Purpose: The purpose of this community service program is to strengthen the capacity of home-based cake Micro, Small, and Medium Enterprises (MSMEs) in Sukarame, Bandar Lampung, through intensive assistance focusing on the implementation of digital marketing strategies and the application of effective and structured budget management systems.

Methodology: The study employed a participatory empowerment approach through four main stages: initial observation and needs assessment, training in digital marketing, training in business financial management, and monitoring-evaluation.

Results: Based on observations and post-training evaluations, MSME participants demonstrated an understanding of how to create and manage business social media accounts, develop promotional content, and utilize digital advertising features. Participants were also introduced to basic business budgeting practices, cash flow recording, and the separation of personal and business finances.

Conclusions: The findings indicate that integrated training in digital marketing and financial management is effective in improving the overall capacity of MSME actors. Strengthening both aspects simultaneously not only enhances operational efficiency but also supports better decision-making and business growth.

Limitations: This activity was limited by its short duration and participants’ limited access to digital devices, which reduced training depth.

Contributions: This community service activity contributes to the development of practical approaches for strengthening the capacity of home-based MSMEs through digital marketing and financial management training.