Rahmawati, A. A. ., & Setyawan, A. A. . (2026). Downy User Loyalty: The Influence of Brand Attractiveness, Experience, Trust, and Satisfaction. Studi Akuntansi, Keuangan, Dan Manajemen, 5(4), 79–91. https://doi.org/10.35912/sakman.v5i4.5839