Oil and Gas Marketing Strategies in the Global Energy Market

https://doi.org/10.35912/gaar.v4i1.5443
Published: Nov 6, 2025

Abstract:

Purpose: This study aimed to determine the prevalence and determinants of routine immunization default among mothers of children aged 0–59 months in Ido Local Government Area (LGA), Oyo State, Nigeria, and to evaluate the effectiveness of implemented catch-up strategies.

Methodology/approach: A descriptive cross-sectional study was A cross-sectional study of 420 mothers used questionnaires and SPSS 26 for analysis, with logistic regression identifying predictors of default. Key informant interviews with healthcare providers assessed catch-up strategies and barriers.

Results/findings: The study revealed an immunization default rate of 34.8%. The main reasons cited for defaulting included lack of awareness of return dates (41.2%), long distances to health facilities (26.5%), and vaccine stock-outs (19.3%). Significant predictors were maternal education level (p=0.002), place of delivery (p=0.015), and knowledge of immunization schedules (p<0.001). Catch-up strategies such as house-to-house visits, SMS reminders, and mobilization by religious and traditional leaders were moderately effective but insufficient in hard-to-reach areas.

Conclusions: Routine immunization defaulting persists as a significant public health challenge in Ido LGA. Socioeconomic, educational, and systemic barriers hinder full coverage, necessitating more robust interventions

Limitations: The cross-sectional design restricts causal inference, and self-reported data may introduce recall bias.

Contribution: The study provides empirical evidence to strengthen catch-up strategies and guide policy toward equitable immunization coverage.

Keywords:
1. Energy market
2. Innovation
3. Marketing strategy
4. Oil and gas
5. Sustainability
Authors:
Abbas Ali Jumaah
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How to Cite
Jumaah, A. A. (2025). Oil and Gas Marketing Strategies in the Global Energy Market. Goodwood Akuntansi Dan Auditing Reviu, 4(1), 33–46. https://doi.org/10.35912/gaar.v4i1.5443
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Vol. 4 No. 1 (2025): November
Articles
References

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    Aziz, T., & Hashimov, E. (2025). ECONOMIC EFFICIENCY OF OIL AND GAS PIPELINES.

    Cherepovitsyn, A., Kazanin, A., & Rutenko, E. (2023). Strategic priorities for green diversification of oil and gas companies. Energies, 16(13), 4985. doi:https://doi.org/10.3390/en16134985

    Cherepovitsyn, A., & Rutenko, E. (2022). Strategic planning of oil and gas companies: the decarbonization transition. Energies, 15(17), 6163. doi:https://doi.org/10.3390/en15176163

    Davis, L. W. (2017). The environmental cost of global fuel subsidies. The Energy Journal, 38(1_suppl), 7-28. doi:https://doi.org/10.5547/01956574.38.SI1.ldav

    Dixon, M., V. Karniouchina, E., van der Rhee, B., Verma, R., & Victorino, L. (2014). The role of coordinated marketing-operations strategy in services: implications for managerial decisions and execution. Journal of Service Management, 25(2), 275-294. doi:https://doi.org/10.1108/JOSM-02-2014-0060

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    Hess, J., Bednarz, D., Bae, J., & Pierce, J. (2011). Petroleum and health care: evaluating and managing health care's vulnerability to petroleum supply shifts. American journal of public health, 101(9), 1568-1579. doi:https://doi.org/10.2105/AJPH.2011.300233

    Jiang, L., Zhao, W., Huang, J., Fan, Y., & Hao, J. (2021). Effects of interactions in natural gas/water/rock system on hydrocarbon migration and accumulation. Scientific reports, 11(1), 22070. doi:https://doi.org/10.1038/s41598-021-01653-0

    Khalili, Y., & Ahmadi, M. (2024). Reservoir Modeling & Simulation: Advancements, Challenges, and Future Perspectives. 343-364. doi:http://dx.doi.org/10.22059/jchpe.2023.363392.1447

    Kong, E. H., Maimani, F., Prakash, G. S., & Ronney, P. (2024). Dynamics of direct hydrocarbon PEM fuel cells. Scientific reports, 14(1), 17865. doi:https://doi.org/10.1038/s41598-024-68832-7

    Kozhevnikov, E. V., Turbakov, M. S., Riabokon, E. P., & Poplygin, V. V. (2021). Effect of effective pressure on the permeability of rocks based on well testing results. Energies, 14(8), 2306. doi:https://doi.org/10.3390/en14082306

    Layton, B. E. (2008). A comparison of energy densities of prevalent energy sources in units of joules per cubic meter. International Journal of Green Energy, 5(6), 438-455. doi:https://doi.org/10.1080/15435070802498036

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    Namagembe, S. (2022). Marketing Orientation, Marketing Capability and Marketing Strategy of Oil and Gas Firms. Journal of Marketing Management, 10(1), 25-40. doi:https://doi.org/10.15640/jmm.v10n1a4

    Ndun, I. (2024). The absolute competence of the industrial relations court resolving employment termination disputes. Journal of Multidisciplinary Academic Business Studies, 1(3), 441-450. doi:https://doi.org/10.35912/jomabs.v1i3.2073

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    Ugli, B. U. R. (2025). Socio-philosophical analysis of symmetry and asymmetry. Journal of Multidisciplinary Academic and Practice Studies, 3(3), 603-611. doi:https://doi.org/10.35912/jomaps.v3i3.3167

    Unalmiser, S., & Funk, J. J. (1998). Engineering core analysis. Journal of Petroleum Technology, 50(04), 106-114. doi:https://doi.org/10.2118/36780-JPT

    Wang, H. (2018). An economic impact analysis of oil and natural gas development in the Permian Basin. Available at SSRN 3254814.

    Wante, S., Peter, M., & Wasa, A. (2021). Petroleum Hydrocarbons: Energy and Pollution in the Environment. The Journal of Scientific and Engineering Research, 7, 168-178.

    Zabartih, M. I., & Widhiarso, W. (2025). Information technology strategic plan for hospital using Ward and Peppard model. Journal of Digital Business and Marketing, 1(2), 131-148. doi:https://doi.org/10.35912/jdbm.v1i2.3354

  1. Abedin, B., Gabor, M. R., Susanu, I., & Jaber, Y. (2024). Exploring the Perspectives of Oil and Gas Industry Managers on the Adoption of Sustainable Practices: A Q Methodology Approach to Green Marketing Strategies. Sustainability, 16, 1-32. doi:http://dx.doi.org/10.3390/su16145948
  2. Aziz, T., & Hashimov, E. (2025). ECONOMIC EFFICIENCY OF OIL AND GAS PIPELINES.
  3. Cherepovitsyn, A., Kazanin, A., & Rutenko, E. (2023). Strategic priorities for green diversification of oil and gas companies. Energies, 16(13), 4985. doi:https://doi.org/10.3390/en16134985
  4. Cherepovitsyn, A., & Rutenko, E. (2022). Strategic planning of oil and gas companies: the decarbonization transition. Energies, 15(17), 6163. doi:https://doi.org/10.3390/en15176163
  5. Davis, L. W. (2017). The environmental cost of global fuel subsidies. The Energy Journal, 38(1_suppl), 7-28. doi:https://doi.org/10.5547/01956574.38.SI1.ldav
  6. Dixon, M., V. Karniouchina, E., van der Rhee, B., Verma, R., & Victorino, L. (2014). The role of coordinated marketing-operations strategy in services: implications for managerial decisions and execution. Journal of Service Management, 25(2), 275-294. doi:https://doi.org/10.1108/JOSM-02-2014-0060
  7. Dudley, B. (2019). BP statistical review of world energy 2016. British Petroleum Statistical Review of World Energy, Bplc. editor, Pureprint Group Limited, UK, A27.
  8. Fiemotongha, J., Igwe, A., Ewim, P.-M., & Pub, A. (2023). Marketing strategies for enhancing brand visibility and sales growth in the petroleum sector: Case studies and key insights from industry leaders. International Journal of Management and Organizational Research, 02, 74-86. doi:http://dx.doi.org/10.54660/IJMOR.2023.2.1.74-86
  9. Hess, J., Bednarz, D., Bae, J., & Pierce, J. (2011). Petroleum and health care: evaluating and managing health care's vulnerability to petroleum supply shifts. American journal of public health, 101(9), 1568-1579. doi:https://doi.org/10.2105/AJPH.2011.300233
  10. Jiang, L., Zhao, W., Huang, J., Fan, Y., & Hao, J. (2021). Effects of interactions in natural gas/water/rock system on hydrocarbon migration and accumulation. Scientific reports, 11(1), 22070. doi:https://doi.org/10.1038/s41598-021-01653-0
  11. Khalili, Y., & Ahmadi, M. (2024). Reservoir Modeling & Simulation: Advancements, Challenges, and Future Perspectives. 343-364. doi:http://dx.doi.org/10.22059/jchpe.2023.363392.1447
  12. Kong, E. H., Maimani, F., Prakash, G. S., & Ronney, P. (2024). Dynamics of direct hydrocarbon PEM fuel cells. Scientific reports, 14(1), 17865. doi:https://doi.org/10.1038/s41598-024-68832-7
  13. Kozhevnikov, E. V., Turbakov, M. S., Riabokon, E. P., & Poplygin, V. V. (2021). Effect of effective pressure on the permeability of rocks based on well testing results. Energies, 14(8), 2306. doi:https://doi.org/10.3390/en14082306
  14. Layton, B. E. (2008). A comparison of energy densities of prevalent energy sources in units of joules per cubic meter. International Journal of Green Energy, 5(6), 438-455. doi:https://doi.org/10.1080/15435070802498036
  15. Moghani, A. M., & Loni, R. (2025). Review on energy governance and demand security in oil-rich countries. Energy Strategy Reviews, 57, 101625. doi:https://doi.org/10.1016/j.esr.2024.101625
  16. Mohammed, J. I., Karimu, A., Fiador, V. O., & Abor, J. Y. (2020). Oil revenues and economic growth in oil-producing countries: The role of domestic financial markets. Resources Policy, 69, 101832. doi:https://doi.org/10.1016/j.resourpol.2020.101832
  17. Namagembe, S. (2022). Marketing Orientation, Marketing Capability and Marketing Strategy of Oil and Gas Firms. Journal of Marketing Management, 10(1), 25-40. doi:https://doi.org/10.15640/jmm.v10n1a4
  18. Ndun, I. (2024). The absolute competence of the industrial relations court resolving employment termination disputes. Journal of Multidisciplinary Academic Business Studies, 1(3), 441-450. doi:https://doi.org/10.35912/jomabs.v1i3.2073
  19. Nwachukwu, D., & Tumba. (2023). Distributional Strategies and Marketing Effectiveness of Petroleum Marketing Firms in Rivers State, Nigeria. 24514252371942
  20. Onwuka, O. U., & Adu, A. (2024). Eco-efficient well planning: Engineering solutions for reduced environmental impact in hydrocarbon extraction. International Journal of Scholarly Research in Multidisciplinary Studies, 4(01), 033-043. https://doi.org/10.56781/ijsrms.2024.4.1.0028
  21. Salimovna, S. (2024). The Importance of the World Oil and Gas Industry in The Economy of Countries. American Journal of Economics and Business Management, 7, 1414-1418. doi:http://dx.doi.org/10.31150/ajebm.v7i12.3125
  22. Shorunov, S., Zarezin, D., Samoilov, V., Rudakova, M., Borisov, R., Maksimov, A., & Bermeshev, M. (2021). Synthesis and properties of high-energy-density hydrocarbons based on 5-vinyl-2-norbornene. Fuel, 283, 118935. doi:http://dx.doi.org/10.1016/j.fuel.2020.118935
  23. Ugli, B. U. R. (2025). Socio-philosophical analysis of symmetry and asymmetry. Journal of Multidisciplinary Academic and Practice Studies, 3(3), 603-611. doi:https://doi.org/10.35912/jomaps.v3i3.3167
  24. Unalmiser, S., & Funk, J. J. (1998). Engineering core analysis. Journal of Petroleum Technology, 50(04), 106-114. doi:https://doi.org/10.2118/36780-JPT
  25. Wang, H. (2018). An economic impact analysis of oil and natural gas development in the Permian Basin. Available at SSRN 3254814.
  26. Wante, S., Peter, M., & Wasa, A. (2021). Petroleum Hydrocarbons: Energy and Pollution in the Environment. The Journal of Scientific and Engineering Research, 7, 168-178.
  27. Zabartih, M. I., & Widhiarso, W. (2025). Information technology strategic plan for hospital using Ward and Peppard model. Journal of Digital Business and Marketing, 1(2), 131-148. doi:https://doi.org/10.35912/jdbm.v1i2.3354