Pengaruh E-Wom, Citra Destinasi dan Fasilitas terhadap Kepuasan Wisatawan di Kebun Raya Purwodadi

https://doi.org/10.35912/simo.v4i1.1564
Published: Apr 4, 2023

Abstract:

Purpose: The aim of this research is to analyze the influence of e-WOM, Image, and Facilities in tourism destinations because those three variables are connected and are used to build visitors’ perception of a tourist destination and serve as some of the determinant factors of tourist satisfaction.

Methodology: This research is using a quantitative approach by distributing survey questionnaires to 120 respondents. However, the fully filled-up questionnaire is only 100.

Results: The result of the survey questionnaire is analyzed using SPSS 25 software with descriptive statistics and regression analysis. In this research, e-WOM is not influencing the satisfaction of visitors to Purwodadi Botanical Garden. However, images and facilities are influencing the visitors' satisfaction. All three variables are simultaneously influencing the visitor satisfaction of Purwodadi Botanical Garden so the management has to improve all those aspects.

Limitation: This research has limitation because it is only investigating the influence of three variables to visitor satisfaction namely: e-WOM, image, and facilities. Other researchers are expected to study the influence of other variables to visitor satisfaction.

Contributions: This research is filling up the gap of research on visitor satisfaction based on the influence of e-WOM, image, and facilities in Purwodadi Botanical Garden. Until this research is conducted, there are no other researcher conducting the research with the same variables on visitor satisfaction in Purwodadi Botanical Garden. The result of this research is expected to give insight to Purwodadi Botanical Garden to improve on visitor satisfaction.

Keywords:
1. E-WOM
2. Image
3. Facilities
4. Visitors Satisfaction
Authors:
1 . Vania Nurfadillah Putri
2 . Nanny Roedjinandari
3 . Andini Risfandini
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How to Cite
Nurfadillah Putri, V., Roedjinandari, N., & Risfandini, A. . (2023). Pengaruh E-Wom, Citra Destinasi dan Fasilitas terhadap Kepuasan Wisatawan di Kebun Raya Purwodadi . Studi Ilmu Manajemen Dan Organisasi, 4(1), 1–12. https://doi.org/10.35912/simo.v4i1.1564
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Issue & Section
Vol. 4 No. 1 (2023): April
Articles
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References

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    Chigora, F., Ndlovu, J., & Zvavahera, P. (2021). Zimbabwe Tourism Destination Brand Positioning And Identity Through Media: A Tourist's Perspective. Journal Of Sustainable Tourism And Entrepreneurship, 2(3), 133-146.

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    Fakir, M. K. J., & Miah, M. R. (2021). Factors Influencing E-Woms In Restaurant Business: Evidence From Bangladesh. Journal Of Sustainable Tourism And Entrepreneurship, 3(1), 17-36.

    Farhan, M. S. (2021). Pengaruh Fasilitas Terhadap Kepuasan Pengunjung Di Objek Wisata Ngalau Indah Kota Payakumbuh. Jurnal Pendidikan Tambusai, 5(3), 9820-9827.

    Handayani, S., Wahyudin, N., & Khairiyansyah, K. (2019). Fasilitas, Aksesibilitas Dan Daya Tarik Wisata Terhadap Kepuasan Wisatawan. Jurnal Ilmiah Manajemen Dan Bisnis, 20(2), 123-133.

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    Poernamawati, D. E. (2019). Analisis Dimensi Electronic Word Of Mouth (Ewom) Dan Pengaruhnya Terhadap Minat Kunjungan Pada Obyek Wisata Di Malang Raya. Adbis: Jurnal Administrasi Dan Bisnis, 12(2), 127-137.

    Prameswari, I. G. A. D. M., & Rachmawati, I. (2021). Pengaruh E-Wom Terhadap Minat Berkunjung Dan Dampaknya Terhadap Keputusan Berkunjung (Survei Pada Objek Wisata Bali Zoo Park). Eproceedings Of Management, 8(4).

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    Suherlan, H., & Hidayah, N. (2021). Destination Image Dimension: A Descriptive Analysis Of Foreign Visitors At Borobudur, Indonesia. J. Ind. Tour. Dev. Std, 9(2).

    Tarigan, M. I., Lubis, A. N., Rini, E. S., & Sembiring, B. K. F. (2020). Antecedents Of Destination Brand Experience. Journal Of Sustainable Tourism And Entrepreneurship, 1(4), 293-303.

    Widyaningsih, W., Nurwati, E., & Nugroho, S. D. (2020). Pengaruh E-Wom Dan Citra Destinasi Terhadap Loyalitas Wisatawan Melalui Kepuasan Wisatawan. Jurnal Ilmiah Mea (Manajemen, Ekonomi, & Akuntansi), 4(1), 522-5

  1. Alana, P. R., & Putro, T. A. (2020). Pengaruh Fasilitas Dan Kualitas Pelayanan Terhadap Kepuasan Wisatawan Pada Goa Lowo Kecamatan Watulimo Kabupaten Trenggalek. Jurnal Penelitian Manajemen Terapan (Penataran), 5(2), 180-194.
  2. Antara News, A. N. (2022). www.antaranews.com. available at: https://www.antaranews.com/berita/2674413/kebun-raya-purwodadi-kembangkan-wisata-tumbuhan-dan-konservasi [Accessed 15 September 2022].
  3. Chigora, F., Ndlovu, J., & Zvavahera, P. (2021). Zimbabwe Tourism Destination Brand Positioning And Identity Through Media: A Tourist's Perspective. Journal Of Sustainable Tourism And Entrepreneurship, 2(3), 133-146.
  4. Cnbc Indonesia, C. I. (2021). Www.Cnbcindonesia.Com. Available At: Https://Www.Cnbcindonesia.Com/News/20211222193439-4-301297/Sandi-Uno-Bali-Penyumbang-Devisa-Terbesar-Di-Pariwisata-Ri [Accessed 12 09 2022].
  5. Fakir, M. K. J., & Miah, M. R. (2021). Factors Influencing E-Woms In Restaurant Business: Evidence From Bangladesh. Journal Of Sustainable Tourism And Entrepreneurship, 3(1), 17-36.
  6. Farhan, M. S. (2021). Pengaruh Fasilitas Terhadap Kepuasan Pengunjung Di Objek Wisata Ngalau Indah Kota Payakumbuh. Jurnal Pendidikan Tambusai, 5(3), 9820-9827.
  7. Handayani, S., Wahyudin, N., & Khairiyansyah, K. (2019). Fasilitas, Aksesibilitas Dan Daya Tarik Wisata Terhadap Kepuasan Wisatawan. Jurnal Ilmiah Manajemen Dan Bisnis, 20(2), 123-133.
  8. Memon, M. A. Et. Al. (2020). Sample Size For Survey Research: Review And Recommendations. Journal Of Applied Structural Equation Modelling, 4(2), 1-20.
  9. Mohamed, G. A., Alakhras, H. A., Khalil, R. A., & Mohamed, M. A. (2021). Role Of Tourism Advertising Campaigns In Improving Destination Image. Journal Of Sustainable Tourism And Entrepreneurship, 3(1), 75-88.
  10. Mustikasari, A., & Widaningsih, S. (2016). Pengaruh E-Wom Terhadap Keputusan Berkunjung Ke Tempat Wisata Di Kota Bandung. Jurnal Manajemen Indonesia, 16(2), 95-103.
  11. Pervin, M. T., & Sarker, B. K. (2021). Benefits And Challenges In Adopting Social Media For Smes: A Case From Bangladesh. Journal Of Sustainable Tourism And Entrepreneurship, 2(3), 171-185.
  12. Poernamawati, D. E. (2019). Analisis Dimensi Electronic Word Of Mouth (Ewom) Dan Pengaruhnya Terhadap Minat Kunjungan Pada Obyek Wisata Di Malang Raya. Adbis: Jurnal Administrasi Dan Bisnis, 12(2), 127-137.
  13. Prameswari, I. G. A. D. M., & Rachmawati, I. (2021). Pengaruh E-Wom Terhadap Minat Berkunjung Dan Dampaknya Terhadap Keputusan Berkunjung (Survei Pada Objek Wisata Bali Zoo Park). Eproceedings Of Management, 8(4).
  14. Prayogi, O. E. (2020). Pengaruh Harga, Lokasi, Dan Fasilitas Wisata Terhadap Keputusan Berkunjung Pada Wisata Pantai Gemah Kabupaten Tulungagung (Studi Pada Wisatawan Pantai Gemah). Jurnal Ilmiah Mahasiswa Feb, 8(2).
  15. Pujiastuti, E. E., & Hadi, L. (2019). Pengaruh Citra Destinasi, E-Wom, Terhadap Kepuasan Wisatawan Dan Kepercayaan: Studi Pada Wisatawan Yang Berkunjung Tebing Breksi Daerah Istimewa Yogyakarta. Dialektika: Jurnal Ekonomi Dan Ilmu Sosial, 4(1), 85-95.
  16. Rahma, A. A. (2020). Potensi Sumber Daya Alam Dalam Mengembangkan Sektor Pariwisata Di Indonesia. Jurnal Nasional Pariwisata, 12(1), 1-8.
  17. Rahmiati, F. (2020). Pengaruh Atribut Tujuan Terhadap Kepuasan Wisatawan: Studi Pada Walking Tourism.
  18. Randy, F. (2017). Studi Deskriptif Kepuasan Pelanggan Shopa Room Boutique Di Surabaya. Agora, 5(1).
  19. Seo, E. J., Park, J.-W., & Choi, Y. J. (2020). The Effect Of Social Media Usage Characteristics On E-Wom, Trust, And Brand Equity: Focusing On Users Of Airline Social Media. Sustainability, 12(4), 1691.
  20. Setiawan, C., Meivitawanli, B., Arrieta-Paredes, M.-P., Morrison, A. M., & Coca-Stefaniak, J. A. (2021). Friendly Locals And Clean Streets?—Evaluating Jakarta’s Destination Brand Image. Sustainability, 13(13), 7434.
  21. Sudarwan, W. E., Zahra, S., & Tabrani, M. B. (2021). Fasilitas, Aksesibilitas Dan Daya Tarik Wisata Pengaruhnya Terhadap Kepuasan Wisatawan Pantai Sawarna Kabupaten Lebak. Valuasi: Jurnal Ilmiah Ilmu Manajemen Dan Kewirausahaan, 1(1), 284-294.
  22. Suherlan, H., & Hidayah, N. (2021). Destination Image Dimension: A Descriptive Analysis Of Foreign Visitors At Borobudur, Indonesia. J. Ind. Tour. Dev. Std, 9(2).
  23. Tarigan, M. I., Lubis, A. N., Rini, E. S., & Sembiring, B. K. F. (2020). Antecedents Of Destination Brand Experience. Journal Of Sustainable Tourism And Entrepreneurship, 1(4), 293-303.
  24. Widyaningsih, W., Nurwati, E., & Nugroho, S. D. (2020). Pengaruh E-Wom Dan Citra Destinasi Terhadap Loyalitas Wisatawan Melalui Kepuasan Wisatawan. Jurnal Ilmiah Mea (Manajemen, Ekonomi, & Akuntansi), 4(1), 522-5