Maulidia, N. A., N. Afifah, W. Pebrianti, J. Juniwati, and H. Heriyadi. “The Effect of Discount Live-Stream and Bundling Product on Impulse Buying Through Positive Emotions”. Studi Ilmu Manajemen Dan Organisasi, vol. 7, no. 1, Apr. 2026, pp. 21-35, doi:10.35912/simo.v7i1.4799.