Analisis Faktor Penentu Keberhasilan Pengembangan Produk Baru Liquid Organic Biofertilizer di PT XYZ

https://doi.org/10.35912/simo.v6i3.4913
Published: Oct 16, 2025

Abstract:

Purpose: The increasingly competitive fertilizer industry requires companies to pursue continuous product innovation. This study aims to evaluate the influence of product characteristics, sales promotion, and corporate reputation on the success of new product development (NPD) for Liquid Organic Biofertilizer (LOB) at PT XYZ.

Methodology/approach: This study employed a quantitative approach using quota sampling involving 48 respondents who are consumers of the LOB product. Data were collected via questionnaires and analyzed using multiple linear regression analysis.

Results/findings: The findings indicate that, simultaneously, product characteristics, sales promotion, and corporate reputation significantly affect NPD success. However, partially, only product characteristics have a positive and significant influence. Sales promotion and corporate reputation do not significantly impact NPD success.

Limitations: The study's limitation lies in the sample size, which only includes 48 respondents and focuses on one company and one product type, limiting generalizability.

Contribution: This study contributes to marketing and product development disciplines by highlighting the dominant role of product characteristics in NPD success in agribusiness. It offers strategic insights for business managers, especially in sustainable agriculture and organic product development.

Keywords:
1. Corporate Reputation
2. Liquid Organic Fertilizer
3. New Product Development
4. Product Characteristics
5. Sales Promotion
Authors:
1 . Afra Nazhirah
2 . Nabilla Shafira
3 . Azzahra Putri Rialdi
4 . Siti Arita Novia
5 . Nindya Wulandari
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How to Cite
Nazhirah, A., Shafira, N., Rialdi, A. P., Novia, S. A., & Wulandari, N. (2025). Analisis Faktor Penentu Keberhasilan Pengembangan Produk Baru Liquid Organic Biofertilizer di PT XYZ. Studi Ilmu Manajemen Dan Organisasi, 6(3), 857–873. https://doi.org/10.35912/simo.v6i3.4913
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Issue & Section
Vol. 6 No. 3 (2025): Oktober
Articles
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

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  1. Aoki, H., & Sekiguti, Y. (2019). Development and application of coated fertilizer in Japan. Journal of Food Science and Engineering, 9(4), 142–152. https://doi.org/10.17265/2159-5828/2019.04.004
  2. Baldi, E., Gioacchini, P., Montecchio, D., Mocali, S., Antonielli, L., Masoero, G., & Toselli, M. (2021). Effect of Biofertilizers Application on Soil Biodiversity and Litter Degradation in a Commercial Apricot Orchard. Agronomy, 11(6), 1116. doi:10.3390/agronomy11061116
  3. Badan Standardisasi Nasional. (2016). SNI 6729:2016 Sistem pertanian organik – Tanaman. https://repository.pertanian.go.id/handle/123456789/22948
  4. Bhutto, M. Y., Khan, M. A., Sun, C., Hashim, S., & Khan, H. T. (2023). Factors affecting repurchase intention of organic food among Generation Z: Evidence from a developing economy. PLoS ONE, 18(3), e0281527. https://doi.org/10.1371/journal.pone.0281527
  5. Burton, J. L., Gollins, J., McNeely, L. E., & Walls, D. M. (2018). Revisiting the relationship between ad frequency and purchase intentions. Journal of Advertising Research, 59(1), 27–39. https://doi.org/10.2501/jar-2018-031
  6. Cooper, R. G. (2017). Winning at new products: Creating value through innovation (15th ed.). Basic Books.
  7. Cooper, R. G. (2018). The drivers of success in new-product development. Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2018.07.005
  8. Ebrahim, R., Ghoneim, A., Irani, Z., & Fan, Y. (2016). A brand preference and repurchase intention model: the role of consumer experience. Journal of Marketing Management, 32(13-14), 1230–1259. doi:10.1080/0267257x.2016.1150322
  9. Henard, D. H., & Szymanski, D. M. (2001). Why some new products are more successful than others. Journal of Marketing Research, 38(3), 362–375. https://doi.org/10.1509/jmkr.38.3.362.18861
  10. Kotler, P., & Armstrong, G. (2023). Principles of marketing (19th ed.). Pearson.
  11. Kotler, P., Keller, K. L., & Chernev, A. (2024). Marketing management (17th ed.). Pearson.
  12. Lee, K., Kim, Y., & Joshi, K. (2017). Organizational memory and new product development performance: Investigating the role of organizational ambidexterity. Technological Forecasting and Social Change, 120, 117–129. https://doi.org/10.1016/j.techfore.2016.12.016
  13. Mousavi, M. S., Tavakkoli-Moghaddam, R., Vahdani, B., Hashemi, H., & Sanjari, M. J. (2013). A new support vector model-based imperialist competitive algorithm for time estimation in new product development projects. Robotics and Computer-Integrated Manufacturing, 29(1), 157–168. https://doi.org/10.1016/j.rcim.2012.04.006
  14. Nagel, C., Heidenreich, S., & Schumann, J. H. (2024). Enhancing adoption of sustainable product innovations: Addressing reduced performance with risk-reducing product modifications. Journal of Business Research, 179, 114684. https://doi.org/10.1016/j.jbusres.2024.114684
  15. Oh, G.-E., Aliyev, M., Kafouros, M., & Au, A. K. M. (2022). The role of consumer characteristics in explaining product innovation performance: Evidence from emerging economies. Journal of Business Research, 149, 713–727. https://doi.org/10.1016/j.jbusres.2022.05.060
  16. Pai, F. Y., Chen, C. P., Yeh, T. M., & Metghalchi, M. (2017). The effects of promotion activities on consumers’ purchase intention in chain convenience stores. International Journal of Business Excellence, 12(4), 413–432. https://doi.org/10.1504/IJBEX.2017.085005
  17. Palmer, M., & Truong, Y. (2017). The impact of technological green new product introductions on firm profitability. Ecological Economics, 136, 86–93. https://doi.org/10.1016/j.ecolecon.2017.01.025
  18. Tjahjaningsih, E. (2013). Pengaruh citra dan promosi terhadap kepuasan pelanggan serta dampaknya terhadap loyalitas pelanggan (Studi pada pelanggan supermarket Carrefour di Semarang). Media Ekonomi dan Manajemen, 28(2), 13–27. https://doi.org/10.24856/mem.v28i2.207
  19. Wijewardhana, G. E. H., Weerabahu, S. K., Nanayakkara, J. L. D., & Samaranayake, P. (2021). New product development process in apparel industry using Industry 4.0 technologies. International Journal of Productivity and Performance Management, 70(8), 2352–2373. https://doi.org/10.1108/IJPPM-02-2020-0058
  20. Yi, M. R. (2023). Corporate reputation and users’ behavioral intentions: Is reputation the master key that moves consumers? SAGE Open, 13(1), 1–14. https://doi.org/10.1177/21582440231154486
  21. Zhang, W., & Zhang, W. (2018). Knowledge creation through industry chain in resource-based industry: Case study on phosphorus chemical industry chain in western Guizhou of China. Journal of Knowledge Management, 22(5), 1037–1060.