Studi Ilmu Manajemen dan Organisasi

Association of Perceived Benefits and Ease of Use on Quality of Palopo City Government Information System Through User Satisfaction

Sahrial Pirham — 2025-03-21

Purpose: The use of effective and quality information systems is very important in improving organizational performance. However, the success of information system implementation often depends on how users experience the benefits and ease of use. This research aims to investigate the influence of perceived Usefulness and ease of use on the quality of information systems through user satisfaction.
Methodology/approach: This research is quantitative research with data collection techniques through surveys. The population of this research is all regional apparatus in Palopo City that uses the Regional Apparatus Information System (SIPD). The sample that will be used as respondents is 50 SIPD managers or users. The collected data was analyzed descriptively and correlationally using SmartPLS.
Results/findings: The research results show that perceived benefits have a positive and significant influence on system user satisfaction. Ease of use have a positive and significant influence on user satisfaction. User satisfaction have a positive and significant effect on system quality. Perceived benefits have a positive and significant influence on system quality. Ease of use have a positive but not significant influence on system quality. Perceived benefits have a positive but not significant influence on system quality through user satisfaction. Ease of use have a positive and significant effect on system quality through user satisfaction.
Conclusions: User satisfaction significantly impacts system quality, influenced by perceived benefits and ease of use. Ease of use directly affects satisfaction, while its impact on quality is limited. Perceived benefits mediate satisfaction and system quality.
Limitations: The analysis of this study still requires other more in-depth variables such as benefit, actually and smart by a function of system information management to get more in-depth measurement results.
Contribution: The theoretical implications of this study emphasize the necessity of preserving user SIPD to ensure effective governance.
Keywords: Ease Of Use, Information System Quality, Perceived Benefit, User Satisfaction
How to Cite: Pirham, S., Khaddapi, M., Rahmawati. (2025). Association of Perceived Benefits and Ease of Use on Quality of Palopo City Government Information System Through User Satisfaction. Studi Ilmu Manajemen dan Organisasi, 6(1), 21-38.

Pengaruh IQ, Pengalaman, Perilaku & Motivasi terhadap Kinerja Pegawai Pemerintah Kabupaten Karimun

Roy Erisusanto — 2025-04-21

Purpose: This study aims to determine the effect of intellectual intelligence, work experience, and work behavior on employee performance through work motivation of Government Employees with Technical Group Work Agreements in Karimun Regency

Research methodology: Stratified Random Sampling: Used for primary sampling of 131 people from 193 Government Employees with Work Agreements in Karimun Regency. The sample was divided proportionally according to the proportions in various regional government agencies and organizations. Population: 193 Government employees with Technical Group Work Agreements. Sample: 131 employees selected as research samples. Data Collection: Using a questionnaire as a data collection tool. Data Analysis Technique: Using Partial Least Square (PLS) with SMARTPLS software for hypothesis testing and data analysis.

Results: Performance is influenced by intellectual intelligence, work experience, work behavior, and work motivation by 90.9%. Work motivation is influenced by intellectual intelligence, work experience, and work behavior by 71.7%.

Conclusion: The results of this study help the Karimun Regency Government manage employee performance more effectively. It was found that intellectual intelligence does not directly affect performance, so the government needs to focus more on employee behavior and experience.

Limitations: This study is limited to Government Employees with Technical Group Work Agreements in the Regional Apparatus Organization of Karimun Regency. The variables studied include intellectual intelligence, work experience, and work behavior as independent variables, performance as a dependent variable, and work motivation as an intervening variable.

Contribution: Work experience increases motivation, which in turn contributes to performance, allowing the government to maximize work experience through developing employee motivation.

Peran Kecerdasan Emosional dan Spiritual terhadap Kinerja melalui Komitmen Afektif

Reza Athabi Zayeed — 2025-04-10

Purpose: Examine the influence of Emotional Intelligence and Spiritual Intelligence on BMT BIF Yogyakarta Employee Performance through Organizational Affective Commitment as a mediating variable.

Methodology/approach: The method in this research is quantitative. Sample in this study was all BMT BIF employees who worked in 11 branch offices spread throughout DIY. The sampling method uses non-probability sampling. The data analysis technique uses Structural Equation Modeling (SEM) with the Smart PLS version 4 analysis tool.

Results/findings: (1) Emotional Intelligence has a positive and significant effect on Employee Performance, (2) Spiritual Intelligence has a positive and significant effect on Performance. Employees, (3) Emotional Intelligence has no significant effect on Affective Commitment, (4) Spiritual Intelligence has a positive and significant effect on Affective Commitment, (5) Affective Commitment has no significant effect on Employee Performance, (6) Emotional Intelligence has no significant effect on Employee Performance through Affective Commitment as a mediating variable, (7) Spiritual Intelligence does not have a significant effect on Employee Performance through Affective Commitment as a mediating variable.

Conclusion: Emotional intelligence variables have a positive and significant effect on employee performance when tested directly

Limitations: The limitations of this research are that the number of samples is not too large and the research results are only based on respondents' answers via the questionnaire distributed

Contribution: The contribution of this research is aimed at developing science around Human Resources and Organizational management.

Pengaruh Literasi Keuangan terhadap Pengelolaan Keuangan melalui Locus of Control dan Self-Efficacy

Cindy Pramithasari — 2025-04-17

Purpose: This study aims to reveal the most important things among financial literacy, financial locus of control, and financial self-efficacy towards personal financial management.

Methodology: The population consists of 52 security guards working at PT Berkah Mitra Abadi. Sampling method with a census and data collection using a questionnaire. The data obtained were then processed using the partial least square (PLS) method with SmartPLS 3.2.9 software.

Results: Financial literacy has a significant positive effect on personal financial management, financial locus of control, and financial self-efficacy. The financial self-efficacy variable can act as a mediating variable for personal financial management (because financial self-efficacy has a significant positive effect on personal financial management), whereas financial locus of control cannot act as a mediating variable (because financial locus of control has no effect on personal financial management).

Conclusion: Financial literacy has a significant positive effect on personal financial management, financial locus of control and financial self-efficacy in security guards.

Limitations: This research only takes the unit of analysis of security guards at PT Berkah Mitra Abadi Semarang employees, so it cannot represent other professions.

Contribution: The research results provide an overview of personal financial management in the security profession.

Desain Kerangka Kerja Strategi Kemitraan Publik-Swasta Nasional Menuju Indonesia Emas 2045

Lisa Hermawati — 2025-04-21

Purpose: This study aims to design a national public-private partnership strategy framework that is integrated and measurable to support the achievement of the acceeration target of Indonesia Emas 2045.

Research methodology: This study uses a qualitative approach with a literature study method and in-depth interviews with practitioners in their fieds. Literature studies are used to identify theories and best practices in public-private partnerships, whie in-depth interviews are conducted to gain practical and contextual insights. The practitioners interviewed include government officials, private business actors, and public policy experts who have reevant experience in the fied of partnerships and investment.

Results: The results of this study are as follows: (1) an integrated public-private partnership strategy framework that is in accordance with national needs; (2) recommendations for priority programs for public-private partnerships; (3) institutional modes that support the implementation of partnerships; (4) incentives and solutions to overcome collaboration constraints; and (5) short- and medium-term partnership action plans. In addition, the designed framework is validated by practitioners to ensure its feasibiity and suitabiity to real conditions. This research provides a strategic contribution in efforts to acceerate the achievement of Indonesia Emas 2045 through optimizing public-private partnerships, with a measurable, realistic, and implementable approach.

Conclusions: There needs to be a clear framework for cooperation that is in accordance with the needs in the field.

Limitations: This study has limitations in terms of the avaiabiity of specific empirical data reated to the implementation of public-private partnership strategies in Indonesia. In addition, the validation of the framework is stil limited to the scope of interviews with practitioners so that further test implementation is needed to measure its effectiveness in various sectors.

Contribution: This study contributes to business actors in the public and private sectors in realizing synergy and integrity reated to partnerships in order to test Indonesia Emas 2045.

Pengaruh Pengetahuan, Persepsi, dan Kepuasan terhadap Loyalitas Anggota BMT Asy-Syafi’iyah Berkah Nasional

Wiwit Tabah Santoso — 2025-04-17

Purpose: This research aims to find the influence of khowledge, perception, and satisfaction on the loyalty of the BMT Asy-Syafi’iyah Berkah Nasional members.

Methodology/approach: This research applies a quantitative method and field-research approach. The data is obtained from literature by reading journals, books, websites and any written sources as preliminary data for the research. In addition, it also uses observation and interviews. The primary data is obtained from questionnaires sent to members of BMT Asy-Syafi’iyah Berkah Nasional.

Results/findings: The first independent variable, knowledge, has a positive and significant effect on loyalty partially. The second independent variable, perception, has a positive and significant effect on loyalty partially. The third independent variable, satisfaction, has a positive and significant effect on loyalty partially. Simultaneously, knowledge, perception, and satisfaction have a positive and significant effect on the loyalty of BMT Asy-Syafi’iyah Berkah Nasional.

Conclusion: The result of the t-test (partial) using t count on the knowledge variable (X1) is 3.717 and t table is 3.182. So, t count > t count (3.182 > 3.717).

Limitations: Only three independent variables were analyzed for this research, while there are more than three variables. In addition, the research only analyses statistical data and it needs deeper analyses to get better results.

Contribution: Results of this research are expected to give better perspectives on which factors actually influence loyalty of members of BMT Asy-Syafi’iyah. Finally, by knowing this result, the management will get better perspective on which ones should be improved to get better performance of the company.

Pengaruh Disiplin, Motivasi Kerja, dan Analisis Beban Kerja (ABK) terhadap Kinerja Pegawai (Studi Kasus : KPP Pratama Gresik)

Miftahul Fariz — 2025-03-25

Purpose: This investigation seeks to ascertain the impact between the variables of discipline, work motivation and workload analysis (ABK) on the performance of KPP Pratama Gresik employees.
Research methodology: Three statistical tests are used in this quantitative study: multiple linear regression, reliability testing, and validity testing. Questionnaires were distributed to 50 KPP Pratama Gresik personnel in order to ensure sufficient data representation and statistical power. The questionnaires were distributed online to facilitate efficient data collection and improve response rates, considering the constraints on time and access associated with in-person data collection.
Results: Employee performance at KPP Pratama is significantly and positively impacted by work discipline. Workplace motivation has a small but favorable impact on KPP Pratama Gresik employees' performance. Employee performance is significantly and positively impacted by workload. Workplace motivation, work discipline, and workload all (simultaneously) have a big impact on KPP Pratama Gresik employees' performance.
Conclusions: The study concludes that: (1) Work discipline affects employee performance, (2) Work motivation does not have a significant impact, and (3) A balanced workload supports employee performance.
Limitations: This study only focuses on three variables that affect employee performance, namely work discipline, work motivation, and workload, and this research is limited to KPP Pratama Gresik and researchers also realize that some respondents may provide answers that do not reflect the actual reality. so that researchers had difficultly coming directly to the field in the data search process.
Contribution: In order to increase employee performance, KPP Pratama Gresik is required to pay attention to the degree of work discipline, work motivation, and workload given by using this research as a reference for future research of a similar kind.
Keywords: Discipline Work, Employee Performance, Motivation Work, Workload
How to Cite: Fariz, M., Setiadi, P, B. (2025). Pengaruh Disiplin, Motivasi Kerja, dan Analisis Beban Kerja (ABK) Terhadap Kinerja Pegawai (Studi Kasus : KPP Pratama Gresik). Studi Ilmu Manajemen dan Organisasi, 6(1), 63-74.

Pengaruh Viral Marketing terhadap Buying Decisions: Peran Moderasi Herd Behavior

Bejo Santoso — 2025-04-17

Purpose: This study aims to deepen the understanding of the influence of viral marketing on consumer buying decisions by positioning consumer psychology, specifically herd behavior, as a moderating variable in the relationship between viral marketing and buying decisions.

Methodology: This causal study examines the impact of viral marketing on consumer buying decisions and the role of herd behavior in influencing this relationship among users of Facebook, Instagram, YouTube, and TikTok in Samarinda City. The research method used is PLS-SEM, with a total of 65 respondents.

Results: Viral marketing significantly affects buying decisions. This indicates that more effective and extensive marketing efforts to make a product viral increase the likelihood of consumers making a purchase. However, herd behavior, as a moderating variable, does not show a significant effect. While herd behavior, which refers to a person’s tendency to follow others’ decisions, may influence buying decisions, its impact is not strong enough in the context of viral marketing and buying decisions.

Limitations: This study focuses on users of social media platforms in Samarinda City with the largest number of users, namely Facebook, Instagram, YouTube, and TikTok, who have been exposed to viral products. With fewer than 100 respondents, the results of this study cannot serve as a strong enough basis to explain consumer behavior in general with regard to various types of viral products.

Contribution: The study highlights that viral marketing plays a crucial role in driving consumer buying decisions, but the influence of herd behavior as a moderating factor is not significant. This opens the door for further research into other factors that might strengthen the relationship between viral marketing and buying decisions.

Faktor-Faktor yang Mempengaruhi Minat dan Penjualan Kartu Kredit BCA di PT. DIKA

Andrie Alexcandra Kusumahdinata — 2025-03-21

Purpose: The purpose of the thesis is to analyze the impact of the COVID-19 pandemic on credit card sales performance at PT Danamas Insan Kreasi Andalan (PT DIKA), with a focus on factors influencing customer behavior in credit card usage. It uses statistical methods to evaluate changes before and after the pandemic.
Methodology/approach: The methodology in this study adopts a descriptive and quantitative approach, utilizing hypothesis testing. The data consists of both primary and secondary sources, with samples drawn from PT Danamas Insan Kreasi Andalan (PT DIKA) customers, specifically credit card holders.
Results/findings: The research finds that consumer demand for credit cards decreased during the pandemic due to changes in financial behavior and income instability. However, income, credit limits, down payments, and low-interest rates continue to attract consumers. Credit cards remain relevant, especially for consumers with stable jobs and income.
Conslusions: Factors such as income, limit, down payment and low interest are still the main attractions for consumers in deciding to have a credit card.
Limitations: The limitations of the research include data constraints from the year 2023, and a reliance on surveys from active credit card users. Additionally, easier access to credit cards raises concerns about promoting a consumerist lifestyle that can lead to higher financial burdens.
Contribution: This study provides an analysis using an econometric model based on a survey of users and non-users of credit cards for a specific corporation engaged in the credit card business. Additionally, the results offer a practical overview for further analysis in terms of financial and managerial aspects.
Keywords: Banking Services, Credit Card, Economic Impact, Income Stability, Sales
How to Cite: Dinata, A, A, K., Levyda., Eddyono. (2025). Faktor-Faktor Yang Mempengaruhi Minat Untuk Memiliki Kartu Kredit Performance Hasil Penjualan Sales Kartu Kredit BCA di PT Danamas Insan Kreasi Andalan (PT DIKA). Studi Ilmu Manajemen dan Organisasi, 6(1), 1-20.

How Sales Interpersonal Skills Drive Wedding Organizers to Recommend Venues B2B

Clearesta Adinda — 2025-04-16

Purpose: This study examines the influence of sales interpersonal skills on wedding organizers' (WOs) trust and their willingness to recommend venues in business-to-business (B2B) relationships.

Methodology/approach: A sample of 41 members of the Bali Wedding Association was used, with 15 indicators assessed on a 5-point Likert scale to evaluate the impact of interpersonal skills on trust and recommendation behaviours. It is that these members do not all belong to the same organization.

Results/findings: The results show that sales interpersonal skills significantly enhance both the trust that WOs place in sales personnel and their willingness to recommend venues. Additionally, the study reveals that trust acts as a mediator in this relationship, meaning that interpersonal skills not only directly impact recommendations but also do so indirectly by fostering trust.

Conclusion: Despite the small sample size and geographic focus, which limit the generalizability of the findings, this research provides valuable insights into the key drivers of successful B2B relationships in the wedding industry.

Limitation: The study suggests that sales professionals and venue managers should prioritize developing strong interpersonal skills to enhance trust and foster positive recommendations from WOs. Future research should explore larger and more diverse samples to verify these findings across different regions and industries, expanding the understanding of interpersonal dynamics in B2B relationships.

Contribution: Specifically, it highlights the crucial role of interpersonal skills in building trust, which in turn increases the likelihood of venue recommendations.

Dividend Yield, Earning Volatility, And Leverage Effect On Volatility Stock Prices Of Consumption Goods Companies 2018-2022

Verlyn Winata — 2025-03-24

Abstract:
Purpose: This study aims to analyze the impact of dividend yield, earnings volatility, and leverage on stock price volatility in consumer goods companies from 2018-2022 and test the relevance of existing theories in the Indonesian context.
Research methodology: This study is a quantitative study, examining the causal relationship of independent variables such as dividend yield, earning volatility and leverage to the dependent variable, namely stock price volatility. Data were collected by looking at the financial statements of each company and the stock prices of companies engaged in the consumer goods industry listed on the Indonesian Stock Exchange for the period 2018-2022. The collected data were then processed using the SPSS program.
Results: Dividend yield and earning volatility variables have a negative but insignificant effect on stock price volatility in consumer goods industry companies. While the leverage variable has a significant and positive effect on stock price volatility in consumer goods industry companies.
Conslusions: This study found that dividend yield and earnings volatility do not significantly affect stock price volatility, while leverage has a significant impact. The study is limited to the period of 2018-2022 and consumer goods companies listed on the IDX.
Limitations: The independent variables used in the study that explain stock price volatility are only limited to three variables, namely dividend yield, earning volatility and leverage. There are limitations to the research period used in the study, namely 2018-2022 so that the study is only able to explain conditions in that period, and the limited research sample used, namely around companies engaged in the consumer goods sector listed on the Indonesia Stock Exchange (IDX)
Contribution: This study contributes to the existing literature by providing insights to new investors regarding stock information that influences investment decisions. This study highlights that stock price volatility that occurs can be influenced by many factors and can be additional information in an investor's investment decision.
Keywords: Dividend Yield, Earning Volatility, Leverage, Stock Price Volatility
How to Cite: Winata, V, F., Ekadjaja, A. (2025). Dividend Yield, Earning Volatility, And Leverage Effect On Volatility Stock Prices Of Consumption Goods Companies 2018-2022. Studi Manajemen dan Ilmu Organisasi, 6(1), 53-61.

Potensi Masalah Pinjaman Online Akibat Ilitrasi Keuangan

Syara Purnama Sari — 2025-04-17

Purpose: The objectives of this study are: to examine the influence of financial literacy on financial attitudes, financial literacy on self-efficacy, financial attitudes on financial skills, self-efficacy on financial skills and financial skills on financial behavior.

Methodology: This research is a quantitative research. The data source used in the research process is primary data. The population in this study is all Micro, Small and Medium Enterprises (MSMEs) in Lampung Province. Sampling in this study uses the purposive sampling method with the following criteria: 1. MSMEs that have been run for at least 6 months, 2. MSMEs that sell food and beverages, 3. MSMEs whose source of funds comes from online loans. Using the Slovin formula, the sample used was 200 respondents. Statistical tests use AMOS 24 with the Structural Equation Model (SEM) approach.

Result: The results of the study showed that financial literacy had an effect on financial attitudes, financial literacy had an effect on self-efficacy, self-efficacy had an effect on financial skills and financial skills had an effect on financial behavior. While financial attitudes have no effect on financial skills.

Conclusion: The Financial Literacy variable has an effect on the Financial Attitude variable, the Financial Literacy variable has an effect on the Self-Efficacy variable.

Limitations:. The sample of this study is only limited to food and beverage MSMEs in Lampung Province, it is hoped that future research can use a wider and more sample.

Contribution: The impact for MSMEs due to low financial illiteracy is difficulties in making financial statements, conducting financial records and managing debts. As a result, many MSMEs are often late in paying and are subject to fines. Even if MSMEs are unable to pay the loan, they will be included in the Financial Services Authority (OJK) blacklist.

Pengaruh Inovasi, Kompetensi Digital, Lingkungan, dan Motivasi terhadap Kinerja Pegawai PU

Ardi Wiranata Hutasoit — 2025-04-15

Purpose: This study aims to determine and analyze the effects of the Influence of Innovative Behavior, Digital Competence and Work Environment through Work Motivation on Employee Performance

Methodology/approach: The research method used is a quantitative method. This study uses data obtained through questionnaires distributed to employees at the Public Works and Spatial Planning Service of Karimun Regency. The population in this study were 70 civil servants and 18 PPPK employees. This study used 88 respondents.

Results/findings: The results of the Hypothesis test show that Digital Competence, Work Environment and Work Motivation do not affect Employee Performance. While Innovative Behavior affects Employee Performance. Digital Competence and Work Environment affect Work Motivation while Innovative Behavior does not affect Work Motivation.

Conclusion: Then Digital Competence and Work Environment through Work Motivation do not affect Employee Performance. While Innovative Behavior through Work Motivation affects Employee Performance.

Limitations: Generalization of results only applies to ASN and PPPK employees at the Public Works and Spatial Planning Office of Karimun Regency. The use of questionnaires can present subjective bias from respondents. This study may not consider other external factors that affect employee performance.

Contribution: With a focus on ASN and PPPK employees at the Public Works and Spatial Planning Office of Karimun Regency. This study adds to the literature related to employee performance studies in the government sector which are often less noticed, especially in the PPPK group.

Inovasi Sistem Pelayanan Antar Dokumen Umum Ke Rumah Warga (Si Paduka)

Artika Dhea Defitri Fitriadi — 2025-03-25

Purpose: This study analyzes the implementation of the SI PADUKA (General Document Delivery System to Residents' Homes) innovation in Seberang Ulu 1 District, Palembang, aiming to reduce queues at sub-district offices and simplify access to important documents. It also examines factors hindering its implementation.
Research methodology: This research uses a qualitative approach with data collected through observation, in-depth interviews, and documentation. Informants include the district head, district secretary, service staff, and residents using the SI PADUKA service. Data analysis follows three stages: reduction, presentation, and conclusion. The study applies Everett M. Rogers' innovation theory, focusing on five indicators: 1) Relative Advantage, 2) Compatibility, 3) Complexity, 4) Trialability, and 5) Observability.
Results: The results show that the SI PADUKA program has been running quite effectively since March 2023. This program has a relative advantage in reducing waiting times and improving service efficiency. However, there are several obstacles in its implementation. The main obstacles are the use of personal vehicles and mobile phones by the officers, as well as complaints from the public regarding the uncertainty of document delivery times, which sometimes reach seven working days.
Conclusions: The SI PADUKA innovation in Seberang Ulu 1 District, Palembang, improves efficiency by delivering documents to residents' homes. However, issues such as staff using personal vehicles and phones, along with uncertain delivery times, persist. Most residents give positive feedback, though some find the service slow.
Limitations: This study faced limitations as interviews alone were insufficient for comprehensive results. To improve accuracy, the researcher added a questionnaire method, surveying 100 residents in Seberang Ulu 1, Palembang.
Contribution: This research contributes to Public Service and Government Science, offering insights for future improvements and serving as a reference for students.
Keywords: Innovation, Public Service, SI PADUKA, Seberang Ulu 1 District
How to Cite: Defitri, A, D., Isabella, I., Putra, D, A. (2025). Inovasi Sistem Pelayanan antar Dokumen Umum ke Rumah Warga (Si Paduka). Studi Manajemen dan Organisasi, 6(1), 75-93.

Manajemen Pengetahuan dan Kinerja Terhadap Pengembangan Karir Karyawan: Studi SMA YBPK I Surabaya

Aprilia Andini — 2025-03-26

Purpose: The purpose of this study is to examine how knowledge management and performance management affect the career development of employees at SMA YBPK I Surabaya.
Methodology/approach: This study employs a qualitative descriptive methodology, gathering data from the Principal of SMA YBPK I Surabaya through structured interviews.
Results/findings: Knowledge management and performance management, when used effectively, can enhance staff members' career development in the educational setting by raising their level of competence and drive for growth.
Conclusions: Effective implementation of knowledge management can improve employee competence and adaptability, which in turn accelerates their career development. On the other hand, performance management helps evaluate and direct employees to achieve better targets through a regular evaluation system
Limitations: This research is limited to SMA YBPK I Surabaya, therefore the findings cannot be assumed universally applied to other schools. Moreover, data limitations could affect the analysis subjectively in order to provide a better understanding.
Contribution: This research has the potential to enrich public understanding by providing valuable insights for all education stakeholders by highlighting the positive effect of knowledge and performance management combined.
Keywords: Knowledge Management, Performance Management, Career Development
How to Cite: Andini, A., Mukayah, A., Ismail, I. (2025). Manajemen Pengetahuan dan Kinerja Terhadap Pengembangan Karir Karyawan: Studi SMA YBPK I Surabaya. Studi Ilmu Manajemen dan Organisasi, 6(1), 111-122.

Pengaruh Konten Marketing dan Influencer terhadap Keputusan Pembelian Skincare Moell melalui Brand Image

Imron Parsaoran — 2025-04-17

Purpose: This study aims to analyze the influence of marketing content and influencers on the purchase decision of Moell baby skincare products, with brand image as a mediating variable.

Methodology: This study uses a quantitative approach with a causal research design. The sampling technique uses purposive sampling with a sample of 100 people. Data were collected via a Google Form questionnaire and analyzed using smart-PLS.

Result: Based on the results of the study, it can be concluded that marketing content has no effect on the purchase decision of Moell's baby skincare products. Influencers have no influence on Moell's decision to purchase baby skincare products. Brand image affects the purchase decision of Moell's baby skincare products.

Conclusion: Brand image weakens the influence of marketing content on the purchase decision of Moell's baby skincare products and brand image can strengthen the influence of influencers on the purchase decision of Moell's baby skincare products.

Limitations: This research also has limitations in the coverage of the area focused on the city of Bandar Lampung, so that future similar research can expand the scope of the research area to get better results.

Contribution: marketing content and influencers because usually consumers increasingly believe that their skin condition or type is the same as the influencer so buying the recommended product and Moell skincare should always maintain the attractiveness of the influencer so that consumers always feel that the influencer who works with Moell skincare has an interesting and convincing speaking style.

Tantangan dan Peluang Implementasi Perencanaan Pembangunan Partisipatif Desa-Desa di Indonesia

Olvit Olniwati Kayupa — 2025-04-17

Purpose: This study evaluates participatory development planning in Indonesian villages and identifies challenges and opportunities for improvement.

Methodology: A literature review of 50 articles and reports was conducted, using content analysis to interpret findings.

Results: The study identifies challenges such as low community involvement, elite dominance, ineffective communication, and unequal education access, while highlighting opportunities for improvement through capacity building, policy reform, innovative methods, and enhanced collaboration between village authorities, NGOs, and academic institutions.

Conclusion: This study emphasizes the importance of community participation in village development planning as a foundation for achieving sustainable and inclusive development.

Limitations: The study's reliance on existing literature may limit the depth of understanding of current practices.

Contribution: The research provides insights to improve participatory development planning in Indonesian villages, guiding policymakers, researchers, and practitioners.

Pengaruh Beban Kerja, Kompetensi, dan Penempatan Kerja Terhadap Kinerja PPPK sebagai Variabel Intervening

John Friadi — 2025-03-21

Purpose: This study aims to investigate the influence of workload, competence, and job placement on employee performance. In addition, work motivation is considered as a mediating variable in this influence.
Methodology: This study uses a quantitative method with 291 respondents from PPPK in the Regional Government Organization of Karimun Regency. Data were collected through questionnaires and analyzed using SMARTPLS software to test the structural model.
Results: Workload has no significant effect on performance, directly or through work motivation. Competence, job placement, and work motivation positively and significantly affect performance. Performance is influenced by these factors by 79.8%, with 20.2% from other variables. Work motivation is influenced by these factors by 61.8%, with 38.2% explained by other variables.
Conclusions: Competence, job placement, and work motivation significantly impact PPPK performance. Workload has a negative but insignificant effect. Improving competence, proper placement, and motivation policies should be strengthened
Limitations: This study only involved PPPK in Karimun Regency, limiting generalization to other areas. Other variables affecting work performance and motivation (20.2% and 38.2%) were not studied.
Contribution: This study provides insight into the factors that influence employee performance in Karimun Regency, with work motivation as a mediating variable between competence, placement, and performance.
Keywords: Beban Kerja, Kinerja, Kompetensi, Motivasi, Penempatan Kerja
How to Cite: Sirait, M, Y, Satriawan, B, Dewi, N, P. (2025). Pengaruh Beban Kerja, Kompetensi, dan Penempatan Kerja Terhadap Kinerja PPPK sebagai Variabel Intervening. Studi Ilmu Manajemen dan Organisasi. 6(1), 39-52.

Marketing Strategy Implementation for Business Plan at Material Handling Rental Services Startup LogisMe

Rosdiana Rosdiana — 2025-03-25

Purpose: This study aims to analyze the marketing strategies and operational practices of LogisMe, a logistics company focused on material handling. It explores the use of the B2B model, NICE marketing mix, and Porter’s Generic Strategy for market differentiation. Additionally, the research examines customer relationship management, relationship marketing, digital marketing, and employee expertise in enhancing sales effectiveness.

Methodology/approach: This research employs a qualitative approach, gathering data from LogisMe’s internal documents, marketing strategies, and operational plans. A case study method is used to gain an in-depth understanding of the company's marketing practices. Data were collected through interviews with key management personnel and analyzed using the Sales Effectiveness Drivers framework, which consists of five elements: definer, shaper, exciter, enlightener, and controller drivers. Each of these elements was assessed to determine their impact on LogisMe’s sales force structure and marketing strategies.

Results/findings: The study reveals that LogisMe successfully leverages its B2B model by employing the NICE marketing mix strategy to foster strong business networks and customer engagement. By focusing on specific market segments and utilizing Porter’s differentiation strategy, LogisMe has been able to carve a niche in the logistics industry. The company’s investment in skilled employees, digital marketing, and relationship marketing further contributes to its sales effectiveness. The Sales Effectiveness Drivers framework has helped LogisMe optimize its sales force structure and activities, resulting in improved operational efficiency and market competitiveness.

Limitations: The study is limited to LogisMe’s current operations and marketing strategies, which may not fully capture long-term trends or challenges in the logistics and warehousing sector. Additionally, the research is based on qualitative data from a single company, which may limit the generalizability of the findings to other logistics firms or industries.

Contribution: This research contributes to the understanding of how B2B companies in the logistics industry can use strategic marketing and operational frameworks to enhance their sales effectiveness and competitiveness. It provides a practical application of the NICE marketing mix, Porter's Generic Strategy, and the Sales Effectiveness Drivers framework in the context of logistics and warehousing. The study offers valuable insights for other companies aiming to differentiate themselves and optimize their sales and marketing efforts

Novelty: The novelty of this study lies in its exploration of the NICE marketing mix in a B2B logistics setting, combined with the use of the Sales Effectiveness Drivers framework. This integration provides a unique perspective on how logistics companies can align their marketing and sales strategies with organizational goals to achieve differentiation and enhance customer relationships in a competitive market.

Pengaruh Servant Leadership Terhadap Keinginan Genenerasi Z Berpindah Pekerjaan

Yurdi Maulidani — 2025-04-17

Purpose: This study aims to deepen the understanding of the influence of servant leadership on turnover intention, with a case study focused on Generation Z employees in micro enterprises in Samarinda City.

Methodology: This study is a causal research aimed at testing the influence of servant leadership on turnover intention among Generation Z employees working in micro enterprises in Samarinda City. The research method used is PLS-SEM, with 65 respondents.

Results: Servant leadership can significantly reduce the intention of Generation Z to switch jobs. This means that the stronger the application of leadership principles focused on service, empathy, and employee empowerment, the lower the tendency of Generation Z to leave their jobs. Additionally, it was found that servant leadership can explain 37.00% of the variation in turnover intention.

Limitations: This study focuses only on Generation Z employees in micro-enterprises in Samarinda City, with fewer than 100 respondents, so it cannot be used as a sufficiently strong basis to explain the behavior of Generation Z employees in general across different types of businesses.

Contribution: This study found that a leadership style that prioritizes employee well-being and the development of positive interpersonal relationships can be an effective strategy in increasing loyalty and reducing turnover intention, particularly among the younger workforce, who tend to switch jobs more easily.