Rahmawati, Auliyya Ayu, and Anton Agus Setyawan. 2026. “Downy User Loyalty: The Influence of Brand Attractiveness, Experience, Trust, and Satisfaction”. Studi Akuntansi, Keuangan, Dan Manajemen 5 (4):79-91. https://doi.org/10.35912/sakman.v5i4.5839.