Purpose: to describe the quality, factors that hinder and efforts that can be made to improve service quality. Research methodology: The method used in this research is descriptive qualitative research method. Results: The results showed that starpa car services in the payment of rural and urban land and building taxes (PBB P-2) have not been effective in terms by martini and lubis of three approaches, namely the source approach (resource approach), process approach (process approach) and goal approach (goal approach). ) due to the lack of facilities and infrastructure that are used as well as human resources that are reliable enough to operate all existing applications on starpa cars and an inadequate internet network for services to remote villages. Efforts that must be made to increase the effectiveness of starpa car services in paying land and building taxes in rural and urban areas (PBB P-2) are to add infrastructure and increase human resources that are reliable enough to be able to use existing applications in starpa car services. Limitations: This research is still analyzed descriptively and only uses a few informants. Contribution: This research can be used as evaluation material, input and suggestions in making a policy in an effort to improve starpa car services.

Purpose: Semiotics is a method of studying a sign and its representations. In this research, TikTok content video contain sign that appear and produce the meaning of the moral message in the content video. The Purpose of this research is to determine the signified and signifier in the moral message in TikTok Police Content @hermanhadibasuki. Research methodology: The research method used in this research is qualitative method with a descriptive approach. The data collection techniques in this research used a documentation and literature studies, as well as references related to this research. Results: The result of the research show that there is a moral message in TikTok Police Content @hermanhadibasuki (Ferdinand de Saussure Semiotic Analysis). The result of this research where examination several scene video who describing the moral message for the audiences. Saussure divides a sign into two aspects, that is signifier which is seen through the physical form and form of the research object and signified which is related to social life. This research used social media TikTok to share a video content who has a moral message in it. Limitation: The limitation in this research is in the research process. One of the limitations is that the researchers would have to choose from many videos uploaded by the TikTok creator. Contribution: This research can be useful for the student or an academic community who want to know and to do the similar research on semiotics.

Purpose: The purpose of writing this article is First, to find out the "Branding, Positioning and Segmenting" strategy used by the Bandung City PKB team in marketing Kang Erwin via Instagram in the 2024 Election. Second, to find out the response of Bandung residents in the field to the pamphlets distributed by Kang Erwin via Instagram during the momentum of Ramadhan 1444 H Methodology/approach: This article uses a qualitative descriptive analysis research method using primary data collection techniques, namely virtual observation, interviews, and documentation with a virtual ethnographic approach that is non-participatory in nature, while secondary data is in the form of books, scientific articles, theses which are still relevant in this study. The virtual observation technique used is observation on the PKB Bandung City Instagram media. Regarding the interview, the resource person in this article is Kang Erwin as the Candidate for Mayor of Bandung 2024, the informant in this article is a resident of the city of Bandung, and the interview technique used is a semi-structural interview, while the interviews were conducted on 8-10 June 2023. Subjects in This research is Kang Erwin and the object of this research is the Instagram media platform as a marketing strategy tool. Results/findings: The findings in this article are First, Branding Strategy. During the momentum of Ramadhan 1444 H, Kang Erwin through his Instagram account @pkb_bandung actively distributed campaign pamphlets with Ramadan nuances, the "branding" that was characteristic of Kang Erwin was that he always used the same personal photo, used Islamic attributes (white Muslim dress, wearing a turban , and black cap). Second, Positioning Strategy. Kang Erwin as Candidate for Mayor of Bandung 2024 uses Sundanese in the slogan used is "PKB Kahiji, Bandung Ngahiji" and PKB reflects political parties that are both religious and nationalist. Third, Segmenting Strategy. kang Erwin Candidate for Mayor of Bandung 2024 seeks to provide benefits to various levels of society, seeks to restore the dignity of the City of Bandung, namely Paris Van Java, a city of flowers, a city that is safe, peaceful, and conducive, fixing poverty by strengthening the micro-economy, and providing ambulance facilities on an ongoing basis free to the people of Bandung who need it. Then based on research conducted using field interviews on the response of Bandung city residents regarding the distribution of the Ramadhan 1444 H pamphlet by Kang Erwin on the Instagram social media @pkb_bandung that, the response of Bandung city residents was less than one million, because dominant Bandung city residents considered the campaign                         in the holy month of Ramadan 1444 H is unethical and considered to have tarnished the sacred month of Ramadan as a momentum to increase taqwa, get closer, and ask forgiveness from Allah, not for political momentum, so that Ramadan will be according to its nature.