https://penerbitgoodwood.com/index.php/jspp <p>Jurnal Studi Perhotelan dan Pariwisata (JSPP) is a journal in the subjects of hospitality and tourism that is reviewed by experts. Relevant manuscripts are published by JSPP after being reviewed by competent editors. This journal is anticipated to serve as an important forum for Indonesian researchers to contribute to the theoretical and practical growth of hospitality and tourism.</p> en-US <p>Authors who publish with this journal agree to the following terms:</p> <ol> <li class="show">Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <a href="http://creativecommons.org/licenses/by-sa/4.0/" target="_blank" rel="noopener">Creative Commons Attribution License (CC BY-SA 4.0)</a> that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.</li> <li class="show">Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.</li> <li class="show">Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.</li> </ol> admin@penerbitgoodwood.com (Admin Penerbit Goodwood) admin@penerbitgoodwood.com (Penerbit Goodwood) Mon, 21 Apr 2025 00:00:00 +0000 OJS 3.3.0.10 http://blogs.law.harvard.edu/tech/rss 60 https://penerbitgoodwood.com/index.php/jspp/article/view/4511 <p>Purpose: The purpose of the research on the Utlization of Mocaf Flour (Modfied Casava Flour) as a Substitution Mterial fr Nastar Gluten Free Products is to innovate the manufacture of pineapple with the substitution of mocaf flour as an effort to provide the benefits of consuming cookies in a healthier way where nastar cookies with the use of mocaf flour can be enjoyed by all people from children to the elderly.<br />Research methodology: The method used in this study is quantitative with data collection techniques including observation, interviews and distributing questionnaires<br />Results: The purpose of this study is to prove that the factors are not analyzed but identified and indeed the 7P theory (product, place, price and promotion) is very compatible with the customer's motivation to visit Eeny Meeny Restaurant. The type of sample used is the quota sampling technique with 100 respondents, and distributed online using the Google form.<br />Conclusions: The study found that the main reason guests visit Eeny Meeny Restaurant is the friendliness of the staff (48.9%). While menu variety, strategic location, and promotions received positive feedback, they were not the main drivers for return visits. Price was a limiting factor, as it’s less competitive and discounts are rarely offered.<br />Limitations: This study emphasizes more on internal factors such as service, product, location, promotion, and price, without exploring in depth the influence of external factors such as culinary trends or local economic conditions.<br />Contributions: The contribution of this research lies in a deeper understanding of the factors that influence consumer decisions in choosing a restaurant, especially at Eeny Meeny Restaurant. This study shows that service quality, especially employee friendliness, is the main factor that drives customer visits. This finding can serve as a reference for restaurant management in formulating strategies to improve service and customer experience.<br />Keywords: Decision, Marketing mix, Motivation, Purchase, Restaurant<br />How to Cite: Astriyantika, M, Cahyo, E, D, Siregar, D, S. (2025). Kolaborasi Pemangku Kepentingan dalam Ekowisata dan Ekonomi Kreatif Tapis Lugusari. Jurnal studi perhotelan dan pariwisata, 3(2), 49-57.</p> Meyliana Astriyantika , Enggar Dwi Cahyo, Damara Saputra Siregar Copyright (c) 2025 Meyliana Astriyantika , Enggar Dwi Cahyo, Damara Saputra Siregar https://creativecommons.org/licenses/by-sa/4.0 https://penerbitgoodwood.com/index.php/jspp/article/view/4511 Mon, 21 Apr 2025 00:00:00 +0000