Studi Ilmu Manajemen dan Organisasi

The Effect of Discount Live-Stream and Bundling Product on Impulse Buying Through Positive Emotions

2025-07-11T02:06:52+07:00

Purpose: This study aims to analyze the influence of Discount Live Streaming and Bundling Products on Impulse Buying through Positive Emotion as an intervening variable among TikTok Shop users in Indonesia.

Methodology/approach: This was a causal research design. The collected data were analyzed using the SEM-PLS method through the SmartPLS4 application, with a total of 280 respondents.

Results: Discount live streaming has a positive and significant effect on positive emotions. Product bundling also has a positive and significant effect on positive emotions. Both discount live streaming and product bundling have a direct effect on impulse buying; however, this effect becomes stronger when mediated by positive emotions.

Conclusions: All hypotheses proposed in this study were accepted, indicating that positive emotions play an important role in strengthening the influence of discount live streaming and product bundling on impulse buying.

Limitations: This study was limited to respondents aged 17–40 years and predominantly from the Kalimantan region. It did not consider other variables, such as urgency perception, social proof, or trust.

Contributions: This study develops and tests a conceptual model that integrates digital sales promotion factors (discounts and bundling) with psychological aspects (positive emotions) to explain impulsive buying behavior.

The Influence of Motivation and Job Satisfaction on Employee Performance at the Immigration Office 1 Makassar

2025-08-04T06:08:20+07:00

Purpose: This study analyzes the effect of work motivation and job satisfaction on employee performance at Class I Immigration Office TPI Makassar. Increasing public demand and dynamic service transformation require continuous improvement in service quality.

Research/Methodology: This study used an explanatory quantitative design with a saturated sample of 40 employees. Data were collected using structured Likert-scale questionnaires and analyzed using partial and simultaneous regression tests.

Results/findings: Descriptive analysis categorized work motivation, job satisfaction, and performance as “good.” The partial test revealed that work motivation had no significant effect on performance, whereas job satisfaction had a significant positive effect. Simultaneously, motivation and satisfaction significantly influenced employee performance.

Conclusions: Job satisfaction exerts a stronger influence than motivation on performance at the Immigration Office. Improvements in the work environment, recognition, and career development are likely to enhance employee outcomes.

Limitations: The small sample size from a single government office limits the generalizability of the findings. Broader comparative research across institutions is recommended to strengthen external validity.

Contributions: This study adds to the public sector human resource management literature by highlighting the greater impact of job satisfaction over motivation in shaping performance. It offers practical guidance for leaders to prioritize satisfaction-driven strategies to optimize employee performance.

The Influence of Product Design and Green Marketing on BYD Car Purchase Decisions

2025-07-28T00:49:56+07:00

Purpose: This study analyzes the influence of product design and green marketing on BYD car purchase decisions.

Methodology: This study uses a quantitative approach with primary data collected through questionnaires. The population consists of BYD car customers in Indonesia during the 2024–2025 period, totaling 24,629 individuals. The sampling method employed was non-probability sampling with a purposive sampling approach, selecting respondents based on criteria relevant to the research objectives. Using the Slovin formula with a 10% error rate, 100 respondents were obtained. Data analysis was conducted using multiple linear regression.

Results: The results show that product design and green marketing have a positive and significant influence on purchasing decisions, both partially and simultaneously. These findings highlight the importance of developing aesthetically and functionally superior products as well as implementing environmentally friendly marketing strategies to shape consumer preferences and decisions.

Conclusions: This study concludes that product design and green marketing significantly influence BYD car purchasing decisions both individually and jointly. Consumers’ positive perceptions of modern design and the company’s commitment to environmental issues serve as key drivers of purchase decisions.

Limitations: Although this study shows that product design and green marketing significantly influence BYD car purchase decisions, it focuses only on these two variables and does not consider other factors, such as price, product quality, or brand image.

Contributions: This study demonstrates that product design and green marketing significantly influence BYD car purchase decisions, both partially and simultaneously, highlighting the importance of innovative aesthetics and sustainability values in attracting modern consumers.

Using Social Media Marketing to Improve Marketing Performance: The Role of Digital Customer-Centric Intimacy Capability

2026-02-12T14:42:07+07:00

Purpose: This study clarifies the gap in research on the impact of social media marketing on marketing performance in the hospitality industry. This study advances the understanding of effective digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) in the aesthetic healthcare sector and offers practical recommendations for optimizing social media for better marketing results.

Methodology: This study surveyed MSMEs in the aesthetic health services sector in Central Java. With a population of 288, a 5% margin of error required a minimum sample size of 155 respondents. Data were analyzed using the Validating a New Construct Test and Structural Equation Modeling (SEM).

Results: This study explains the variations in previous research by identifying the mediating and moderating variables. Social media use, supported by digital customer-centric intimacy, improves the effectiveness of marketing.

Conclusions: This study addresses the research gap by showing that differences in earlier findings can be explained by the mediating and moderating variables. These results offer a model that integrates previous research by including digital customer-centric intimacy capability as a mediating variable.

Limitations: The rapidly changing digital landscape and evolving consumer behavior limit the generalizability of these findings to the present context. Future shifts in social media trends or consumption patterns may yield different results in the future.

Contributions: This study extends dynamic capability theory by demonstrating that digital interactions generate new capabilities when organizations use social media to identify consumer needs, make informed decisions, and refine strategies.

Effect of Advertising Rates, the Number of Listeners and Companies that Advertise on Revenue Receipts

2025-07-24T02:50:53+07:00

Purpose: This study aims to analyze the extent to which advertising rates, number of listeners, and number of companies that advertise affect the receipt of advertising revenue in LPP RRI Bandar Lampung.

Research Methodology: The data used include advertising rates based on the type of service (ad spots, adlibs, talk shows), the number of radio listeners per month from 2022 to 2024, the number of companies that advertise, and the receipt of advertising revenue during the period.

Results: The results showed that the variety of flexible advertising rates, increasing the number of listeners, and increasing the number of companies that advertise significantly contribute to the increase in advertising revenue in LPP RRI Bandar Lampung.

Conclusions: The results showed that the advertising tariff strategy implemented by LPP RRI Bandar Lampung succeeded in increasing revenue, supported by an increase in the number of listeners and advertiser confidence. However, a comparison with other radio stations shows that strategies and results may vary depending on different business models, target audiences, and sociocultural contexts.

Limitations: This study has limitations on the scope of data that only includes LPP RRI in Bandar Lampung City, so the results cannot be generalized to all regions of Indonesia. In addition, the variables studied are limited and do not include other external factors, such as marketing strategies and economic conditions, which can also affect advertising revenue.

Contributions: This study provides an empirical understanding of the factors affecting the receipt of advertising revenue at LPP RRI, especially in the city of Bandar Lampung. The results of this study can serve as a reference for RRI management in formulating strategies to increase advertising revenue through tariff optimization, increasing the number of listeners, and cooperating with more advertising companies.

Organizational Culture and Work Stress as Determinants of Employee Job Satisfaction

2025-08-21T11:32:21+07:00

Purpose: This study aimed to examine the extent to which employees’ job satisfaction at Bank Sumedang is influenced by organizational culture and the level of work stress experienced.

Research Methodology: This study gathered data through a survey of 121 full-time employees who had been employed for over one year, and the analysis of variable relationships was conducted using Structural Equation Modeling (SEM).

Results: The analysis indicates that organizational culture contributes positively and significantly to job satisfaction, in contrast to work stress, which has a negative but non-significant relationship with job satisfaction.

Conclusions: This study concludes that fostering a strong organizational culture is a more critical lever for enhancing employee job satisfaction at Bank Sumedang than managing work stress, which shows a non-significant impact.

Limitations: This study is limited to a single institution, namely Bank Sumedang; therefore, the generalization of the findings to other organizations with different characteristics should be approached with caution.

Contributions: This study provides practical contributions to Bank Sumedang’s management in formulating human resource management strategies, emphasizing the importance of fostering a strong organizational culture and implementing effective stress management systems to improve employee job satisfaction.

The Influence of Online Customer Reviews, E-promotion, and Perceived Ease of Use on Purchase Intention

2025-07-27T12:49:23+07:00

Purpose: This study examines the effects of online customer reviews, E-promotion, and perceived ease of use on the purchase intention of cosmetic products on the Shopee Live platform.

Research Methodology: This study uses a quantitative approach to test the relationship between variables and confirm hypotheses that have been formulated based on previous theories and findings. The study population was composed of all potential buyers of cosmetics during live shopping on Shopee, the exact number of which is still unknown. The sampling technique was carried out using a non-probability sampling technique, more precisely purposive sampling. The sample size was calculated using the Slovin formula so that the final number of respondents was 100.

Results: The results of the study stated that online customer reviews, E-promotion, and perceived ease of use have a significant impact on purchase intention, both partially and simultaneously.

Conclusions: This study concludes that businesses should manage customer reviews well, design effective promotions, and ensure ease of navigation and transactions to increase consumer buying intent.

Limitations: Although the observations show a relationship between online customer reviews, E-promotion, and perceived ease of use on purchase intention, this study has limitations because it only focuses on correlational relationships and does not directly examine causality relationships or other factors that may influence customer purchase intention.

Contributions: The present study contributes to cosmetic businesses by optimizing digital strategies through the live shopping feature to increase consumer interaction and purchase intention.

Career Development and Work Motivation Towards Organizational Commitment and Employee Performance

2025-07-29T06:08:49+07:00

Purpose: This study aims to examine the effect of career development and work motivation on organizational commitment and employee performance at the Procurement of the Goods/Services Administration Bureau of the Regional Secretariat of Central Java Province.

Methodology/Approach: This study employed a quantitative approach with a causal research design. The population consisted of 90 APBJ employees, using a saturated sampling technique. Data were collected through questionnaires using Google Forms and analyzed with Partial Least Squares (PLS) using SmartPLS software.

Results/Findings: The findings indicate that career development and work motivation have a positive and significant impact on organizational commitment and employee performance. Additionally, organizational commitment mediates the relationship between career development and work motivation and employee performance.

Conclusions: This study concludes that both career development and work motivation play crucial roles in enhancing employee performance, primarily by strengthening organizational commitment.

Limitations: This study is limited to APBJ Setda Central Java employees in 2024 and focuses only on career development and work motivation as independent variables, organizational commitment as an intervening variable, and employee performance as the dependent variable.

Contributions: This study provides practical insights for APBJ leaders to enhance employee performance through effective career development programs and motivation strategies while strengthening organizational commitment. Theoretically, it enriches the human resource management literature in the context of public sector organizations.

Rationalization Efforts in the Merger of Public Port Management Organizations

2025-09-25T15:36:42+07:00

Purpose: This study aims to evaluate how rationalization strategies were applied in the merger of public port management organizations, focusing on KSOP Utama Belawan, to see whether they created a lean, efficient, and adaptive bureaucracy.

Methodology/approach: Qualitative descriptive–exploratory case study employed in-depth interviews, non-participant observation, and document analysis with 30 purposively selected informants, data were thematically coded and analyzed using Nvivo12

Results/findings: Rationalization comprised downsizing, job-title simplification, and unit consolidation, formally supported by job and workload analyses (Anjab–ABK), competency mapping, and rotations. Implementation remained predominantly administrative and was not grounded in a systematic postmerger assessment of actual service demands and functional workloads. Consequently, administrative units were overstaffed, technical posts understaffed, competencies misaligned, regulatory updates delayed, and SOPs absent, producing structural and functional misalignment, performance stagnation, and defensive silence.

Conclusions: Post-merger rationalization efforts were more administrative than strategic, so the objectives of port bureaucratic reform have not been optimally achieved.

Limitations: The study focuses only on KSOP Utama Belawan within 2023–2025 and lacked advanced tools to assess staffing needs quantitatively.

Contributions: This study advances public-sector reform literature and guides relevant parties in crafting comprehensive, needs-based rationalization strategies.