Jusiam

Article Details

Vol. 1 No. 1 (2026): Juni

Articles

Teacher Support for Independent Learning Through Resources, Literacy, Task Design, Monitoring, and Assessment

A Agusry Mahendra S Succession Succession S Sam Toong Hi
22 June 2026 Vol. 1 No. 1 (2026): Juni https://doi.org/10.35912/jusiam.v1i1.6812
Abstract

Purpose: This study aims to examine the influence of location and promotion on purchasing decisions through price as an intervening variable at the Surabaya UMKM Center, Kriya Gallery (SKG), Siola, Surabaya.
Methodology: A quantitative approach with a causality design was employed. Data were collected from consumers of SKG Siola using purposive sampling and a structured questionnaire. Analysis was conducted using Partial Least Squares (PLS) via SmartPLS and Structural Equation Modelling (SEM) via SPSS 24. Validity was assessed using the product-moment correlation, and reliability was measured using Cronbach's alpha.
Results: Location and promotion each exert significant positive effects on price perception and on purchasing decisions. Price partially mediates the relationship between location and purchasing decisions, as well as between promotion and purchasing decisions. Goodness-of-fit indices confirmed model adequacy (RMSEA = 0.033; CFI = 0.907).
Conclusions: Strategic location and effective promotional activities are key drivers of purchase decisions in the MSME retail context, and pricing perception acts as a meaningful intervening mechanism.
Limitations: The study is confined to a single MSME center in Surabaya and relies on cross-sectional data, limiting temporal and geographic generalizability.
Contributions: This research fills a gap in the MSME marketing literature by empirically establishing price as a partial mediator between location, promotion, and purchase decisions within a unique craft-gallery retail setting.

Keywords: Location Micro Small Medium Enterprises Price Promotion Purchase Decision
How to Cite
“
Mahendra, A. ., Succession, S., & Hi, S. T. . (2026). Teacher Support for Independent Learning Through Resources, Literacy, Task Design, Monitoring, and Assessment. Jurnal Sistem Informasi Akuntansi Dan Manajemen, 1(1), 1–11. https://doi.org/10.35912/jusiam.v1i1.6812
Endnote/Zotero/Mendeley (RIS) BibTeX
References
  1. Assauri, S. (2018). Manajemen pemasaran: Dasar, konsep dan strategi [Marketing management: Foundations, concepts and strategies]. Rajawali Press.
  2. Ayyagari, M., Demirguc-Kunt, A., & Maksimovic, V. (2021). Are large firms born or made? Evidence from developing countries. Small Business Economics, 57(1), 309–330. https://doi.org/10.1007/s11187-019-00299-7
  3. Cahya, A. D., & Harti, H. (2015). Pengaruh kualitas produk, harga, lokasi dan promosi terhadap keputusan pembelian [The influence of product quality, price, location and promotion on purchase decisions]. Jurnal Ilmu Manajemen, 3(2), 1–12.
  4. Cannon, J. P., Perreault Jr., W. D., & McCarthy, E. J. (2019). Basic marketing: A marketing strategy planning approach (20th ed.). McGraw-Hill Education.
  5. Cravens, D. W., & Piercy, N. F. (2021). Strategic marketing (10th ed.). McGraw-Hill Education.
  6. Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). SAGE Publications.
  7. Djaslim, S., & Wahyu, W. (2020). Pengaruh lokasi dan promosi terhadap keputusan pembelian [The effect of location and promotion on purchase decisions]. Jurnal Manajemen Bisnis, 12(1), 45–58. https://doi.org/10.21009/JRMSI.012.1.04
  8. Engel, J. F., Blackwell, R. D., & Miniard, P. W. (2019). Consumer behavior (13th ed.). South-Western Cengage Learning.
  9. Fajariani, D. E., Jaya, R., & Firdiansyah, R. (2023). Implementation strategy: Branding new product, promotion, quality products, and influencers. Journal of Economics, Management, Entrepreneur, and Business, 3(1), 43–48. https://doi.org/10.52909/jemeb.v3i1.178
  10. Ghozali, I. (2018). Aplikasi analisis multivariate dengan program IBM SPSS 25 [Multivariate analysis application with IBM SPSS 25] (9th ed.). Badan Penerbit Universitas Diponegoro.
  11. Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
  12. Handayani, S., & Fathoni, A. (2019). Pengaruh harga, kualitas produk dan lokasi terhadap keputusan pembelian [The influence of price, product quality, and location on purchase decisions]. Journal of Management, 5(5), 1–12. https://doi.org/10.31219/osf.io/xdthk
  13. Huang, Z., Liu, X., & Chen, Y. (2021). Location advantages and consumer behavior in traditional retail markets: Evidence from China. Journal of Retailing and Consumer Services, 58, 102321. https://doi.org/10.1016/j.jretconser.2020.102321
  14. Indrasari, M. (2019). Pemasaran dan kepuasan pelanggan [Marketing and customer satisfaction]. Unitomo Press. https://doi.org/10.21070/2019/978-602-5914-18-7
  15. Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson Education.
  16. Kotler, P., & Keller, K. L. (2020). Marketing management (16th ed.). Pearson Education.
  17. Levy, M., & Weitz, B. A. (2012). Retailing management (8th ed.). McGraw-Hill/Irwin.
  18. Lim, W. M., Yap, S. F., & Makkar, M. (2022). Price fairness and purchase intention in retail contexts: The mediating role of perceived value. Journal of Retailing and Consumer Services, 65, 102839. https://doi.org/10.1016/j.jretconser.2021.102839
  19. Malhotra, N. K. (2019). Marketing research: An applied orientation (7th ed.). Pearson Education.
  20. Mardia, M., Hendriany, N., & Suheryanto, D. (2021). Pengaruh harga dan kualitas produk terhadap keputusan pembelian [The effect of price and product quality on purchase decisions]. Jurnal Ekonomi dan Bisnis, 8(2), 123–134. https://doi.org/10.31219/osf.io/4mrzb
  21. Nguyen, T. T., Phan, T. T. H., & Tran, Q. H. (2023). Promotional transparency, price fairness, and consumer purchase intention in fast-moving consumer goods retailing. Asia Pacific Journal of Marketing and Logistics, 35(4), 1012–1030. https://doi.org/10.1108/APJML-12-2021-0874
  22. Peter, J. P., & Olson, J. C. (2018). Consumer behavior and marketing strategy (10th ed.). McGraw-Hill Education.
  23. Porter, M. E. (1990). The competitive advantage of nations. Free Press. https://doi.org/10.1007/978-1-349-11336-1
  24. Puspitasari, N. (2018). Pengaruh promosi dan harga terhadap keputusan pembelian [The influence of promotion and price on purchase decisions]. Jurnal Manajemen dan Bisnis, 6(1), 55–67.
  25. Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (12th ed.). Pearson Education.
  26. Solomon, M. R. (2017). Consumer behavior: Buying, having, and being (12th ed.). Pearson Education.
  27. Sugiyono. (2019). Metode penelitian kuantitatif, kualitatif, dan R&D [Quantitative, qualitative, and R&D research methods] (2nd ed.). Alfabeta.
  28. Tambunan, T. T. H. (2019). MSMEs in developing countries and their constraints. In T. T. H. Tambunan (Ed.), MSMEs in developing countries: Issues and challenges (pp. 1–37). Springer. https://doi.org/10.1007/978-3-030-03665-2_1
  29. Tjiptono, F. (2019). Strategi pemasaran: Prinsip dan penerapan [Marketing strategy: Principles and application] (5th ed.). Andi Offset.
  30. Widya, S. (2017). Pengaruh lokasi dan promosi terhadap keputusan pembelian [The effect of location and promotion on purchase decisions]. Jurnal Ekonomi dan Manajemen, 4(2), 112–125.
  31. Yusuf, M., Febrian, W. D., Sinta, A. K., Juminawati, S., Kutoyo, M. S., Simbolon, E., Jumawan, J., Widjaja, A., Zen, A., Rajab, M., Supardi, S., Soesilo, Y. R., Nuraeni, N., Susanto, P. C., Decent, G., Tahir, A. M., Irzani, D., Suryawan, R. F., Pratikno, Y., & Safariningsih, R. T. D. (2023). Management: Theory and application (S. S. Atmodjo, Ed.). Eureka Media Aksara.
  32. Zulkarnain, Z., & Rusdi, M. (2021). Consumer purchase decision factors in Indonesian traditional markets: A structural equation modelling approach. International Journal of Business and Society, 22(1), 312–328. https://doi.org/10.33736/ijbs.3229.2021
  33. Harahap, D. A., & Amanah, D. (2022). Customer satisfaction and repurchase intention in e-commerce: The mediating role of trust and perceived value. Cogent Business & Management, 9(1), 2145543. https://doi.org/10.1080/23311975.2022.2145543
  34. Ridho, M. (2018). Pengaruh lokasi dan citra merek terhadap minat beli [The influence of location and brand image on purchase intention]. Jurnal Manajemen Pemasaran, 10(2), 78–89.
  35. Soelaiman, L., & Lomboan, S. R. (2022). The effect of marketing mix on purchase decisions at traditional culinary centers in Indonesia. Journal of Economics and Business, 5(3), 789–802. https://doi.org/10.31014/aior.1992.05.03.489
  36. Wahyuni, S., & Astuti, S. W. (2023). Digital marketing strategy for MSMEs in Surabaya post-pandemic: Challenges and opportunities. International Journal of Advanced Research in Economics and Finance, 5(1), 1–14. https://doi.org/10.55057/ijaref.2023.5.1.1
License & Copyright
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.