Maulidia, N. A., Afifah, N., Pebrianti, W., Juniwati, J. and Heriyadi, H. (2026) “The Effect of Discount Live-Stream and Bundling Product on Impulse Buying Through Positive Emotions”, Studi Ilmu Manajemen dan Organisasi, 7(1), pp. 21–35. doi: 10.35912/simo.v7i1.4799.