RAYO, E. F.; RAYO, N. M. .; MANDAGI, D. W. Social Media Marketing as a Key Determinant of Brand Gestalt and Brand Personality. Studi Ilmu Manajemen dan Organisasi, [S. l.], v. 5, n. 2, p. 299–316, 2024. DOI: 10.35912/simo.v5i2.3542. Disponível em: https://penerbitgoodwood.com/index.php/simo/article/view/3542. Acesso em: 16 jul. 2025.