Jurnal Studi Perhotelan dan Pariwisata

Kolaborasi Pemangku Kepentingan dalam Ekowisata dan Ekonomi Kreatif Tapis Lugusari

Meyliana Astriyantika — 2025-04-21

Purpose: The purpose of the research on the Utlization of Mocaf Flour (Modfied Casava Flour) as a Substitution Mterial fr Nastar Gluten Free Products is to innovate the manufacture of pineapple with the substitution of mocaf flour as an effort to provide the benefits of consuming cookies in a healthier way where nastar cookies with the use of mocaf flour can be enjoyed by all people from children to the elderly.
Research methodology: The method used in this study is quantitative with data collection techniques including observation, interviews and distributing questionnaires
Results: The purpose of this study is to prove that the factors are not analyzed but identified and indeed the 7P theory (product, place, price and promotion) is very compatible with the customer's motivation to visit Eeny Meeny Restaurant. The type of sample used is the quota sampling technique with 100 respondents, and distributed online using the Google form.
Conclusions: The study found that the main reason guests visit Eeny Meeny Restaurant is the friendliness of the staff (48.9%). While menu variety, strategic location, and promotions received positive feedback, they were not the main drivers for return visits. Price was a limiting factor, as it’s less competitive and discounts are rarely offered.
Limitations: This study emphasizes more on internal factors such as service, product, location, promotion, and price, without exploring in depth the influence of external factors such as culinary trends or local economic conditions.
Contributions: The contribution of this research lies in a deeper understanding of the factors that influence consumer decisions in choosing a restaurant, especially at Eeny Meeny Restaurant. This study shows that service quality, especially employee friendliness, is the main factor that drives customer visits. This finding can serve as a reference for restaurant management in formulating strategies to improve service and customer experience.
Keywords: Decision, Marketing mix, Motivation, Purchase, Restaurant
How to Cite: Astriyantika, M, Cahyo, E, D, Siregar, D, S. (2025). Kolaborasi Pemangku Kepentingan dalam Ekowisata dan Ekonomi Kreatif Tapis Lugusari. Jurnal studi perhotelan dan pariwisata, 3(2), 49-57.

The Tourism Potential of Sukasantai Farmstay in Sukamaju Village, Sukabumi Regency, West Java

Friska Angelina — 2025-03-13

Purpose: This study documents and analyzes the tourism potential of Sukasantai Farmstay, an agritourism enterprise located at the foot of Mount Gede in Sukamaju Village, Sukabumi Regency, West Java, that combines accommodation, organic farming, livestock management, and nature-based recreation within a sustainability-oriented farm-to-table model. The research assesses the destination across five dimensions of the tourism attraction development framework and examines its impact on the surrounding community.
Methodology: A qualitative case study design was used, combining in-depth interviews with the co-owner, garden manager, kitchen staff, and four visiting guests, together with two days of direct field observation and secondary document review. Results: Sukasantai demonstrates strong potential across all five criteria, supported by diverse natural attractions, a broad activity portfolio, quality accommodation with digital detox features, authentic farm-produced goods, and multi-modal transportation access. Community impact is evidenced through fair local employment and pandemic-resilient farm sales.
Conclusions: Sukasantai constitutes a well-developed agritourism destination with meaningful community and educational value.
Limitations: The study relies on a single field visit and a small informant sample.
Contributions: This research offers the first systematic academic documentation of Sukasantai using an established tourism attraction framework, contributing empirical insight into organic farming-based hospitality models in rural West Java.

The Influence of the Korean Wave on Culinary Tourism Development in Myeongdong, Seoul in 2020

Linda Ugi — 2025-03-13

Purpose: This study examines the influence of the Korean Wave (Hallyu) on culinary tourism interest in Myeongdong, Seoul, focusing on the “K-drama food pilgrimage” phenomenon and its evolution during the COVID-19 pandemic in 2020.
Methodology: A qualitative descriptive approach was applied using literature review and secondary data analysis. Data sources include academic publications, Korea Tourism Organization reports, and documented culinary tourism trends in Myeongdong. Results: Findings show that Hallyu significantly increased international tourists’ interest in Korean cuisine, particularly through media-driven food experiences. However, the COVID-19 pandemic caused a severe decline in culinary tourism, with an 85% drop in international visitors and a 31% increase in shop vacancies in Q3 2020, while also accelerating digital transformation and business innovation among food entrepreneurs.
Conclusions: The Korean Wave plays a central role in shaping culinary tourism demand in Myeongdong and demonstrates resilience through adaptation and digitalization during crisis conditions.
Limitations: This study relies on secondary data and lacks primary empirical validation from tourists or business actors, which may limit contextual depth.
Contributions: This research contributes to culinary tourism literature by explaining the intersection of cultural soft power and crisis-driven digital adaptation in a global tourism destination.

Tourism Dynamics in Bali: A Study of Driving Factors, Challenges, and Opportunities

Luh Emik Sri Gita Noviyanti — 2025-03-13

Purpose: This research describes the dynamics of the tourism sector in Bali Province, focusing on the factors driving tourism development, the challenges the sector faces, and the opportunities available for sustainable tourism growth.
Methodology: A qualitative approach based on systematic literature review was employed, drawing on secondary data from academic articles, government reports, and news publications relevant to Bali’s tourism dynamics.
Results: Cultural richness, natural beauty, and ongoing infrastructure development emerge as the primary drivers of tourism growth in Bali. Development is nevertheless constrained by environmental degradation from uncontrolled construction, over-reliance on international visitor demand that produces systemic vulnerability, and difficulty managing tourist behavior and overtourism in popular destinations. Two major opportunities are identified: sustainable tourism practices centered on environmental conservation and community empowerment, and the adoption of digital technologies for destination management, marketing, and visitor services.
Conclusions: Bali’s tourism sector must balance economic growth with environmental sustainability and cultural preservation, with market diversification, sustainable governance, and digital innovation identified as priority strategies.
Limitations: The study is descriptive and does not statistically test relationships among the driving factors, challenges, and opportunities identified, and proposed sustainability and digitalization measures have not been empirically validated in Bali-specific settings.
Contributions: This research provides a structured analytical synthesis of Bali’s current tourism dynamics, contributing evidence-based policy insight for sustainable tourism governance in an internationally significant destination.

Tourism Development Strategy for Increasing Local OwnSource Revenue in Kupang City During the COVID-19 Pandemic

Anisetuf A. A.W. Wasonono — 2025-03-11

Purpose: This study examines how the Kupang City Tourism Office formulated strategy to increase Local Own-Source Revenue (LO-SR) or Pendapatan Asli Daerah (PAD) during the COVID-19 pandemic and identifies the internal and external barriers encountered in that process.
Methodology: A qualitative case study design was applied, combining semi-structured interviews with five key informants from the Tourism Office and Regional Revenue Office with secondary documentary data, analysed through SWOT-based IFAS and EFAS matrices.
Results: Kupang City tourism was positioned in Quadrant I (IFAS = 2.31; EFAS = 1.96), indicating that an aggressive, growth-oriented (S-O) strategy is appropriate, centred on integrated destination management, certified human resource development, and cultural heritage optimisation; however, PAD contributions during the pandemic derived mainly from hotel, restaurant, and entertainment taxes rather than destination retribution.
Conclusions: Strategy formulation was sound in direction but structurally disconnected from direct PAD generation, while budget constraints, human resource deficits, low community awareness, and Cyclone Seroja compounded the pandemic’s impact.
Limitations: The single-city scope, small government-only informant pool, and subjective SWOT weighting restrict the generalisability of findings to other secondary cities in Eastern Indonesia.
Contributions: The study extends destination-level SWOT applications in Eastern Indonesia by linking strategic positioning explicitly to fiscal outcomes, offering local governments an evidence-based framework for aligning tourism strategy formulation with revenue mobilisation objectives under crisis conditions, and for distinguishing programme activity from measurable fiscal return.