SANTOSO, B. .; MAULIDANI, Y. .; RIDUANSAH, R.; SAIFUL , S. .; HAKIM, R. L. Pengaruh Viral Marketing terhadap Buying Decisions: Peran Moderasi Herd Behavior. Studi Ilmu Manajemen dan Organisasi, [S. l.], v. 6, n. 1, p. 219–229, 2025. DOI: 10.35912/simo.v6i1.3953. Disponível em: https://penerbitgoodwood.com/index.php/simo/article/view/3953. Acesso em: 29 aug. 2025.