Analisis Faktor yang Mempengaruhi Konsumen untuk Keputusan Membeli di Rumah Potong Hewan Padil Pratama Kota Palopo

https://doi.org/10.35912/simo.v5i1.3334
Published: Aug 13, 2024

Abstract:

Purpose: The Slaughterhouse (RPH), is generally known by the community as a place to slaughter cows and buffaloes or also called large ruminants, this place is usually to slaughter cows and buffaloes for meat.

Methodology/approach: This study is designed as descriptive research with an explanatory quantitative approach, studies the variables observed descriptively, and analyzes the influence that occurs between dependent variables on independent variables. The dependent variable consists of the purchase decision (Y), while the independent variable consists of consumption (X1), meat price (X2), location (X3)

Results/findings: Results obtained the study found that the influence of the consumption variable is a positive and significant effect on the purchase decision at RPH Padil Pratama Palopo City, the influence of the price variable of the yield obtained meat did not have a positive and significant effect on the purchase decision at RPH Padil Pratama Palopo City, the influence of the variable location of the results obtained had a positive and significant effect on the decision to buy at RPH Padil Pratama Palopo City.

Limitations: The analysis in this study still requires additional in-depth variables, such as marketing mix and loyalty, to obtain more in-depth measurement results.

Contribution: The theoretical implications of this study underscore the importance of maintaining consumer loyalty to meat consumption in RPH Padil Pratama.

Keywords:
1. animals
2. consumption
3. meat
4. ruminants
5. slaughter
6. service
Authors:
1 . Mirsan Mirsan
2 . Naimah Haruna
3 . Hamja Abd Malik
4 . Burhanuddin Harahap
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Mirsan, M., Haruna, N. ., Malik, H. A. ., & Harahap, B. . (2024). Analisis Faktor yang Mempengaruhi Konsumen untuk Keputusan Membeli di Rumah Potong Hewan Padil Pratama Kota Palopo . Studi Ilmu Manajemen Dan Organisasi, 5(1), 115–125. https://doi.org/10.35912/simo.v5i1.3334
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Issue & Section
Vol. 5 No. 1 (2024): April
Articles
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References

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  2. Angelia, M., & Widjaja, W. (2024). Pengaruh Selebgram Endorsement dan E-Wom terhadap Keputusan Pembelian Konsumen Bittersweet by Najla melalui Niat Beli. Studi Akuntansi, Keuangan, Dan Manajemen, 4(1), 13–31. https://doi.org/10.35912/sakman.v4i1.3074
  3. Awang, Z., Afthanorhan, A., & Asri, M. A. M. (2015). Parametric and NonParametric Approach in Structural Equation Modeling (SEM): The Application of Bootstrapping. Modern Applied Science, 9(9), 58–67. https://doi.org/10.5539/mas.v9n9p58
  4. Ayuningtyas, E. G. A. E. A. (2020). Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen (Effect of Service Quality, Product Quality and Price on Consumer Satisfaction). 01(01), 1–14.
  5. Budhiasa, S. (2016). Analisis Statistik Multivariate Dengan Aplikasi SEM PLS SMARTPLS 3.2.6. In Udayana University Press.
  6. Chinomona, R., & Maziriri, E. T. (2017). The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: A case of male consumers for cosmetic brands in South Africa. Journal of Business and Retail Management Research, 12(1), 143–154. https://doi.org/10.24052/jbrmr/v12is01/tiobabaapqoblariacomcfcbisa
  7. Cronin, J. J., & Taylor, S. A. (1994). SERVPERF versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality. Journal of Marketing, 58(1), 125. https://doi.org/10.2307/1252256
  8. Darwin, M., & Reynalda, M. (2021). Review Buku: Metode Penelitian Pendekatan Kuantitatif.
  9. Fitriyani, S., Murni, T., & Warsono, S. (2019). Pemilihan Lokasi Usaha Dan Pengaruhnya Terhadap Keberhasilan Usaha Jasa Berskala Mikro Dan Kecil. Managament Insight: Jurnal Ilmiah Manajemen, 13(1), 47–58. https://doi.org/10.33369/insight.13.1.47-58
  10. G, I. A., & Wirahady, N. (2020). Pengaruh Harga Beli, Pendapatan dan Pengalaman Mengonsumsi Terhadap Jumlah Pembelian Daging Sapi. Jurnal Peternakan Lokal, 2(2), 55–60.
  11. Haris, A., Hierdawati, T., Amrizal, A., & Dani, R. (2022). Seberapa Besar Pengaruh Konsumsi Daging Sapi di Kota Jambi Periode 2005-2019? Ekonomis: Journal of Economics and Business, 6(2), 597. https://doi.org/10.33087/ekonomis.v6i2.659
  12. Heni Iswati, N. I. lestari. (2021). Pengaruh Display, Promosi Penjualan Dan Kualitas Produk Pada Toko Online Terhadap Loyalitas Konsumen Dengan Variabel Intervening Kepuasan Pelanggan. 47(4), 124–134. https://doi.org/10.31857/s013116462104007x
  13. Iglesias, O., Markovic, S., Bagherzadeh, M., & Singh, J. J. (2020). Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty. Journal of Business Ethics, 163(1), 151–166. https://doi.org/10.1007/s10551-018-4015-y
  14. Jaya, W., Arifin, R., & Slamet, A. R. (2021). Pengaruh Kualitas Pelayanan, Kualitas Produk, Harga, dan Lokasi terhadap Kepuasan Konsumen (Studi Kasus pada Konsumen Kafe Family Kopi di Malang). E-Jurnal Riset Manajemen, 10(1), 46–62.
  15. Kurniawati, N. S. E., & Artaningrum, R. G. (2024). Penerapan Strategi Pemasaran untuk Meningkatkan Penjualan Mobil Bekas di Heaven Motor. Studi Akuntansi, Keuangan, Dan Manajemen, 4(1), 69–79. https://doi.org/10.35912/sakman.v4i1.3166
  16. Maulidah, M., Rahayuningsih, E. S., & Ambariyanto, A. (2021). Analisis Permintaan Daging Sapi Masyarakat Madura (Studi Kasus Kabupaten Sampang). Buletin Ekonomika Pembangunan, 1(2), 29–43. https://doi.org/10.21107/bep.v1i2.12000
  17. Memon, M. A., Ting, H., Cheah, J. H., Thurasamy, R., Chuah, F., & Cham, T. H. (2020). Sample size for survey research: Review and recommendations. Journal of Applied Structural Equation Modeling, 4(2), i–xx. https://doi.org/10.47263/jasem.4(2)01
  18. Pipit, P., Pranoto, Y. S., & Evahelda, E. (2019). Analisis Volatilitas Harga Daging Sapi di Provinsi Kepulauan Bangka Belitung. Jurnal Ekonomi Pertanian Dan Agribisnis, 3(3), 620–631. https://doi.org/10.21776/ub.jepa.2019.003.03.17
  19. Poluan, J., & Karuntu, M. (2022). Pengaruh Harga, Kualitas Produk Dan Layanan Terhadap Minat Beli Sapi Potong Selama Masa Pandemi Covid-19 Di Pasar Beriman Kota Tomohon Provinsi Sulawesi Utara. Pengaruh Harga, Kualitas Produk Dan Layanan Terhadap Minat Beli Sapi Potong Selama Masa Pandemi Covid-19 Di Pasar Beriman Kota Tomohon Provinsi Sulawesi Utara, 10(1), 1. https://ejournal.unsrat.ac.id/index.php/emba/article/download/38739/35295
  20. Razali, R. (2021). Akselerasi Daya Beli Masyarakat Terhadap Produk Halal Melalui E-Commerce. Jurnal Iqtisaduna, 7(2), 115–126.
  21. Setiaman, S. (2020). Analisa parsial model persamaan struktural dengan software SMART-PLS Versi 3. Tutorial, 1–95.
  22. Sitorus, T., & Yustisia, M. (2018). The influence of Service Quality and Customer Trust toward Customer Loyalty: The role of customer satisfaction. International Journal for Quality Research, 12(3), 639–654. https://doi.org/10.18421/IJQR12.03-06
  23. Solling, H. R., & Anwar, S. M. (2019). Structural Equation Modeling (SEM) Berbasis Varian: Konsep Dasar dan Aplikasi dengan Program SmartPLS 3.2.8 dalam Riset Bisnis (A. D. R. Abiratno, Sofa Nurdiyanti, Ed.; 1st ed.). PT Inkubator Penulis Indonesia.
  24. Syakur, Moh. A., Purnomo, S. H., & Hertanto, B. S. (2017). Analisis Rantai Pasokan (Supply Chain) Daging Sapi dari Rumah Pemotongan Hewan sampai Konsumen di Kota Surakarta. Sains Peternakan, 15(2), 52. https://doi.org/10.20961/sainspet.v15i2.11444
  25. Tambunan, E. (2018). Pengaruh Promosi Dan Inovasi Produk Terhadap Keputusan Pembelian Batik Azzahra Medan. Mutiara Manajemen ISSN: 2579-759 X, 3(1), 208–216.
  26. Wibawa, T., & Wijaya, S. (2024). Pengaruh Promosi, Harga, dan Kepuasan Terhadap Loyalitas Pelanggan E-Commerce Shopee. Reviu Akuntansi, Manajemen, Dan Bisnis, 4(1), 95–105. https://doi.org/10.35912/rambis.v4i1.3109
  27. Wijaya, V., & Widjaja, W. (2024). Studi Empiris Terkait Loyalitas Pelanggan pada Bisnis Coffee Shop. Reviu Akuntansi, Manajemen, Dan Bisnis, 4(1), 61–77. https://doi.org/10.35912/rambis.v4i1.2998
  28. Yurinonica, A. A., & Yusrin, N. A. (2024). Analisis Pengaruh Faktor Produk, Merek, dan Channel terhadap Keputusan Pembelian Konsumen Brand Mixue. Reviu Akuntansi, Manajemen, Dan Bisnis, 4(1), 79–93. https://doi.org/10.35912/rambis.v4i1.3008