Rahmawati AA, Setyawan AA. Downy User Loyalty: The Influence of Brand Attractiveness, Experience, Trust, and Satisfaction. Studi Akuntansi, Keuangan dan Manajemen [Internet]. 2026 Apr. 14 [cited 2026 Apr. 25];5(4):79-91. Available from: https://penerbitgoodwood.com/index.php/sakman/article/view/5839