Yustianto, B. P. . and Syarif , A. . (2024) “The Effect of Marketing Mix on Decisions to Purchase Oppo Brand Smartphones at Plaza Simpur Center in Bandar Lampung”, Studi Akuntansi, Keuangan, dan Manajemen, 4(1), pp. 169–179. doi: 10.35912/sakman.v4i1.3291.