Digital Transformation of Balista Sushi through BPMN and SWOT Analysis

https://doi.org/10.35912/simo.v6i4.4873
Published: Jan 27, 2026

Abstract:

Purpose: The culinary business continues to grow rapidly in Bandung, with increasing competition and high customer expectations. This research aims to analyze the business development strategy of Balista Sushi & Tea throught Business Process Model and Notation (BPMN) and SWOT analysis. The focus is on operational efficiency and marketing strategy in order to support digital transformation efforts in small and medium enterprises (SMEs).

Methodology/approach: This study employs a descriptive qualitative approach through interviews, observations, and questionnaires with six managerial team members at Balista, and uses BPMN to model business processes while proposing Accurate ERP as a digital solution for inventory management issues.

Results/findings: The research indicates that Balista is positioned in Quadrant I of the SWOT matrix, reflecting strong internal strengths and favorable growth opportunities. However, its inventory, purchasing, and sales processes remain manual and fragmented, and the implementation of Accurate ERP is expected to enhance integration, efficiency, and data-driven decision-making.

Conclusions: This research concludes that the integration of BPMN, SWOT, and ERP in the digital transformation process can significantly improve operational efficiency and marketing competitiveness for SMEs in the culinary sector.

Limitations: The study is limited to one Balista branch (Kota Baru Parahyangan) and a limited number of internal respondents, which

may not reflect the overall operational conditions across all branch.

Contributions: This study contributes to digital transformation literature in culinary SMEs by proposing an integrated framework that combines BPMN, SWOT, GAP analysis, and Accurate ERP to improve operational efficiency and marketing competitiveness in Indonesian SMEs.

Keywords:
1. BPMN
2. Digital Transformation
3. ERP
4. SME
5. SWOT Analysis
Authors:
1 . Ardifadika Lorenza
2 . Nur Nur
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How to Cite
Lorenza, A., & Nur, N. (2026). Digital Transformation of Balista Sushi through BPMN and SWOT Analysis. Studi Ilmu Manajemen Dan Organisasi, 6(4), 311–333. https://doi.org/10.35912/simo.v6i4.4873
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Issue & Section
Vol. 6 No. 4 (2026): Januari
Articles
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  1. Ade Risna Sari, Mashudi Hariyanto, Bunga Aditi, Olga Theolina Sitorus, & Annisha Suvero Suyar. (2023). Swot Analysis Approach To MSME Development. ALKHIDMAH: Jurnal Pengabdian Dan Kemitraan Masyarakat, 1(3), 151–159. https://doi.org/10.59246/alkhidmah.v1i3.450
  2. Aditya, A., & Efendi, H. F. (2022). Business Process Analysis and Implementation of Odoo Open Source ERP System in Inventory, Purchasing and Sales Activities. Procedia of Social Sciences and Humanities, 3(January), 349–357. https://doi.org/10.21070/pssh.v3i.180
  3. Astuti, D., & Rosita, R. (2024). Pentingnya Transformasi Digital UMKM dalam Pengembangan Ekonomi Indonesia Politeknik LP3I Jakarta , Indonesia Transformasi digital sangat penting untuk keberhasilan berkelanjutan UMKM di toko online dapat menjangkau audiens yang lebih luas di luar lokasi .
  4. Beatrice, C., & Hertati, D. (2023). Model Pentahelix dalam Pengembangan Usaha Mikro, Kecil dan Menengah (UMKM) Manggarsari. Jurnal Ilmiah Manajemen Publik Dan Kebijakan Sosial, 7(2), 107–123. https://doi.org/10.25139/jmnegara.v7i2.6261
  5. Benzaghta, M. A., Elwalda, A., Mousa, M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 55–73. https://doi.org/10.5038/2640-6489.6.1.1148
  6. Daios, A., Kladovasilakis, N., Kelemis, A., & Kostavelis, I. (2025). AI Applications in Supply Chain Management: A Survey. Applied Sciences (Switzerland), 15(5). https://doi.org/10.3390/app15052775
  7. Davenport, T., Guha, A., Grewal, D., & Bressgott, T. (2020). How artificial intelligence will change the future of marketing. Journal of the Academy of Marketing Science, 48(1), 24–42. https://doi.org/10.1007/s11747-019-00696-0
  8. Di, K., Sakti, C. V, Jaya, A., Fanshurna, T., Warda, I. L., Damayanti, R., & Aprilia, C. P. (2025). Jurnal Penelitian Nusantara Implementasi Sistem Akuntansi Accurate Untuk Meningkatkan Efisiensi Menulis?: Jurnal Penelitian Nusantara. 1(2024), 71–79.
  9. Fahmi, S., Tinggi, S., Ekonomi, I., & Malang, K. (2024). PEMANFAATAN TEKNOLOGI AI UNTUK MENUNJANG PEMASARAN PRODUK UMKM DI KOTA MALANG (Vol. 2, Issue 2). https://jurnal.stiekma.ac.i
  10. Hananto, A. L., Rosalina, E., Hananto, A., & Huda, B. (2024). Analisis dan Pemodelan Proses Bisnis Katering pada UMKM Menggunakan BPMN. INTERNAL (Information System Journal), 7(1), 8–17. https://doi.org/10.32627/internal.v7i1.938
  11. Handayani, A. D. (2023). Digitalisasi UMKM: Peningkatan Kapasitas melalui Program Literasi Digital. Jurnal Signal, 11(1), 104. https://doi.org/10.33603/signal.v11i1.8213
  12. Luthfiyah, A., Djamhur, F., Melinda, R., Rasyid, Y., Akuntansi, P. S., Ekonomi, F., & Riau, U. M. (2021). UMKM ( Studi Usaha Jahit Pani di Pekanbaru ). Pendidikan Tambusai, 5 (2), 3033–3041.
  13. Ma, L., Yu, S., Xu, X., Moses Amadi, S., Zhang, J., & Wang, Z. (2023). Application of artificial intelligence in 3D printing physical organ models. In Materials Today Bio (Vol. 23). Elsevier B.V. https://doi.org/10.1016/j.mtbio.2023.100792
  14. Ningrum, D., Lindayani, E., Faozi, A., Ma’ruf, N. M., Fauziyah, R. N., Diii, P., Upi, K., Sumedang, K., Si, P., Upi, P., Kesehatan Kemenkes Bandung, P., Kunci, K., Ibu, P., Sehat, M., & Dini, A. U. (2023). Peningkatan Pengetahuan Ibu tentang Makanan Sehat untuk Mencegah Stunting pada Anak Usia Dini. Jurnal Pendidikan Tambusai, 7(1), 12–19.
  15. Novitasari, A. T. (2022). Kontribusi Umkm Terhadap Pertumbuhan Ekonomi Era Digitalisasi Melalui Peran Pemerintah. JABE (Journal of Applied Business and Economic), 9(2), 184. https://doi.org/10.30998/jabe.v9i2.13703
  16. Petra, B. A., Ihsan, M., Al-aziz, M. Z., & Trinata, S. (2024). Gudang Jurnal Pengabdian Masyarakat Penerapan Aplikasi ACCURATE Accounting Pada Pencatatan Akuntansi Dan Penyusunan Laporan Keuangan Pada Fathin Juice Terbatasnya pengetahuan. 2, 103–110.
  17. Reza, A. F., & Febriani, D. (2024). Efektivitas Penerapan Software Akuntansi Terhadap Laporan Keuangan UMKM Halal Bogor. Research Journal on Islamic Economics, 10(1), 79–96.
  18. Satriadi, S., Dini, S. M., Nadiffa, S., & ... (2022). Meningkatkan kualitas produk pada umkm sushi cingu. … Seminar Nasional Hasil …, 401–407.
  19. Tampubolon, M. M., & Situmorang, P. N. C. (2023). Pembuatan Model Bisnis Proses Aplikasi Tebaran Nusira Dengan Pendekatan BPMN. Data Sciences Indonesia (DSI), 3(1), 12–22. https://doi.org/10.47709/dsi.v3i1.2269
  20. Tiur, M., Setiatin, S., Ramalinda, D., & Raharja, A. R. (2024). Analysis of Quality Dimensions on The Level of Satisfaction of Health Services in The Covid-19 Pandemic Era ( at Cikembar Health Center in 2020 ). Journal of Student Collaboration Research, 1(1), 30–35.
  21. Wahyudi, H., Dianto, A., Pasaribu, J. S., Hidayat, K. M. W., Hermawaty, Tisnawati, R., Isbandi, Nur, S., Kusnadi, D. Y., Kusnadi, H. K., Setyawan, A. A., Hadiana, A. I., K, S. S., & Harori, I. A. P. (2024). Enterprise resource planning keunggulan kompetitif untuk bisnis (Issue November).
  22. Widowati, M., & Andrianto, F. (2022). Analisis Swot Untuk Pengembangan Bisnis. Jurnal Teknologika (Jurnal Teknik-Logika-Matematika), 21.
  23. Zai, I., Buntu Laulita, N., Christiani, E., Syahputra, F., Natalia, F., Alvares, N., & Melinda, V. (2022). ANALISIS PENERAPAN SISTEM ERP PADA UMKM TOKO FLORIST. 6, 755. https://doi.org/10.25157/mr.v6i2.7563