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Title or Author: "I Kadek Eko Darma Putra"

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Optimizing the Competitive Advantage of Four and Five Star Hotels in Bali with Strategic Thinking and Local Wisdom

Authors: Ni Nyoman Sudiyani, I Gusti Putu Agung Widya Goca, Cokorda Istri Agung Vera Nindia Putri , Anak Agung Istri Agung Ovy Dwijayanthi, I Kadek Eko Darma Putra
Journal: Studi Akuntansi, Keuangan, dan Manajemen

Purpose: This study examines the influence of the local wisdom of Panca Budhi Indriya on competitive advantage in 4&5-star hotels in Bali. It also investigated the mediating role of strategic thinking in enhancing the relationship between local wisdom and competitive...

Published: January 10, 2025