Pengaruh Green Creativity terhadap Green Competitive Advantage dengan Mediasi Green Brand Image

https://doi.org/10.35912/rambis.v4i2.3705
Published: Dec 6, 2024

Abstract:

Purpose: This study explores the influence of green creativity on green competitive advantage in Surabaya's logistics industry, with green brand image as a mediator. With Indonesia's logistics sector facing urgent environmental challenges, sustainable innovations, and enhance a company’s eco-friendly image.
Methodology: A quantitative approach was used. Data was gathered from 140 member companies of the Indonesian Trucking Association (Aptrindo) DPC Surabaya, with top management as respondents. A census sampling method was used, and the data was analyzed through Structural Equation Modeling (SEM) using a Partial Least Square (PLS) approach.
Results: The findings show that green creativity positively affects both green competitive advantage and green brand image. Additionally, green brand image enhances green competitive advantage and mediates the relationship between green creativity and competitive advantage.
Conclutions: To achieve sustainable competitive advantage, companies in the transportation sector need to continue to innovate through green creativity and build a strong green brand image. In doing so, companies will not only improve their brand image in the eyes of consumers but also strengthen their competitiveness in the increasingly competitive and sustainability-oriented logistics industry.
Limitations: The study has limitations, including its focus on members of the Indonesian Trucking Association DPC Surabaya and the transportation sector.
Contribution: Despite these limitations, it offers valuable insights for entrepreneurs, government bodies, investors, and academics aiming to promote sustainability in logistics and other sectors.

Keywords:
1. Green Brand Image
2. Green Competitive Advantage
3. Green Creativity
Authors:
1 . Muchammad Zuhri Ramadhani Abanan
2 . Ikhtiara Kaideni Isharina
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How to Cite
Ramadhani Abanan, M. Z., & Isharina, I. K. . (2024). Pengaruh Green Creativity terhadap Green Competitive Advantage dengan Mediasi Green Brand Image. Reviu Akuntansi, Manajemen, Dan Bisnis, 4(2), 157–169. https://doi.org/10.35912/rambis.v4i2.3705
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Issue & Section
Vol. 4 No. 2 (2024): Desember
Articles
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References

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    Baah, C., Jin, Z., & Tang, L. (2020). Organizational And Regulatory Stakeholder Pressures Friends Or Foes To Green Logistics Practices And Financial Performance: Investigating Corporate Reputation As A Missing Link. Journal Of Cleaner Production, 247, 119125.

    Baah, C., Opoku-Agyeman, D., Acquah, I. S. K., Issau, K., & Moro Abdoulaye, F. A. (2021). Understanding The Influence Of Environmental Production Practices On Firm Performance: A Proactive Versus Reactive Approach. Journal Of Manufacturing Technology Management, 32(2), 266-289.

    Behnam, S., Cagliano, R., & Grijalvo, M. (2018). How Should Firms Reconcile Their Open Innovation Capabilities For Incorporating External Actors In Innovations Aimed At Sustainable Development? Journal Of Cleaner Production, 170, 950-965.

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    Manan, M. A., Nursari, A., Sejati, H., Yoesseri, D., & Mareta, Y. T. (2024). Readiness Of Msmes In Facing The Industrial Revolution 5.0 Through Green Economy. Jurnal Akuntansi, Keuangan, dan Manajemen, 5(4), 439-450. https://doi.org/10.35912/jakman.v5i4.3447

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    Moravcikova, D., Krizanova, A., Kliestikova, J., & Rypakova, M. (2017). Green Marketing As The Source Of The Competitive Advantage Of The Business. Sustainability, 9(12), 2218.

    Nabillah, A. P., & Lestari, S. (2023). Etika Lingkungan Hidup Dalam Kumpulan Puisi Ada Berita Apa Hari Ini, Den Sastro? Karya Sapardi Djoko Damono. UIN Surakarta.

    Nurtjahjadi, E., & Budianti, F. (2023). Pengaruh Green Product Dan Persepsi Harga Terhadap Minat Beli Produk Tupperware. Jurnal Akuntansi, Keuangan, Dan Manajemen, 4(3), 195-207. https://doi.org/10.35912/jakman.v4i3.1888

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    Rachmawati, S. (2021). Green Strategy Moderate The Effect Of Carbon Emission Disclosure And Environmental Performance On Firm Value. International Journal Of Contemporary Accounting, 3(2), 133-152.

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    Xie, X., Huo, J., & Zou, H. (2019). Green Process Innovation, Green Product Innovation, And Corporate Financial Performance: A Content Analysis Method. Journal Of Business Research, 101, 697-706.

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  2. Afum, E., Agyabeng-Mensah, Y., Baah, C., Agyapong, G. K., Armas, J. A. L., & Al Farooque, O. (2022). Prioritizing Zero-Waste Performance And Green Differentiation Advantage Through The Prism Of Circular Principles Adoption: A Mediated Approach. Journal Of Cleaner Production, 361, 132182.
  3. Afum, E., Agyabeng-Mensah, Y., Sun, Z., Frimpong, B., Kusi, L. Y., & Acquah, I. S. K. (2020). Exploring The Link Between Green Manufacturing, Operational Competitiveness, Firm Reputation And Sustainable Performance Dimensions: A Mediated Approach. Journal Of Manufacturing Technology Management, 31(7), 1417-1438.
  4. Agyabeng-Mensah, Y., Tang, L., Afum, E., Baah, C., & Dacosta, E. (2021). Organisational Identity And Circular Economy: Are Inter And Intra Organisational Learning, Lean Management And Zero Waste Practices Worth Pursuing? Sustainable Production and Consumption, 28, 648-662.
  5. Ahidin, U. (2019). Implementasi Pemasaran Berkelanjutan Dalam Rangka Mendukung Ekonomi Berkelanjutan Dan Pembangunan Berkelanjutan (Sebuah Tinjauan). Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 3(1), 243-255. Doi:Https://Doi.Org/10.31955/Mea.V3i1.691
  6. Alexander, G., & Widjaja, W. (2024). Pengaruh Brand Image Dan Brand Trust Terhadap Brand Loyalty Melalui Customer Satisfaction Sebagai Variabel Intervening Nike. Reviu Akuntansi, Manajemen, Dan Bisnis, 4(1), 45-60. https://doi.org/10.35912/rambis.v4i1.3024
  7. Andersén, J., Jansson, C., & Ljungkvist, T. (2020). Can Environmentally Oriented Ceos And Environmentally Friendly Suppliers Boost The Growth Of Small Firms? Business Strategy And The Environment, 29(2), 325-334.
  8. Baah, C., Jin, Z., & Tang, L. (2020). Organizational And Regulatory Stakeholder Pressures Friends Or Foes To Green Logistics Practices And Financial Performance: Investigating Corporate Reputation As A Missing Link. Journal Of Cleaner Production, 247, 119125.
  9. Baah, C., Opoku-Agyeman, D., Acquah, I. S. K., Issau, K., & Moro Abdoulaye, F. A. (2021). Understanding The Influence Of Environmental Production Practices On Firm Performance: A Proactive Versus Reactive Approach. Journal Of Manufacturing Technology Management, 32(2), 266-289.
  10. Behnam, S., Cagliano, R., & Grijalvo, M. (2018). How Should Firms Reconcile Their Open Innovation Capabilities For Incorporating External Actors In Innovations Aimed At Sustainable Development? Journal Of Cleaner Production, 170, 950-965.
  11. Chang, C.-H. (2011). The Influence Of Corporate Environmental Ethics On Competitive Advantage: The Mediation Role Of Green Innovation. Journal Of Business Ethics, 104, 361-370.
  12. Chen, Y.-S., Chang, T.-W., Lin, C.-Y., Lai, P.-Y., & Wang, K.-H. (2016). The Influence Of Proactive Green Innovation And Reactive Green Innovation On Green Product Development Performance: The Mediation Role Of Green Creativity. Sustainability, 8(10), 966.
  13. Dangelico, R. M., Pujari, D., & Pontrandolfo, P. (2017). Green Product Innovation In Manufacturing Firms: A Sustainability?Oriented Dynamic Capability Perspective. Business Strategy And The Environment, 26(4), 490-506.
  14. Danso, A., Adomako, S., Amankwah?Amoah, J., Owusu?Agyei, S., & Konadu, R. (2019). Environmental Sustainability Orientation, Competitive Strategy And Financial Performance. Business Strategy And The Environment, 28(5), 885-895.
  15. Fernando, Y., Jabbour, C. J. C., & Wah, W.-X. (2019). Pursuing Green Growth In Technology Firms Through The Connections Between Environmental Innovation And Sustainable Business Performance: Does Service Capability Matter? Resources, Conservation And Recycling, 141, 8-20.
  16. Guo, Y., Wang, L., & Yang, Q. (2020). Do Corporate Environmental Ethics Influence Firms’ Green Practice? The Mediating Role Of Green Innovation And The Moderating Role Of Personal Ties. Journal Of Cleaner Production, 266, 122054.
  17. Han, M., Lin, H., Wang, J., Wang, Y., & Jiang, W. (2019). Turning Corporate Environmental Ethics Into Firm Performance: The Role Of Green Marketing Programs. Business Strategy And The Environment, 28(6), 929-938.
  18. Huo, B., Gu, M., & Wang, Z. (2019). Green Or Lean? A Supply Chain Approach To Sustainable Performance. Journal Of Cleaner Production, 216, 152-166.
  19. Hutahuruk, M., Sudarno, S., Andi, A., Suhardjo, S., & Kudri, M. W. (2023). Etika Bisnis, Kenggulan Bersaing Hijau, Dan Kepemimpinan Lingkungan Terhadap Kinerja Bisnis Berkelanjutan. Procuratio: Jurnal Ilmiah Manajemen, 11(4), 412-423. Doi:Https://Doi.Org/10.35145/Procuratio.V11i4.4140
  20. Jia, J., Liu, H., Chin, T., & Hu, D. (2018). The Continuous Mediating Effects Of GHRM On Employees’ Green Passion Via Transformational Leadership And Green Creativity. Sustainability, 10(9), 3237.
  21. Manan, M. A., Nursari, A., Sejati, H., Yoesseri, D., & Mareta, Y. T. (2024). Readiness Of Msmes In Facing The Industrial Revolution 5.0 Through Green Economy. Jurnal Akuntansi, Keuangan, dan Manajemen, 5(4), 439-450. https://doi.org/10.35912/jakman.v5i4.3447
  22. Mandagi, D. W., Pasuhuk, L. S., & Kainde, S. J. (2024). The Combined Effect Of Brand Gestalt, Brand Awareness, And Brand Image On Ecotourism WOM Intention. Jurnal Akuntansi, Keuangan, Dan Manajemen, 5(3), 161-175. https://doi.org/10.35912/jakman.v5i3.3147
  23. Mastarida, F. (2022). Adopsi Inovasi Kehijauan Dalam Mencapai Keunggulan Daya Saing Berkelanjutan. ARBITRASE: Journal Of Economics And Accounting, 2(3), 76-81. Doi:DOI 10.47065/Arbitrase.V2i3.327
  24. Miranda-Ackerman, M. A., & Azzaro-Pantel, C. (2017). Extending The Scope Of Eco-Labelling In The Food Industry To Drive Change Beyond Sustainable Agriculture Practices. Journal Of Environmental Management, 204, 814-824.
  25. Moravcikova, D., Krizanova, A., Kliestikova, J., & Rypakova, M. (2017). Green Marketing As The Source Of The Competitive Advantage Of The Business. Sustainability, 9(12), 2218.
  26. Nabillah, A. P., & Lestari, S. (2023). Etika Lingkungan Hidup Dalam Kumpulan Puisi Ada Berita Apa Hari Ini, Den Sastro? Karya Sapardi Djoko Damono. UIN Surakarta.
  27. Nurtjahjadi, E., & Budianti, F. (2023). Pengaruh Green Product Dan Persepsi Harga Terhadap Minat Beli Produk Tupperware. Jurnal Akuntansi, Keuangan, Dan Manajemen, 4(3), 195-207. https://doi.org/10.35912/jakman.v4i3.1888
  28. Oktaria, E. T., Raras, P. N., Alam, I. A., Barusman, A. R. P., & Habiburrahman, H. (2024). Factors For Increasing Competitive Advantage In Msmes Reviewed From A Systematic Literature Review. Jurnal Akuntansi, Keuangan, Dan Manajemen, 5(3), 235-247. https://doi.org/10.35912/jakman.v5i3.3132
  29. Przychodzen, W., Przychodzen, J., & Lerner, D. A. (2016). Critical Factors For Transforming Creativity Into Sustainability. Journal Of Cleaner Production, 135, 1514-1523.
  30. Rachmawati, S. (2021). Green Strategy Moderate The Effect Of Carbon Emission Disclosure And Environmental Performance On Firm Value. International Journal Of Contemporary Accounting, 3(2), 133-152.
  31. Santini, C. (2017). Ecopreneurship And Ecopreneurs: Limits, Trends And Characteristics. Sustainability 9 (4): 492.
  32. Semuel, H., Mangoting, Y., & Hatane, S. E. (2022). Makna Kualitas Dan Kinerja Tenun Tradisional Indonesia Kolaborasi Budaya Nasional Dan Budaya Organisasi: PT Rajagrafindo Persada.
  33. Shubham, Charan, P., & Murty, L. (2018). Secondary Stakeholder Pressures And Organizational Adoption Of Sustainable Operations Practices: The Mediating Role Of Primary Stakeholders. Business Strategy And The Environment, 27(7), 910-923.
  34. Singh, S. K., Chen, J., Del Giudice, M., & El-Kassar, A.-N. (2019). Environmental Ethics, Environmental Performance, And Competitive Advantage: Role Of Environmental Training. Technological Forecasting And Social Change, 146, 203-211.
  35. Tang, T., Vezzani, V., & Eriksson, V. (2020). Developing Critical Thinking, Collective Creativity Skills And Problem Solving Through Playful Design Jams. Thinking Skills And Creativity, 37, 100696.
  36. Wahyuni, I., Alimuddin, A., Habbe, H., & Mediaty, M. (2020). Esensi Akuntansi Lingkungan Dalam Keberlanjutan Perusahaan. Jurnal Ilmiah Akuntansi Manajemen, 3(2), 147-159. Doi:Https://Doi.Org/10.35326/Jiam.V3i2.646
  37. Wang, Z., & Sarkis, J. (2017). Corporate Social Responsibility Governance, Outcomes, And Financial Performance. Journal Of Cleaner Production, 162, 1607-1616.
  38. Wicaksono, A. (2017). Political Connections And Tax Aggressiveness: Phenomena In Indonesia. Accountability: Journal Of Accounting Science, 10(1), 167-180.
  39. Xie, X., Huo, J., & Zou, H. (2019). Green Process Innovation, Green Product Innovation, And Corporate Financial Performance: A Content Analysis Method. Journal Of Business Research, 101, 697-706.
  40. Yudawisastra, H. G. (2021). Pengaruh Produk Hijau Terhadap Bisnis Yang Berkelanjutan: Studi Pada Restoran Di Kabupaten Badung Di Masa Pandemi Covid-19. WELFARE Jurnal Ilmu Ekonomi, 2(1), 1-8. Doi:Https://Doi.Org/10.37058/Wlfr.V2i1.2758
  41. Zameer, H., Wang, Y., & Yasmeen, H. (2020). Reinforcing Green Competitive Advantage Through Green Production, Creativity And Green Brand Image: Implications For Cleaner Production In China. Journal Of Cleaner Production, 247, 119119.