Matrix, which indicates a hold and maintain strategy. The QSPM analysis identified AS3 as the priority strategy, with the highest Total Attractiveness Score (TAS) of 6.2427.

Conclusions: HGL should prioritize comfortable, functional, and trend-relevant basic wear development through color innovation, improved cutting, and digital consumer insights before pursuing broader market expansion.

Limitations: The single case study design limits statistical generalization to other local fashion brands.

Contributions: This study contributes to strategic management research by integrating stakeholder interviews, sales data, and online consumer reviews into evidence-based strategy formulation for Indonesian local fashion SMEs.

The Effects of Price Perception, Menu Variety, and Taste on Satisfaction and Repurchase Intention

Rahayu Lestari — Wed, 22 Jul 2026 00:00:00 +0700

Purpose: This study aims to analyze the influence of price perception, menu variation, and taste on customer satisfaction and repurchase intention among consumers at South Tangerang Snack Park.
Metodhology: This research used a quantitative approach method with primary data collected by questionnaires distributed to 95 consumers. The data selected by using purposive sampling and the data analyzed by using Partial Least Squares with SmartPLS 3.0.
Result: The findings show that price perception, menu variation, and taste show significant effect and positive on customer satisfaction. Customer satisfaction also contributes to consumers’ intention to repurchase. However, menu variation does not directly influence repurchase intention
Conclusions: Consumer satisfaction is an important factor in encouraging repeat purchases. Fair price perception and good taste can strengthen satisfaction and increase consumers’ willingness to buy again
Limitations: This study is limited to consumers of South Tangerang Snack Park, with only 95 respondents, restricting generalizability to broader culinary markets. The small sample size, single location focus, and specific timeframe may not fully represent diverse consumer behaviors, seasonal fluctuations, or regional differences across other culinary destinations in Indonesia.
Contributions: This study provides practical insights for culinary business owners to improve customer satisfaction and loyalty by optimizing price perception, menu variation, and taste quality to strengthen competitiveness and repurchase intention.

The Impact of Price and Service Quality on Purchase Decision at Mitra Jaya Mandiri

Nisrina Audya Putri, Budi Prasetiyo — Wed, 08 Jul 2026 00:00:00 +0700

Purpose: This study aims to examine the effect of price and service quality on purchase decision at Mitra Jaya Mandiri, a textile Small and Medium Industries (SMI) in Majalaya, West Java, Indonesia.

Research Methodology: This study used a quantitative method with a descriptive and causal approach. Data from 83 respondents were collected through purposive sampling and analyzed using multiple linear regression with IBM SPSS (version 29).

Results: All variables fell into the very good category. Price positively and significantly influenced purchase decisions partially, as did service quality. Simultaneously, these two variables also have a significant impact, with an adjusted R² of 0.620, explaining 62% of the variance in purchase decisions.

Conclusions: Price and service quality positively and significantly influenced purchase decisions at Mitra Jaya Mandiri, both individually and collectively. Therefore, companies are advised to improve their price competitiveness and packaging standards to better meet customer expectations and enhance sales performance.

Limitations: This study is confined to customers of one company in 2025, with only two variables examined under a cross-sectional design.

Contributions: This study adds empirical evidence on the influence of price and service quality on purchase decisions in the textile SMI sector in Majalaya. The findings indicate that service quality has a stronger influence than price, offering practical insights for SMI practitioners.

Green Awareness and Eco-Friendly Products Shaping Purchase Decisions through Moral Obligation and Social Influence

Sudadi Pranata, Dewi Laily Purnamasari, Oryz Agnu Dian Wulandari — Wed, 08 Jul 2026 00:00:00 +0700

Purpose: This study aims to examine how environmental awareness and the availability of eco-friendly products influence purchase decisions in Small and Medium Enterprises (SMEs) that sell eco-friendly food.

Research Methodology: This study employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through a survey of consumers who had previously purchased eco-friendly food products, and the proposed relationships were analyzed using Smart-PLS.

Results: The findings revealed that environmental awareness did not directly influence purchase decisions. However, it significantly affected purchase decisions indirectly through social influence, indicating a full mediating effect. In contrast, eco-friendly product availability had a significant direct effect on purchase decisions and an additional indirect effect through moral obligation, demonstrating the complementary role of moral motivation in sustainable consumption behavior.

Conclusions: Sustainable purchasing behavior is shaped more strongly by social influence and moral obligation than environmental awareness alone. The results emphasize the importance of integrating social and ethical mechanisms into strategies that promote eco-friendly consumption.

Limitations: This study is limited by its cross-sectional design and reliance on self-reported responses from consumers of urban eco-friendly food SMEs.

Contributions: This study extends the Norm Activation Model by explicitly demonstrating the mediating roles of social influence and moral obligation in sustainable purchasing decisions. These findings provide practical insights for food SMEs and green marketing practitioners seeking to strengthen consumer engagement with eco-friendly products.

Impact of Human Capital Management Maturity on Employee Performance in PT XYZ

Craven Putra Aditya, Dematria Pringgabayu — Fri, 10 Jul 2026 00:00:00 +0700

Purpose: This study aims to analyze the effect of Human Capital Management (HCM) maturity dimensions, including leadership practices, employee engagement, knowledge accessibility, workforce optimization, and learning capacity, on employee performance at PT XYZ's Heavy Industry Unit.

Research Methodology: A quantitative cross-sectional survey was conducted involving 201 employees selected from a population of 270 through proportionate stratified sampling technique. Data were collected using a five-point Likert scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).

Results: The findings show that all HCM Maturity dimensions positively and significantly affect employee performance. Leadership practices had the strongest influence, followed by learning capacity and knowledge accessibility. The model explains 56.3% of the variance in employee performance.

Conclusions: HCM Maturity plays an important role in improving employee performance and organizational effectiveness in the heavy industry sector. Strengthening leadership, learning capacity, and knowledge management can support productivity improvements.

Limitations: This study focuses on a single business unit and applies a cross-sectional design, limiting the generalizability of the results.

Contributions: This study provides empirical evidence of the integrative effect of HCM Maturity dimensions on employee performance in a state-owned heavy industry context, a setting underrepresented in the existing literature, and offers actionable prioritization guidance for human capital practitioners.

Digital Transformation and Competitive Advantage of Small Firms: A Systematic Review of Capability Conversion

Aditya Fajar Fareza Repi, Asty Almaida — Mon, 20 Jul 2026 00:00:00 +0700

Purpose: This study consolidates fragmented evidence on how small and medium-sized enterprises convert digital transformation into competitive advantage through strategic capabilities, and develops an integrative conceptual framework.
Research Methodology: The study applies a systematic literature review with thematic synthesis. Candidate records were identified through database and publisher-oriented searching, backward reference checking, and source tracing, then screened, appraised against a transparent rubric, and coded into descriptive and analytical themes. Every included record was independently verified for existence, authorship, year, outlet, and an active digital object identifier.
Results: The synthesis identifies six themes: digital transformation as a capability-building process; digital capability and digital marketing capability; innovation capability as a value-conversion mechanism; market orientation, learning orientation, and strategic agility; competitive advantage and sustainable performance; and ecosystem, policy, and readiness constraints. The evidence indicates that digital adoption yields advantage only when it is embedded in firm-specific capabilities.
Conclusions: Digital transformation becomes strategically valuable when it is converted into integrated capabilities that are aligned with market learning, translated by innovation, and deployed with agility.
Limitations: The framework is conceptual and has not been tested empirically. Screening and appraisal were performed by a single coder, and the evidence base is cross-contextual rather than exclusive to emerging economies.
Contributions: The study proposes the Digital Capability, Market Alignment, and Innovation framework with testable propositions, clarifying the pathway from digital adoption to competitive advantage and offering an agenda for research in Indonesia and other emerging economies.

Post-Pandemic Change Strategies in Indonesian Insurance: A Critical Literature Review Using a Systematic Interpretive Approach

Alvin Ayodhia Siregar — Tue, 14 Jul 2026 00:00:00 +0700

Purpose: This study examines how Indonesia insurance industry adapted to the major disruptions caused by the COVID-19 pandemic, with particular attention to digital transformation, organizational change, leadership, workforce adaptation, and regulatory responses in the post-pandemic period.
Methodology: This study uses a critical literature review approach, synthesizing 22 academic publications and professional reports published between 2020 and 2025. This review combines systematic search methods with interpretive analysis to identify key themes and evaluate the relevance and quality of each source.
Results: The findings indicate that the pandemic accelerated digital adoption, redesigned service delivery, and intensified collaboration with insures firms. Many organizations lack structured change management frameworks, leading to inconsistent preparedness and uneven progress. The review also highlights that effective leadership, open communication, and workforce reskilling played a central role in successful adaptation while complying with regulatory adjustments that emphasized risk governance and encouraged digital and ESG-oriented reforms.
Conclusion: The dynamics of change management in Indonesia insurance sector during and after the COVID-19 pandemic are examined. This study identifies three main domains of transformation such us digital acceleration and business model reconfiguration, leadership, culture, and workforce adaptation, and regulatory and risk governance transformation.
Limitations: The study acknowledges limitations, largely due to the limited Indonesian-language research and industry developments that are not yet fully documented.
Contribution: This study integrates crisis management, organizational ambidexterity, and adaptive change theories to explain the sector's post-pandemic transition and identifies key areas for future research on organizational learning and digital governance.

Customer Loyalty Revisited: A Mediation Moderated Analysis of Perceived Value, Customer Satisfaction, And Café Atmosphere

Mon, 13 Jul 2026 00:00:00 +0700

Purpose: This study aims to explore how perceived value influences customer loyalty, with customer satisfaction acting as a mediating variable and café atmosphere as a moderating factor.

Research Methodology: A quantitative research method was used. Data were gathered using self-administered questionnaires distributed at the cashier desk of a café in Lhokseumawe, Indonesia. A total of 190 customers were selected using convenience and intercept sampling techniques. Conditional process analysis was used to assess the direct, mediating, and moderating relationships among the variables.

Results: The results revealed that perceived value significantly and positively affected both customer satisfaction and loyalty. Customer satisfaction has a strong positive impact on customer loyalty and partially mediates the relationship between perceived value and loyalty. Furthermore, the café atmosphere significantly moderates the relationship between customer satisfaction and loyalty, indicating that a more pleasant atmosphere enhances this connection.

Conclusions: This study shows that perceived value enhances loyalty through customer satisfaction, with the café atmosphere strengthening these relationships.

Limitations: This study's limitations include the fact that it was limited to the city of Lhokseumawe and did not differentiate between café sizes.

Contributions: This study provides an integrated view by combining perceived value, customer satisfaction, and café atmosphere within a moderated-mediation framework. This study contributes to the understanding of customer loyalty formation, particularly in the café industry, both theoretically and practically.

Purchase Intention of Electric Vehicles among Generation Z Consumers in Batam City

Lily Purwianti, Winston Winston, Hepy Hefri Ariyanto, Edy Yulianto Putra — Fri, 10 Jul 2026 00:00:00 +0700

Purpose: This study aims to examine the factors influencing Electric Vehicle (EV) purchase intention among Generation Z consumers in Batam City, focusing on perceived risk, perceived value, and government support, with attitude as a mediating variable.

Research Methodology: This study was conducted in Batam, Indonesia, using a quantitative approach. Data were collected through a survey of 461 Generation Z respondents in Indonesia. The study utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4 software to analyze the relationships between variables.

Results: The findings revealed that attitude is the most dominant factor directly influencing EV purchase intention. Government support and perceived value have a positive and significant effect on attitude, whereas perceived risk does not significantly influence attitude or purchase intention.

Conclusions: The study concludes that building positive attitudes is key to increasing EV purchase intentions among Generation Z. This can be achieved by enhancing perceived value and providing clear and supportive government policies.

Limitations: This study is limited by its geographic focus on Batam, which restricts the generalizability of the findings to other regions with different market dynamics and policy environments. Additionally, the use of cross-sectional data captures consumer perceptions at a single point in time, despite being dynamic.

Contributions: This study contributes to the literature on consumer behavior and sustainable transportation, particularly in developing countries, and provides practical insights for policymakers and industries to accelerate EV adoption among younger consumers.

Growth Hacking Capability of SMEs: The Roles of Digital Mindset, Collaborative Capability, and Organizational Agility

Fansuri Munawar, Rini Handayani — Fri, 10 Jul 2026 00:00:00 +0700

Purpose: This study examines the Growth Hacking Capability (GHC) of creative industry Small and Medium-sized Enterprises (SMEs) in West Java, Indonesia. Drawing on Dynamic Capability Theory, this study conceptualizes GHC as an organizational capability that enables SMEs to learn from customer data, pilot small experiments, and adapt product features based on feedback. This study is novel because it combines a digital mindset, collaboration, and agility as antecedents of GHC, representing cognitive, relational, and adaptive capability foundations.

Research Methodology: We surveyed 150 creative industry SME owners and managers in West Java and analyzed the data with Partial Least Squares Structural Equation Modeling (PLS SEM) SmartPLS 4.0.

Results: A digital mindset, collaborative capability, and organizational agility positively affect GHC, which in turn boosts market responsiveness and innovation performance. GHC increases firms' speed in responding to customer needs, leading to more rapid product updates and higher innovation performance. Therefore, market responsiveness links GHC to innovation.

Conclusions: GHC is not merely a digital marketing practice but an organizational capability that enables SMEs to transform digital learning, collaboration, and agility into responsiveness and innovation.

Limitations: This study is limited to creative-industry SMEs in West Java and explains GHC, market responsiveness, and innovation performance through selected internal capabilities. Future studies may include additional variables, such as entrepreneurial orientation, absorptive capacity, digital marketing capability, financial resources, leadership support, market dynamism, firm size, and firm age.

Contributions: This study advances Dynamic Capability Theory by explaining how cognitive, relational, and adaptive capability foundations jointly shape GHC in resource-constrained SMEs. It also enriches the GHC literature by showing how GHC is developed and translated into innovative outcomes through market responsiveness.

From Career Anxiety to Work Readiness: The Mediating Effect of Career Self-Efficacy

Mon, 20 Jul 2026 00:00:00 +0700

Purpose: This study addresses the limited evidence on the simultaneous relationships among career anxiety, career self-efficacy, and work readiness by testing an integrated mediation model based on Social Cognitive Career Theory (SCCT).
Research Methodology: A quantitative cross-sectional survey was conducted involving 374 final-year undergraduate students from accredited Indonesian universities selected through purposive sampling. Data were collected using a structured online questionnaire and analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS) in SmartPLS 4.0 including measurement model evaluation and bootstrapping for hypothesis testing.
Results: Career anxiety did not significantly influence work readiness directly (? = 0.092, p = 0.056). However, career anxiety significantly affected career self-efficacy (? = 0.536, p < 0.001), while career self-efficacy positively influenced work readiness (? = 0.677, p < 0.001). Bootstrapping results further demonstrated that career self-efficacy fully mediated the relationship between career anxiety and work readiness.
Conclusions: Career self-efficacy represents the primary psychological mechanism through which career anxiety influences students’ readiness for employment. Strengthening students’ career self-efficacy can reduce the adverse effects of career anxiety and improve their transition into the labor market.
Limitations: This study is limited by its cross-sectional design, reliance on self-reported data, and focus on final-year university students in Indonesia.
Contributions: This study extends Social Cognitive Career Theory by integrating career anxiety, career self-efficacy, and work readiness within a mediation framework, offering practical implications for enhancing graduate employability in higher education.

E-Trust Mediating E-Service Quality and Online Purchase Decision in Digital Intercity Transportation

Eveline Nathalie A. Sitohang, Budi Prasetiyo — Mon, 13 Jul 2026 00:00:00 +0700

Purpose: This study addresses the gap between digital investment and declining online sales at Primajasa company. It evaluates how E-Service Quality affects Online Purchase Decisions through the mediating role of e-trust among university students.

Research Methodology: A quantitative causal approach was used to gather data from 268 Telkom University students who used Primajasa’s digital website. The structural model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS 3.0 software.

Results: The analysis revealed that E-Service Quality is a strong predictor of e-trust (? = 0.880, p = 0.000), which subsequently drives Online Purchase Decisions (? = 0.735, p = 0.000). Because the direct link between service quality and purchase behavior is statistically insignificant (? = 0.195, p = 0.131), this study confirms that e-trust acts as a total mediator (? = 0.647, p = 0.000).

Conclusions: Perceived trust is the primary mechanism that transforms service quality into actual transaction. Digital transport providers must prioritize trust-building strategies to ensure successful adoption by users.

Limitations: The sample was restricted to students from one institution on a single route, excluding potential moderators such as perceived risk and price sensitivity.

Contributions: As one of the few studies focusing on Indonesia's intercity transport, this study validates the essential role of e-trust in driving digital conversion rates.

Influence of Brand Trust and Service Quality on B2B Repurchase Intention at CV Amira Fresh

Tiara Galuh Sekar Arum, Budi Prasetiyo — Mon, 13 Jul 2026 00:00:00 +0700

Purpose: This study analyzes the influence of brand trust and service quality on the repurchase intention of CV Amira Fresh partners. It further examines how logistical reliability and brand integrity function as key predictors in supermarket procurement decisions for sustaining long-term Business-to-Business (B2B) cooperation within the fresh produce industry.

Research Methodology: A quantitative approach with descriptive and causal design was applied. The study employed a saturated sampling (census) technique involving 42 procurement managers from active supermarkets. Data were analyzed using multiple linear regression to test the relationships among variables.

Results: The findings show that Brand Trust has a positive and significant effect on Repurchase Intention (? = 0.474; Sig. = 0.001). Service Quality also has a positive and significant effect (? = 0.286; Sig. = 0.037). Simultaneously, both variables explain 40.3% of the variation in repurchase intention, with brand trust emerging as the most dominant factor influencing customer commitment.

Conclusions: In the high-risk fresh produce industry, institutional trust and operational excellence are essential to reduce supplier-switching behavior and strengthen long-term partnerships.

Limitations: The study is limited by a small sample size, a single distributor context, a cross-sectional design, and the inclusion of only two predictor variables.

Contributions: The study contributes to B2B marketing literature by demonstrating that psychological brand reliability outweighs operational performance, and provides practical implications for strengthening logistics-based partnership strategies

A Circular Economy Model for ESG-Driven Sustainable Management Practices: Lessons from Community-Based Irrigation Waste Management

Masduki Masduki, Moch. Febri Sayidil Umam, Alan Rusdiana, Anisa Nurul Hidayah — Fri, 10 Jul 2026 00:00:00 +0700

Purpose: This study examines the role of circular economy implementation in fostering Environmental, Social, and Governance (ESG)-oriented sustainable management practices within community-based irrigation waste management in Indonesia.

Research Methodology: A quantitative approach was employed using survey data collected from community members involved in irrigation-waste management activities. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software to evaluate the relationships among circular economy practices, ESG dimensions, and sustainable management practices.

Results: The findings indicate that the implementation of a circular economy positively and significantly influences ESG performance and sustainable management practices. In addition, ESG dimensions significantly mediate the relationship between circular economy practices and sustainable management outcomes, demonstrating that ESG strengthens the effectiveness of circular economy implementation at the community level.

Conclusions: Integrating circular economy principles with ESG frameworks effectively supports sustainable community-based environmental management practices. ESG serves as an evaluation framework and a strategic mechanism to enhance sustainability outcomes.

Limitations: This study was limited by its cross-sectional design and focus on community-based irrigation waste management.

Contributions: This study extends the application of ESG from corporate settings to community-based sustainability contexts and offers a replicable model for sustainable environmental management strategies.

Analysis of The Implementation of KITE IKM Policy in Indonesia

Lu'lu' Nurul Jannati, Bernardus Yuliarto Nugroho — Fri, 17 Jul 2026 00:00:00 +0700

Purpose: This study aims to examine the implementation of the Ease of Import Facilities for Export-Oriented Small and Medium Industries (Kemudahan Impor Tujuan Ekspor untuk Industri Kecil dan Menengah/KITE IKM) policy and explore the factors affecting its implementation based on Grindle’s policy implementation model.

Research Methodology: This study employs a qualitative approach using Grindle’s policy implementation model for the analysis. Data were collected through interviews and document and literature reviews.

Results: Policy implementation is hindered by various constraints, including the absence of quantitative targets, limitations in the performance measurement system for facility beneficiaries, and insufficient inter-agency coordination in supporting the empowerment of export-oriented Small and Medium-sized Enterprises (SMEs). In terms of implementation factors, weaknesses such as a limited understanding of the target group, suboptimal outreach, and uneven implementation strategies across the Digital Green Communication Engagement (DGCE’s) operational regions persist.

Conclusions: Optimizing the KITE IKM program requires not only improvements in policy implementation but also strengthening the export SME ecosystem through more integrated inter-agency collaboration to support capacity building and SMEs exports.

Limitations: This study is limited to the implementation of the KITE IKM policy during 2017-2025 employing Grindle’s policy implementation framework.

Contributions: This study contributes to the literature on policy implementation and provides practical insights for policymakers, particularly the DGCE, to improve the implementation of the KITE IKM program and strengthen MSME empowerment and export participation.

Government and Community Support Strengthening Micro, Small, and Medium Enterprises' Competitive Advantage through Internal Capability

Mustika Dewi, Bambang Suseno, Mhd Harry Azhari As'ad — Tue, 21 Jul 2026 00:00:00 +0700

Purpose: This study examines the role of government and community support in enhancing Micro, Small, and Medium-sized Enterprises (MSMEs) competitive advantage through internal capabilities. Although external support has been widely recognized as a key driver of MSME performance, few studies have explained how these various support providers enhance competitive advantage through the development of organizational capabilities.
Research Methodology: A quantitative cross-sectional survey of 100 MSMEs affiliated with the North Sumatra Chamber of Commerce and Industry (KADIN) was analysed using PLS-SEM in SmartPLS 3. Internal Capabilities were modeled as a higher-order construct comprising Leadership, Entrepreneurial Motivation, and Financial Competence.
Results: Government support has a significant impact on both internal capabilities and competitive advantage, whilst community support significantly strengthens internal capabilities but does not directly influence competitive advantage. Internal capabilities have a significant positive influence on competitive advantage and act as a mediator in the relationship between external support and competitive advantage.
Conclusions: External support contributes to the competitiveness of MSMEs through various strategic mechanisms, with internal capacity acting as the primary channel for transforming external support into a sustainable competitive advantage.
Limitations: This study employs a cross-sectional design and focuses on MSMEs that are members of KADIN in North Sumatra.
Contributions: This study extends the literature by conceptualizing Internal Capabilities as a higher-order construct integrating Leadership, Entrepreneurial Motivation, and Financial Competence to explain MSME competitive advantage.

Boosting Work Productivity: The Crucial Roles of Employee Engagement, Organizational Climate, and Ability

Asep Qustolani, Isrof Oktiasih — Mon, 13 Jul 2026 00:00:00 +0700

Purpose: The objective of this study is to examine the influence of employee engagement, organizational climate, and ability on work productivity among employees at PT Kaldu Sari Nabati Indonesia

Research Methodology: This study uses a quantitative approach, combining descriptive and verification methods to test the hypotheses. Data were collected via questionnaires from 99 employees randomly sampled from a large population of 9,374. To ensure statistical accuracy, we used SPSS 25 to perform classical assumption tests and multiple linear regressions (t-tests and F-tests).

Results: The results indicate that employee engagement, organizational climate, and ability have a positive and significant effect on work productivity. specifically, ability had the most dominant influence (28%), followed by employee engagement (22.8%) and organizational climate (21.6%).

Conclusions: Increasing Employee Engagement, creating a conducive organizational climate, and improving employee ability significantly enhance work productivity at PT Kaldu Sari Nabati Indonesia.

Limitations: This study offers a targeted exploration of the Majalengka Plant, prioritizing a deep dive into three pivotal performance drivers over a broad, multi-industry scope. While the findings are inherently localized to this facility, the study serves as a specialized benchmark for understanding workforce productivity within high-output manufacturing environments

Contributions: This research enriches the Human Resource Management literature by providing rare empirical evidence on the specific drivers of productivity within the food manufacturing sector. Beyond its theoretical value, this study provides management with actionable, evidence-based insights to strategically optimize workforce performance in high-output industrial environments.

Customer Satisfaction Linking Relationship Marketing, Service Quality, and Repurchase Intention at Fore Coffee Bandung

Juwita Khoirunnisa Dzaqia, Arlin Ferlina Mochamad Trenggana — Mon, 13 Jul 2026 00:00:00 +0700

Purpose: Through the mediating function of customer satisfaction, this study examines the direct and indirect impacts of relationship marketing and service quality on repurchase intention among Fore Coffee consumers in Bandung, Indonesia.

Research Methodology: A quantitative study with purposive sampling was conducted with 150 respondents. An online survey was used to gather data, and Partial Least Squares Structural Equation Modeling (PLS-SEM) with Structural Equation Modeling berbasis Partial Least Squares (SmartPLS) 3.0 was used for analysis.

Results: Relationship marketing and service quality strongly influenced customer satisfaction and repurchase intention. Service quality was expected to be the most significant factor among all predictors. Additionally, customer satisfaction serves as an important mediator, particularly in enhancing the impact of service quality on consumers' propensity to make additional purchases.

Conclusions: Customer satisfaction is a crucial link that transforms service quality into repeat purchase behavior. Relationship marketing and service quality are important factors that influence customer satisfaction and repurchase intentions.

Limitations: This study had a small sample size and was restricted to a particular geographic location. Future studies should broaden their focus and incorporate other factors, such as perceived value and brand image.

Contributions: By combining relationship marketing and service quality in the context of Indonesian digital coffee shops, this study provides innovation and empirical data on the mediating function of customer happiness in influencing repurchase intention.

The Power of City Branding in Enhancing Solo City’s Competitiveness as an International Destination

Halifa Haqqi, Hasna Wijayati, Andika Drajat Murdani — Tue, 21 Jul 2026 00:00:00 +0700

Purpose: This study examines how city branding enhances Solo City’s international competitiveness through cultural identity and creative economy development.
Research Methodology: A qualitative descriptive approach was applied using semi-structured interviews, field observations, and snowball sampling involving government officials, cultural institutions, and creative economy actors. Data were analyzed through thematic analysis.
Results: Solo City strengthens its global positioning by utilizing cultural identity, local wisdom, international events, cultural symbols, creative products, and multi-stakeholder collaboration.
Conclusions: Successful city branding depends on synergy among tourism attractions, public services, security, and government-community coordination.
Limitations: This single-case qualitative study is limited by contextual scope, interpretive subjectivity, and the absence of international stakeholder perspectives.
Contributions: This study contributes to city-branding literature by linking cultural capital, public diplomacy, and international competitiveness while offering practical insights for culturally based cities.

Integrating Green Marketing and Environmental Behavior to Predict Revisit Intention in Indonesian Ecotourism

Andina Fasha, Cheryn Kang, Lady Lady, Budi Setiawan — Fri, 17 Jul 2026 00:00:00 +0700

Purpose: The escalation of ecotourism as sustainability-oriented travel highlights the inconsistency of tourists' responsible actions during visits, which is also known as the attitude-behavior gap, whereas environmental concern does not necessarily translate into action, as discussed in sustainable tourism literature.

Research Methodology: A quantitative approach was employed using Partial Least Squares Structural Equation Modeling, collected through questionnaire surveys from 478 tourists who had previously visited Ecotourism destinations in Batam City, Indonesia, using SmartPLS 4.

Results: The findings show how direct environmental experiences at the destination were more effective in encouraging responsible tourist behavior than pre-visit digital exposure, which presumes that it is more likely to develop revisit intentions as long-term destination loyalty.

Conclusions: The study highlights the importance of environmental behavior in fostering revisit intention within ecotourism destinations and suggests that direct interpretive experiences at the destination may play a more influential role in shaping tourists’ behavior than digital promotional exposure alone.

Limitations: This study was limited to one ecotourism site in Batam City, with cross-sectional self-reported data, which may have limited generalizability.

Contributions: This study extends sustainable tourism literature by integrating digital green marketing, environmental belief, and environmental interpretation into a unified behavioral framework explaining revisit intention through environmental behavior and offer practical insights for ecotourism managers to strengthen sustainable behavior and long-term destination loyalty through effective communication and interpretation strategies

Innovation, Sustainability, and Small and Medium Enterprise Performance: A Resource-Based View Systematic Literature Review

Mon, 20 Jul 2026 00:00:00 +0700

Purpose: This study systematically examines the relationships among organizational innovation, organizational sustainability, competitive advantage, and Micro, Small, And Medium Enterprise (MSME) performance from a Resource Based View (RBV) perspective. It addresses a research gap by integrating these four constructs into a single conceptual framework, as previous studies have predominantly examined them separately or through limited variable relationships.
Research Methodology: A Systematic Literature Review (SLR) was conducted using the PRISMA 2020 protocol. The study reviewed 68 peer-reviewed articles published between 2015 and 2025 from Scopus, Web of Science, and Google Scholar. Data were analyzed through narrative synthesis, thematic clustering, and gap analysis.
Results: The findings show that organizational innovation has the strongest positive relationship with MSME performance, while organizational sustainability also contributes significantly. Competitive advantage acts as a mediating mechanism, although its effect varies across different business contexts. Limited studies integrating all constructs indicate a research gap.
Conclusions: The review confirms RBV as a relevant foundation for explaining MSME performance through innovation, sustainability, and competitive advantage.
Limitations: This study is limited to secondary data from peer-reviewed publications between 2015 and 2025, which may affect broader generalization.
Contributions: This study provides an integrated RBV-based framework and future research directions for strengthening MSME competitiveness and sustainability.