Studi Ilmu Manajemen dan Organisasi
https://penerbitgoodwood.com/index.php/simo
<p style="text-align: justify;">Studi Ilmu Manajemen dan Organisasi (Studies in Management and Organizational Sciences) is a peer-reviewed scientific journal that publishes research articles in the fields of management and organization. It serves as a platform for academic communication and the exchange of ideas among scholars, industry professionals, practitioners, and policymakers.</p>Penerbit Goodwooden-USStudi Ilmu Manajemen dan Organisasi2745-7826<p>Authors who publish with this journal agree to the following terms:</p> <ol> <li class="show">Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <a href="http://creativecommons.org/licenses/by-sa/4.0/" target="_blank" rel="noopener">Creative Commons Attribution License (CC BY-SA 4.0)</a> that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.</li> <li class="show">Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.</li> <li class="show">Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.</li> </ol>Implementation of Prevention and Investigation Programs in Organizational Oversight
https://penerbitgoodwood.com/index.php/simo/article/view/6369
<p><strong>Purpose</strong>: This study aims to analyze and describe the implementation of the Prevention and Investigation program within the scope of supervisory duties carried out by the Metro City Inspectorate in Indonesia.</p> <p><strong>Research Methodology</strong>: A qualitative descriptive method was used to describe the conditions in the Prevention and Investigation Sector. The research sample from the Prevention and Investigation Sector consisted of six individuals: (1) Assistant Inspector for Prevention and Investigation, (2) Intermediate Auditor, (3) Intermediate <em>Pengawas Penyelenggaraan Urusan Pemerintahan Daerah (PPUPD)</em> Officer, (4) Junior Auditor, (5) <em>Laporan Hasil Kekayaan Pejabat Negeri (LHKPN)</em> Administrator, and (6) Head of the Planning, Evaluation, and Reporting Subdivision. The data used were primary and secondary, and the data collection techniques included interviews, collection of related documents, and direct observation.</p> <p><strong>Results</strong>: The Prevention and Investigation Program at the Metro City Inspectorate achieved quality supervisory results by implementing a reporting system using the e-LHKPN application, with a significant increase in the e-LHKPN score from 42.37% to 100%.</p> <p><strong>Conclusions</strong>: The ongoing program may require mandatory changes to achieve good governance.</p> <p><strong>Limitations</strong>: The organizational scope of The Metro City Inspectorate is limited to prevention and investigation programs.</p> <p><strong>Contributions</strong>: Improving the quality of the Metro City Inspectorate's organizational oversight function through the implementation of the e-LHKPN.</p>Daud DaudAri Gusnita
Copyright (c) 2026 Daud Daud, Ari Gusnita
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2026-04-302026-04-307140541510.35912/simo.v7i1.6369Enhancing Inclusive Talent Management and FinancialEnhancing Inclusive Talent Management and Financial Management Literacy through Digitalization to Improve Human Resource Performance Management Literacy through Digitalization to Improve Human Resource Performance
https://penerbitgoodwood.com/index.php/simo/article/view/6422
<p><strong>Purpose: </strong>This study aims to examine how strengthening inclusive talent management and financial management literacy through digitalization can improve human resource performance at TK Aisyiyah X Jaten Karanganyar.</p> <p><strong>Research Methodology: </strong>A descriptive qualitative approach with a case study design was employed. Data were collected through Focus Group Discussions and in-depth interviews with the principal, teachers, and administrative staff. The data were analyzed using NVivo 14 through data reduction, coding, data display, verification, and thematic analysis.</p> <p><strong>Results: </strong>The findings identified four major themes: management, development, finance, and performance. Management emphasized the importance of communication, teachers’ roles, and organizational structure. Development highlighted the need for continuous digital training despite challenges such as limited facilities and resistance to change. Finance showed that financial literacy and administrative digitalization were essential for transparency and accountability. Performance stressed the value of digital-based evaluation in monitoring teacher competence, training outcomes, and the effectiveness of digital transformation.</p> <p><strong>Conclusions: </strong>Digitalization functions as the key link connecting talent management, financial literacy, and performance evaluation. It is therefore necessary for TK Aisyiyah X Jaten Karanganyar to pursue sustainable educational transformation, strengthen financial literacy, and consistently apply technology-based performance evaluation.</p> <p><strong>Limitations: </strong>The study focused on a single institution, which limits the broader generalizability of the findings.</p> <p><strong>Contribution</strong><strong>s</strong><strong>: </strong>This study contributes to educational management by providing insights into inclusive talent management, financial literacy, and digital transformation in early childhood education. The findings may inform school leaders, teachers, administrative staff, and policymakers in developing more effective and sustainable institutional strategies.</p>Zandra Dwanita WidodoSusilaningtyas Budiana KurniawatiRetnoning AmbarwatiEny Kusumawati
Copyright (c) 2026 Zandra Dwanita Widodo, Susilaningtyas Budiana Kurniawati, Retnoning Ambarwati, Eny Kusumawati
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2026-04-302026-04-307145546910.35912/simo.v7i1.6422Workplace Ostracism and Employee Performance: The Interactive Roles of Leader-Member Exchange and Gender
https://penerbitgoodwood.com/index.php/simo/article/view/6364
<p><strong>Purpose: </strong>This study investigates the impact of workplace ostracism on employee performance, focusing on the role of Leader-Member Exchange (LMX) as a moderator and the influence of gender as a sub-moderator.</p> <p><strong>Research Methodology: </strong>Using a quantitative explanatory design, this study surveyed 384 frontline employees from the retail, education, healthcare, hospitality and restaurant, finance, and public service sectors in Indonesia to test the hypotheses. Questionnaire data were analyzed using Hayes’ PROCESS macro model 3.</p> <p><strong>Results: </strong>The findings show that workplace ostracism has a significant negative impact on employee performance. Additionally, the quality of the leader-member exchange relationship serves as a protective mechanism that reduces the negative effects of social exclusion, with a stronger influence on female employees. Gender has been shown to play an important role in moderating the relationship between leader-member exchange and workplace ostracism on performance.</p> <p><strong>Conclusions: </strong>This study concludes that the leader-member exchange relationship can reduce the negative impact of workplace ostracism, with gender playing a significant role in strengthening or mitigating this impact.</p> <p><strong>Limitations: </strong>This study is limited to the service sector in Indonesia; future research can expand to other sectors and include additional variables to enrich the findings.</p> <p><strong>Contributions: </strong>This study provides valuable insights for organizations in creating healthy relationships between supervisors and subordinates and considering gender factors when designing more effective employee management policies, particularly in the service sector, which demands intensive social interaction. This study also opens avenues for further research in various sectors and cultural contexts.</p>Enjang SuhermanRengga Madya PranataNeni SumarniSuroso Suroso
Copyright (c) 2026 Enjang Suherman, Rengga Madya Pranata, Neni Sumarni, Suroso Suroso
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2026-04-302026-04-307141743210.35912/simo.v7i1.6364An Exploratory Sequential Mixed-Method Study on Ghost-Demography and Economic Exclusion in Automated Economies
https://penerbitgoodwood.com/index.php/simo/article/view/6432
<p><strong>Purpose:</strong> This study develops the concept of ghost demography, referring to a demographic condition in which repeated automation-driven disruption gradually produces structurally detached population segments from productive labor market participation. This study aims to explain how technological change, beyond short-term job displacement, may accumulate into long-term socioeconomic exclusion at the population level.</p> <p><strong>Research Methodology:</strong> An exploratory sequential mixed-method design was applied. The qualitative phase involved expert interviews to identify the mechanisms linking automation and exclusion. These insights inform the quantitative phase, which tests the relationships using cross-country labor market and digital economy indicators across 60 country sector observations from international data sets.</p> <p><strong>Results:</strong> The findings reveal three interrelated mechanisms underlying the emergence of ghost demography: economic obsolescence, structural adaptation barriers driven by skill mismatch and digital inequality, and cumulative socioeconomic detachment. Regression analysis indicates that automation exposure significantly increases socioeconomic exclusion. Skill mismatch and digital inequality further intensify this relationship, whereas Institutional Quality moderates the effect by reducing the exclusionary impact of automation.</p> <p><strong>Conclusions:</strong> Automation may progressively reshape labor participation patterns and generate early demographic signatures of exclusion.</p> <p><strong>Limitations:</strong> The analysis relies on aggregated country sector indicators and does not fully capture individual-level labor mobility dynamics.</p> <p><strong>Contributions:</strong> This study contributes to the literature on automation and labor markets by conceptualizing technological exclusion as a demographic transformation process.</p>Desmon Gunadi SiagianRismawati SitumorangYohana Yulianti SimbolonJenny Sari TariganAgusman HarefaPoniman PonimanKatrin Jenny Sirait
Copyright (c) 2026 Desmon Gunadi Siagian, Rismawati Situmorang, Yohana Yulianti Simbolon, Jenny Sari Tarigan, Agusman Harefa, Poniman Poniman, Katrin Jenny Sirait
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2026-04-302026-04-307143345310.35912/simo.v7i1.6432Event Marketing Management and City Competitiveness: Mediation of Bandung City Branding
https://penerbitgoodwood.com/index.php/simo/article/view/6291
<p><strong>Purpose: </strong>This study aims to analyze the effect of Event Marketing Management on City Competitiveness with City Branding as a mediating variable in Bandung City. This research addresses the strategic role of event-based activities in strengthening city identity and enhancing competitiveness in an increasingly competitive urban environment.</p> <p><strong>Research Methodology: </strong>This study used a quantitative approach with PLS-SEM. Data were collected through questionnaires from respondents experienced with Bandung City events and analyzed using SmartPLS 4.0 with bootstrapping to evaluate the measurement and structural models.</p> <p><strong>Results: </strong>Event Marketing Management positively and significantly affects City Branding but has no significant direct effect on City Competitiveness. City Branding positively affects City Competitiveness and fully mediates the relationship between Event Marketing Management and City Competitiveness, indicating that events alone cannot enhance competitiveness without a coherent city branding strategy.</p> <p><strong>Conclusions: </strong>The study concludes that City Branding plays a crucial role in transforming event marketing initiatives into sustainable city competitiveness.</p> <p><strong>Limitations: </strong>This study was limited to Bandung City and used cross-sectional data, which may limit the generalizability of the results.</p> <p><strong>Contribution</strong><strong>s</strong><strong>: </strong>This study contributes to the urban marketing literature by empirically confirming the full mediating role of City Branding in the relationship between Event Marketing Management and City Competitiveness.</p>Ahmad Roni
Copyright (c) 2026 Ahmad Roni
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2026-04-302026-04-307138940410.35912/simo.v7i1.6291Using Social Media Marketing to Improve Marketing Performance: The Role of Digital Customer-Centric Intimacy Capability
https://penerbitgoodwood.com/index.php/simo/article/view/6325
<p><strong>Purpose</strong>: This study clarifies the gap in research on the impact of social media marketing on marketing performance in the hospitality industry. This study advances the understanding of effective digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) in the aesthetic healthcare sector and offers practical recommendations for optimizing social media for better marketing results.</p> <p><strong>Methodology</strong>: This study surveyed MSMEs in the aesthetic health services sector in Central Java. With a population of 288, a 5% margin of error required a minimum sample size of 155 respondents. Data were analyzed using the Validating a New Construct Test and Structural Equation Modeling (SEM).</p> <p><strong>Results</strong>: This study explains the variations in previous research by identifying the mediating and moderating variables. Social media use, supported by digital customer-centric intimacy, improves the effectiveness of marketing.</p> <p><strong>Conclusions: </strong>This study addresses the research gap by showing that differences in earlier findings can be explained by the mediating and moderating variables. These results offer a model that integrates previous research by including digital customer-centric intimacy capability as a mediating variable.</p> <p><strong>Limitations</strong>: The rapidly changing digital landscape and evolving consumer behavior limit the generalizability of these findings to the present context. Future shifts in social media trends or consumption patterns may yield different results in the future.</p> <p><strong>Contributions</strong>: This study extends dynamic capability theory by demonstrating that digital interactions generate new capabilities when organizations use social media to identify consumer needs, make informed decisions, and refine strategies.</p>Reza Rahmadi HasibuanSuliyanto SuliyantoWeni Novandari
Copyright (c) 2026 Reza Rahmadi Hasibuan, Suliyanto Suliyanto, Weni Novandari
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2026-04-222026-04-227112010.35912/simo.v7i1.6325The Effect of Discount Live-Stream and Bundling Product on Impulse Buying Through Positive Emotions
https://penerbitgoodwood.com/index.php/simo/article/view/4799
<p><strong>Purpose: </strong>This study aims to analyze the influence of Discount Live Streaming and Bundling Products on Impulse Buying through Positive Emotion as an intervening variable among TikTok Shop users in Indonesia.</p> <p><strong>Methodology/approach: </strong>This was a causal research design. The collected data were analyzed using the SEM-PLS method through the SmartPLS4 application, with a total of 280 respondents.</p> <p><strong>Results: </strong>Discount live streaming has a positive and significant effect on positive emotions. Product bundling also has a positive and significant effect on positive emotions. Both discount live streaming and product bundling have a direct effect on impulse buying; however, this effect becomes stronger when mediated by positive emotions.</p> <p><strong>Conclusions: </strong>All hypotheses proposed in this study were accepted, indicating that positive emotions play an important role in strengthening the influence of discount live streaming and product bundling on impulse buying.</p> <p><strong>Limitations: </strong>This study was limited to respondents aged 17–40 years and predominantly from the Kalimantan region. It did not consider other variables, such as urgency perception, social proof, or trust.</p> <p><strong>Contributions: </strong>This study develops and tests a conceptual model that integrates digital sales promotion factors (discounts and bundling) with psychological aspects (positive emotions) to explain impulsive buying behavior.</p>Nur Azizah MaulidiaNur AfifahWenny PebriantiJuniwati JuniwatiHeriyadi Heriyadi
Copyright (c) 2026 Nur Azizah Maulidia, Nur Afifah, Wenny Pebrianti, Juniwati Juniwati, Heriyadi Heriyadi
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2026-04-222026-04-2271213510.35912/simo.v7i1.4799Effect of Advertising Rates, the Number of Listeners and Companies that Advertise on Revenue Receipts
https://penerbitgoodwood.com/index.php/simo/article/view/5044
<p><strong>Purpose: </strong>This study aims to analyze the extent to which advertising rates, number of listeners, and number of companies that advertise affect the receipt of advertising revenue in LPP RRI Bandar Lampung.</p> <p><strong>Research Methodology: </strong>The data used include advertising rates based on the type of service (ad spots, adlibs, talk shows), the number of radio listeners per month from 2022 to 2024, the number of companies that advertise, and the receipt of advertising revenue during the period.</p> <p><strong>Results: </strong>The results showed that the variety of flexible advertising rates, increasing the number of listeners, and increasing the number of companies that advertise significantly contribute to the increase in advertising revenue in LPP RRI Bandar Lampung.</p> <p><strong>Conclusions: </strong>The results showed that the advertising tariff strategy implemented by LPP RRI Bandar Lampung succeeded in increasing revenue, supported by an increase in the number of listeners and advertiser confidence. However, a comparison with other radio stations shows that strategies and results may vary depending on different business models, target audiences, and sociocultural contexts.</p> <p><strong>Limitations: </strong>This study has limitations on the scope of data that only includes LPP RRI in Bandar Lampung City, so the results cannot be generalized to all regions of Indonesia. In addition, the variables studied are limited and do not include other external factors, such as marketing strategies and economic conditions, which can also affect advertising revenue.</p> <p><strong>Contribution</strong><strong>s</strong><strong>: </strong>This study provides an empirical understanding of the factors affecting the receipt of advertising revenue at LPP RRI, especially in the city of Bandar Lampung. The results of this study can serve as a reference for RRI management in formulating strategies to increase advertising revenue through tariff optimization, increasing the number of listeners, and cooperating with more advertising companies.</p>Fera TriyaniCitra EtikaHeni Verawati
Copyright (c) 2026 Fera Triyani, Citra Etika, Heni Verawati
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2026-04-222026-04-2271375110.35912/simo.v7i1.5044Career Development and Work Motivation Towards Organizational Commitment and Employee Performance
https://penerbitgoodwood.com/index.php/simo/article/view/5168
<p><strong>Purpose:</strong> This study aims to examine the effect of career development and work motivation on organizational commitment and employee performance at the Procurement of the Goods/Services Administration Bureau of the Regional Secretariat of Central Java Province.</p> <p><strong>Methodology/Approach:</strong> This study employed a quantitative approach with a causal research design. The population consisted of 90 APBJ employees, using a saturated sampling technique. Data were collected through questionnaires using Google Forms and analyzed with Partial Least Squares (PLS) using SmartPLS software.</p> <p><strong>Results/Findings:</strong> The findings indicate that career development and work motivation have a positive and significant impact on organizational commitment and employee performance. Additionally, organizational commitment mediates the relationship between career development and work motivation and employee performance.</p> <p><strong>Conclusions:</strong> This study concludes that both career development and work motivation play crucial roles in enhancing employee performance, primarily by strengthening organizational commitment.</p> <p><strong>Limitations:</strong> This study is limited to APBJ Setda Central Java employees in 2024 and focuses only on career development and work motivation as independent variables, organizational commitment as an intervening variable, and employee performance as the dependent variable.</p> <p><strong>Contribution</strong><strong>s</strong><strong>:</strong> This study provides practical insights for APBJ leaders to enhance employee performance through effective career development programs and motivation strategies while strengthening organizational commitment. Theoretically, it enriches the human resource management literature in the context of public sector organizations.</p>Rahma Nurdiana
Copyright (c) 2026 Rahma Nurdiana
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2026-04-222026-04-2271537310.35912/simo.v7i1.5168The Influence of Product Design and Green Marketing on BYD Car Purchase Decisions
https://penerbitgoodwood.com/index.php/simo/article/view/5190
<p><strong>Purpose: </strong>This study analyzes the influence of product design and green marketing on BYD car purchase decisions.</p> <p><strong>Methodology: </strong>This study uses a quantitative approach with primary data collected through questionnaires. The population consists of BYD car customers in Indonesia during the 2024–2025 period, totaling 24,629 individuals. The sampling method employed was non-probability sampling with a purposive sampling approach, selecting respondents based on criteria relevant to the research objectives. Using the Slovin formula with a 10% error rate, 100 respondents were obtained. Data analysis was conducted using multiple linear regression.</p> <p><strong>Results: </strong>The results show that product design and green marketing have a positive and significant influence on purchasing decisions, both partially and simultaneously. These findings highlight the importance of developing aesthetically and functionally superior products as well as implementing environmentally friendly marketing strategies to shape consumer preferences and decisions.</p> <p><strong>Conclusions: </strong>This study concludes that product design and green marketing significantly influence BYD car purchasing decisions both individually and jointly. Consumers’ positive perceptions of modern design and the company’s commitment to environmental issues serve as key drivers of purchase decisions.</p> <p><strong>Limitations: </strong>Although this study shows that product design and green marketing significantly influence BYD car purchase decisions, it focuses only on these two variables and does not consider other factors, such as price, product quality, or brand image.</p> <p><strong>Contributions: </strong>This study demonstrates that product design and green marketing significantly influence BYD car purchase decisions, both partially and simultaneously, highlighting the importance of innovative aesthetics and sustainability values in attracting modern consumers.</p>Tri Lestira Putri WarganegaraKetut Nermade
Copyright (c) 2026 Ketut Narmande, Tri Lestira Putri Warganegara
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2026-04-222026-04-2271758610.35912/simo.v7i1.5190The Influence of Online Customer Reviews, E-promotion, and Perceived Ease of Use on Purchase Intention
https://penerbitgoodwood.com/index.php/simo/article/view/5218
<p><strong>Purpose: </strong>This study examines the effects of online customer reviews, E-promotion, and perceived ease of use on the purchase intention of cosmetic products on the Shopee Live platform.</p> <p><strong>Research Methodology: </strong>This study uses a quantitative approach to test the relationship between variables and confirm hypotheses that have been formulated based on previous theories and findings. The study population was composed of all potential buyers of cosmetics during live shopping on Shopee, the exact number of which is still unknown. The sampling technique was carried out using a non-probability sampling technique, more precisely purposive sampling. The sample size was calculated using the Slovin formula so that the final number of respondents was 100.</p> <p><strong>Results: </strong>The results of the study stated that online customer reviews, E-promotion, and perceived ease of use have a significant impact on purchase intention, both partially and simultaneously.</p> <p><strong>Conclusions: </strong>This study concludes that businesses should manage customer reviews well, design effective promotions, and ensure ease of navigation and transactions to increase consumer buying intent.</p> <p><strong>Limitations: </strong>Although the observations show a relationship between online customer reviews, E-promotion, and perceived ease of use on purchase intention, this study has limitations because it only focuses on correlational relationships and does not directly examine causality relationships or other factors that may influence customer purchase intention.</p> <p><strong>Contribution</strong><strong>s</strong><strong>: </strong>The present study contributes to cosmetic businesses by optimizing digital strategies through the live shopping feature to increase consumer interaction and purchase intention.</p>Afrenea Miranda PutriDefrizal Defrizal
Copyright (c) 2026 Afrenea Miranda Putri, Defrizal Defrizal
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2026-04-222026-04-2271879810.35912/simo.v7i1.5218Organizational Culture and Work Stress as Determinants of Employee Job Satisfaction
https://penerbitgoodwood.com/index.php/simo/article/view/5412
<p><strong>Purpose: </strong>This study aimed to examine the extent to which employees’ job satisfaction at Bank Sumedang is influenced by organizational culture and the level of work stress experienced.</p> <p><strong>Research Methodology: </strong>This study gathered data through a survey of 121 full-time employees who had been employed for over one year, and the analysis of variable relationships was conducted using Structural Equation Modeling (SEM).</p> <p><strong>Results: </strong>The analysis indicates that organizational culture contributes positively and significantly to job satisfaction, in contrast to work stress, which has a negative but non-significant relationship with job satisfaction.</p> <p><strong>Conclusions: </strong>This study concludes that fostering a strong organizational culture is a more critical lever for enhancing employee job satisfaction at Bank Sumedang than managing work stress, which shows a non-significant impact.</p> <p><strong>Limitations: </strong>This study is limited to a single institution, namely Bank Sumedang; therefore, the generalization of the findings to other organizations with different characteristics should be approached with caution.</p> <p><strong>Contribution</strong><strong>s</strong><strong>: </strong>This study provides practical contributions to Bank Sumedang’s management in formulating human resource management strategies, emphasizing the importance of fostering a strong organizational culture and implementing effective stress management systems to improve employee job satisfaction.</p>Shabrina AnjaranyMaria Merry Marianti
Copyright (c) 2026 Shabrina Anjarany, Maria Merry Marianti
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2026-04-242026-04-24719911010.35912/simo.v7i1.5412The Influence of Motivation and Job Satisfaction on Employee Performance at the Immigration Office 1 Makassar
https://penerbitgoodwood.com/index.php/simo/article/view/5259
<p><strong>Purpose: </strong>This study analyzes the effect of work motivation and job satisfaction on employee performance at Class I Immigration Office TPI Makassar. Increasing public demand and dynamic service transformation require continuous improvement in service quality.</p> <p><strong>Research/Methodology: </strong>This study used an explanatory quantitative design with a saturated sample of 40 employees. Data were collected using structured Likert-scale questionnaires and analyzed using partial and simultaneous regression tests.</p> <p><strong>Results/findings: </strong>Descriptive analysis categorized work motivation, job satisfaction, and performance as “good.” The partial test revealed that work motivation had no significant effect on performance, whereas job satisfaction had a significant positive effect. Simultaneously, motivation and satisfaction significantly influenced employee performance.</p> <p><strong>Conclusions:</strong> Job satisfaction exerts a stronger influence than motivation on performance at the Immigration Office. Improvements in the work environment, recognition, and career development are likely to enhance employee outcomes.</p> <p><strong>Limitations: </strong>The small sample size from a single government office limits the generalizability of the findings. Broader comparative research across institutions is recommended to strengthen external validity.</p> <p><strong>Contributions: </strong>This study adds to the public sector human resource management literature by highlighting the greater impact of job satisfaction over motivation in shaping performance. It offers practical guidance for leaders to prioritize satisfaction-driven strategies to optimize employee performance.</p>Deky DekyBaharuddin Baharuddin Hendrik Gunadi
Copyright (c) 2026 Deky Deky, Baharuddin Baharuddin , Hendrik Gunadi
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2026-04-242026-04-247111112210.35912/simo.v7i1.5259Rationalization Efforts in the Merger of Public Port Management Organizations
https://penerbitgoodwood.com/index.php/simo/article/view/5557
<p><strong>Purpose: </strong>This study aims to evaluate how rationalization strategies were applied in the merger of public port management organizations, focusing on KSOP Utama Belawan, to see whether they created a lean, efficient, and adaptive bureaucracy.</p> <p><strong>Methodology/approach: </strong>Qualitative descriptive–exploratory case study employed in-depth interviews, non-participant observation, and document analysis with 30 purposively selected informants, data were thematically coded and analyzed using Nvivo12</p> <p><strong>Results/findings: </strong>Rationalization comprised downsizing, job-title simplification, and unit consolidation, formally supported by job and workload analyses (Anjab–ABK), competency mapping, and rotations. Implementation remained predominantly administrative and was not grounded in a systematic postmerger assessment of actual service demands and functional workloads. Consequently, administrative units were overstaffed, technical posts understaffed, competencies misaligned, regulatory updates delayed, and SOPs absent, producing structural and functional misalignment, performance stagnation, and defensive silence.</p> <p><strong>Conclusions: </strong>Post-merger rationalization efforts were more administrative than strategic, so the objectives of port bureaucratic reform have not been optimally achieved.</p> <p><strong>Limitations: </strong>The study focuses only on KSOP Utama Belawan within 2023–2025 and lacked advanced tools to assess staffing needs quantitatively.</p> <p><strong>Contributions: </strong>This study advances public-sector reform literature and guides relevant parties in crafting comprehensive, needs-based rationalization strategies.</p>Ramlan SyahHarmein NasutionYeni Absah
Copyright (c) 2026 Ramlan Syah, Harmein Nasution, Yeni Absah
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2026-04-242026-04-247112313910.35912/simo.v7i1.5557Quality, Consistency, and Engagement as Determinants of Consumer Conversion Intention in TikTok Affiliate Marketing
https://penerbitgoodwood.com/index.php/simo/article/view/5627
<p><strong>Purpose: </strong>This study analyzes the effects of digital marketing quality and content consistency on consumers’ conversion intention in TikTok affiliate marketing, with digital consumer engagement as a mediating variable and customer experience orientation as a moderating variable.</p> <p><strong>Methodology/approach: </strong>A quantitative approach was employed using a survey of 388 TikTok users who had purchased through affiliate links. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique.</p> <p><strong>Results/findings: </strong>The results indicate that digital marketing quality and content consistency significantly influence conversion intention, both directly and indirectly through digital consumer engagement. Engagement serves as a critical mechanism that enhances the effectiveness of digital marketing strategies. Moreover, customer experience orientation moderates the relationship between engagement and conversion intention, suggesting that a positive digital experience increases the likelihood of conversion.</p> <p><strong>Limitations: </strong>This study focuses on TikTok users and affiliate marketing contexts; thus, the results may not be fully generalizable to other social commerce platforms.</p> <p><strong>Conclusions: </strong>The findings highlight the importance of optimizing digital marketing quality, maintaining content consistency, and fostering consumer engagement to strengthen conversion intention. Customer experience orientation plays a vital moderating role, reinforcing engagement outcomes in digital commerce.</p> <p><strong>Contributions: </strong>This study advances Consumer Engagement, Information Processing, and Customer Experience theories through an integrated mediation–moderation model of consumer conversion mechanisms. Practically, it offers guidance for brands and creators to enhance the effectiveness of affiliate marketing strategies.</p>Derah SudjaniahJunef Ismaliyanto
Copyright (c) 2026 Derah Sudjaniah, Junef Ismaliyanto
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2026-04-272026-04-277114116110.35912/simo.v7i1.5627Business Education Management in Patron-Client Relations: Business Ethics Among Middlemen at Kuta Market, Pemalang
https://penerbitgoodwood.com/index.php/simo/article/view/4953
<p><strong>Purpose: </strong>This study aims to examine the patron-client relationship in the trading practices of middlemen at the Kuta market in Pemalang. It examines how these relationships influence transaction dynamics, bargaining power, and economic dependency among micro-enterprises. This study also examines business ethics, including honesty, fairness, and responsibility in trading activities. Furthermore, it examines the role of management business education in shaping ethical practices and supporting the sustainability of micro-enterprises within traditional market settings.</p> <p><strong>Methodology/approach: </strong>Data were collected through interviews, observations, and documentation.</p> <p><strong>Results: </strong>The study shows hierarchical patterns in the patron-client system that hinder micro-enterprise autonomy.</p> <p><strong>Conclusions: </strong>This study reveals that patron dominance in the tengkulak business limits client autonomy and ethical fairness, highlighting the need for improved community-based training and ethical practices.</p> <p><strong>Limitations: </strong>This study was limited to a specific location and community; therefore, the findings cannot yet be generalized to other traditional market contexts in Indonesia.</p> <p><strong>Contributions: </strong>This study contributes to the fields of educational business management and business ethics, particularly within the informal microeconomic sector. These findings provide conceptual and empirical insights into patron-client dynamics and related ethical challenges. Furthermore, this study offers valuable references for academics, policymakers, and community development institutions to understand and address ethical issues within patron-client systems in traditional markets.</p>Faqih Tsabitul AzmiNurfuadi Nurfuadi
Copyright (c) 2026 Faqih Tsabitul Azmi, Nurfuadi
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2026-04-272026-04-277116317710.35912/simo.v7i1.4953Staying Despite Unethical Leadership: Evidence from Indonesian State-Owned Enterprises
https://penerbitgoodwood.com/index.php/simo/article/view/6229
<p><strong>Purpose:</strong> This study examines the effect of UL on employees’ Intention to Stay (ITS) in Indonesian SOEs, investigating the mediating role of PGS and the moderating role of RC.</p> <p><strong>Research Methodology:</strong> Data were collected through an online survey of SOE employees aged 18–60 years with a minimum tenure of two years. Using non-probability sampling, 156 valid responses were analyzed using PLS-SEM.</p> <p><strong>Results:</strong> PGS had a strong positive effect on ITS (? = 0.638, p < 0.001), emerging as the primary driver of employee retention intentions. In contrast, UL did not significantly influence PGS (? = 0.094, p > 0.05), and PGS did not mediate the relationship between UL and ITS. Likewise, the moderating effect of RC on the UL–PGS relationship was non-significant (? = 0.004, p > 0.05).</p> <p><strong>Conclusions:</strong> Based on the empirical results, this study concludes that ITS in Indonesian SOEs is driven primarily by PGS rather than direct exposure to UL.</p> <p><strong>Limitations:</strong> The event-based measurement of UL may not capture cumulative exposure effects, and the focus on Indonesian SOEs may limit generalizability to other organizational contexts.</p> <p><strong>Contributions:</strong> Strengthening the PGS is a more effective retention strategy than focusing solely on reducing the UL. This study highlights the importance of development-oriented work design and accountability structures in sustaining ITS within highly structured organizations, such as Indonesian SOEs.</p>Agustian Budi PrasetyaNyiayu Olivia Miranda BakrieCellila Aditama
Copyright (c) 2026 Agustian Budi Prasetya, Nyiayu Olivia Miranda Bakrie, Cellila Aditama
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2026-04-272026-04-277117919310.35912/simo.v7i1.6229 Bibliometric Analysis of Employee Job Satisfaction: Exploring Under-Researched Variables
https://penerbitgoodwood.com/index.php/simo/article/view/6196
<p><strong>Purpose: </strong>This study conducts a Systematic Literature Review (SLR) to identify underexplored variables influencing employee job satisfaction, map emerging research trends, and integrate psychological, organizational, and environmental factors into a comprehensive conceptual framework using bibliometric mapping.</p> <p><strong>Methodology/Approach:</strong> This research applies the SLR method in strict accordance with the PRISMA 2020 guidelines. Relevant studies were retrieved from reputable scientific databases using structured keywords and Boolean operators. Bibliometric analysis using VOSviewer was employed to visualize the research density and interrelationships among variables.</p> <p><strong>Results/Findings:</strong> The research predominantly focuses on traditional determinants such as compensation and leadership. Conversely, influential but under-researched variables, such as work-life balance, burnout, and self-efficacy, remain fragmented within low-density clusters despite their significant impact on overall satisfaction.</p> <p><strong>Conclusions:</strong> The dominance of traditional determinants often overshadows critical low-density variables. Consequently, an integrative, multidimensional conceptual framework is essential to bridge existing research gaps and support holistic empirical investigations.</p> <p><strong>Limitations:</strong> As this was a descriptive and bibliometric analysis, it did not assess causal relationships or provide longitudinal validation.</p> <p><strong>Contributions:</strong> This study contributes to the literature by proposing an integrative conceptual model that unifies psychological factors, work-life balance, and organizational conditions, offering a strong foundation for future empirical research on employee well-being.</p>Deni Anggreani Sutomo
Copyright (c) 2026 Deni Anggreani
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2026-04-272026-04-277119521210.35912/simo.v7i1.6196Beyond the Salary: Effects of Compensation, Non-Physical Work Environment, and Job Satisfaction at Universitas Majalengka
https://penerbitgoodwood.com/index.php/simo/article/view/6271
<table> <tbody> <tr> <td> <p><strong>Purpose: </strong>This study aimed to investigate the effects of compensation, non-physical work environment, and job satisfaction on employee retention among educators. By analyzing these variables, this study seeks to identify the main factors that encourage administrative staff in higher education to remain committed to their institutions.</p> <p><strong>Research </strong><strong>Methodology: </strong>This study used a quantitative approach with a case study design. Data were collected using structured questionnaires distributed to the educators at Majalengka University. The sampling technique used was saturated sampling, data were analyzed using multiple linear regression to determine the direct effect of independent variables on employee retention</p> <p><strong>Results: </strong>The findings indicate that compensation does not significantly affect employee retention (? = ?0.055; p = 0.438). Conversely, the non-physical work environment (? = 0.204; p = 0.012) and job satisfaction (? = 0.302; p < 0.001) had significant positive effects on employee retention. The model explains 61.6% of the variance in employee retention (R² = 0.616), indicating a strong explanatory power.</p> <p><strong>Conclusions</strong>: The study concludes that non-financial factors, particularly the psychological work environment and job satisfaction, play a more dominant role than compensation in retaining educational personnel in higher-education institutions.</p> <p><strong>Limitations: </strong>This study is limited to a single university context and uses cross-sectional data, which may restrict generalization and causal interpretations.</p> <p><strong>Contribution</strong><strong>s</strong><strong>: </strong>This study contributes to the human resource management literature by providing empirical evidence of the importance of psychosocial workplace factors in strengthening employee retention strategies in higher education institutions.</p> </td> </tr> </tbody> </table>Nita HernitaFarhan Muhamad Kamil Danopa
Copyright (c) 2026 Nita Hernita, Farhan Muhamad Kamil Danopa
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2026-04-282026-04-287121322810.35912/simo.v7i1.6271Determinants of Employee Performance in Law Enforcement Organizations
https://penerbitgoodwood.com/index.php/simo/article/view/6005
<p><strong>Purpose: </strong>This study aims to examine the determinants of employee performance in the Criminal Investigation Unit of the Bandung City Police Resort, focusing on the roles of work environment, work competency, and workload.</p> <p><strong>Research Methodology: </strong>This study employed a quantitative survey design. Data were collected using structured questionnaires administered to employees of the Criminal Investigation Unit. Data were analyzed using multiple linear regression as a predictive analytical model to identify patterns of association among the variables without implying causal relationships.</p> <p><strong>Results: </strong>The results indicate that a supportive work environment is positively associated with employee performance. Work competency also showed a significant and relatively stronger association with employee performance than other variables. In contrast, workload was not significantly associated with employee performance when examined alongside the work environment and work competency.</p> <p><strong>Conclusions: </strong>The findings suggest that employee performance in law enforcement organizations is more closely associated with qualitative organizational and individual factors, particularly the work environment and work competency, than with workload intensity alone.</p> <p><strong>Limitations: </strong>This study is limited to a single police unit and examines only a specific set of variables. Employee performance may also be associated with other factors not included in this study.</p> <p style="font-weight: 400;"><strong>Contributions: </strong>This study contributes to the public sector human resource management literature by providing empirical evidence of the factors associated with employee performance in law enforcement institutions, offering practical insights for organizational development through workplace support and competency enhancement.</p>Andre FebrianDinurrahman DinurrahmanAkhmadi WaridyantoRizqi Muhamad Fazri
Copyright (c) 2026 Andre Febrian, Dinurrahman Dinurrahman, Akhmadi Waridyanto, Rizqi Muhamad Fazri
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2026-04-282026-04-287122924010.35912/simo.v7i1.6005The Contribution of Financial Literacy, Lifestyle, and Fintech to Generation Z Financial Management in Jepara
https://penerbitgoodwood.com/index.php/simo/article/view/6200
<p><strong>Purpose:</strong> This study aimed to analyze the role of financial literacy, lifestyle, and financial technology in shaping the financial management of Generation Z in Jepara Regency.</p> <p><strong>Research Methodology:</strong> A quantitative survey was conducted with 180 Generation Z respondents selected through random sampling using a structured, online questionnaire. Data were analyzed using partial least squares-structural equation modeling with SmartPLS software. This method was chosen for its ability to test complex relationships, support predictive analysis, and provide practical model interpretations for policy and program development.</p> <p><strong>Results:</strong> Financial literacy positively and significantly affects financial management behavior and is the strongest factor. Fintech usage also has a positive and significant effect, whereas lifestyle has no significant relationship with financial management. The model explains 37.1% of the variance in financial-management behavior.</p> <p><strong>Conclusions:</strong> Financial literacy and effective use of digital financial services are key to improving financial management among Generation Z. Lifestyle alone does not explain financial management behavior without financial knowledge.</p> <p><strong>Limitations:</strong> This study is limited by its cross-sectional design and focus on a single geographic area, which may limit the generalizability of the findings across different regions and periods.</p> <p><strong>Contributions:</strong> This study emphasizes practical contributions by providing clear guidance for policymakers, educational institutions, and financial technology providers to design targeted financial literacy programs, integrate digital financial education into youth initiatives, and develop fintech services that promote responsible financial behavior among Generation Z, particularly in non-urban contexts.</p>Aulya Pratiwi SekarsariAnna Widiastuti
Copyright (c) 2026 Aulya Pratiwi Sekarsari, Anna Widiastuti
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2026-04-282026-04-287124125510.35912/simo.v7i1.6200Millennials' Investment Interest in Quick Response Code Indonesian Standard
https://penerbitgoodwood.com/index.php/simo/article/view/6194
<p><strong>Purpose: </strong>This study aims to examine the influence of financial literacy, trust level, and service quality on millennials’ investment interest in the QRIS platform in Jepara Regency, Indonesia.</p> <p><strong>Methodology/approach: </strong>This research employs a quantitative approach using survey data collected from 160 millennial respondents selected through random sampling method. Data were obtained using Likert-scale questionnaires that met the validity and reliability criteria. The collected data were analyzed using multiple linear regression with SmartPLS software to evaluate the relationships between variables.</p> <p><strong>Results/findings: </strong>The findings indicate that financial literacy and trust have a positive and significant effect on millennials’ investment interest in the QRIS platform. Financial literacy emerged as the most dominant factor influencing investment interest, followed by trust level. In contrast, service quality has a positive but insignificant effect. These results suggest that cognitive understanding of financial management and confidence in platform security play a more critical role than technical service attributes in shaping digital investment behaviors.</p> <p><strong>Conclusions: </strong>Millennials’ investment interest in the QRIS platform is primarily driven by financial literacy and trust rather than service quality. This confirms that psychological and cognitive factors are the central determinants of digital investment behavior among millennials.</p> <p><strong>Limitations: </strong>This study is limited to millennial respondents in Jepara Regency and focuses only on three independent variables, which may restrict the generalizability of the findings to other regions.</p> <p><strong>Contributions: </strong>This study provides empirical evidence of investment behavior within the QRIS platform, highlighting its unique role beyond digital payments. The findings offer practical insights for policymakers and financial service providers to enhance millennials’ investment participation through improved financial literacy and trust-building.</p>Ulla Ulfatin KhoiriyahAnna Widiastuti
Copyright (c) 2026 Ulla Ulfatin Khoiriyah, Anna Widiastuti
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2026-04-282026-04-287125727010.35912/simo.v7i1.6194The Effect of Ability and Work Environment on Bintang Amin Nurses’ Performance
https://penerbitgoodwood.com/index.php/simo/article/view/6151
<p><strong>Purpose: </strong>This study aimed to examine the effects of nurses’ professional competencies and workplace conditions on their performance in inpatient units at RS Pertamina Bintang Amin, Bandar Lampung.</p> <p><strong>Research Methodology: </strong>This study employed a quantitative, cross-sectional approach. Data were collected from 60 nurses assigned to inpatient wards using standardized structured questionnaires. Statistical analyses were conducted to evaluate the individual and joint effects of nurses’ competencies and the work environment on performance outcomes.</p> <p><strong>Results: </strong>The results indicated that nurses’ competencies and the quality of the work environment had a positive and statistically significant influence on nursing performance, both independently and simultaneously. Higher levels of professional skills and supportive work environments were key factors associated with improved performance.</p> <p><strong>Conclusions: </strong>A combination of individual capabilities and organizational support shapes nurses’ performance in inpatient settings. Enhancing professional competencies, creating a conducive work environment, and implementing fair remuneration systems are essential strategies for improving performance and quality of healthcare services.</p> <p><strong>Limitations: </strong>This study is limited by its cross-sectional design and focus on a single hospital, which may limit the generalizability of the findings. Future research should adopt longitudinal designs and involve multiple healthcare institutions to strengthen the external validity.</p> <p><strong>Contributions: </strong>This study provides managerial insights for hospital leaders by emphasizing the strategic role of continuous competency development and work environment improvement in enhancing nurse performance and the overall quality of inpatient care.</p>Dimas Purwa BaskaraErliany SyaodihDadang Kusnadi
Copyright (c) 2026 Dimas Purwa Baskara, Erliany Syaodih, Dadang Kusnadi
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2026-04-282026-04-287127128610.35912/simo.v7i1.6151The Effect of Training and Education Programs to Develop HospThe Effect of Training and Education Programs on Developing Hospital Employees’ Competency at the Inpatient Uniital Employees’ Competency
https://penerbitgoodwood.com/index.php/simo/article/view/6145
<p><strong>Purpose:</strong> Human resources are critical determinants of hospital service quality, particularly in inpatient units that require continuous care, clinical accuracy, and effective coordination. Competency gaps may arise from rapid technological changes, evolving service standards, and limited structured training, negatively affecting performance, service quality, and patient satisfaction. This study analyzes the influence of training and education on employee competency development in the inpatient unit of RS Bintang Amin Bandar Lampung, grounded in Human Capital Theory, with training and education as independent variables and competence as the dependent variable.</p> <p><strong>Methodology/approach:</strong> A quantitative design was employed, with questionnaires distributed to 100 inpatient employees selected using accidental sampling method. Data were analyzed using multiple linear regression, supported by validity and reliability testing, and partial (t-test) and simultaneous (F-test) hypothesis testing.</p> <p><strong>Results:</strong> Training and education have positive and significant effects on employee competence, both individually and simultaneously.</p> <p><strong>Conclusions:</strong> Structured and continuous training and education programs are essential investments for enhancing competence and improving inpatient service quality.</p> <p><strong>Limitations:</strong> The study is limited to a single hospital inpatient unit and uses non-probability sampling, which restricts generalizability, although it offers empirical support for the importance of continuous training.</p> <p><strong>Contributions:</strong> This study reinforces the application of Human Capital Theory in healthcare and provides practical guidance for hospital human resource development strategies.</p>Era ResnaHaninun Haninun
Copyright (c) 2026 Era Resna, Haninun Haninun
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2026-04-282026-04-287128730010.35912/simo.v7i1.6145Utilization of Tongkah in the Productivity of Shellfish Fishermen in Tembeling Village, Bintan Regency
https://penerbitgoodwood.com/index.php/simo/article/view/5759
<p><strong>Purpose: </strong>This study analyzes the tongkah, a traditional sliding board, to enhance shellfish fishermen productivity in Tembeling Village, Bintan Regency.</p> <p><strong>Methodology/approach: </strong>This study employed a qualitative case study approach conducted in Tembeling Village, Riau Islands, Indonesia. Data were collected through participatory observation, in-depth interviews, and documentation involving shellfish fishermen and key community informants selected through purposive sampling methods.</p> <p><strong>Results/findings: </strong>The findings show that tongkah increases fishermen's productivity by reducing operational costs, shortening harvesting time, and expanding access to fishing areas that small boats cannot reach during low tide. In addition to its economic benefits, tongkah reflects local wisdom by strengthening cultural identity, social solidarity, and intergenerational knowledge transfer. Sustainability challenges include the limited availability of pulai wood, environmental change, extreme weather, and potential coastal development policies.</p> <p><strong>Conclusions</strong>: The use of tongkah enhances the productivity of shellfish fishermen in Tembeling through improved efficiency and spatial access, while simultaneously supporting sociocultural values. Long-term sustainability requires adaptive innovation and supportive coastal management policy.</p> <p><strong>Limitations: </strong>The study is limited to a single village, uses a qualitative descriptive method without quantitative productivity measures, and may be subject to subjective bias despite triangulation. External factors, such as coastal policies and climate change, were not examined in depth.</p> <p><strong>Contributions: </strong>This study provides empirical evidence that traditional tools can bolster the livelihoods of small-scale coastal fishers and links tongkah use to productivity within frameworks such as Sustainable Livelihoods and cultural economics, informing fisheries science, coastal economics, and resource management.</p>Nurhasanah NurhasanahSaddam Bintang JuangFhazli Maulana IkhsanMaisya TusaqdiahZaria TasyaLingga Aulya Mayori
Copyright (c) 2026 Nurhasanah Nurhasanah, Saddam Bintang Juang, Fhazli Maulana Ikhsan, Maisya Tusaqdiah, Zaria Tasya, Lingga Aulya Mayori
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2026-04-282026-04-287130131110.35912/simo.v7i1.5759Digital Tax for Developing Asia Countries: a Systematic Literature Review
https://penerbitgoodwood.com/index.php/simo/article/view/6147
<p><strong>Purpose</strong>: This study examines digital taxation within the global economy, analyzes the role of Pillar One by OECD-G20 in addressing the limitations of traditional international tax rules, and assesses the potential impact of digital tax reform on developing countries, especially those in Asia.</p> <p><strong>Methodology</strong>: This study employs a Systematic Literature Review (SLR) using the PRISMA methodology. Data were collected from 30 peer-reviewed journal articles indexed in Scopus, published between 2020 and 2025. These articles were selected through keyword-based searches and analyzed using bibliometric techniques with the VOSviewer application to identify research trends and thematic patterns in the digital taxation literature.</p> <p><strong>Results/Findings</strong>: The findings reveal that digital taxation has become a crucial policy instrument for overcoming challenges posed by the digital economy, particularly the difficulty faced by market countries in taxing foreign digital companies.</p> <p><strong>Conclusions</strong>: This study finds that OECD-G20 Pillar One addresses the limitations of traditional international tax rules by redefining the nexus and reallocating taxing rights toward market jurisdictions. The results further indicate that digital tax reform has significant potential to expand the tax base and strengthen fiscal capacity in developing Asian countries</p> <p><strong>Limitations</strong>: This study is limited by its reliance on Scopus-indexed journal articles, potentially excluding relevant literature from other databases or grey sources. Additionally, the literature-based and bibliometric approaches do not allow for the direct measurement of the fiscal impact of digital tax reforms.</p> <p><strong>Contributions</strong>: This study contributes to the literature by offering a systematic overview of digital taxation and providing policy-relevant insights for developing economies.</p>Tirta Mustika YudhistiraMuhammad Rizky RamadhanDara Ayu LestariMuhammad Zilal HamzahSumiyarti Sumiyarti
Copyright (c) 2026 Tirta Mustika Yudhistira, Muhammad Rizky Ramadhan, Dara Ayu Lestari, Muhammad Zilal Hamzah, Sumiyarti Sumiyarti
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2026-04-292026-04-297131332910.35912/simo.v7i1.6147Optimizing Passenger Satisfaction in Public Transportation: The Role of Service Innovation and Accessibility
https://penerbitgoodwood.com/index.php/simo/article/view/6293
<p><strong>Purpose: </strong>This study aims to analyze the mediation of trust on the influence of innovation and accessibility on the satisfaction of DAOP IX economy class railway service passenger.</p> <p><strong>Research Methodology: </strong>This study aimed to analyze how trust bridges the influence of innovation and accessibility on the satisfaction of DAOP IX economy class train passengers. Using a quantitative approach with 108 respondents, the data were processed through descriptive analysis and Structural Equation Modelling (SEM) using AMOS software.</p> <p><strong>Results: </strong>Based on SEM analysis using AMOS software, this research model met the criteria for a good goodness of fit. All hypotheses were answered and proven with significance values below 0.05, both directly and indirectly. These results support the satisfaction theory proposed by the experts.</p> <p><strong>Conclusions: </strong>This study proves that trust is the key that transforms innovation and accessibility into passenger satisfaction in the DAOP IX region. PT KAI's digital transformation not only facilitates travel but also builds public trust that underpins service satisfaction profoundly.</p> <p><strong>Limitations: </strong>This research has limitations in terms of the minimum sample size of 108 respondents and the narrow coverage area of DAOP IX, making it difficult to generalize the results. In addition, data collection was limited to the year-end holiday period, and the variables focused only on innovation, accessibility, trust, and passenger satisfaction.</p> <p><strong>Contribution</strong><strong>s</strong><strong>: </strong>This research provides a theoretical contribution to the development of satisfaction and service marketing management, particularly in strengthening the mediation model of trust that links technical (innovation) and operational aspects with passenger satisfaction in trains.</p>Muhammad Syarif Hidayatullah ElmasMila Diana SariIkhwanul Hakim
Copyright (c) 2026 Muhammad Syarif Hidayatullah Elmas, Mila Diana Sari, Ikhwanul Hakim
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2026-04-292026-04-297133134410.35912/simo.v7i1.6293City Branding, Electronic Word-of-Mouth, and City Image in Shaping Tourists’ Visiting Decisions
https://penerbitgoodwood.com/index.php/simo/article/view/6300
<p><strong>Purpose: </strong>This study aims to examine how city branding and electronic Word-of-Mouth (e-WOM) influence tourists’ visiting decisions through the mediating role of city image in a medium-sized emerging tourism city.</p> <p><strong>Research Methodology: </strong>This study was conducted in Sungai Penuh City, Indonesia, using a quantitative survey of 360 tourists who had previously visited the city. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS, and mediation effects were tested through bootstrapping.</p> <p><strong>Results: </strong>The findings show that city branding and e-WOM have significant positive effects on both the city image and tourists’ visiting decisions. City image also has a strong direct influence on visiting decisions and significantly mediates the relationship between city branding, e-WOM, and visiting decisions.</p> <p><strong>Conclusions: </strong>This study concludes that tourists’ visiting decisions in emerging urban destinations are shaped not only by institutional branding strategies and online narratives but also by how these factors are translated into a favorable city image.</p> <p><strong>Limitations: </strong>This study was limited to one medium-sized tourist city and employed a cross-sectional design, which may restrict the generalizability of the results to other destinations.</p> <p><strong>Contribution</strong><strong>s</strong><strong>: </strong>This study highlights the city image as a key mechanism linking city branding and e-WOM to tourists’ visiting decisions and provides practical implications for destination managers to strengthen branding strategies and manage digital communication.</p>Ferry SatriaHaryadi HaryadiSyahmardi YacobJunaidi Junaidi
Copyright (c) 2026 Ferry Satria, Haryadi Haryadi, Syahmardi Yacob, Junaidi Junaidi
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2026-04-292026-04-297134535710.35912/simo.v7i1.6300Analysis of the Export Volume of Temanggung Regency Against Inflation in Destination Countries
https://penerbitgoodwood.com/index.php/simo/article/view/6142
<p><strong>Purpose: </strong>This study examines the effects of GDP per capita, population, and inflation on the export value of Temanggung Regency to its main destination countries. This study aims to understand how these macroeconomic factors influence regional export performance.</p> <p><strong>Methodology: </strong>The study utilizes annual panel data from five main export destination countries during the period 2019-2022. The dependent variable is the export value of Temanggung Regency (in US$). The independent variables include the GDP per capita of Temanggung, the GDP per capita of the destination countries, the population of the destination countries, inflation in Temanggung, and inflation in the destination countries.</p> <p><strong>Results: </strong>The panel regression analysis indicates that the GDP per capita of the destination countries has a negative relationship with Temanggung’s exports, although this effect is not statistically significant. <br /><strong>Conclusions: </strong>This study concludes that the export volume of Temanggung Regency between 2019 and 2022 was primarily driven by the destination countries' population size, which exerted a positive and statistically significant impact, thereby confirming that large-scale market demand is a more critical determinant for regional exports than the individual wealth of those nations.</p> <p><strong>Limitations: </strong>The study is constrained by a short observation period (2020-2 and a limited number of cross-sectional units (five destination countries), which may affect the generalizability of the results.</p> <p><strong>Contributions: </strong>The findings can support local government and trade stakeholders in designing export promotion strategies and prioritizing destination markets.</p>Dama YuninataAlfian Syahrul Grahita Utama
Copyright (c) 2026 Dama Yuninata, Alfian Syahrul Grahita Utama
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2026-04-292026-04-297135937210.35912/simo.v7i1.6142Revisiting New Public Management and Public Service Performance: A Leadership Behavior Perspective
https://penerbitgoodwood.com/index.php/simo/article/view/6284
<p><strong>Purpose: </strong>This study aims to revisit the relationship between New Public Management (NPM) and public service performance by examining leadership behavior as a mediating mechanism within the Jambi Provincial Government.</p> <p><strong>Research Methodology: </strong>This study used a quantitative explanatory design in the context of the Jambi Provincial Government, Indonesia. Data were collected from 126 civil servants across seven regional agencies through stratified random sampling and analyzed using SEM-PLS with SmartPLS 4.0.</p> <p><strong>Results: </strong>The findings show that New Public Management significantly influences task-, change-, and relationship-oriented leadership behaviors and directly improves public-service performance. However, leadership behavior neither significantly affected service performance nor mediated the relationship between NPM and service performance.</p> <p><strong>Conclusions: </strong>These findings suggest that managerial reforms associated with NPM contribute directly to improvements in public service performance while simultaneously shaping leadership behavior in public organizations. Nevertheless, leadership behavior does not function as a statistically significant mediating mechanism in the relationship between NPM and the service performance.</p> <p><strong>Limitations: </strong>This study is limited to civil servants in selected regional government agencies in Jambi Province and relies on perception-based survey data, which may reduce generalizability and introduce subjective bias.</p> <p><strong>Contribution</strong><strong>s</strong><strong>: </strong>This study contributes to the NPM and public leadership literature by clarifying that leadership behavior does not necessarily function as a mediating mechanism in the relationship between NPM and public service performance in local government contexts.</p>Herman HermanShofia AminSigit IndrawijayaSry Rosita
Copyright (c) 2026 Herman Herman, Shofia Amin, Sigit Indrawijaya, Sry Rosita
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2026-04-292026-04-297137338710.35912/simo.v7i1.6284