Yunus, E. ., Ady, S. U., Purnomo, B. R., & Sukesi, S. (2026). Marketing Strategy and Housing Purchase Decisions in Banjar: Purchasing Power and Purchase Intention. Studi Ilmu Manajemen Dan Organisasi, 7(2), 563–577. https://doi.org/10.35912/simo.v7i2.6885