Exploring Aplikasi Gojek dalam Mencapai Laba Organisasi

https://doi.org/10.35912/jisted.v2i2.2730
Published: Aug 1, 2024

Abstract:

Purpose: This study aims to determine e-commerce and organizational performance in terms of organizational profits. As a form of e-commerce, e-commerce has become an integral part of modern business strategies. Organizational performance, which includes operational efficiency and goal achievement, is a key factor in achieving business success.

Research methodology: The research method used in this study uses primary data from a questionnaire as a data collection instrument. The research sample was randomly selected from 43 Gojak users at Indo Global Mandiri University. The data used was an exploratory statistical method that measured the relationship between variables.

Results: The results indicate that e-commerce and organizational performance contribute to increasing organizational profits. The use of technology can improve customer accessibility, operational efficiency, and an organization's ability to reach global markets. Organizational performance also plays an important role in determining profit levels. Organizations that perform well tend to achieve higher profits by providing a better understanding of the impact of e-commerce.

Limitations: The importance of organizational performance in achieving profit goals and managerial roles can help organizations optimize strategies to improve their overall organizational performance and achieve better profits.

Contribution: Follow-up studies could explore other aspects of e-commerce and organizational performance as well as consider additional variables to deepen the understanding of this relationship.

Keywords:
1. E-Commerce
2. Organizational Performance
3. Oganizational Profit: Accounting System
4. Information Technology
Authors:
1 . Lesi Hertati
2 . Yuliansyah Yuliansyah
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How to Cite
Hertati , L. ., & Yuliansyah, Y. (2024). Exploring Aplikasi Gojek dalam Mencapai Laba Organisasi . Jurnal Ilmu Siber Dan Teknologi Digital, 2(2), 123–137. https://doi.org/10.35912/jisted.v2i2.2730
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Issue & Section
Vol. 2 No. 2 (2024): Mei
Articles
References

    Abbas, Jaffar et al. 2024. ‘Financial Innovation and Digitalization Promote Business Growth: The Interplay of Green Technology Innovation, Product Market Competition and Firm Performance’. Innovation and Green Development 3(1): 100111. https://doi.org/10.1016/j.igd.2023.100111.

    AlMuhayfith, Sara, and Hani Shaiti. 2020. ‘The Impact of Enterprise Resource Planning on Business Performance: With the Discussion on Its Relationship with Open Innovation’. Journal of Open Innovation: Technology, Market, and Complexity 6(3): 87. https://doi.org/10.3390/joitmc6030087.

    Asari, Andi et al. 2023. Lakeisha Dasar Penelitian Kuantitatif. https://medium.com/ @arifwicaksanaa/pengertian-use-case-a7e576e1b6bf.

    Azizah, SIti Nur. 2020. ‘Pengaruh Kualitas Pelayanan Dan Kepuasan Terhadap Loyalitas Pelanggan Go-Food Di Gojek Online Pada Mahasiswa/Mahasiswi Fakultas Ekonomi Universitas Islam Riau’. Universitas Islam Riau Pekanbaru 21(1): 1–9.

    Berliana, E., Nurhalizah, N., Wahyuni, N., Hertati, L., Terttiaavini, T., & Asmawati, A. (2022). Peran Dunia Digital Sistem Informasi Manajemen Pembelanjaan Online Dan Offline Yang Bekerja Melayani Konsumen. Glow: Jurnal Pengabdian Kepada Masyarakat, 2(2), 44-55. Briggs, Elten, Sandro Deretti, and Heitor Takashi Kato. 2020. ‘Linking Organizational Service Orientation to Retailer Profitability: Insights from the Service-Profit Chain’. Journal of Business Research 107(August): 271–78. https://doi.org/10.1016/ j.jbusres. 2018.08.038.

    Cahyani, Nani, and Lesi Hertati. ‘Siklus Hidup Pendapatan Bersih Dan Modal Kerja Bersih Terhadap Arus Kas Pada Perusahaan’. : 59–82.

    Choshin, Mahdi, and Ali Ghaffari. 2017. ‘An Investigation of the Impact of Effective Factors on the Success of E-Commerce in Small- and Medium-Sized Companies’. Computers in Human Behavior 66: 67–74. http://dx.doi.org/10.1016/ j.chb.2016. 09.026.

    Endarwati, T. 2021. ‘Prediction of Market Attraction Due To Covid-19, on the Life Cycle of the Company’S Business Financial Performance.’ Osf.Io (09): 232–52. https://osf.io/sdt7z/download.

    Falk, Martin, and Eva Hagsten. 2015. ‘E-Commerce Trends and Impacts across Europe’. International Journal of Production Economics 170: 357–69. http://dx.doi.org/ 10.1016/j.ijpe.2015.10.003.

    Gupta, Srikant et al. 2023. ‘Identification of Benefits, Challenges, and Pathways in E-Commerce Industries: An Integrated Two-Phase Decision-Making Model’. Sustainable Operations and Computers 4(June): 200–218.

    Hanafizadeh, Payam, Sepideh Shafia, and Erik Bohlin. 2021. ‘Exploring the Consequence of Social Media Usage on Firm Performance’. Digital Business 1(2).

    Handoyo, Sofik, Harry Suharman, Erlane K. Ghani, and Slamet Soedarsono. 2023. ‘A Business Strategy, Operational Efficiency, Ownership Structure, and Manufacturing Performance: The Moderating Role of Market Uncertainty and Competition Intensity and Its Implication on Open Innovation’. Journal of Open Innovation: Technology, Market, and Complexity 9(2): 100039. https://doi.org/10.1016/ j.joitmc.2023.100039.

    Hasan, Fictor, Lesi Hertati, and Reny Aziatul Pebriani. 2023. ‘Pengaruh Disiplin Kerja , Tingkat Kepuasan Kerja Terhadap Efektivitas Sistem Informasi Akuntansi Implikasi Pada Kinerja Organisasi Survey Pada Karyawan PT . Sampoerna Agro Tbk’. 8(2).

    Hertati, L., Mustopa, I. M., Widiyanti, M., & Safkaur, O. (2021). Pengujian Empiris Bagaimana Penerapan Aplikasi Sistem Informasi Akuntansi di Era Revolusi Industri 4.0 Dipengaruhi oleh Struktur Organisasi (Survei pada Usaha Kecil dan Menengah di Indonesia). Kajian Akuntansi, 22(2), 2013-2015

    Hendricks, Saarah, and Samwel Dick Mwapwele. 2023. ‘A Systematic Literature Review on the Factors Influencing E-Commerce Adoption in Developing Countries’. Data and Information Management (July): 100045. https://doi.org/10.1016/ j.dim.2023.100045.

    Hertati, Lesi. ‘Exploring Moralitas Individual Mahasiswa , Sebuah Peran Mengatasi Etika Kecurangan Mahasiswa Akuntansi Di Dunia Pendidikan’. : 132–42.

    Hertati, L., & Iriyadi, I. (2023). Exploring Sistem Informasi Akuntansi Aplikasi GoCar Di Palembang. Jurnal Ilmiah Akuntansi Kesatuan, 11(2), 341-352. Hertati, Lesi, and Lilis Puspitawati. ‘Determinan Perilaku Etika Pada Sistem Whistleblowing Implikasi Pada Detection Fraud’. : 83–98.

    Huang, Chao Chin, and Shyh Ming Huang. 2020. ‘External and Internal Capabilities and Organizational Performance: Does Intellectual Capital Matter?’ Asia Pacific Management Review 25(2): 111–20. https://doi.org/10.1016/j.apmrv.2019.12.001.

    Hussain, Arsalan, Arfan Shahzad, and Rohail Hassan. 2020. ‘Organizational and Environmental Factors with the Mediating Role of E-Commerce and SME Performance’. Journal of Open Innovation: Technology, Market, and Complexity 6(4): 1–21. https://doi.org/10.3390/joitmc6040196.

    Juru, Nyoman Ari, and Eddy Supriyadinata Gorda. 2021. ‘Analisis Struktur Organisasi Sekretariat Dewan Perwakilan Rakyat Daerah Kabupaten Buleleng’. Perspektif 10(1): 239–47.

    Li, Li, Lin Yuan, and Juanjuan Tian. 2023. ‘Influence of Online E-Commerce Interaction on Consumer Satisfaction Based on Big Data Algorithm’. Heliyon 9(8).

    Lilis puspitawati, Hilmi, M. Virginia, and L. Hertati. 2023. ‘User Competence And Business Digitalization For The Successful Performance Of The Financial Statements’. Jurnal Akuntansi 27(1): 80–98.

    Magatef, Sima, Manaf Al-Okaily, Laila Ashour, and Tala Abuhussein. 2023. ‘The Impact of Electronic Customer Relationship Management Strategies on Customer Loyalty: A Mediated Model’. Journal of Open Innovation: Technology, Market, and Complexity 9(4): 100149. https://doi.org/10.1016/j.joitmc.2023.100149.

    Medne, Aija, and Inga Lapina. 2019. ‘Sustainability and Continuous Improvement of Organization: Review of Process-Oriented Performance Indicators’. Journal of Open Innovation: Technology, Market, and Complexity 5(3): 49. https://doi.org/10.3390/ joitmc5030049.

    Min, Sungwook, and Mary Wolfinbarger. 2005. ‘Market Share, Profit Margin, and Marketing Efficiency of Early Movers, Bricks and Clicks, and Specialists in e-Commerce’. Journal of Business Research 58(8): 1030–39.

    Paredes-Corvalan, Danyely et al. 2023. ‘Engagement of the E-Commerce Industry in the US, According to Twitter in the Period of the COVID-19 Pandemic’. Heliyon 9(7): 1–30.

    Pashutan, Masume, Neda Abdolvand, and Saeedeh Rajaee Harandi. 2022. ‘The Impact of IT Resources and Strategic Alignment on Organizational Performance: The Moderating Role of Environmental Uncertainty’. Digital Business 2(2): 100026. https://doi.org/10.1016/j.digbus.2022.100026.

    Qashou, Abeer, and Yahya Saleh. 2018. ‘E-Marketing Implementation in Small and Medium-Sized Restaurants in Palestine’. Arab Economic and Business Journal 13(2): 93–110. http://dx.doi.org/10.1016/j.aebj.2018.07.001.

    Rita, Paulo, Tiago Oliveira, and Almira Farisa. 2019. ‘The Impact of E-Service Quality and Customer Satisfaction on Customer Behavior in Online Shopping’. Heliyon 5(10): e02690. https://doi.org/10.1016/j.heliyon.2019.e02690.

    Rumanti, Augustina Asih, Afrin Fauzya Rizana, and Fandi Achmad. 2023. ‘Exploring the Role of Organizational Creativity and Open Innovation in Enhancing SMEs Performance’. Journal of Open Innovation: Technology, Market, and Complexity 9(2): 100045. https://doi.org/10.1016/j.joitmc.2023.100045.

    Salah, Omar Hasan, and Mohannad Moufeed Ayyash. 2024. ‘Journal of Open Innovation?: Technology , Market , and Complexity E-Commerce Adoption by SMEs and Its Effect on Marketing Performance?: An Extended of TOE Framework with Ai Integration , Innovation Culture , and Customer Tech-Savviness’. Journal of Open Innovation: Technology, Market, and Complexity 10(1): 100183. https://doi.org/ 10.1016/j.joitmc.2023.100183.

    Soelistyo, Andre. 2020. ‘10 Tahun Gojek: 38 Juta Pengguna Aktif Bulanan Hingga Cetak Laba’. kumparan.com.

    Syafarudin, Afriapollo, and Lesi Hertati. 2020. ‘Penerapan Human Capital Serta Dampaknya Terhadap Kualitas Pelayanan Pada Sistem Informasi Manajemen’. is The Best Accounting Information Systems and Information Technology Business Enterprise this is link for OJS us 5(1): 31–45.

    Veliando, Michael, and Dan Yanuar. 2021. Pengaruh Kepemimpinan Transformasional Terhadap Kinerja Karyawan Yang Dimediasi Oleh Motivasi.

  1. Abbas, Jaffar et al. 2024. ‘Financial Innovation and Digitalization Promote Business Growth: The Interplay of Green Technology Innovation, Product Market Competition and Firm Performance’. Innovation and Green Development 3(1): 100111. https://doi.org/10.1016/j.igd.2023.100111.
  2. AlMuhayfith, Sara, and Hani Shaiti. 2020. ‘The Impact of Enterprise Resource Planning on Business Performance: With the Discussion on Its Relationship with Open Innovation’. Journal of Open Innovation: Technology, Market, and Complexity 6(3): 87. https://doi.org/10.3390/joitmc6030087.
  3. Asari, Andi et al. 2023. Lakeisha Dasar Penelitian Kuantitatif. https://medium.com/ @arifwicaksanaa/pengertian-use-case-a7e576e1b6bf.
  4. Azizah, SIti Nur. 2020. ‘Pengaruh Kualitas Pelayanan Dan Kepuasan Terhadap Loyalitas Pelanggan Go-Food Di Gojek Online Pada Mahasiswa/Mahasiswi Fakultas Ekonomi Universitas Islam Riau’. Universitas Islam Riau Pekanbaru 21(1): 1–9.
  5. Berliana, E., Nurhalizah, N., Wahyuni, N., Hertati, L., Terttiaavini, T., & Asmawati, A. (2022). Peran Dunia Digital Sistem Informasi Manajemen Pembelanjaan Online Dan Offline Yang Bekerja Melayani Konsumen. Glow: Jurnal Pengabdian Kepada Masyarakat, 2(2), 44-55. Briggs, Elten, Sandro Deretti, and Heitor Takashi Kato. 2020. ‘Linking Organizational Service Orientation to Retailer Profitability: Insights from the Service-Profit Chain’. Journal of Business Research 107(August): 271–78. https://doi.org/10.1016/ j.jbusres. 2018.08.038.
  6. Cahyani, Nani, and Lesi Hertati. ‘Siklus Hidup Pendapatan Bersih Dan Modal Kerja Bersih Terhadap Arus Kas Pada Perusahaan’. : 59–82.
  7. Choshin, Mahdi, and Ali Ghaffari. 2017. ‘An Investigation of the Impact of Effective Factors on the Success of E-Commerce in Small- and Medium-Sized Companies’. Computers in Human Behavior 66: 67–74. http://dx.doi.org/10.1016/ j.chb.2016. 09.026.
  8. Endarwati, T. 2021. ‘Prediction of Market Attraction Due To Covid-19, on the Life Cycle of the Company’S Business Financial Performance.’ Osf.Io (09): 232–52. https://osf.io/sdt7z/download.
  9. Falk, Martin, and Eva Hagsten. 2015. ‘E-Commerce Trends and Impacts across Europe’. International Journal of Production Economics 170: 357–69. http://dx.doi.org/ 10.1016/j.ijpe.2015.10.003.
  10. Gupta, Srikant et al. 2023. ‘Identification of Benefits, Challenges, and Pathways in E-Commerce Industries: An Integrated Two-Phase Decision-Making Model’. Sustainable Operations and Computers 4(June): 200–218.
  11. Hanafizadeh, Payam, Sepideh Shafia, and Erik Bohlin. 2021. ‘Exploring the Consequence of Social Media Usage on Firm Performance’. Digital Business 1(2).
  12. Handoyo, Sofik, Harry Suharman, Erlane K. Ghani, and Slamet Soedarsono. 2023. ‘A Business Strategy, Operational Efficiency, Ownership Structure, and Manufacturing Performance: The Moderating Role of Market Uncertainty and Competition Intensity and Its Implication on Open Innovation’. Journal of Open Innovation: Technology, Market, and Complexity 9(2): 100039. https://doi.org/10.1016/ j.joitmc.2023.100039.
  13. Hasan, Fictor, Lesi Hertati, and Reny Aziatul Pebriani. 2023. ‘Pengaruh Disiplin Kerja , Tingkat Kepuasan Kerja Terhadap Efektivitas Sistem Informasi Akuntansi Implikasi Pada Kinerja Organisasi Survey Pada Karyawan PT . Sampoerna Agro Tbk’. 8(2).
  14. Hertati, L., Mustopa, I. M., Widiyanti, M., & Safkaur, O. (2021). Pengujian Empiris Bagaimana Penerapan Aplikasi Sistem Informasi Akuntansi di Era Revolusi Industri 4.0 Dipengaruhi oleh Struktur Organisasi (Survei pada Usaha Kecil dan Menengah di Indonesia). Kajian Akuntansi, 22(2), 2013-2015
  15. Hendricks, Saarah, and Samwel Dick Mwapwele. 2023. ‘A Systematic Literature Review on the Factors Influencing E-Commerce Adoption in Developing Countries’. Data and Information Management (July): 100045. https://doi.org/10.1016/ j.dim.2023.100045.
  16. Hertati, Lesi. ‘Exploring Moralitas Individual Mahasiswa , Sebuah Peran Mengatasi Etika Kecurangan Mahasiswa Akuntansi Di Dunia Pendidikan’. : 132–42.
  17. Hertati, L., & Iriyadi, I. (2023). Exploring Sistem Informasi Akuntansi Aplikasi GoCar Di Palembang. Jurnal Ilmiah Akuntansi Kesatuan, 11(2), 341-352. Hertati, Lesi, and Lilis Puspitawati. ‘Determinan Perilaku Etika Pada Sistem Whistleblowing Implikasi Pada Detection Fraud’. : 83–98.
  18. Huang, Chao Chin, and Shyh Ming Huang. 2020. ‘External and Internal Capabilities and Organizational Performance: Does Intellectual Capital Matter?’ Asia Pacific Management Review 25(2): 111–20. https://doi.org/10.1016/j.apmrv.2019.12.001.
  19. Hussain, Arsalan, Arfan Shahzad, and Rohail Hassan. 2020. ‘Organizational and Environmental Factors with the Mediating Role of E-Commerce and SME Performance’. Journal of Open Innovation: Technology, Market, and Complexity 6(4): 1–21. https://doi.org/10.3390/joitmc6040196.
  20. Juru, Nyoman Ari, and Eddy Supriyadinata Gorda. 2021. ‘Analisis Struktur Organisasi Sekretariat Dewan Perwakilan Rakyat Daerah Kabupaten Buleleng’. Perspektif 10(1): 239–47.
  21. Li, Li, Lin Yuan, and Juanjuan Tian. 2023. ‘Influence of Online E-Commerce Interaction on Consumer Satisfaction Based on Big Data Algorithm’. Heliyon 9(8).
  22. Lilis puspitawati, Hilmi, M. Virginia, and L. Hertati. 2023. ‘User Competence And Business Digitalization For The Successful Performance Of The Financial Statements’. Jurnal Akuntansi 27(1): 80–98.
  23. Magatef, Sima, Manaf Al-Okaily, Laila Ashour, and Tala Abuhussein. 2023. ‘The Impact of Electronic Customer Relationship Management Strategies on Customer Loyalty: A Mediated Model’. Journal of Open Innovation: Technology, Market, and Complexity 9(4): 100149. https://doi.org/10.1016/j.joitmc.2023.100149.
  24. Medne, Aija, and Inga Lapina. 2019. ‘Sustainability and Continuous Improvement of Organization: Review of Process-Oriented Performance Indicators’. Journal of Open Innovation: Technology, Market, and Complexity 5(3): 49. https://doi.org/10.3390/ joitmc5030049.
  25. Min, Sungwook, and Mary Wolfinbarger. 2005. ‘Market Share, Profit Margin, and Marketing Efficiency of Early Movers, Bricks and Clicks, and Specialists in e-Commerce’. Journal of Business Research 58(8): 1030–39.
  26. Paredes-Corvalan, Danyely et al. 2023. ‘Engagement of the E-Commerce Industry in the US, According to Twitter in the Period of the COVID-19 Pandemic’. Heliyon 9(7): 1–30.
  27. Pashutan, Masume, Neda Abdolvand, and Saeedeh Rajaee Harandi. 2022. ‘The Impact of IT Resources and Strategic Alignment on Organizational Performance: The Moderating Role of Environmental Uncertainty’. Digital Business 2(2): 100026. https://doi.org/10.1016/j.digbus.2022.100026.
  28. Qashou, Abeer, and Yahya Saleh. 2018. ‘E-Marketing Implementation in Small and Medium-Sized Restaurants in Palestine’. Arab Economic and Business Journal 13(2): 93–110. http://dx.doi.org/10.1016/j.aebj.2018.07.001.
  29. Rita, Paulo, Tiago Oliveira, and Almira Farisa. 2019. ‘The Impact of E-Service Quality and Customer Satisfaction on Customer Behavior in Online Shopping’. Heliyon 5(10): e02690. https://doi.org/10.1016/j.heliyon.2019.e02690.
  30. Rumanti, Augustina Asih, Afrin Fauzya Rizana, and Fandi Achmad. 2023. ‘Exploring the Role of Organizational Creativity and Open Innovation in Enhancing SMEs Performance’. Journal of Open Innovation: Technology, Market, and Complexity 9(2): 100045. https://doi.org/10.1016/j.joitmc.2023.100045.
  31. Salah, Omar Hasan, and Mohannad Moufeed Ayyash. 2024. ‘Journal of Open Innovation?: Technology , Market , and Complexity E-Commerce Adoption by SMEs and Its Effect on Marketing Performance?: An Extended of TOE Framework with Ai Integration , Innovation Culture , and Customer Tech-Savviness’. Journal of Open Innovation: Technology, Market, and Complexity 10(1): 100183. https://doi.org/ 10.1016/j.joitmc.2023.100183.
  32. Soelistyo, Andre. 2020. ‘10 Tahun Gojek: 38 Juta Pengguna Aktif Bulanan Hingga Cetak Laba’. kumparan.com.
  33. Syafarudin, Afriapollo, and Lesi Hertati. 2020. ‘Penerapan Human Capital Serta Dampaknya Terhadap Kualitas Pelayanan Pada Sistem Informasi Manajemen’. is The Best Accounting Information Systems and Information Technology Business Enterprise this is link for OJS us 5(1): 31–45.
  34. Veliando, Michael, and Dan Yanuar. 2021. Pengaruh Kepemimpinan Transformasional Terhadap Kinerja Karyawan Yang Dimediasi Oleh Motivasi.