Annisa, A. R., Y. H. Putri, and H. F. Mavilinda. “The Impact of Sales Promotion and Electronic Word-of-Mouth on Originote Products via the TikTok Shop Application on Purchasing Decisions in Palembang City”. Reviu Akuntansi, Manajemen, Dan Bisnis, vol. 4, no. 2, Dec. 2024, pp. 251-64, doi:10.35912/rambis.v4i2.4212.