https://penerbitgoodwood.com/index.php/jamu <p align="justify">SINTA 5 | Jurnal Abdimas Multidisiplin (JAMU) adalah jurnal akademik dari Penerbit Goodwood yang menerbitkan hasil dari kegiatan pengabdian kepada masyarakat dari dosen, mahasiswa, peneliti, praktisi di seluruh penjuru Indonesia dari berbagai sudut pandang bidang ilmu. JAMU diharapkan dapat berkontribusi untuk kemajuan dan peningkatan kesejahteraan rakyat Indonesia serta memacu para pelaku kegiatan pengabdian kepada masyarakat untuk lebih banyak mengabdi dengan JAMU sebagai media penyebarluasan hasil kegiatan pengabdian yang solutif, inovatif, berbobot, dan penuh manfaat.</p> Penerbit Goodwood en-US Jurnal Abdimas Multidisiplin 2964-495X <p>Authors who publish with this journal agree to the following terms:</p> <ol> <li class="show">Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <a href="http://creativecommons.org/licenses/by-sa/4.0/" target="_blank" rel="noopener">Creative Commons Attribution License (CC BY-SA 4.0)</a> that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.</li> <li class="show">Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.</li> <li class="show">Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.</li> </ol> https://penerbitgoodwood.com/index.php/jamu/article/view/4704 <p><strong>Purpose: </strong>The training aimed to enhance brand awareness among culinary SMEs in South Sumatra by equipping them with effective marketing strategies to attract consumer attention in a competitive market.</p> <p><strong>Methodology/approach: </strong>Using a literature-based and systematic approach, the two-day training focused on business portfolio creation, effective communication, and social media promotion. It involved 34 SMEs from 17 districts/cities and emphasized branding, customer relationships, and innovation.</p> <p><strong>Results/findings: </strong>The training led to significant improvements in product recognition and customer interest. It also helped participants build a positive brand image and gain practical skills and strategic insights to strengthen competitiveness and sustainability.</p> <p><strong>Conclusions: </strong>The training successfully equipped culinary SMEs with the ability to create professional business portfolios and strengthen brand identity. Participants are expected to integrate these tools into their marketing strategies to support growth and competitiveness<strong>.</strong></p> <p><strong>Limitations:</strong> The findings may not represent all culinary SMEs in South Sumatra and rely on the honesty and engagement of participants, which may affect data validity.</p> <p><strong>Contribution: </strong>The training contributed by providing SMEs with essential skills for developing business portfolios and improving marketing strategies, thus enhancing brand awareness and long-term sustainability in a competitive environment.</p> Lisa Hermawati Yulitiawati Yulitiawati Eka Meiliya Dona Angga Wibowo Gultom Sri Rahayu Copyright (c) 2024 Lisa Hermawati, Yulitiawati Yulitiawati, Eka Meiliya Dona, Angga Wibowo Gultom, Sri Rahayu https://creativecommons.org/licenses/by-sa/4.0 2025-04-01 2025-04-01 3 2 45 55 10.35912/jamu.v3i2.4704 https://penerbitgoodwood.com/index.php/jamu/article/view/5238 <p><strong>Purpose: </strong>This study aims to explore the implementation of spatial planning legal policies to protect rice fields and residential areas that are vital to supporting agritourism and the growth of MSMEs (Micro, Small, and Medium Enterprises) in Penatih Dangin Puri Village, Bali.</p> <p><strong>Research Methodology: </strong>A community service approach was employed, consisting of legal socialization, participatory land use training, and advocacy directed at both village authorities and regional governments. Qualitative participatory observation and documentation techniques were used to measure awareness and stakeholder engagement.</p> <p><strong>Results: </strong>The program increased community understanding of spatial planning regulations and their connection to agritourism and MSME development. Stakeholders began aligning land-use practices with environmentally friendly zoning principles. Notably, early synergy emerged between village leaders and residents in preserving rice fields as agritourism assets.</p> <p><strong>Conclusions: </strong>Implementing spatial planning legal policies effectively enhances local capacity for sustainable land use and economic development. Protecting agricultural and residential zones contributes to the long-term viability of agritourism and MSMEs in Bali.</p> <p><strong>Limitations: </strong>The study was localized to a single village and focused on short-term awareness-building. Broader regional engagement and long-term evaluation are required to generalize findings.</p> <p><strong>Contribution:</strong>This study provides a practical model for community-based spatial planning that integrates legal frameworks with sustainable tourism and MSME growth, potentially applicable to other rural tourism areas in Indonesia.</p> Ni Wayan Erniasih Anak Agung Gede Agung Indra Prathama I Gede Gandhi Silantara I Ketut Sujata I Gusti Ayu Komang Suryati I Wayan Asana Bintang Buana Copyright (c) 2025 Ni Wayan Erniasih, Anak Agung Gede Agung Indra Prathama, I Gede Gandhi Silantara, I Ketut Sujata, I Gusti Ayu Komang Suryati, I Wayan Asana Bintang Buana https://creativecommons.org/licenses/by-sa/4.0 2025-04-06 2025-04-06 3 2 57 68 10.35912/jamu.v3i2.5238