SUWARNO, B. .; JAMALUDDIN , J. . Strategic Marketing Drivers of Air Conditioner Marketing Performance: Role of Competitive Advantage and Technological Turbulence. Studi Akuntansi, Keuangan, dan Manajemen, [S. l.], v. 6, n. 1, p. 257–271, 2026. DOI: 10.35912/sakman.v6i1.6399. Disponível em: https://penerbitgoodwood.com/index.php/sakman/article/view/6399. Acesso em: 23 jul. 2026.