The Role of E-Service Quality and Price Perception: Key to Increasing Loyalty through Consumer Satisfaction
Journal:
Jurnal Akuntansi, Keuangan, dan Manajemen
Purpose: This study aims to analyse the effect of E-Service Quality and Price Perception on consumer loyalty, with consumer satisfaction as a mediating variable.
Methodology/Approach: In January 2024, a survey was conducted on 105 respondents based on TopBrand survey data. The sampling...