Purpose: The training aimed to enhance brand awareness among culinary SMEs in South Sumatra by equipping them with effective marketing strategies to attract consumer attention in a competitive market. Methodology/approach: Using a literature-based and systematic approach, the two-day training focused on business portfolio creation, effective communication, and social media promotion. It involved 34 SMEs from 17 districts/cities and emphasized branding, customer relationships, and innovation. Results/findings: The training led to significant improvements in product recognition and customer interest. It also helped participants build a positive brand image and gain practical skills and strategic insights to strengthen competitiveness and sustainability. Conclusions: The training successfully equipped culinary SMEs with the ability to create professional business portfolios and strengthen brand identity. Participants are expected to integrate these tools into their marketing strategies to support growth and competitiveness. Limitations: The findings may not represent all culinary SMEs in South Sumatra and rely on the honesty and engagement of participants, which may affect data validity. Contribution: The training contributed by providing SMEs with essential skills for developing business portfolios and improving marketing strategies, thus enhancing brand awareness and long-term sustainability in a competitive environment.

Purpose: This community service activity aims to improve the capacity of homestay managers in Leuwimalang Tourism Village, Bogor Regency, through local wisdom-based management training. This effort aims to strengthen the competitiveness of the tourism village while ensuring the sustainability of community-based tourism. Methodology/approach: The program was implemented using a participatory approach through socialization, homestay management training, practical mentoring, and evaluation. The training materials emphasized service management, marketing, simple financial management, and the integration of local wisdom values. Results/findings: This activity resulted in increased knowledge and skills of homestay managers in aspects of service, financial record keeping, and local wisdom-based marketing strategies. Participants demonstrated positive changes in homestay management, including the use of more structured service standards and more creative promotions. Conclusion: The local wisdom-based management training proved effective in improving the capacity of homestay managers in Leuwimalang Tourism Village. This program contributes to strengthening the competitiveness of tourism villages and provides a model for community empowerment that can be replicated in other areas with similar characteristics. Limitations: This community service training was limited to a single location and used a short-term training approach. Contribution: This community service activity provides a practical contribution to strengthening the capacity of community-based tourism human resources and offers an adaptive training model that is relevant to the development of tourism villages, particularly in the context of vocational education and community empowerment based on local wisdom.

Purpose: This study aims to determine the results of the post-training evaluation (TPK orientation). Research methodology: The research method used in this study is a quantitative method. The data used are primary data obtained from the results of questionnaires distributed to 152 respondents from 7 districts/cities in Lampung Province. Results: Data analysis was carried out descriptively using visualization in the form of diagrams and tables. From the results of the analysis, it is known that the knowledge of the respondents is quite good but still needs further exploration, especially on the material for using the Elsimil application. In addition, the implementation of the TPK orientation activities was in accordance with the planned TOR (Term of Reference). Meanwhile, from the follow-up aspect, the involvement of districts/cities in providing guidance to TPK is still not evenly distributed because several districts/cities have not carried out further guidance for TPK. Conclusion: Based on the descriptive analysis, respondents’ knowledge is generally good but still requires further improvement, particularly in the use of the Elsimil application. The implementation of the 2021 TPK Orientation aligns with the TOR provided by BKKBN Lampung Province, although follow-up guidance by districts remains uneven. Limitations: For further research, it is hoped that researchers can take a larger number of samples from 15 districts/ cities that the evaluation results will be more representative for future improvements. Contribution: The results of this study can be a reference for BKKBN Lampung Province in conducting appropriate training especially in accelerating stunting reduction through TPK orientation.